• 한국콘텐츠학회논문지
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• 제20권4호
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• pp.264-272
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• 2020

이 연구는 여성결혼이민자의 전문인력화 필요성이 증대되고 있는 현실에 주목하여, 농촌 여성결혼이민자의 전문분야 진입 결정 요인을 분석하는 것을 목적으로 한다. 노동시장의 불균형을 제도적, 구조적 요인측면에서 찾는 노동시장분절이론에 바탕을 두고, 농촌지역 여성결혼이민자가 관리자나 전문가 직종으로 진입하는데 영향을 미치는 요인을 사회적 관계 요인, 문화적 적응 요인, 정책적 지원 경험 요인으로 설정하였다. 분석결과, 사회적 관계 요인, 문화적 학습 요인, 그리고 정책적 지원 경험 요인은 모두 농촌 여성결혼이민자가 관리자나 전문가 직종으로 진입하는데 통계적으로 정의 유의미한 영향을 미치는 것으로 나타났다. 농촌 여성결혼이민자가 전문가로 성장하기 위해서는, 사회적 관계의 활성화와 언어능력을 포함한 문화적 학습 역량의 강화, 나아가 정부의 지속적인 정책적 지원이 요구된다는 정책적 시사점을 발견할 수 있다.

• 한국프랜차이즈경영연구
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• 제10권4호
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• pp.31-42
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• 2019

Purpose : This study can provide various implications for the franchisors to expand activities related to franchise support or to develop andoperate an education program for foodservice franchise owners. Research design, data, and methodology : For those purpose, first, the literatureand literature related to the competency of domestic franchise owner were collected and reviewed through the Korea Education and Research Information Service (RISS). Second, the questionnaire was prepared based on the theoretical basis prepared through previous studies. Based onthe foodservice franchise owner's competency model presented by Kim & Lee (2019b), 13 franchise owner's competencies were marked with both 'What is' levels and 'What should be' levels. Therefore, the total questionnaire consists of 26 questions. Third, questionnaires were distributed and collected. This study used data from 55 surveys which were gathered from foodservice franchise owners in Seongnam-si. SPSS 25.0 was used to analyze the collected survey data. Descriptive and frequency analysis were conducted to analyze the demographic characteristics of the study subjects. Next, we conduct a t-test to analyze the difference between the level of 'What is' competencies by the franchise owners and the level of 'What should be' competencies. Descriptive statistics were used to derive the priorities of the 'What should be' competencies. The Locus for Focus model was used to derive the priorities of the required competencies. Result : Four competencies of team leadership, teamwork and cooperation, customer service, technical·professional·managerial expertise were found to be the first to be developed. Conclusions : The conclusions of this study are as follows. First, teamwork and cooperation competnecy, and team leadership competency, which are derived from the core competencies of foodservice franchise owners, are among the leadership competencies required as managers of organizations. Second, customer service competency and ttechnical·professional·managerial expertise competency derived from the core competencies of restaurant franchise owners belong to the job competencies. Third, the results of this study suggest that the foodservice franchisors will be able that will serve as a baseline to support the foodservice franchisors and franchise owners for sustainable mutual growth by encouraging their will and encouraging them to create results.

• Asia Marketing Journal
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• 제14권4호
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• pp.117-142
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• 2013

Brand orientation is a relatively new paradigm in marketing which was first introduced in the 1990s. Since then, an accumulating body of research has addressed the strategic importance of brand orientation. Although there is a growing body of literature on brand orientation, there have been no empirical studies examining the mediation effect of brand orientation on market orientation-performance relationship to date. Moreover, most studies on brand orientation have been carried out in the context of large enterprises. Hence, the aim of this research is to extend the literature and address market orientation, brand orientation, and firm performance against the backdrop of Korean SMEs. The authors empirically investigate the impact of market/brand orientation on organizational performance and the mediating role of brand orientation. They utilize 178 usable responses to test the four research hypotheses. The hypothesized model predicts that there is a positive association among market orientation, brand orientation, and firm performance. It is also expected that brand orientation mediates the relationship between market orientation and organizational performance. The statistical results based on PLS analysis confirm our prediction among the constructs in the research model. The empirical evidence provides significant theoretical and managerial implications for brand orientation among SMEs. The first theoretical implication is that we provide empirical evidence regarding the important role of brand orientation in explaining the multi-trait perspectives of strategic orientation. The second theoretical implication is that the concept of brand orientation can be empirically validated in the context of SMEs. In terms of managerial implications, managers of SMEs should attempt to build a brand-oriented corporate culture or mindset that places brand values and brand norms as the top priority among their company's tasks. In addition, managers should recognize that brand orientation is critical for SMEs as well as large enterprises. In the last section, the authors address limitations of the study and provide directions for further research.

• The Journal of Asian Finance, Economics and Business
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• 제6권4호
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• pp.83-90
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• 2019

The purpose of this study is to test the effect of business strategy on valuation error. Business strategy includes managerial decision making and managerial tendency. In previous research, there is a negative relationship between business strategy and accounting quality. In this study, we try to confirm whether strategy tendencies affected valuation errors. In order to confirm empirically between business strategy and overvaluation, we use 8,117 firms that between 2006 and 2017 and listed in KSE and KOSDAQ. We calculated business strategy which is introduced by Bentley, Omer, and Sharp (2013). We also used the overvaluation method introduced in Rhodes-Kropf, Robinson, and Viswanathan (2005). The results show that the more the leading business strategy is, the greater the value error becomes. In the case of dividing into leading and defensive companies, the lead firms showed a significant positive correlation with the valuation errors, while the defensive firms showed the negative relationship with overvaluation. This study examined the business strategy and the overvaluation. we confirmed whether the management strategy deepens the evaluation error caused by the firm characteristics. The results are meaningful that we extended the study on the quality of financial reporting of leading strategic firms.

• 가족자원경영과 정책
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• 제16권1호
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• pp.103-121
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• 2012

This paper used data which consisted of 109 female managers who married and 109 female managers who gave birth over a 2-year period (2008-2010) by 'KWMP: Korean Women Manager Panel' from Korean Women's Development Institute (KWDI). The results of this empirical study exhibit that 1) female managers' marriages and childbirth did not have significant effects on job satisfaction, organizational commitment, and plans to leave. 2) Female managers' marriages also did not have significant effects on life satisfaction, however, their childbirth did (t=2.49, df=108, p<.014). We used to believe that female managers' marriages and childbirth could disturb their work. However, this study disproved the previous stereotype that female managers' marriages and childbirth would have negative effects on job satisfaction, organizational commitment, and plans to leave. The results of this study will provide useful information to human resource departments or female rights and interests organizations.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.113-120
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• 2022

The goal of this study is to see if there's a relationship between employees' ambidextrous behaviors and macro facilitators of organizational empowerment (such as control over workplace decisions, dynamic structural framework, and fluidity in information sharing) (exploration and exploitation). To acquire data, this study uses survey methods. A cross-sectional survey was done to collect information from academics at five large public sector universities in Pakistan's Balochistan province. Control over workplace decisions boosts academics' engagement in exploration and exploitation, while a dynamic structural framework merely increases their engagement in exploration, according to the findings based on data from 240 respondents (n = 240). The findings also show that information sharing flexibility has little effect on exploration and exploitation behaviors. In conclusion, the results of this study imply that organizational empowerment is critical for academics' ambidextrous behaviors to thrive. As a result, specific organizational facilitators of empowerment (such as control over workplace decisions and a dynamic structural framework) are advised in higher education institutions. This research is significant because it develops and tests a model that explains hitherto unexplored connections between macro facilitators of organizational empowerment and employees' ambidextrous behaviors. In addition, the research provides important insights for managerial practice and research.

• 직업교육연구
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• 제37권2호
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• pp.191-214
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• 2018

본 연구는 여성들의 경력개발활동에 영향을 미치는 요인으로 보고된 수평적 조직문화와 상사의 지원이 직장만족과 직무효능감을 매개로 경력개발활동 간의 구조적 관계를 분석하였다. 구체적으로 유자녀 여성관리자를 대상으로 수평적 조직문화와 상사의 지원이 직장만족과 직무효능감을 매개로 이들의 경력개발활동에 미치는 영향을 분석하는데 목적이 있다. 이를 위해 한국여성정책연구원에서 수행하는 "여성관리자패널조사" 5차 자료를 활용하였으며, 구조방정식 모형을 활용하여 분석했다. 유자녀 여성관리자 총 998명을 대상으로 연구한 결과는 다음과 같다. 첫째, 수평적 조직문화와 상사의 지원은 직장만족과 직무효능감에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 직무효능감은 경력개발활동에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 직장만족과 직무효능감은 수평적 조직문화와 경력개발활동을 매개하는 것으로 나타났다. 넷째, 직장만족과 직무효능감은 상사의 지원과 경력개발활동을 매개했다. 연구결과를 통해 직장 내에서 유자녀 여성관리자들의 경력개발활동을 촉진하기 위한 방안에 대해 모색하고, 후속연구를 위해 제언하였다.

• 경영과정보연구
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• 제32권4호
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• pp.53-79
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• 2013

사회서비스는 서구 자본주의 국가를 중심으로 높은 실업과 복지에 대한 국가지출 축소 등의 문제에 대응하고 성장과 분배의 선순환 구조를 이룩하기 위해 일자리창출정책과 연계되어 논의가 시작되었다. 특히 사회서비스는 여성노동력이 비교우위를 기대할 수 있는 분야이고 비교적 괜찮은 일자리라는 점에서 주목받고 있다. 양질의 사회서비스 제공과 지속가능한 일자리 창출을 목표로 하는 사회적기업은 여성친화성이 높아 여성일자리의 새로운 대안으로 기능할 수 있다. 이에 본 연구는 사회적기업이 실제 여성에게 괜찮은 일자리를 제공하고 있는지를 살펴보았다. 사회적기업 491개소 전체를 대상으로 한 조직수준 분석에서는 종단분석을 통해 사회적기업에서의 여성 참여율, 조직내 지위와 안정성, 임금수준 등에 대해 성별 비교분석을 하였다. 사회적기업 종사자 830명을 대상으로 한 개인수준 분석에서는 횡단분석을 통해 사회적기업 진입이전 상태를 비롯하여 일자리 만족도와 일자리 지속희망도에 대해 성별 비교분석을 하였다. 분석 결과, 사회적기업에서 여성의 비중은 70% 수준이며 특히 40대 이상 중장년층과 취약계층 여성의 참여가 높은 편이었다. 여성의 임금수준은 남성의 85~95% 수준으로 일반기업체와 비교할 때 임금격차가 거의 없는 일자리로 나타났다. 그러나 사회적기업에서 여성 일자리는 업종을 불문하고 비정규직과 비관리직에 집중되어 있었다. 이는 여성의 경력단절과 직업경험 부족 등에서 기인한 것으로 보인다. 사회적기업 여성근로자, 특히 취약계층 여성일수록 현재의 일자리를 지속하고자 욕구가 강한 것으로 나타났다. 조직수준 및 개인수준 분석 결과를 종합해 볼 때, 사회적기업은 괜찮은 여성일자리를 제공하고 있는 것으로 볼 수 있다. 그러나 향후 사회적기업 여성근로자의 고용안정성을 높여 여성의 경력이 유지 개발될 수 있도록 하고 여성 개인의 역량 향상이 사회적기업 경쟁력으로 연계되도록 방안을 마련할 필요가 있다.

• 한국의류학회지
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• 제39권5호
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• pp.683-694
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• 2015

This study defines the concept of triple media and examines various marketing media that influence a consumer's purchase of outdoor fashion brands. We explore the effects of gender and age on information searches related to outdoor fashion brands and purchase criteria related to outdoor clothing. A survey of consumers who visited stores was conducted. We targeted consumers between the ages of 15 and 50 and analyzed 764 questionnaires. The results show that triple media involve eight factors: five factors (printed ads or radio ads, campaign ads, Internet ads, TV ads, and store ads) in paid media, one factor (direct marketing) in owned media, and two factors (channels of social network services, channels of direct promotion) in earned media. Further, the evaluation/appraisal criteria of outdoor clothing consist of four attributes (practicality, promotional activities, product power, and customer service). The teenager group showed significantly low usage of campaign ads, direct marketing, and direct promotion, while the use of Internet ads is particularly high among teenagers compared to other age groups. Moreover, teenagers are least likely to rely on practicality when evaluating clothing and are most likely to value product power. Additionally, women show significantly high usage of direct marketing. In terms of the clothing appraisal criteria, women assign higher value to practicality and promotional factors than men. The theoretical and managerial implications of the findings are discussed.

• 복식
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• 제63권7호
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• pp.17-30
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• 2013

An understanding of store patronage behavior is a critical issue for retail managers, especially when it comes to a new kind of retail store, as it enables them to identify and target potential customers. Reflecting this managerial need, this study is focused on the fashion multi-brand shop, specifically investigating its store attributes, customers' shopping orientation, and store patronage. Accepting the shifting marketing paradigm from 4P's marketing mix to 7P's marketing mix, the 7P's marketing mix is employed in this study to measure the store attributes, including people(sales oriented and customer oriented), price, place, promotion, physical environment, process, and product. The store attributes significantly influencing patronization are found as customer oriented sales people, product, physical environment, and process. The shopping orientations of the customers, 222 female adults aged from 20s to 40s are found as ostentatious, pleasant, fashion pursuant, rational, and addictive. The consumers who are ostentatious, pleasant, and fashion pursuant are highly likely to be patronize to the fashion multi-brand shops.