• Korean Journal of Culture and Social Issue
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• v.25 no.3
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• pp.203-229
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• 2019

The purpose of this study was to identify the factors that constitute masculine norms of masculine in Korean society. The definition of masculinity was to conform to the male-dominated standard formed socially and culturally. The results of in-depth interviews with 20 male participants were used for a concept mapping analysis to explore the configural representations of Korean masculine norms. After extracting the key sentences related to masculine norms, the participants sorted the 55 key sentences based on similarities and assessed the importance, which was then analyzed with multidimensional scaling method and cluster analysis. The result showed two dimensions, one representing social-personal domain and the other implying dominance-support domain as well as six clusters of caregiver, leadership, emotion suppression, job ability and organizational social adaptation, Expects the masculine abilities, power and control. Finally, the implications of this study, limitations, and the suggestions for future research were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.6
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• pp.776-787
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• 1999

The purpose of this study is to analyze the factors which have formed gender images in men's fashion since the middle of the 19th century. For this purpose, the images of gender in fashion were analyzed and historical studies about gender images in men's fashion from the middle of the 19th century to the present days were done. Historically images of gender expressed in fashion were masculine image feminine image androgynous image and genderless image. Among those images masculine image and genderless image. Among those image masculine image and androgynous image have been the gender images in men's fashion since the middle of the 19th century. In psychoanalytic view point the factors which have formed the gender images are related with sexual pleasure. Libido for looking narcissism and exhibitionism have produced masculine image and androgynous image in men's fashion, In socioeconomic view point power structure between the sexes have built the gender images in fashion. Masculine image and androgynous image came in to being in men's fashion for the purpose of displaying power or expressing opposition to power structure between the sexes, In aesthetic view point the aesthetic sense of each age about sex have constructed the gender images. Modernism had influence on building masculine image and post-modernism have formed androgynous image in men's fashion.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.4
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• pp.339-346
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• 1989

The Purpose of this study were; (1) to investigate the relationship between Masculine Gender Role Stress and four aspects of Clothing behavior, (2) to ascertain whether differences exist among demographic variables on Masculine Gender Role Stress and Clothing behavior, (3) to investigate the relationship among the four aspects of Clothing behavior. Masculine Gender Role Stress was assessed by Eisler & Skidmore's Scale. Four aspects of Clothing (Conformity, Satisfaction, Exhibition, Brand Orientation) were assessed by Chung's, Lim's & Lee's, Shim's and Kim's questionnaires. The samples were consisted of 236 male students in Seoul. The statistical analyses of the obtained data included calculation of the Mean, S.D., Correlation, ANOVA and Regression. The Results were as follows; (1) Masculine Gender Role Stress was positively related to conformity, exhibition of Clothing and negatively related to satisfaction of Clothing. (2) There were significant differences among three groups of Major on Clothing behavior. (3) There were significant differences among three groups of locations of high school on Masculine Gender Role Stress. (4) There were significant relationships among each Clothing variables. Positive relationship were found between Exhibition and Brand Orientation of Clothing. Negative relationships existed between (i) Conformity and Satisfaction, Exhibition, Brand Orientation of Clothing, (ii) Satisfaction and Exhibition, Brand Orientation of Clothing.

• The Research Journal of the Costume Culture
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• v.11 no.1
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• pp.88-102
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• 2003

In our culture, the term, "be like", is frequently used. There are expressions such as "feminine-looking dress" and "manly style" relating to this term when we describe the styles of clothing. This study addresses the question on which type of garment would be selected under the description of the term, "be-like", in relation to gender. This term reveals the preconception of gender as being feminine or masculine according to the styles and colors of clothes. A group of 362 college students from Seoul and Gyeonggi area was surveyed fur the study The statistical analysis of SPSS 10.0 was applied f3r analyzing the data, and the significant variances were reviewed by the basic statistics, multi-variate and T-test. The results are as follows: First, the details of clothes imply the preconceived idea of gender. As a result, women's blouses and skirts were selected as the most feminine upper and bottom garments. The Y-shirt and T-shirt were selected as the most masculine upper garments. However, in contrast to the . skirts being the most feminine bottom wear, the pants were not significantly recognized as the most masculine ,clothes. Second, the variances of the survey show that the female students are more conscious of the sexual identity expressed in clothes than the male students. Third, the styles of clothes reflect the general understanding of what is considered to be "feminine or not feminine" and "masculine or not masculine" In conclusion, this study has discovered that the certain characteristics of gender are predominantly implicated in the styles length, and color of clothes. Both men and women responded differently in defining their idea of "femininity" and "masculinity". Nevertheless, there still exists strong preconception of what is considered to be feminine or masculine, and it affects the choices people make in selecting clothes.

• Journal of Korean Home Economics Education Association
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• v.12 no.2
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• pp.95-106
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• 2000

The purpose of this study was to analyse the relationship between the sex role types and the interests toward contents in practical arts of elementary school students. The questionnaire was composed of questions about the types of sex role and interests toward contents in practical arts. contents in practical arts subject were hoe economics agriculture technology computer. The respondents were 123 sixth grade boys and 122 girls from elementary schools in Seoul and Taegu. 245 questionnaires were used for data analysis. Frequency. percent x(sup)2-test. average, standard deviation, F-test. and Duncan’s multiple range test were followed. The results of this study were as follows: 1. Generally speaking androgynous and undifferentiated sex role type are more frequent than masculine and feminine type in elementary school children. 2. Androgynous sex role type students were higher than undifferentiated and masculine sex role types in scores of the interest toward home economics in practical arts subject. 3. Androgynous masculine and feminine sex role type students were higher than undifferentiated sex role types in scores of the interest toward agriculture in practical arts subject. 4. Masculine sex role type students were higher than androgynous types and undifferentiated and feminine sex role types were lower than androgynous in scores of the interest toward technology in practical arts subject. 5. Androgynous and masculine sex role type students were higher than feminine and undifferentiated sex role types in scores of the interest toward computer in practical arts subject.

• The Research Journal of the Costume Culture
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• v.21 no.3
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• pp.401-412
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• 2013

The purpose of this study was to investigate the effects of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision. The research design of study consisted of 3(facial attractiveness high, middle, low)${\times}$2(feminine and masculine clothing image) factorial design. The subject consisted of 243 persons whose occupation were mid-sized companies' administrator in Gwangju and Seoul City. The data were analyzed by factor analysis, Duncan test, ANOVA, t-test. The results of this study were as follows. First, three factors emerged to account for the job performance evaluation. These factors were given the titles of task performance, cooperation and self-management factors. Second, applicant's facial attractiveness exerted significant positive effect on self-management and significant negative effect on cooperation. Third, applicant's facial attractiveness exerted significant effect on hiring decision. Finally, the interaction effect of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision were not significant.

• Fashion & Textile Research Journal
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• v.8 no.5
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• pp.513-522
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• 2006

The purpose of this study was to analyze characteristics and meanings of the masculine factors related with power images in women's fashion since 2000. The method of study was to analyze the documentary about the power images since the 14th Century and then the fashion magazines since 2000. The results of this study were as follows: The power image of women's fashion was internalized by wearing of the masculine factors each of an era. After 2000, characteristics of women's fashion affected by masculine factors were an exaggeration of scale, deformation, inharmonious collage and changeful borrowing. They showed the structure of new cognition of modern society uncertainty, open and decentralized. And power images presented aesthetic characteristics such as independence, ideal, sign of a amusement and decentralized virility. In conclusion, power in women's fashion has a function of creativeness, product, positiveness from past to modern. In addition, the power, which is a symbol of perfection, rationality and ideal beauty, expresses a good feeling of psychology, social friendship, value of success and will be existed as a meaningful esthetic sign in women's fashion.

• Fashion & Textile Research Journal
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• v.5 no.4
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• pp.324-330
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• 2003

The purpose of this study is on the meaning and variety about gender expressed in modern fashion. The results are as follows ; First, the typical masculine gender was authority, discretion as a result of heteropatriarchy focused on the western reason. It was conservative and the symbolic image type of the meaning excluded masculine sexual expression. Dress and its ornament was expressed as the style of straight silhouette, dark color, rough and stiff material. Second, the typical feminine gender was the symbolic image type of a mother and a wife defined relatively by man as a result of western heteropatriarchy and the image type which men regarded women as sexual objects. Dress and its ornament was expressed as the style of silhouette which let bodily curve out, light color, soft material. The most typical item is dress and suit. Third, androgyny has been described as the feminie gender of androgynous, which shows masculine image as the effect of feminism and social success of professional women. Dress and its ornament is expressed as the style of business suit, the symple of typical man's one. The masculine gender of androgynous is showed man's suit as silhouette that let bodily curve out, light color, exposure and soft material, which is the symbol of feminine dress, Fourth, unisex is the area of dress and its ornament used the sexless symbol which there has been no gender more because of the spread of sports and diffusion of leisure in life style.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.3
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• pp.367-379
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• 1993

The objectives of this study were to classify the contents of clothing image preferences of Korean and American students, and to examine how clothing image preferences vary according to sex role identity, sex, and culture. A woman's clothing image preference inventory and the Bem Sex Role Inventory were administered to 127 Korean students and 116 American students. Sex role idendity was classified into androgynous, masculine, feminine, and undifferentiated type. 1. Four segments of woman's clothing image preference derived by factor analysis : F. 1 'splendid-plain' ; F. 2 'feminine-masculine' ; F. 3 'casual-formal' ; F. 4 'classic-contemporary'. 2. Americans prefered splendid image more than did Koreans. Androgynous-typed males liked splendid image most among American male subjects. 3. There was interaction effect between sex and culture on feminine-masculine image preference. In Korean students, males liked feminine image much more than did females. Masculine-typed females liked masculine image most among American female subjects. 4. Koreans prefered casual image more than did Americans. 5. There was interaction effect between sex role identity, sex, and culture($4{\times}2{\times}2$) on classic-contemporary image preference. Feminine-typed females liked classic image most among Korean female subjects. 6. Korean males especially prefered luxurious image least. Korean females contemporary most, American males sexy most, American females fashionable most among four subject groups. That is, differences on clothing image preferences were found according to sex role identity, sex, and culture.

• SUVANNABHUMI
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• v.15 no.2
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• pp.155-185
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• 2023

This paper aims to identify the shifts of masculine domination, illuminating Vietnamese men and women's actual position in society through surveying the mixed and hybrid characteristics described in the feminist texts in the early twentieth century. This paper concentrates on the feminist writings of the two exceptionally male intellectuals Nguyễn Văn Vĩnh (1882-1936) and Phan Khôi (1887-1959). in order to implement these goals, the paper first examines the popular phenomenon of ventriloquism among Vietnamese male intellectuals, whose dominant attitudes may still be unveiled in feminist texts. Secondly, the paper focuses on surveys of men's direct discourse in constructing the model of women's liberation. From these two contents, this paper answers the following questions: Why have Vietnamese men become feminists? What were the causes, purposes, and effects of this phenomenon? To look at the nature of Vietnamese feminism, this paper will show the shifts of masculine domination in Vietnam as another form of protecting men's privileges. All analyses in this study will ground discussion on the economic, political, and social contexts and conditions of Vietnam in the early twentieth century.