• Title/Summary/Keyword: management of clothes

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Research on High School Students’ Practical Awareness of Contents of Clothing and Textiles Education (의생활 교육내용에 대한 고등학생의 실천 의식 조사1))

  • 박일록;이은희
    • Journal of Korean Home Economics Education Association
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    • v.15 no.1
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    • pp.57-68
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    • 2003
  • The purpose of this study was to research high school students’ practical awareness about the contents(classify them into four units. choice and dressing of clothes. textile and management of clothes. design and sewing of clothes. knitting and embroidery) clothing and textiles education in their real life. This is the investigation of which 576 high school students located in Choongchungnam$.$bukdo. Junrabukdo, Daeseon. In this statistical analysis. SPSS 10.0 for Windows Program was utilized to calculate percentage. mean and standard deviation. Also. these materials were verified by t-test. One-way Anova . Pearson’s correlation coefficient. The main results of obtained this study are as follows High school students’ practical awareness about the contents of clothing and textiles education in their real life appears to be low(only 9 items were over median point of 3.0). There was a significant difference in Practical awareness of contents of clothing and textiles education according to demographic variables. and correlation of variables differed significantly. These results should be provide fundamental information for improving students’ practical practice in their real life Since this study has touched only limited research on the topic of clothing and textiles education. it is essential that further research covering a wider array of themes be done in the future.

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A Study on Marketing Factors Influencing on the CRM Performance in Korean Clothes (우리옷 CRM의 성과에 영향을 미치는 마케팅 요인에 관한 연구)

  • Lee Byoung-Hwa;Shim Hwa-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.5 s.153
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    • pp.663-673
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    • 2006
  • The purpose of this study is to seek for a plan of marketing strategy in the businesses of Korean clothes, by examining the causality among marketing factors, which have influenced CRM(Customer Relationship Management) performance in Korean clothes. As for the research method, a research model was designed to include routes form 4P's(products, price, promotion, place) through endogenous variables to performance variables, and a questionnaire was developed on the basis of theoretical background. The research participants were male and female adults at their age from 20 to 60. The survey was conducted in March of 2003, and 672 questionnaires were used for the final analysis. In terms of data analysis, we carried out reliability analysis, exploratory and confirmatory factor analysis, correlation analysis, and Structural Equation Modeling by using SPSSWIN 10.0 and AMOS 4.0. As a result 4P's were indicated to have influence upon confidence, satisfaction and commitment of customers. Especially, sales promotion factor was found to have the biggest impact on them. also, the quality of relationship affected CRM performance. as sales promotion factor was identified as one of the integral elements of marketing strategies, a strategy that utilizes a role of salespeople and enhances the quality of service is needed.

Research on Adolescents' Practical Awareness of Contents of Clothing and Textiles Education (청년기 의생활 교육내용의 실천의식 조사)

  • 이은희
    • Korean Journal of Human Ecology
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    • v.6 no.2
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    • pp.83-95
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    • 2003
  • The purpose of this study was to research adolescents' practical awareness about the contents(classify them into four units, choice and dressing of clothes, textile and management of clothes, design and sewing of clothes, knitting and embroidery) clothing and textiles education in their real life. This is the investigation of which 730(middle school students 246, high school students 248, university students 236) girl students located in Junrabukdo and Choongchungnam. In this statistical analysis. SPSS 10.0 for Windows Program was utilized to calculate percentage, mean and standard deviation. Also, these materials wert verified by t-test, One-way Anova. The main results of obtained this study are as follows. Adolescents' practical awareness about the contents of clothing and textiles education in their real life appears to be low(only 8 items were over median point of 3.0) There was a significant difference in practical awareness of contents of clothing and textiles education according to early$.$middle$.$latter adolescents and demographic variables differed significantly. These results should be provide fundamental information for improving students' critical practice in their real life. Since this study has touched only limited research on the topic of clothing and textiles education, it is essential that further research covering a wider array of themes be done in the future.

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An Electronic Commerce Model for Increasing Sales in Open Market Area of Clothes (오픈마켓에서 의류분야 매출 증대를 위한 전자상거래 모델)

  • Lee, Hyun-Chang;Seo, Shin Rim;Wang, Ha Yang;Shin, Seung-Yun;Rhee, Yang-Won
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2011.06a
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    • pp.269-271
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    • 2011
  • E-commerce done by between buyers and sellers mainly rely on computer networks and business transactions are carried out according to certain standards of various business activities. E-commerce is based on modern information technology and network technology, financial electronic collection, management, information technology, business and trade information networks into one, aimed at logistics, capital flow and information flow of harmony and unity of the new trade, trade activities of the entire process, electronic, networking and digital. In this paper, we investigate for online shopping, for example, to illustrate the current problems in an area of clothes market. Also we proposed an ideal model appropriate to increase sales and show the analysis results compared to conventional clothes market in open market.

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A Study on the Logotype Symbolism for the Improvement of Brand Recognition (브랜드 인지도 향상을 위한 로고타입 상징성에 관한 연구)

  • Hwang, Mi-Kyung;Kim, Chee-Yong;Kwon, Mahn-Woo;Park, Min-Hee;Cheng, Hong-In
    • Journal of Korea Multimedia Society
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    • v.23 no.4
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    • pp.581-587
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    • 2020
  • In this study, we investigated the correlation between logotype elements and brand recognition among corporate logos using quantification methodology 2. In addition, this study wanted to find out if consumers could easily recognize the product according to the design elements of the logotype. Our study showed that feminine tendency in logotype design was associated with clothes and cosmetics and masculine design element that will make people recall the game and health products. There were clothes and cosmetics for men but feminine design factor was strongly associated with clothes and cosmetics. In other words, logotype for cosmetic and clothing needed to be feminine by using neutral and cold colors. The relationship between the logotype and related products affected the brand recognition and this result can be used as a key element of corporate marketing.

The Need for Healthy Families Education in Home Economics Subject of High School Students (고등학생의 가정과 교과에서 건강가정에 관한 교육 요구도)

  • Kim, Myung-Cha;Chang, Ji-Yeon
    • Journal of Korean Home Economics Education Association
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    • v.18 no.4 s.42
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    • pp.143-156
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    • 2006
  • The aim of this study was to examine the need for healthy families education in home economics subject. This study also purposed to find new education direction of healthy families education in home economics subjects helpful in leading healthy family life and provide basic data for organizing curriculum suitable to the purpose. The subject of this survey was targeted for 550 girl and boy juniors of high schools located in Seoul and the Capital area, and data were collected through questionnaire survey. The result of this survey is summarized as the following: First, Boy students need for healthy families education in home economics subject of high school students was 3.63, Girl students need for healthy families education in home economics subject of high school students was 3.66. Boy students needed was 'marriage and becoming parents', the highest need, followed by 'methods to talk with families', 'management of nutrition', 'household economy', 'management of clothes and residence', and 'home culture', Girl students needed was 'marriage and becoming parents', the highest need, followed by 'methods to talk with families', 'management of nutrition' 'home culture', 'household economy' and 'management of clothes and residence'. The need for healthy families education in home economics subject of high school students was 3.64, over the middle level. The area students needed was 'marriage and becoming parents', the highest need, followed by 'methods to talk with families', 'management of nutrition', 'household economy', 'management of clothes and residence' and 'home culture'. Second, the need for healthy families education in home economics subjects of high school students based on family background showed significant difference depending on department of school, family type, parents' academic background, parents' occupation and monthly household income.

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Development of a Personal Clothing Recommendation System that Reflects Individual Temperature Sensitivity (개인별 체감 온도를 반영한 개인 소장 의류 추천 시스템 개발)

  • Jeong, Byeong-Hui;Kim, Woo-Seok;Lee, Sang-Yong
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.357-363
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    • 2021
  • In general, people choose clothes to wear when they go out, referring to real-time weather and temperature. However, it is difficult for an individual to use real-time weather information and his or her temperature sensitivity information to choose the right clothes from among the clothes he or she owns. Existing clothing recommendation systems developed to help with these problems have problems recommending clothes that are not clearly set in the clothing category and are not in the possession of the user. In addition, user-specific temperature sensitivity is not taken into account, resulting in inappropriate clothing recommendations for users. To solve these problems, this study developed a system that determines and registers clothing categories for the clothing owned by the user, and recommends customized clothing for each user by considering temperature sensitivity and real-time weather information. In the case of weather information, not only weather information such as temperature and wind direction, but also clothes based on temperature sensitivity were recommended based on the calculation of temperature sensitivities. A satisfaction survey of 65 university students was conducted to assess the system. As a result, 80% of the respondents were satisfied with the recommended clothing, indicating that the satisfaction of the system was good. Therefore, it is expected that this system will be highly utilized in real life as it will be recommended based on clothes owned by individuals, reflecting individual temperature sensitivity.

The Market Goods Substitution of Housework and the Determinants on it (식생활과 의생활영역의 가사노동 상품대체와 그 영향요인)

  • 구혜령;이기영
    • Journal of Families and Better Life
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    • v.19 no.2
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    • pp.111-127
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    • 2001
  • The purposes of this study were to investigate the relationships between individuals characteristics (socio-economic status, time pressures, resources related with implementing housework), attitudes toward goods characteristics, and the level of market goods substitution of housework in the domain of foods and clothes. For empirical analysis, the data of the study was collected from 572 married women living in Seoul. Covariance structure analysis were employed for data analysis, using LISREL. The major findings were as follows: 1) Individuals characteristics, attitudes toward market goods characteristics, and the level of goods substitution of housework had causal relationships. 2) Generally, wifes age and resources related with implementing housework were negative predictors of the level of market goods substitution of housework and wifes education, income, time pressures, attitudes toward characteristics of market goods were positive predictors. Wifes employment was a constraint of Korean traditional sauce, clothes repairing service and laundry service purchases, but a facilitator of the level of dining-out.

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The Study on the Actual Condition of the Clothing Remains in the Museums of the Jeollado Region (전라도 소재 박물관의 복식유물(服飾遺物) 현황 연구)

  • Hong, Jeong-Hwa;Im, Sang-Im
    • Korean Journal of Human Ecology
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    • v.10 no.4
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    • pp.365-378
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    • 2001
  • This study aims to investigate the situation of clothing remains in the museums located in Jeolla Province and the problems appeared in the exhibitions, management and safekeeping in order to provide the basic data of costume studies which contribute to understanding our inherent clothing culture. The method of this study included classification of the clothing remains of the thirteen museums in Jeolla province according to the system used in the National Museum of Korea, the research data was analyzed by using charts. The result of this study is as following : The total of 8696 clothing remains were inspected, and these were consisted of 78% ornaments, 9.4% clothings, 5.4% hats, 4.4% shoes, 1.8% belts and buckles, 1.0% boxes for hats and clothes.

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Online Marketing Attitude Analysis. (온라인 마케팅 태도분석)

  • Kim, Se-Hwan
    • Journal of Industrial Convergence
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    • v.9 no.1
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    • pp.33-66
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    • 2011
  • As an information-oriented society is arrived. an internet market has been developed steadily. This advance of internet market made the augmentation of purchasing clothes, and thus the fashion trade has tried to use effectively the internet marketing as a new channel of profit increasement. However, the fashion trade did not utilize efficiently an internet as a marketing mediation so far. This results from the want of coping with consumer behavior on the internet community. To answer the necessity of analysis of consumer behavior, this thesis inquires the difference of buying clothes on the internet shopping mall according to the lifestyle of consumer. Then this thesis provides the strategy of internet marketing fitted to each lifestyle for making a good profit. The inquiry was conducted to university located on Seoul, and the lifestyle of undergraduate was categorized to five groups, that is, trendy, information-inclined, economical purchase, brand-inclined, and spirit-pursuit types. This thesis analyzed the difference of consumer behavior of each type according to various factor, and presented a marketing strategy fitted to each type from these analysis results.

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