• Title/Summary/Keyword: marketing education

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A Study on User Competency Training for Building Space Management Platform for Urban Regeneration (도시재생을 위한 건물공간관리 플랫폼 사용자 역량 교육에 관한 연구)

  • Kang, Hyun-joo;Kim, Chee-Yong
    • Journal of Korea Multimedia Society
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    • v.23 no.3
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    • pp.499-507
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    • 2020
  • This paper is one of the types of 'sharing economy', a social economic model that borrows and shares things, spaces, and services from the development of the 4th Industrial Revolution. Through sharing of empty space and time in the city, I would like to suggest a way to reduce the closure of small business owners in order to create jobs, which is one of urban problems in the community. We also build a platform that utilizes the free time and space of buildings through space sharing, one of the types of sharing economy, and provides education programs for start-up education, promotion, marketing, and consulting by matching small business owners with building owners. Therefore, in this paper, by sharing the space and time, the landlord and the small business can share the profits of the small business by reducing the business owner's closure and the job creation plan. Coaching urban regeneration was proposed.

The priority of education needs of the managerial competencies for Korean Medicine doctors (경영자로서 한의사 역량에 대한 교육요구도 분석)

  • Kim, Il-young;Lim, Byungmook;Kim, Dongsu
    • Journal of Society of Preventive Korean Medicine
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    • v.19 no.2
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    • pp.57-66
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    • 2015
  • Objective : This study aims to investigate the priority of education needs of managerial competencies for Korean Medicine doctors. Method : Self-administered questionnaires were sent via on-line survey system to 4,107 Korean Medicine (KM) doctors who were registered in the Association of Korean Medicine and whose business places were in Seoul. The cognition of necessities, present levels, and future importance of managerial competencies were measured. To measure the degree of educational needs on health management, t-test and Borich method were used. Results : The response rate was 1.9%(79 persons) and 68 responses were included in the analysis. The cost-effectiveness studying ability and the public relations ability were the most important competencies. Analyzing the competency groups by t-test and Borich method, the marketing group was the most important competency group. Many KM doctors (53 persons; 68.9%) who answered this questionnaire expressed needs of the business administration course. Conclusion : KM doctors conceded the necessity of business competency to manage their hospitals or clinics. Academic institutions needs to consider the implementation of business administration courses for KM students in accordance with needs of the managerial competencies.

A Study on the Development Strategy of Jeju Marine Leisure Equipment Industry (제주도 해양레저장비산업 육성 방안에 대한 고찰)

  • Lee, Young-Jin;Song, Young-Min
    • Journal of Fisheries and Marine Sciences Education
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    • v.24 no.2
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    • pp.286-301
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    • 2012
  • This study was to consider the development strategy of Jeju Marine leisure equipment industry for facilitating marine leisure tourism industry. For achieving this goal, the case studies related to domestic & foreign marine leisure equipment industry, interviews of marine leisure equipment company, the contents of specialist consultation meeting were used in this study. The strategies for promoting were suggested in progress that step 1 was the expansion of maintenance infrastructure as of a port of call, step 2 was the establishing of marie leisure tourism image, step 3 was the integration of marine leisure equipment industry. More specific suggestions were followed. As an aspect of infrastructure, the expansion of management of marine leisure equipment such as yacht, development of marina having similar image of Jeju were suggested. As an aspect of law/institution, the development of financial support system on the marine leisure equipment, promotion of establishment of professional education institutions were suggested. As an aspect of contents/programs, the hosting the exhibition of marine leisure used equipment of international trade, the development of environmental-friendly program associated with cruise were suggested, Finally, as an aspect of promotion/marketing, the promotions linked with drama & movie industry, the strategy of improvement of negative image to the yacht industry were suggested.

A Research Review of Village Chicken Production Constraints and Opportunities in Zimbabwe

  • Mapiye, C.;Mwale, M.;Mupangwa, J.F.;Chimonyo, M.;Foti, R.;Mutenje, M.J.
    • Asian-Australasian Journal of Animal Sciences
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    • v.21 no.11
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    • pp.1680-1688
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    • 2008
  • Development of village chicken production can be a sustainable way of helping to meet the welfare needs of rural populations and raise their living standards. There is a dearth of information on research conducted to characterize, understand and develop the village chicken production systems in Zimbabwe. This review focuses on constraints, opportunities and research needs for the improvement of village chicken productivity in Zimbabwe. Village chicken production in Zimbabwe is extensive and dominated by indigenous chickens that exhibit remarkable adaptation to local environments. The multitude functions of village chickens, which include the provision of high quality protein meat and eggs, cash through sales and socio-cultural roles, are discussed in detail. Human gender aspects in village chicken production are highlighted. The factors that hamper village chicken productivity are reviewed together with opportunities and research needs. The major constraints include shortage of feed, poor health and housing management. Any improvements in these constraints may lead to sustainable increase in village chicken productivity.

A Study on Curriculum and Teaching method for the Dept. of Fashion Design in College (전문대학 패션디자인과의 교육과정 및 교수방법 개선방안에 관한 연구)

  • Kim, Hyo-Eun
    • Journal of the Korean Society of Costume
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    • v.46
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    • pp.89-108
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    • 1999
  • This study was conducted to provide the basic data for the fashion education of college. 529 students of fashion department of colleges in Taegu responded to this survey. The result could be summarized as follows: 1. The major fields were classified as clothing fabric-science clothing ornaments fabric processing design fashion marketing fashion information formative culture history and Internship in order. 2. Interviewees responded that the advanced education of major is necessary(94.5%) and not necessary(4.3%) 3. When it comes to getting a job in major-related area over half of them said 'yes'(57.0%) and 35.1% of them resoned 'No(35.1%) 4. as for the necessity of the liasion education with high school the affirmative answer (45.2%) was slightly superior to the opposite(43.7%) in number. 5, With regard to the problem of teaching method they pointed out that there is some tendency to imphasize going on syllabus itself rather than developing student's ability(39.7%) that assignments are too demanding(18.1%) and that the general training should focus on a practical help(17.2%)

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The Study about Masstiege High-end Product (Part II) -Focusing on Shopping Orientation- (매스티지(Masstiege) 명품에 관한 고찰 (제2보) -쇼핑 성향을 중심으로-)

  • Kim Seon-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.1 s.149
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    • pp.12-19
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    • 2006
  • This study was administered to identify features of masstiege high-end products by comparing to original old high-end products. For this purpose, the differences in shopping orientation between each consumer groups by product types(high-end products, original old high-end products) preferred were examined. 300 female consumers were surveyed and 279 data were used for analysis. The results are as follows. First, three elements(efficiency, enjoyment, convenience) of shopping orientation were constructed by factor analysis and efficiency element of all elements had highest explanation power. The differences in shopping orientation between masstiege high-end products and original old high-end products were identified by t-test. The consumers preferring original old high-end products regarded convenience element as an important factor and the consumers preferring masstiege high-end products considered efficiency element more. The correlation analysis between shopping orientation factors and demographic characteristics were administered. The consumers who were of low age, low education, low income and unmarried pursued efficiency more, the consumers who were unmarried, of high education and high income showed to pursue enjoyment more, and the consumers who were of high age, high education, high income and married considered convenience element more. Finally marketing strategies for masstiege brands were suggested.

Review of Nursing Start-Up Literacy (간호창업에 대한 리터러시 고찰)

  • Lim, Ji Young;Kim, Juhang;Kim, Seulki
    • Journal of Korean Academic Society of Home Health Care Nursing
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    • v.25 no.2
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    • pp.127-138
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    • 2018
  • Purpose: This study aimed to provide an overview of the present status of start-up literacy. Methods: The study selected literature from KoreaMed, RISS (Research Information Sharing Service), KISS (Korean studies Information Service System), KISTI (Korea Institute of Science and Technology Information), Ovid-MEDLINE (Medical Literature Analysis and Retrieval System Online), Embase, and Cochrane Library DB. Start-up curricula were collected from the homepage of nursing schools in Korea and the USA. Their contents were searched using Massive Open Online Course (MOOC) platforms; KOCW, K-MOOC, and Coursera. Results: Fifteen articles were selected through a systematic literature review. The main themes of nursing start-up were "driver," "barrier," "required competency," and "importance of education." The courses contained business planning, finance, marketing, leadership, and entrepreneurship. The main contents of MOOCs were similar. Conclusion: The results indicate the necessity to develop multi-scope nursing start-up education programs. Nursing start-up models integrated with appropriate business knowledge and skills in health care settings are needed. This study can be used as a guideline to design start-up education programs in nursing.

The Values and Uses of Korea's Geographic Center as Locational Resource (지리적 위치자원으로서의 국토정중앙의 가치와 활용 방안)

  • Kim, Chang-Hwan
    • Journal of the Korean association of regional geographers
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    • v.14 no.5
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    • pp.453-465
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    • 2008
  • The purpose of this study is to introduce the concept of the geographic center, to examine its value as locational resource, and to consider the way of its practical uses. Geographic center is the intersection point where central meridian and central parallel cross each other. This geographic locational resources can be used as data for locational education in geographic education, the standards for antipodes, datum points for geodetic surveying, a factor of place marketing, etc. This study can be a model for a geographic discovery that is to seek many geographic resources being scattered about our country.

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Optimizing Study-life Balance within Higher Education: A Comprehensive Literature Review

  • HATCHER, Ryan;HWANG, Yosung
    • The Journal of Economics, Marketing and Management
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    • v.8 no.2
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    • pp.1-12
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    • 2020
  • Purpose: The rise of the phrase Work Life Balance was bought up in 1986 when amid many Americans there was prevalence of detrimental work place practices like neglecting families, leisure activities and friends in order to achieve their study place goals. The significance of work-life balance has been gaining ground in recent years to grasp a wider range of groups, including students. Searching and finding a balance can be complex and challenging for many individuals and students. Research design, data and methodology: Through this paper we will explore how students balance the competing demands of work, study, and social activities. Several factors have increased imbalances within Educational organizations, and technology specifically has been influential. However, technology also provides a novel solution to this organizational performance management issue. A Study-Life Optimization model (SLO) is suggested, which incorporates information systems, analytics, and decision support into a Smart Service System. A general framework for this model, detailing data collection, measurement, and ethical issues is explained briefly. Results: Outcomes include improved WLB, greater perceived quality of life, and increased Educational organizational performance. Conclusions: This paper contributes to the relevant literature as it pays attention to the various students' of varying lifestyles school-work-personal lives. Findings of this study will provide a meaningful of the Work/school-life balance issues faced by students. The research could be helpful to the various stakeholders of a University, the curriculum designers, program coordinators etc.

The Structural Relationship among Customer Experience, Resort Use Satisfaction, and Customer Behavioral Intentions: The mediating effect of resort use satisfaction (리조트 이용객이 지각하는 고객 경험, 리조트 이용만족, 고객 행동의도 간 구조적 관계: 리조트 이용만족의 매개효과 검증)

  • Hyun Ki SHIN;Byung Min KIM;Chae Won HA
    • The Korean Journal of Franchise Management
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    • v.15 no.1
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    • pp.43-60
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    • 2024
  • Purpose: According to previous studies, customer experience had a significant effect on consumer behaviors. In this perspective, this study investigates the structural relationship among customer experience, resort use satisfaction, and customer behavioral intentions, with focus on the mediating role of resort use satisfaction. Research design, data, and methodology: Data collected from 361 individuals who had experienced the resort service were analyzed using SPSS 29.0 and AMOS 29.0, involving frequency analysis, HTMT, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation model testing. Result: Firstly, cognitive, and relational experiences had significant effect on resort use satisfaction. Secondly, resort use satisfaction had significant effect on customer behavioral intentions. Thirdly, resort use satisfaction had partial mediating effects in the relationship between customer experiences and customer behavioral intentions. Conclusion: This study academically confirmed the empirical link between customer experience and consumer behaviors. From a practical standpoint, it suggests the necessity of marketing activities that enhance customers' perception of their experiences, as well as resort use satisfaction and customer behavioral intentions, through systematic CS education and management of the physical environment.