• Title/Summary/Keyword: low level

Search Result 17,431, Processing Time 0.049 seconds

A Study of the Effects on the Brand Crisis Form toward a Brand Attitude: Focusing on the Moderating Effect of Thinking Style, Self-monitoring, and Product Type (브랜드 위기 유형이 브랜드 태도에 미치는 영향 : 사고방식, 자기감시성, 제품유형의 조절효과를 중심으로)

  • Suh, Kyung-Do
    • Journal of Industrial Convergence
    • /
    • v.13 no.3
    • /
    • pp.57-76
    • /
    • 2015
  • The purpose of this paper is to examine the moderate effects of self monitoring and the ways of thinking on the relationships and the moderate effects of brand credibility and brand attachment on the relationships between the negative information about a brand and the customer attitude holistic and analytic on the relationships between the negative information about a brand and customer attitude. To accomplish these purposes, this research divided negative information about a brand into corporate ability and corporate social responsibility. In addition, research also divided product type into functional product and symbolic product. participants are classified as having Low or High self monitoring. and the ways of thinking divided into holistic and analytic on the relationships between the negative information about a brand and customer attitude. The following are the summary of hypothesis test: (1)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for negative information of corporate ability. (2)the consumers with analytic(holistic) ways of thinking are more likely to reveal high level of preference for negative information of corporate ability. (3)the consumers with low(high) level of self monitering are more likely to reveal high level of preference for functional product. (4)the consumers with analytic(holistic) ways of thinking aren't more likely to reveal high level of preference for functional(symbolic) product.

  • PDF

The Analysis of Trade Competitiveness for Korea-ASEAN Members in Northeast Asia's Trade Environment (동북아 무역환경에서 한국과 아세안 10개 회원국들과의 무역경쟁력 분석)

  • Han, Soo-Beom
    • Korea Trade Review
    • /
    • v.44 no.4
    • /
    • pp.51-66
    • /
    • 2019
  • This study analyzes trade competitiveness by classifying the classification by item among Korea and the 10 ASEAN member countries into high level and medium-high level technology industry groups, medium level, medium-low level, and low-level technology industry groups. Before analyzing each of the 10 member states, I investigate the trade competitiveness between Korea and ASEAN, and analyze the trade competitiveness of Korea, especially among the 10 member countries, with Korea having a competitive industrial force. The study results revealed that trade with Vietnam was actively promoted, with Korea-Vietnam trade volume also growing far above that of other member states. And trade with Korea was brisk in the order of Singapore, Indonesia, Malaysia and the Philippines. The analysis of the trade structure of the 10 ASEAN member states, confirmed that imports were also being made while exporting items in the high- and medium-level technology industry groups. The possibility of entering the Korean market was quite high, given that Korea imported high- and medium- and high-tech industrial forces while exporting low-tech industrial forces.

Where You Live Matters to Have the American Dream: The Impact of Collective Social Capital on Perceived Economic Mobility and the Moderating Role of Income

  • Kim, Yanghee;Yi, Youjae;Bak, Hyuna
    • Asia Marketing Journal
    • /
    • v.23 no.1
    • /
    • pp.29-62
    • /
    • 2021
  • The current research develops and tests the theory that beliefs in economic mobility are affected by social capital at the community level, especially for low-income individuals. Integrating concepts from social capital and perceived economic mobility (PEM), this research hypothesizes that members of disadvantaged groups (vs. members of advantaged groups) are more likely to adjust their PEM depending on the social capital at the community level. Using archival data, multilevel analysis is employed to examine whether individual- or community-level social capital increases PEM and the extent to which income moderates this relationship. Consistent with our hypotheses, social capital at the community level is significantly associated with PEM and this relationship is stronger for low-income (vs. high-income) earners. Study 1 shows that individuals in communities with high levels of social relations and participation are more likely to have higher PEM than those in communities with lower levels. Study 2 replicates this finding with a similar dependent variable: negative prospects. Further, the PEM-enhancing and negative prospects-decreasing effects of community-level social capital are consistently stronger for low-income (vs. high-income) earners. This study extends the investigation of PEM and social capital by suggesting social capital as a possible antecedent of PEM.

Effects of Family Conflict & Self Control on School Maladjustments of Early Adolescents (가족갈등과 자기통제가 초기 청소년의 학교부적응에 미치는 영향)

  • Son, Mi-Yeong;Kim, Yeong-Hee
    • Journal of Families and Better Life
    • /
    • v.27 no.5
    • /
    • pp.123-135
    • /
    • 2009
  • The purpose of this study was to investigate the effects of family conflict and self-control on school maladjustments of early adolescents. Subjects of this study consisted 662 middle school students drawn from 4 middle schools in Cheong-ju city. The results of this study were as follows: First, younger students' maladjustment to teachers was influenced by variables such as school year, economic levels, conflict strength between parents, conflict settlement between parents, reliability between parents and children, communication between parents and children and self-control, etc. In other words, students' maladjustment to teachers was high at the students in the 2nd year rather than in the 1st year, low economic level, high conflict strength between parents that younger students perceived, low conflict settlement between parents, low reliability between parents and children, high hostility between parents and children and low self-control. Second, younger students' maladjustment to the class was influenced by variables such as gender, school year, economic levels, conflict strength between parents, reliability between parents and children, communication between parents and children, and self-control, etc. In other words, young students' maladjustment to the class was high at the 2nd year students rather than at the 1st year students, low economic level, high conflict strength between parents, low reliability between parents and children, poor communication between parents and children, and low self-control. Third, younger students' maladjustment to rules was influenced by variables such as school year, economic level, conflict level between parents, hostility between parents and children, and self-control, etc. In other words, younger students' maladjustment to rules was high at the 1st year students rather than the 2nd year students of middle school, low economic level, high conflict strength between parents, high hospitality between parents and children and low self-control, etc. Fourth, younger students' maladjustment to friends was influenced by variables such as conflict strength between parents, conflict settlement between parents, hospitality between parents and children, and self-control, etc. In other words, younger students' maladjustment to friends was high at high conflict strength between parents, low conflict settlement between parents, high hospitality between parents and children and low self-control, etc. In the study, self-control was found to be the most important variable at younger students' maladjustment to teachers, class and rules, etc, and conflict settlement between parents was found to be the most significant variable at younger students' maladjustment to friends.

Quality Characteristics of Low-fat Ground Pork Patties Containing Milk Co-precipitate

  • Kumar, Manish;Sharma, B.D.
    • Asian-Australasian Journal of Animal Sciences
    • /
    • v.16 no.4
    • /
    • pp.588-595
    • /
    • 2003
  • The optimum level of fresh granulated low-calcium (0.2%) skim milk co-precipitate, as fat substitute in low-fat ground pork patties was determined on the basis of physico-chemical, cooking and sensory properties. Low-fat ground pork patties (<10% total fat), formulated with 15 per cent water, 4 per cent added fat, 1.5 per cent salt and 4-10 per cent milk co-precipitate, were evaluated for proximate composition, cooking characteristics and compared with control patties with 15 % added fat. The moisture and protein content of raw and cooked low-fat patties were significantly (p<0.05) higher than control. The incorporation of milk co-precipitate in low-fat patties improved cooking yield, fat and moisture retention and reduced shrinkage. The sensory properties of low-fat patties were comparable with control patties. The overall acceptability of low-fat patties formulated with 7% milk co-precipitate was significantly (p<0.05) higher than patties with 10% level and non-significantly (p<0.05) higher than low-fat patties containing 4% milk co-precipitate and control. Instrumental Texture Profiles of developed low-fat patties and control patties were comparable with slight increases in hardness and gumminess of the low-fat product. The developed low-fat ground pork patties (7% milk co-precipitate) had lower TBA values, better microbiological and sensory refrigerated storage stability than high-fat control patties packaged in air permeable films for 21 days.

Effect of Synchronizing Starch Sources and Protein (NPN) in the Rumen on Feed Intake, Rumen Microbial Fermentation, Nutrient Utilization and Performance of Lactating Dairy Cows

  • Chanjula, P.;Wanapat, M.;Wachirapakorn, C.;Rowlinson, P.
    • Asian-Australasian Journal of Animal Sciences
    • /
    • v.17 no.10
    • /
    • pp.1400-1410
    • /
    • 2004
  • Eight crossbred (75% Holstein Friesian) cows in mid-lactation were randomly assigned to a switchback design with a 2x2 factorial arrangement to evaluate two nonstructural carbohydrate (NSC) sources (corn meal and cassava chips) with different rumen degradability and used at two levels of NSC (55 vs. 75%) with protein source (supplied by urea in the concentrate mix). The treatments were 1) Low degradable low level of corn (55%) 2) Low degradable high level of corn (75%) 3) High degradable low level of cassava (55%) and 4) High degradable high level of cassava (75%). The cows were offered the treatment concentrate at a ratio to milk yield at 1:2. Urea-treated rice straw was offered ad libitum as the roughage and supplement with 1 kg/hd/d cassava hay. The results revealed that total DM intake, BW and digestion coefficients of DM were not affected by either level or source of energy. Rumen fermentation parameters; NH3-N, blood urea nitrogen and milk urea nitrogen were unaffected by source of energy, but were dramatically increased by level of NSC. Rumen microorganism populations were not affected (p>0.05) by source of energy, but fungal zoospores were greater for cassava-based concentrate than corn-based concentrate. Milk production and milk composition were not affected significantly by diets containing either source or level of NSC, however concentrate than corn-based concentrate averaging (4.4 and 4.2, respectively). Likewise, income over feed, as estimated from 3.5% FCM, was higher on cassava-based concentrate than corn-based concentrate averaging (54.0 and 51.4 US$/mo, respectively). These results indicate that feeding diets containing either cassava-based diets and/or a higher of oncentrates up to 75% of DM with NPN (supplied by urea up to 4.5% of DM) can be used in dairy rations without altering rumen ecology or animal performance compared with corn-based concentrate.

Art Infusion Effect on Fashion Products according to Self-monitoring and the Luxury Level of Fashion Brands (자기감시성과 패션브랜드 럭셔리 수준에 따른 패션제품의 명화 주입 효과에 관한 연구)

  • Choi, Hyo Jeong;Hwang, Sun Jin;Yeo, Jun Sang
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.39 no.2
    • /
    • pp.175-189
    • /
    • 2015
  • This study empirically confirmed how an art infusion into fashion products affect consumer's preference through Study 1 and Study 2. Study 1 examined the effect of an art infusion and the difference of an art infusion effect according to self-monitoring scale by designing groups composed of 2 (art infusion: infusion versus non-infusion) ${\times}2$ (self-monitoring: high versus low). Study 2 examined the difference of an art infusion effect according to the luxury level of fashion brands by designing groups composed of 2 (art infusion: infused versus non-infused) ${\times}2$ (fashion brand luxury levels: high versus mid versus low). This study was conducted using a convenience sample of women in their 20s and 30s residing in the Seoul and Daegu region. In Study 1, 162 participants were randomly assigned to two experiment situations of art infusion. In Study 2, 192 participants were randomly assigned to six experiment situations of art infusion and luxury level of fashion brands. For the data analysis, we conducted reliability analysis, two-way ANOVA and simple main effect analysis using SPSS 18.0 statistics package. The results of Study 1 and 2 are as follows. First, consumer's preference was shown to be higher for fashion products with art infusion rather than fashion products without art infusion. Second, the positive effect of art infusion on consumer's preference was significant in the group of high selfmonitors. But there was a non-significant effect of art infusion in the group of low self-monitors. Lastly, the positive effect of art infusion on consumer's preference is higher in the case of a mid-level luxury brand rather than in the case of a high-level luxury brand and low-level luxury brand.

Health behaviors and eating habits in people's 20s and 30s according to food content usage level on social media: a cross-sectional study (소셜미디어 음식 콘텐츠 이용수준에 따른 20-30대의 건강행동 및 식습관에 대한 단면 조사연구)

  • Seo-Yeon Bang;Bok-Mi Jung
    • Korean Journal of Community Nutrition
    • /
    • v.28 no.5
    • /
    • pp.392-403
    • /
    • 2023
  • Objectives: This study was intended to investigate adults' health behaviors and eating habits according to their levels of social media use. Methods: From May 27 to July 11, 2022, an online survey was conducted of 452 male and female social media users in their 20s and 30s, and their eating habits and health behaviors were compared and analyzed according to their degree of social media use. For each of the three levels of food content use, the frequency of social media content use, and the total score range of average social media viewing time per day were divided into three parts, and a group with a score of less than 2 points was classified as low-use; a group with a score of 2 or more and less than 3 points was classified as middle-use; and a group with a score of 3 points or more was classified as high-use. Results: The use of food content was higher in women than in men (P < 0.001), and higher in those in their 20s than in those in their 30s (P < 0.001). The group with a high level of food content use showed a higher rate of post-use hunger than the group with a low level (P < 0.01). The experience of eating after using food content was also higher in the group with a high level of use than in the group with a low level of use (P < 0.001). The group with a normal or high level of food content use had more negative eating habits than the group with a low level. Conclusions: The study highlighted the need to provide desirable food content to people in their 20s and 30s with negative eating habits and to promote them so that they can use the right healthy nutrition-related content.

The Synoptic Characteristics of Heavy Rain in South Korea (한반도 집중호우의 종관적 특성)

  • Jeong, Goan-Young;Ryu, Chan-Su
    • Journal of Integrative Natural Science
    • /
    • v.1 no.2
    • /
    • pp.89-114
    • /
    • 2008
  • Interrelationship between heavy rainfalls and related with low-level jets(LLJ) is analyzed by using fifty cases of heavy rainfall events occurred over the Korean peninsula from 1992 to 2001. Those cases are classified with four synoptical features. There are 32% chances that the low pressure exist in heavy rainfall over than 150 mm per day case by case. Secondly Changma front and front zone account for 28% of all cases. The ratio of marine tropical boundary type and trough type record 22% and 18% respectively. The moist and warm south-westerly winds associated with low-level jets have been induced convective instability and baroclinic instability. Therefore, heavy rainfall due to the approach of a low pressure occurred at September and before Changma. During the period of Changma, this type has been happened heavy rainfall when low pressure and stationary front has vibrated south and north. Changma type has longer the duration time of precipitation than other types. Third type, located with marine Tropical boundary, have mainly rained in August and September. The last trough case locally downpoured in short time with developing cell. The occurrence low-level jets related to heavy rainfall has increased over 12.5 m/s wind speed. The result is that 43 heavy rainfalls out of 50 cases reach peak at the time of maximum precipitation intensity. Also, the variation of wet number and K-index corresponded with the variation of wind speed. It is found that the number of frequency of low-level jets with southwestward direction has been increased and these jets are mainly passed from the southwest toward to the northeast of the Korean peninsula in that time.

  • PDF