• 한국인터넷방송통신학회논문지
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• 제23권5호
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• pp.29-34
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• 2023

OTT(Over-The-Top) 서비스가 글로벌 미디어 시장의 주류 미디어로 부상하면서 미디어 및 마케팅 실무자는 OTT 플랫폼에서 콘텐츠를 이용하는 개인을 이해하는 것이 중요해졌다. 이 연구는 OTT 서비스 비이용자와 이용자의 인구사회학적 및 성격 특성을 비교하고, 이 같은 개인 특성이 OTT 서비스 이용 시간에 미치는 영향을 밝히고자 했다. 2022년 한국미디어패널조사에서 추출한 만 13세 이상의 응답자 9,686명의 단면 응답 자료를 분석했다. 연구 결과, OTT 서비스 비이용자와 이용자는 성별, 연령, 교육 수준, 소득 수준, 직업 유무, 개방성, 성실성, 외향성, 호의성, 신경성에 차이가 있었다. 또한 성별, 연령, 교육 수준, 소득 수준, 직업 유무, 성실성, 외향성, 호의성은 OTT 서비스 이용 시간에 영향을 미치는 것으로 나타났다. 이 결과는 미디어 사업자 및 마케팅 실무자가 이용자의 특성을 고려한 OTT 서비스 관련 전략을 수립할 때 참고할 수 있는 중요한 데이터가 될 것으로 기대한다.

• 한국지역지리학회지
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• 제15권3호
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• pp.328-336
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• 2009

영양 도엽을 대상으로 자연환경조사를 통해 발굴한 주요지형경관들 중 1등급지형자원들은 감입곡류천의 특성을 보이는 반변천을 따라 발달하는 하식애, 폭포, 포트홀 등과 수정사계곡의 수려한 지형자원들(하식애, 타포니, 협곡, 폭포 등)로 나타났다. 1등급 지형자원들은 경상계 불국사 관입압류의 화강암 또는 규장암 기반상에서 주로 발달한다. 특히 영양군 임암면 신구리 선바위와 남이포 지역, 청송군 진보면 합강리의 풍호정과 하식애, 청송군 파천면 송강리 수정사 계곡 일대는 스토리델링 관광마케팅 관점에서 볼 때, 중요한 지역으로 판단된다.

• 한국의류학회지
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• 제38권6호
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• pp.857-872
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• 2014

This study investigates the effect of service ubiquity perceptions on consumers' responses to virtual stores such as benefit and risk perceptions, shopping value perceptions, and service usage intention. Data were collected via a self-administered online survey from nationwide consumer panels of an online marketing research firm. Questionnaire items were adopted from previous literature and developed by authors via pretesting to measure variables. The results revealed that virtual store service ubiquity affects consumer benefit perceptions as well as risk perceptions. All benefit perceptions (including time effectiveness, user control, and compatibility) had significant mediating effects between service ubiquity and hedonic/utilitarian shopping service value perceptions. The mediating effect of financial risk was significant only in the relationship between service ubiquity and utilitarian value perception. The findings offer retailers and marketers information in regards to consumers' perception of a virtual store usage, which can enhance service and product strategy.

• 통상정보연구
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• 제3권1호
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• pp.139-155
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• 2001

The managing strategies of each enterprise has been fundamentally changed due to the emergence of digital economics by using the internet. Therefore it is indispensable for each enterprise to be changed their business strategies. With a view to meeting the change of new economic paradigm, they are efforting to build a infrastructure for information and communication, induce foreign capital, reconsider their conditions of location, draw the law concerned and reinforce education for experts etc. In consideration of these change, the KwangYang port have to introduce e-Business for the purpose of increasing the level of their competition. We - our government, the companies - concerned with port management should recognize and use efficiently our core competence and potentiality of our port management. To achieve it, firstly port industries are to handle not only international logistic system but also communication, finance and sightseeing. Secondly, the developed off-line system have to be harmonizing with the on-line. Therefore, this paper are focused to suggest the theoretic background by analyzing the strategic points of e-port which are divided in 6C - Contents, Community, Connection, Commerce, Communication and Customization.

• 대한본초학회지
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• 제30권5호
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• pp.7-13
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• 2015

Objectives : The purpose of this study was to examine the prescription intention of Korean medicine doctors on botanical drug.Methods : The subjects in this study were 340 Korean medicine doctors in Korean medical institutions, on whom a survey was conducted from July 1 to August 31, 2014.Results : The factors that affected the prescription decision making of the Korean medicine doctors were drug superiority, level of Interest, Recognition, marketing of sales associates of pharmaceutical companies and satisfaction with information provided by those companies. When the internal consistency of the variables was measured, that was above 0.8.Conclusions : Accordingly, well-planned education and promotion efforts are required to encourage Korean medicine doctors to put more prescription intention in botanical drug. This study had some limitations : First, the subjects were selected in a manner to allow for the convenience of this researcher, and the findings might not be generalizable. Second, there was a problem with the time for the study in that there were quite fierce disputes on botanical drug at that time. Third, the majority of the subjects run their own hospitals, and the number of them was small. So it's not possible for them to represent every Korean medicine doctor.

• Child Studies in Asia-Pacific Contexts
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• 제6권1호
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• pp.31-46
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• 2016

This study explored types and characteristics of South Korean crossover picturebooks that are enjoyed across generations. Participants included three publishers, six critics, six illustrators and three picturebook researchers, and focused on 92 South Korean recommended picturebooks published from 1995 to 2014 as the research material for this study. The majority of Korean crossover picturebook type was story, followed by information and art. There were few wordless books. Common themes of the story picturebooks were contemplation, traditional culture, social changes (such as immigration and redevelopment), reminiscence, social relations, loss and death, family problems, and social incidents. Classic essays and novels were revised for picturebooks as were famous poems originally written for grown-ups. Informational books were about traditions in music, architecture, furniture and special occasions like wedding and ceremonies. The style of the drawings were precise and realistic. Some drawings were done by brush and Chinese ink on hanji (traditional Korean paper) or silk. Some books featured Korean calligraphy as well, enabling adult readers to also appreciate the beauty and delicacy of the books. Art books and wordless books were quite rare and exhibited a playful tone. Adults alone were not presumed to be the primary reading audience of the picture books. Implications were made for picturebook marketing in a society such as South Korea, where the elderly population is rapidly increasing. Various forms of art books and parodies were also welcome. One conclusion of the study was that more experimental and innovative works would be encouraging for the development of South Korean crossover picturebooks.

• 동아시아식생활학회지
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• 제16권4호
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• pp.488-495
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• 2006

The purposes of this study were to measure respondent's demographic characteristics, respondent's attitudes toward chicken meat, and factors influencing the level of perceived helpfulness of country of origin in predicting the safety of chicken. The data was collected through a consumer survey during the March 2006. Two hundred fifty meat consumers living in Suncheon, the eastern part of Chonnam, were randomly selected as respondents. Eleven respondents did not complete the survey instrument, resulting in a final sample size of 239. All estimations were carried out using correlation, logistic procedure of SAS package, and plum procedure of SPSS. The level of perceived helpfulness of country of origin in predicting the safety of chicken meat was significantly correlated with trust, antibiotics and salmonella/bacteria among the attitude variables. The proportional odds assumption of the model was violated at p<0.05. The estimated results of the multinomial logit model indicated that income, single, occupation, and education significantly affected helpful perception over not helpful perception, while gender and occupation significantly affected very helpful perception over not helpful perception in the case of the extended model. These study results from this study could be useful in developing marketing and health promotion strategies, as well as government trade policy.

• Asian Journal of Innovation and Policy
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• 제8권3호
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• pp.396-416
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• 2019

The key conditions for the promotion of innovative technology-based start-ups are expanding the market for innovative technology products and services, increasing equity-based funding opportunities, promoting the commercialization of technological innovation, and establishing a fair-trade system for start-ups to compete fairly in the market. Besides, there is a need for a support system that minimizes the cost of failure in case of business failure to facilitate re-challenge and provides education and training opportunities to enhance entrepreneurial capabilities. To activate technology-based start-ups, the Korean government introduced the TIPS policy in 2013. It is a program that creates technology start-up with private investment led by successful venture entrepreneurs, which has shown remarkable achievement and is regarded as the most successful policy in this field up to now. The most critical factor contributed to the success of this program is to invite private investors to select a technology entrepreneurship team and provide mentoring with the investment. The government provides R&D funding with matching investment, commercialization and marketing support to ensure that technology start-ups survive crossing the death-valley. Subsequent investments from domestic and abroad investors are actively made and it is becoming a representative technology-based start-up program in Korea.

• 한국비블리아학회지
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• 제22권1호
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• pp.171-191
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• 2011

본 연구는 스마트폰과 앱에 관한 정보통신기술의 원리를 소개하고 스마트폰 앱을 활용한 국내외 대학도서관의 대표적인 서비스 사례들을 살펴보고 미래 도서관의 모바일서비스 예측에 의거 바람직한 스마트폰 앱기반의 모바일 서비스 전략을 제시하였다. 국내 대학도서관에서 스마트폰 앱기반 모바일서비스를 활성화시키기 위해서는 첫째, 모바일 웹과 앱을 연계한 하이브리드 서비스 체제를 구축할 필요가 있다. 둘째, 도서관서비스에 적용할 스마트폰 앱 평가 원칙을 수립한다. 셋째, 대학도서관의 마케팅과 교육서비스에 앱을 개발하거나 활용한다. 넷째, 앱정보에 대한 앱서지 정보서비스를 제공할 것을 제안하였다.

• Nutrition Research and Practice
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• 제4권4호
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• pp.332-338
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• 2010

The purpose of this study was to examine consumers' behaviors toward ready-to-eat foods and to develop ready-to-eat food market segmentation in Korea. The food-related lifestyle and purchase behaviors of ready-to-eat foods were evaluated using 410 ready-to-eat food consumers in the Republic of Korea. Four factors were extracted by exploratory factor analysis (health-orientation, taste-orientation, convenience-orientation, and tradition-orientation) to explain the ready-to eat food consumers' food-related lifestyles. The results of cluster analysis indicated that "tradition seekers" and "convenience seekers" should be regarded as the target segments. Chi-square tests and t-tests of the subdivided groups showed there were significant differences across marital status, education level, family type, eating-out expenditure, place of purchase, and reason for purchase. In conclusion, the tradition seekers consumed more ready-to-eat foods from discount marts or specialty stores and ate them between meals more often than the convenience seekers. In contrast, the convenience seekers purchased more ready-to-eat foods at convenience stores and ate them as meals more often than the tradition seekers. These findings suggest that ready-to-eat food market segmentation based on food-related lifestyles can be applied to develop proper marketing strategies.