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http://dx.doi.org/10.7741/rjcc.2013.21.3.401

The effects of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision  

Kim, Jeongmi (Dept. of Clothing & Textiles, Chonnam National University/Human Ecology Research Institute, Chonnam National University)
Chung, Myung-Sun (Dept. of Clothing & Textiles, Chonnam National University/Human Ecology Research Institute, Chonnam National University)
Publication Information
The Research Journal of the Costume Culture / v.21, no.3, 2013 , pp. 401-412 More about this Journal
Abstract
The purpose of this study was to investigate the effects of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision. The research design of study consisted of 3(facial attractiveness high, middle, low)${\times}$2(feminine and masculine clothing image) factorial design. The subject consisted of 243 persons whose occupation were mid-sized companies' administrator in Gwangju and Seoul City. The data were analyzed by factor analysis, Duncan test, ANOVA, t-test. The results of this study were as follows. First, three factors emerged to account for the job performance evaluation. These factors were given the titles of task performance, cooperation and self-management factors. Second, applicant's facial attractiveness exerted significant positive effect on self-management and significant negative effect on cooperation. Third, applicant's facial attractiveness exerted significant effect on hiring decision. Finally, the interaction effect of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision were not significant.
Keywords
facial attractiveness; feminine-masculine clothing image; job performance evaluation; hiring decision;
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Times Cited By KSCI : 3  (Citation Analysis)
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