• 대한가정학회지
• /
• 제42권12호
• /
• pp.231-251
• /
• 2004

The purpose of this study us to determine the adolescents' leisure activity pattern, leisure constraints and leisure satisfaction and to identify the relevant variables. The subjects were middle and high school students. The data was collected by using the questionnaire and the final 741 cases were analyzed by SPSS Win 10.0 program. The major findings were as follows: 1. The adolescents' leisure activity hours were 2.27hours/day(weekday), 4.20hours/day(Saturday) and 5.35hours/day(Sunday). On weekdays, female students spent more time for leisure activity than male students. The most frequent activities were watching TV and playing computer. 2. The adolescents' leisure constraints were social-economic, psychological and situational. The degree of the adolescents' situational constraint was the highest. 3. The adolescents' leisure satisfactions were leisure use, leisure condition and leisure meaning. The adolescents' degree of leisure meaning satisfaction was relatively high. 4. The major related variable influencing the leisure satisfaction were psychological constraint, situational constraint and gender.

• 대한가정학회지
• /
• 제46권9호
• /
• pp.7-19
• /
• 2008

This research aims to analyze rational decision behavior in different stages of purchasing for consumers buying household appliance goods and deals with differences in socio-demographic features and relevant variables among completely rational, intermediatedly rational, and irrational groups as well as variables differentiating those groups. First, one third of purchasers for Kimchi refrigerators was the rational consumer while a half of purchasers for side-by-side refrigerators and washing machines was. Second, there was no significant differences in satisfactions levels after purchase between rational and irrational groups among purchasers of side-by-side refrigerators but between completely and intermediately rational groups in the case of Kimchi refrigerators. Rational groups of consumers for Tromm washing machines rely on various places for purchase and also show the high level of intention for repurchase. Third, in studies of variables differentiating rationality in purchase behavioral patterns of consumers, rational choices turn out to prevail (1) among purchasers of married, college graduated, employers, and high income in the case of side-by-side refrigerators, (2) among buyers of male, old-aged, college graduated, non-employers, low, income, and hurrying to purchase in the case of Kimchi refrigerators, and (3) among buyers of old-aged, high income, not hurrying to purchase, and visiting numerous stores in the case of Tromm washing machines.

• 한국의류산업학회지
• /
• 제13권4호
• /
• pp.511-522
• /
• 2011

This study analyzed the effects of internet fashion consumer's impulse buying tendency on positive and negative purchasing behaviors. A survey was conducted from October 1 to December 15 in 2010, and 407 responses from internet fashion consumers who made impulse purchases on the internet at least once for the last 6 months were used in the data analysis. As a result, the impulse buying tendency of internet fashion consumers was classified into pure impulse buying, reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The positive purchasing behaviors such as repurchase intention and purchase satisfaction were influenced by the impulse buying tendency. The all factors of impulse buying tendency had an effect on repurchase intention, while purchase satisfaction was influenced by the reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The negative purchasing behaviors were classified into delay in decision making and switching intention of purchase. The delay in decision making was influenced by the stimulus impulse buying, suggestion impulse buying, and reminder impulse buying. Also, the reminder impulse buying, suggestion impulse buying and pure impulse buying had an effect on switching intention of purchase. In addition, there were significant differences in the impulse buying tendency and delay in decision making between male and female internet fashion consumers.

• 한국의류학회지
• /
• 제34권5호
• /
• pp.797-807
• /
• 2010

This study investigates the effects of consumer brand identification and brand attachment to brand equity. 332 surveys were collected from male and female university students in Seoul. In each survey, respondents were asked to choose one favorite fashion brand that they often purchase and answer questions regarding brand identification, brand attachment, and brand equity. The results were analyzed using SPSS package 12.0 and AMOS 5.0 program and factor analysis, reliability analysis, and path analysis were conducted. After the factor analysis, 3 factors were found under brand identification, 4 factors under brand attachment, and 4 factors under brand equity. The Cronbach's $\alpha$ of brand identification was .84, the brand attachment was .80, and the brand equity was .81. The results of this study show that brand identification had a positive effect on brand attachment that had a positive effect on brand equity. Additional results show that both brand identification and brand attachment had a positive direct effect on brand equity; however, brand attachment had a higher effect on brand equity.

• 한국식생활문화학회지
• /
• 제20권2호
• /
• pp.273-282
• /
• 2005

The purpose of this study was to nut a survey on the seasonal menu and consumer's acceptance test of free meals for the elderly facility in Sungnam Region. The elderly meals of the free lunch meal service were mainly composed of staple food, hot soup, and three kinds of side dishes. Questionare for accentance test was developed based on the seasonal menu including 13 kinds of cooked rices, 43 kinds of soups and 94 kinds of side dishes. The test was run for 104 elderly living and receving the service in the area. Average age of the subjects was 75.9 and 43% was male 57% was female. The 81% and 88% of the subject answered 'yes' on the intake of breakfast and dinner respectively representing high percentages of regular meal habits of the elderly. The cooked rice with black beans had significantly the highest acceptance score among the rice group and soups prepared with chunggukjang and cabbage had higher accentance scores(P<0.05). In the side dish groups, broiled eed, croakers, and various kinds of namuls had relatively higher scores than the others with significant difference at P<0.05.

• Food Quality and Culture
• /
• 제2권1호
• /
• pp.6-12
• /
• 2008

This study examined the actual consumption status and consumer preference for juk via questionnaire survey to provide useful basic data for the development of diversified commercial juk products. The survey data were collected from a target number of 450 participants living in the Seoul area. The subjects represented different age groups (over 20 years old) and both genders. Through a market survey based on five different retailers, which included juk-specialty stores, supermarkets, and local shopping marts, 17 kinds of commercial juk were chosen for the survey. Consumption frequency and purchasing factors were examined, along with preferences toward commercial juk products and areas for quality improvement. The results revealed that 54.0% of the respondents consumed commercial juk, and male consumers exceeded female consumers in number. It was also shown that those in their $20^{\circ}{\O}s$ consumed commercial juk products the least as compared to other age groups. With regard to commercial juk preferences by type of production mode, females especially preferred specialty store juk while males preferred retort juk sold in supermarkets or local shopping marts. In addition, 85.7% of the total respondents indicated that commercial juk should be further improved in quality, and they specifically noted possible improvements in the areas of 'choice diversification' and 'healthy juk' products. Therefore, one can conclude that by making such improvements, increase in consumption and further diversification of commercial juk products could be realized.

• 가정과삶의질연구
• /
• 제22권6호
• /
• pp.243-258
• /
• 2004

Adolescents motivation and ability to participate in leisure activities were investigated in this study. Relevant variables were also explored. The participants were middle and high school students.'rho data were collected by using a survey questionnaire. Seven hundred and forty one cases were used for data analysis. Major findings were as follows: 1 Adolescents 'motivation to participate in leisure activities was classified into four subcategories: self-development','sociality training', 'relaxation', and 'fun'. 1. The 'relaxation motivation' was the highest among the adolescents, and' sociality training motivation 'was lowest. High school students had relatively stronger motivation than middle school students. B. Adolescents 'ability to perform leisure activities consisted of 'control' 'enjoyment', and 'self-confidence'. 4. Male students had a higher leisure activity performance ability than female students. The score for' enjoyment ability 'was the highest, followed by 'self-confidence', and then 'control ability' 5. Major variables that influenced the leisure performance ability were gender, leisure attitudes, self-development motivation, sociality training motivation, and relaxation motivation.

• 복식문화연구
• /
• 제17권6호
• /
• pp.1068-1082
• /
• 2009

The purpose of this study was to investigate empirically the consumer behavior regarding the purchase of millinery items in relation to their evaluation criterion and demographic characteristics. The survey was carried out to 395 individuals in their 20s and over who were quota sampled according to age and gender. The collected data were statistically treated with the SPSS 12.0 program in terms of descriptive statistics, cross tabulation, t-test, one-way ANOVA, factor analysis, Cronbach's $\alpha$ coefficient and Duncan-test. The 20s and 50s over were more interested in hat products than other ages. Female consumers obtained the most information about hat products from store visits, TV and magazines. On the other hand, male consumers had it from the acquaintances and internet. Younger consumers more often utilized internet to have it. Their main purchase location was department stores. The younger purchased it more in traditional market, the older purchased it more in mega wholesale market or discount store. The consumers of hat products considered the intrinsic classification most when buying hats. The evaluation criteria employed by them were aesthetics, quality, and external attributes. Hat consumers were more concerned about aesthetics attributes than the other two criteria. Female consumers and consumers who are more interested in the hat and have a higher level of education and income considered aesthetics attributes most important.

• 한국식품저장유통학회지
• /
• 제5권4호
• /
• pp.392-395
• /
• 1998

포장식품의 유통기한 표시기법에 대한 대구ㆍ경북지역 소비자 222명의 심리를 설문조사 방법을 통하여 분석한 결과 소비자들은 포장식품의 유통기한 표시가 매우 중요한 정보라고 생각하고 있었으나 불분명한 유통기한 표시에 매우 혼란스러워 하고 있었다. 유통기한의 중요성에 대한 인식은 식품의 부패성향이 클수록 높았다. 유통기한이 지난 제품에 대해 대부분의 소비자들이 식용을 꺼리고 있었으며 역시 부패성향이 클수록 높았다. 소비자들이 가장 선호하는 표시기법은 선도유지기한 또는 유효기한이었고 포장일자가 가장 낮았다. 인구통계학적 상관관계를 조사한 결과 나이가 어리고 여성의 경우 유통기한이 제품선택에 있어서 보다 중요한 요소로 작용하였다.

• 패션비즈니스
• /
• 제23권6호
• /
• pp.127-138
• /
• 2019

As health and well-being become a global trend, the younger generation is focusing on the balance between work and leisure time and they are interested in sports activities as well as a cultural life. In addition, the range of sportswear is expanding, so that athleisure fashion is getting into daily lives. In particular, consumer groups in the sportswear market are beginning to change since generation Z consumers are more and more interested in sportswear and their needs are also growing of health and functional of sports wear. It's a global trend that athleisure fashion market is growing, which combines professional athletic wear with fashion. As the number of women who enjoy sports and leisure in their spare time, the consumer pattern in the sports wear market is also expanding to female customers. However, most sports functional wears were focused on male consumers, so that functional inner-wears are mostly made for both sexes, which mean the functional inner-wears are produced without considering the physical characteristics of men and women and with not enough size division ending up not suitable for professional athletes. In particular, female professional athletes need functional inner-wear that fits the characteristics of the sport because they are not only different in physical condition and they are also using different muscles for different movements. Therefore, functional inner-wear needs pattern development and size system setting considering the body shape and athletic movement of female professional athlete.