• 제목/요약/키워드: marketing education

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대학도서관 사서를 위한 전문 계속교육과정 개발에 관한 연구 (A Study on the Curriculum Development of Continuing Education for Academic Librarians in Korea)

  • 장혜란;홍현진;노영희;오의경
    • 한국문헌정보학회지
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    • 제42권3호
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    • pp.133-168
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    • 2008
  • 도서관 정보 환경의 발전에 따라 서비스를 개선하고 이용자 요구를 충족시키기 위해 사서들은 필수적으로 계속교육 프로그램에 참여하고 있다. 대학도서관사서들을 위한 계속교육 교과과정을 개발하기 위하여, 국내외 선행연구와 현행 계속교육 프로그램 사례를 고찰하였으며. 우리나라 대학도서관 사서들을 대상으로 설문조사를 수행하여 교육 요구 주제를 식별하였다. 분석 결과를 기초로. 학습자를 중간관리자와 실무자로 구분하여 각각 계속교육 교과과정을 개발하였다. 중간관리자를 위한 교과과정은 9개 영역 27개 과목으로 구성되었으며 실무자를 위한 교과과정은 7개 영역 25개 과목으로 구성되었다. 또한 수요가 높은 부문을 직급별로 하나씩 선택하여, '도서관 마케팅'과 '디지털정보자원 구축 및 관리' 과정에 대한 구체적인 교육프로그램 모델을 개발하였다. 교육프로그램 모델에서는 교육목표. 교육내용, 교수학습 전략, 교육시간, 교수방법과 도구 강사진 등에 관한 사항을 제시하였다. 마지막으로 계속교육의 정착과 발전을 위한 방안을 제언하였다.

패션 유통업체 위탁교육 활성화 방안 (The Methods to Activate the Consigned Education of Fashion Retailing Companies in the Dept. of Fashion Design in Junior Colleges)

  • 김효은;구정모
    • 한국의상디자인학회지
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    • 제5권1호
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    • pp.97-107
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    • 2003
  • This study was conducted to provide the basic data to activate the consigned education of fashion retailing company in the department of fashion design in a junior college. 36 consigned education students from fashion retailing company in Daegu were surveyed and interviewed. The result can be summarized as follows: 1. Their motives of study lie in ‘I wanted to study in a junior college’ (55.6%), ‘It would be some help for my job’. ‘My company recommended’ (16.7%), and ‘I wanted to get a higher degree’ (11.1%). 2. Their preferences in terms of major and subjects lie in ‘fashion marketing’ (30.6%), ‘fashion coordination’ (25.0%), and ‘fashion information’ (19.4%). 3. The occupations they wanted to get are ‘a displayer’ (38.9%), and ‘a shop master’ (30.6%), and ‘a merchandiser’ (8.3%). 4. The ratio of theories to practices they want is ‘40:60ㆍ30:70’ (27.8%), ‘50:50’ (22.2%), ‘20:80’ (11.1%) 5. With regard to their adaptability in school, they answered that ‘I'm doing quite well’ (44.4%), ‘I'm doing OK’. ‘It's a little hard to follow’ (22.2%) 6. About teaching methods and contents, they responded that they want ‘more emphasis on practices’ (41.7%), and they commented that ‘teachers are focused on the syllabus procedure rather than students’ practical improvement’ (19.4%), and ‘I feel loaded with too much assignment’ (13.9%) 7. They wanted to be taught by ‘professors’ (77.8%) and ‘professionals in the field’ (19.4%) In conclusion, it is required that both the college and the company need to develop a customized education program focusing on the field training specialized by their cooperation and constant researches. On the part of junior colleges, adjusting their educational directions to the trend of the 21st century, they need to focus on nurturing the consigned students to be highly qualified professionals required by the industry, using hi-tee equipment and facilities through academic and industrial cooperation.

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Application of Total Quality Management in Developing Quality Assessment Model: The Case of Vietnamese Higher Education

  • NGUYEN, Quyen Le Hoang Thuy To;NGUYEN, Du Van;CHU, Ngoc Nguyen Mong;TRAN, Van Hong
    • The Journal of Asian Finance, Economics and Business
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    • 제7권11호
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    • pp.1049-1057
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    • 2020
  • The shift from elite education to mass education in Vietnam has met the demand for education for everybody as well as for quality human resource talent for an emerging nation. Under the resource constraint, understanding the quality dimensions of education and its priority level is important for effective and efficient policies. This study was carried out using both qualitative and quantitative methodologies to develop quality criteria and a ranking model. Two rounds of in-depth interviews were conducted with fifteen experts in the field, who were rectors, employers, and recruitment specialists to develop the quality framework applied in Vietnamese universities under total quality management (TQM), starting from the input of the senior secondary school leavers, through a teaching process to the output. The first round of interviews were unstructured questionnaires designed to explore the main factors in quality assessment model. The second round affirmed the experts' agreement on the assessment model. Then, fuzzy logic was applied to rank eight criteria in the quality assessment model into priority order: cost, teaching and administrative staff, leadership, curriculum, student-related factors, internationalization, admissions, and campus. The results are critical for identifying the necessary actions to enhance the education quality and to further research on the optimal quality model.

대학도서관 사서직을 위한 계속교육 운영모형 연구 (A Study on the Operation Model of Continuing Education for Academic Librarians)

  • 황옥경;오세훈
    • 한국비블리아학회지
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    • 제17권1호
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    • pp.249-263
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    • 2006
  • 본 연구에서는 한국사립대학도서관협의회 회원들을 대상으로 질문지조사를 실시한 결과를 바탕으로 국내 대학도서관 사서직을 위한 바람직한 계속교육 행태를 제안하였다 조사 결과 61.4%가 1년에 1회 이상 평균 2.6건의 계속교육 프로그램에 참여하고 있으며 사서들이 선호하는 계속교육 유형은 단기 연수 혹은 강습의 유형이고 기간은 일주일 혹은 2-3일이 가장 선호되는 것으로 나타났다. 교육은 근무시간 중에 시행되는 것을 선호하였고 온라인 교육에 대한 선호도가 비교적 높게 나타났다. 계속교육의 활성화를 위해서는 대학도서관이 실제 관심을 두고 있는 교육 주제 선정이 가장 중요하다고 답하였고 선호하는 교육 프로그램은 이용자교육, 정보검색, 전자저널 및 라이선스, 도서관 기획 및 전략. 도서관 마케팅, 가상 디지털 참고봉사 등의 순이었다.

문화 인텔리전스는 수출중소기업의 해외시장정보 활용능력을 키우는가? (Does Cultural Intelligence enhance Export SME's Capability for Utilizing Foreign Market Informations?)

  • 홍성헌
    • 통상정보연구
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    • 제19권1호
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    • pp.127-152
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    • 2017
  • 본 연구의 목적은 비교문화 연구에 비교적 새로운 개념으로서 Earley and Ang(2003)이 도입한 문화 인텔리전스(cultural intelligence : CQ)를 적용하여 중소기업 수출담당자의 문화 인텔리전스가 해외시장정보 탐색과 해외시장정보 활용능력(마케팅적응, 관계적응) 간의 관계에 어떤 영향을 미치는지를 분석하는 것이다. 구조모형 분석방법으로서 SmartPLS가 사용되었고, 94개 수출중소기업을 대상으로 실증적으로 분석한 결과, 문화 인텔리전스는 해외시장정보탐색과 해외시장정보 활용능력에 부분적으로 조절적 역할을 하는 것으로 검증되었다. 문화 인텔리전스의 선행요인으로서는 수출담당자의 외국어유창성, 해외출장빈도, 다국어구사력, 해외출장용무, 문화선행학습, 해외체류경험 등이 유의한 요인으로 검증되었다. 연구결과에 의거하면, 해외시장정보를 습득-이해-가공하는 과정에 문화 인텔리전스의 역할이 큰 것으로 추론할 수 있다. 따라서 다차원적 성격의 문화 인텔리전스 강화를 위해 기업 및 수출지원기관의 차별화된 문화역량 교육 및 훈련프로그램 개발이 필요하다.

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지역사회 거주 노인의 임종기 치료, 연명치료, 사전의료의향서에 대한 지식 (Knowledge regarding Advance Directives among Community-dwelling Elderly)

  • 홍선우;김신미
    • 한국간호교육학회지
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    • 제19권3호
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    • pp.330-340
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    • 2013
  • Purpose: This study was performed to identify the level of Korean elderly's knowledge regarding concepts of end-of-life (EOL), Life-sustaining-treatment (LST), and advance directives (AD) which are critical aspects for establishing AD in Korean society. Methods: A questionnaire survey was done between October 2011 and February 2012. Knowledge of AD was evaluated with 3 aspects including EOL, LST, and AD utilizing a questionnaire that was developed by authors for the study. Data were collected from 268 community dwelling elderly from three cities and analyzed using descriptive statistics, t-tests, one-way analysis of variance, and a Scheffe post hoc test with SAS Ver. 9.1 program. Results: Overall, Korean elderly were poorly acquainted with AD related concepts. Significant differences in awareness of AD including understanding of EOL, the level of comprehension of LST, and knowledge about AD were revealed by gender, education level, economic state, and acquaintance with terms of AD or LST. Conclusion: To acknowledge autonomy and support quality of life for elderly and to meet the purpose of AD, attention should be given to target populations including elderly in terms of knowledge level related to AD, social marketing, and infra structure relevant to practice AD in our society.

대만의 농민 후계자 및 농업인력 양성계획 연구 (A Study on the Project of Empowering Young Farmers and Agricultural Personnel in Taiwan)

  • 김재기
    • 농촌지도와개발
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    • 제6권1호
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    • pp.43-54
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    • 1999
  • Taiwan has plural agricultural education system and has accelerated its social and economic growth through Agricultural Extension Education. This study has been carried out centering around the work plans which analyzed the project of cultivating young farmers supported by the Republic of China Government. Taiwan has promoted administrative and financial support systems with the government as the central figure in order to equip the efficient and continuous development system of agricultural human resources for securing agricultural skilled personnel, developing farmers' organizations and cultivating young farmers that can cope with the open world. The main training programs are for developing farmers' organizations and they are as follows. 1) The Agricultural Production and Marketing Group(APMG) 2) Expert Farming Training Program for Rural Youth 3) Agricultural Extension Service Worker Training Program 4) Rural Youth Development Program 5) School 4-H Club Activities for Student Development Program 6) International Rural Youth Exchange Program Development 7) Agricultural Extension Education Program for Minority People 8) Job Change Training Program for Rural People The training programs are organized for all the rural residents and students to develop their individual careers systematically and continuously, and they are very encouraging in whole development. Also they offer us many suggestions.

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융합인재교육(STEAM)을 위한 중학교 기술·가정교과 의생활 영역의 학습준거 개발 및 내용분석 (Development of Learning Criteria and Contents Analysis of Clothing Domain in Technology and Home Economics for STEAM Education)

  • 박은희
    • 한국의상디자인학회지
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    • 제18권2호
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    • pp.145-159
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    • 2016
  • This study developed the learning criteria for Science, Technology, Engineering, Arts & Mathematics to establish the theoretical background of the education pursued by STEAM. The learning criteria was developed on a basis of 6 kinds of Technology Home Economics textbooks by 2009 Amended Curriculum, and the factors of STEAM were extracted according to related contents. From the results of this study, the unit 'Dress and Self-expression' assimilated T.E.A.M with learning related to clothing psychology, consumer behavior, fashion design, and Korean fashion. The unit 'eco-friendly clothing and fixing clothes' was found to assimilate S.T.E.A.M. with learning related to clothes science and dress structure. Accordingly we can understand this unit also consists of the S. T. E. A. M assimilation such as clothes science, fashion marketing, dress structure, dress aesthetics, design and so on. Both units 'dress and self-expression' and 'eco-friendly clothing and fixing clothes' were found to consist of suggesting situations, creative planning and emotional experience following the learning criteria of STEAM. Therefore, these units will be the basic material for developing STEAM programs centering upon 'Home Economics' among the curriculum.

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이동성 위치기반 증강현실(LBMS-AR)시스템 적용 현장체험 학습활동 프레임워크 개발 (Development of a Field-Experiential Learning Framework using Location Based Mobile-learning AR System)

  • 조재완;김은경
    • 한국IT서비스학회지
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    • 제18권5호
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    • pp.85-97
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    • 2019
  • In this study, we developed the Field-Experiential Learning Framework Using the Location Based Mobil-learning System (LBMS) and it is mobile Augmented Reality (AR) for smart learning system which is advanced e-learning. AR is technology that seamlessly overlays computer graphics on the real world. LBMS-AR has become widely available because of mobile AR. Mobile AR is possible to get information from real world anytime, anywhere. Nowadays, there are various areas using AR such as entertainment, marketing, location-based AR. We analysed the result of survey and implemented the functions. Also, for survey about application's effectiveness, we have focus group interview (FGI). Then we demonstrated and explained the application to them. The result of survey about application's effectiveness shows that application have higher utilization in education area. One of the most promising areas is education. AR in education shows lifelike images to users for realism. It's a good way for improving concentration and attention. We utilize only a beacone for image-based AR without other sensor.

훈련과정종합정보망 구축 및 운영 방안에 관한 연구 (A Study on Establishment and Management of Training Curriculum Integrated Information Network)

  • 나현미
    • 공학교육연구
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    • 제13권1호
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    • pp.78-86
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    • 2010
  • 훈련과정종합정보망은 훈련과 관련된 모든 훈련 과정을 검색할 수 있을 뿐만 아니라, 수강 신청, 학습, 훈련 성과 분석, 훈련 이력 관리까지를 원스톱으로 처리할 수 있는 통합 학습시스템이다. 이와 같은 훈련과정종합정보망을 개발하고 운영함으로써 훈련생의 자기 주도적 훈련 선택권의 강화, 훈련 과정의 다양화 및 경쟁을 통한 훈련의 질 제고를 할 수 있다. 훈련과정종합정보망의 운영을 위하여서는 적극적인 홍보와 정확하고 신뢰도 높은 정보 제공 서비스, 그리고 풍부한 콘텐츠와 이용자 개인과 기관에 대한 관리가 필요하며, 안정적인 재정지원과 개인정보보호, 훈련과정에 대한 저작권보호 등이 이루어져야 한다.

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