• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.8
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• pp.1303-1318
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• 2010

This study is to understand the characteristics of Korean and Japanese consumers by analyzing the relation among consumer attitudes, concepts, and knowledge about luxury brands. In addition, the present study is to help to establish more effective marketing strategies for luxury companies by providing new data based on consumer knowledge. The author conducted a survey on a total of 816 male/female Korean and Japanese subjects ranging in age from 20 to 50s. The results of this study are as follows: First, Korean consumers have more positive attitudes toward luxury brands than Japanese consumers. Second, regarding the concepts about luxury brands, Korean consumers have concepts of luxury such as "involvement" "symbol of status" "scarcity" and "hedonism"and Japanese consumers have concepts such as "involvement" "ostentation" "high value"and "ornamentation" Third, Korean consumers are more confident in their knowledge and experiences about luxury brand consumption than Japanese consumers. The subjective knowledge has positive impacts on consumer attitudes toward luxury brands and becomes one of the reasons for the friendlier attitudes of Korean consumers toward luxury brands, compared to Japanese consumers. Fourth, the level of objective knowledge of Korean and Japanese consumers is high; but there is no statistically significant difference in the two countries.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.9_10
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• pp.1364-1372
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• 2007

The purpose of this research is to provide the fundamental data about knitwear laundering and care. A questionnaire was designed and survey data was colleted from male and female consumers. Descriptive statistics, Chi-squire and t-test were conducted for statistical analysis. Results indicated that female consumers were more susceptible with 'handle with care' or 'fragile label' than male consumers. Females preferred hand washing whereas males preferred dry cleaning. Marital status of respondents did not affect awareness of care labels. Consumers considered more about stability of product shape than stain removal. Although most respondents followed proper ways to knitwear care and laundering, they felt that technical knowledge or deep understanding about washing is needed. In order to increase consumer satisfaction with knitwear products, the importance of care labels should be acknowledged.

• Journal of the Korean Society of Costume
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• v.60 no.9
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• pp.150-161
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• 2010

In Korea, recent trends indicate an increase in the volume of the functional clothing market. This study investigated the evaluative criteria and information sources of functional clothing according to gender and age. A total of 756 responses were analyzed using descriptive statistics, MANOVA, and Duncan's test. The main effect of gender on the evaluative criteria and information sources of functional clothing was identified. Compared with male consumers, female consumers gave more importance to price and aesthetic criteria. Female consumers take advice from colleagues and companions, as well as use information obtained from mass media to a greater extent than male consumers. Age was seen to have an effect on evaluative criteria and information sources in purchasing functional clothing. Respondents in their forties and fifties took textile quality and durability more seriously. Information available on the Internet and following the dressing styles of celebrities were preferred by respondents in their twenties.

• Journal of the Korean Home Economics Association
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• v.41 no.6
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• pp.105-117
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• 2003

This study was intended to investigate specific plan to enhance the adolescents consumers' environment-friendly consumption behavior in their consumption. For this purpose, a questionnaire was conducted among middle and high school students. As a result, the following findings were obtained: The related items in the questionnaire were categorized into factors in an attempt to investigate consumers' environment-friendly consumption. Factor I was coded as active recycling and the use of refilled products and Factor Ⅱ was coded as the behavior of active savings. Adolescents consumers with more experiences in environmental activity showed the higher level of behavior of environment-friendly consumption, and female adolescents consumer did so than male adolescents consumer And adolescents consumers showed the higher level of practical behavior of environment-friendly consumption in case of data and document arrangement than in case of cleaning, and in case of voluntary social service than in case of only cleaning.

• International Journal of Human Ecology
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• v.11 no.2
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• pp.39-50
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• 2010

This paper compares a cross-cultural and gender differences and similarities about consumer ethical perceptions and behaviors, and ethical ideologies between Korean and the US college students. It also examines the relationships between consumers' ethical perceptions and behaviors, and the relationships between consumer ethics and ethical ideologies. This research provides some evidence that supports the premise that consumer ethics is influenced to an extent by consumers' nationality and gender. The differences are not universal, however, and could perhaps be described as situational. The American college consumers were found to be more idealistic and relativistic than the Korean college consumers. But the differences were minor The American male college consumers were found to be more idealistic than the American female college consumers. The ethical consumer groups were found to be more idealistic and less relativistic than were the unethical consumer groups. Perceptions were positively related to behaviors in the consumer ethics. But the magnitude of impacts is different between the nations and in the dimensions of consumer ethics.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.81-94
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• 2005

With an analysis of recent, nationwide data, this study figured out the level of consumers' pro-environmental behavior and investigated tile behavioral determinants in the hight of purchase, use, and disposal of pro-environmental goods. The major results are as below: Married consumers or consumers in their 40s were more likely to purchase pro-environmental goods. Consumers with high income-for example, over 3 million won per month-were less likely to purchase such goods. Married women or 40s/50s consumers tended not to buy used goods. Males than females, non-married than married, employed than unemployed had a higher pro-environmental behavior in the use stage. Furthermore, in the disposal stage, male than female, married than non-married, young than old, and consumers with low income than high income showed more active pro-environmental behavior. The purchasing behavior of pro-environmental goods was supported by both perspectives of rational behavior and social behavior. On tile other hand, the purchasing behavior of used goods was supported only by rational behavior perspective. It is also revealed that personal value perspective, along with the above two, influences the pro-environmental behavior in the stage of use and disposal. Overall, a high level of pro-environmental behavior was detected in such consumers as rational, public rule-abiding in favor of environmental policy, and also in consumers with strong family values or those with less materialistic value.

• The Research Journal of the Costume Culture
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• v.25 no.2
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• pp.192-205
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• 2017

Modern men are much more interested in their appearance than ever before, as well as showing an increased need for uniqueness in order to construct their own sphere and pursue differentiation from others. Besides, changes in life style and the aesthetic sense are causing men to pursue various kinds of clothing benefits so that they want a suit with characteristics beyond the stereotyped design and style. They have started to be actively engaged in clothing purchases, forming a driving force for the growth of the male suit market. Hence, this study has significance in that it offers data conducive to consumers' custom suit purchase by reviewing data on the present condition of the custom suit market and bespoke suits. In addition, it aims to give a summary on the theoretical bases of preceding studies, including the need for uniqueness, pursuit of clothing benefit and concern for the appearance of male consumers, as well as examining the factors that influence on their bespoke suit purchase intentions. Accordingly, this work intends to construct a basic environment for consumers to approach the custom suit market easily and pave the way for male suit markets through offering marketing data and information that is helpful for custom suit-related markets.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.13-23
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• 2016

The purpose of this convergence study was to describe Medical Service Providers and Consumers' perception of the PHN system, and of the Quality of nursing provided by male nurses. This study was a cross-sectional survey. The subject group included medical service providers and consumers. Data were analyzed using descriptive statistics, Chi-square and t-test using SPSS 19.0. 77.3% of providers and 66.2% of consumers agree with the PHN system. 81.4% of providers and 70.8% of consumers agreed with the statement that the nurse is the most qualified public health worker. Period of service showed statistically significant differences according to the group (t=7.56, p=.03). The development of nursing experts was identified as an important strength of the PHN. Quality of nursing Male wasn't statistically significants between groups. Compared to earlier studies, it is to suggest a study that confirms preliminary nurses' psychiatric, social, and communicational nursing.

• International Commerce and Information Review
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• v.18 no.3
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• pp.101-130
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• 2016

Recently, by increasing the importance of China as consumer market, the need for a systematic and scientific study of Chinese consumers has been raised. This study researches how country image and product attributes as well as brand personality influence Chinese consumers'selection of Korean product through a comparative study of gender differences. This study used the data which were collected through Chinese adult consumers'survey on Korean cell phone products who reside at Beijing, Shanghai and Guangzhou. The main findings presented through empirical analysis results are as follows. First, Country image and brand personality have more influence on female consumers than male consumers on selection of Korean cell phones. Second, Male and female consumers have more influences by product attributes than other two factors. This study has presented the main implications of the preferred marketing strategies for Chinese enterprises of Korea on the basis of these research results.

• The Journal of the Korea Contents Association
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• v.7 no.12
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• pp.30-40
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• 2007

This study started from the point that female consumers have powerful effects on selection and purchase of products. Liquor is consumed by men more than women, but a population of women drinking liquor is increasing due to "wellbeing and a tendency to lower alcoholicity" of soju. Through priming effects, this study estimated and tested how liquor advertising which had been made focusing on male consumers could appeal to female consumers and affect their purchase. The results of this study revealed that the subjects were partially influenced by priming effects when the experimental image and the interference image were connected to each other in terms of their meaning. This study showed that if scenes in advertising, no matter how short they were, were in a similar situation, priming effects occurred and consumers had a positive attitude toward behavior which appeared in the advertising. In order that advertising of male-dominated products such as cars in addition to liquor may appeal to female consumers, situational factors have to be suitable to create priming effects. If such priming effects are advertising making and arrangement, advertising can appeal to female consumers more easily.