• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1683-1695
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• 2009

This study analyzes the production process of eight domestic companies that manufacture scuba diving suits for men with an emphasis on the level of consumer satisfaction in scuba diving suits purchases. One hundred fifty questionnaires were distributed and a total of 140 usable data were coded for further statistical analysis that includes descriptive statistics (frequency and ${\chi}^2$ test) through SPSSWIN 17.0. The results show that a majority of the domestic scuba diving suit companies were either small, manufactured products under original equipment manufacturer (OEM) brands, or were involved in the import business. Many of these companies have developed a local sizing system derived from a company database of customer sizing. As a result, different companies have different sizes that lead to confusion and complication among consumers in selecting the correct size for scuba diving suits. The results indicate that most high-priced diving suits are made of imported fabrics because they had superior quality, fitness, and thickness compared to domestic brands. The degree of consumer satisfaction with scuba diving suits was found to be low in comfort, stuffiness, and activity. Respondents indicated that they felt a little tightness in circumstances such as bust, wrist, and thigh in measurements of circumstances. On the other hand, the respondents showed a high degree of satisfaction with body fitness in scuba diving suits. Further research will clarify a standardized sizing system and develop patterns suitable for Korean men's scuba diving suit body sizes.

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.797-807
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• 2013

This study aims to provide basic information that would be useful to develop more specialized fashion design products for launching Korean Wave fashion, especially in Singapore market where Korean Wave culture has been expanding significantly. To identify recognition level of Korean Wave fashion, customer survey was conducted to females in their late 10s to early 20s. The analysis on the current fashion market also was made, which showed the result that the elegant style was dominant in the local fashion market. According to the customer survey result, K-pop was the most influential on Korean Wave. Amongst the female K-pop stars, 2NE1 was ranked the first who most of those surveyed wanted to copy her fashion style, and the ranking followed by Girl's Generation and BoA. With this result, it would be recommended to reflect K-pop star's style in designing fashion products as design and style turned out to be the most important factors that those surveyed considered upon clothing purchase. However, there should be various promotion activities in order to make Korea fashion brands known to the public because only 24.6% of those surveyed responded that they were aware of Korean fashion brands launched in Singapore market. Nevertheless, as those respondents were willing to buy Korean fashion brand products, there would be plenty of potential to succeed in Singapore market if there would be continuous efforts to raise Korean brand awareness.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.249-255
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• 2022

The purpose of this study is to establish and propose a post-diagnosis checklist for the revitalization of domestic regional co-brands that have not been activated despite many strengths. First, I looked into the brand revitalization methodology through prior researches and among them, referring to the cause-remedies model, the cause of the deactivation of the co-brand and the currently used revitalization method were examined through case studies and expert interviews. Regarding the currently used method, the reason for using the method was inferred, and the factors corresponding to the cause and effect were found and categorized in the inferred sentence, and the corresponding detailed items were set and the checklist items were presented. Although this study has a limitation in that there is no practical checklist verification, it is expected that a specific activation plan will be presented through verification of future studies.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.481-502
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• 2014

This study intended to identify the relationship between textile print designs for local apparel, and fashion trends. This was achieved by extracting trend key words and analyzing apparel textiles. The fashion trends and print trends from the 2010S/S season to the 2013F/W season as projected by two trend forecasters, the Samsung Fashion Institute and First View Korea, were extracted for a comparative analysis. In terms of clothing patterns, a total of 1,582 print designs purchased by local apparel brands targeting women in their 20s and 30s from print design companies including Italy's NEWAGE, MyDesign and England's Pattern, were analyzed. After classifying the designs according to the trend key words which had been extracted, the demands by season, trend dependency, and design preferences were analyzed to produce the following results. The major key words for textile print designs from the 2010S/S season to the 2013F/W season were Check & Stripe, Flower, Geometric, Natural, Ethnic, and Graphical. Patterns corresponding to those design key words were more prominent in recent designs. Considering the trends by season, the designs presented in the F/W season were found to be more likely to correspond to the trend key words than those in the S/S season. A general preference for nature-inspired designs was also found in the local print market.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.5
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• pp.959-976
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• 2023

This study participated in educational programs for young designers and received trainings in sewing technology through government and local government-supported projects led by a from a skilled craftsman. These initiatives aim to revitalize the Dongdaemun fashion cluster, which is currently experiencing stagnation. Our goal is to develop denim brands that reflect the unique regional characteristics stemming from the skilled sewing techniques and denim processes of the Changsin·Sungin regions, the production hubs supporting Dongdaemun, to discover solutions for revitalizing the local industry. For the research method, we collected data by actively participating in support projects related to the Dongdaemun fashion cluster. Additionally, we gathered data by conducting a theoretical review of the sewing industry in the Changsin·Sungin regions and the Dongdaemun fashion cluster. The research results include developing a denim brand collection-eight denim products-based on Changsin-dong's unique denim sewing technology and various denim washing processes acquired through the support project and regional characteristics. Overall, this study is meaningful in presenting a sustainable plan to revitalize the domestic sewing and manufacturing industry, focusing on the Dongdaemun fashion cluster. We achieved this by developing a denim brand that leverages the sewing and washing process technology and the unique regional characteristics of Changsin-dong.

• Journal of Fashion Business
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• v.7 no.1
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• pp.38-54
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• 2003

This study looked into the present status of e-mail marketing, which is conducted in local Internet fashion shopping malls and is being used as a one-to-one marketing method in the e-CRM concept so as to establish an effective e-mail marketing policy by grasping problems based on the current status and by presenting solutions to the problems. This study analyzed the e-mail letters received during a certain period of time by 30 professional Internet fashion shopping malls of with famous goods, brands and non-brands. Four individuals subscribed to shopping mall through the procedure for membership applying for e-mail services. The analysis showed that there were no shopping malls that were doing a differentiated e-mail marketing among Internet shopping malls. As for time factor, they were sending e-mail letters irregularly regardless of a certain cycle. And as for visual factor, they didnt have any standard for the content of the mail. As for content factor, the contents of their mail were not differentiated and all the same. The comparison of fashion malls showed that the brand shopping malls were the most active in e-mail marketing. On the basis of the problems, the direction for the effective e-mail marketing of Internet shopping malls are presented as follows: First, individualized contents fitting for customers should be developed, and differentiated mailing services should be provided thereby. Second, each shopping mall should make periodic tests of mailing to find out the optimal time and day to provide e-mail services to the customers at the designated time. Third, e-mail should be differentiated fitting for the website according to a certain on a certain standard for visual effects and the identity of shopping mall should be established. Firth, in the contents of e-mail, the image and message elements should be properly harmonized and creative policies should be made with interactive or recreational elements. Fifth, a homepage policy which can satisfy customers demand for information when the e-mail is clicked on..

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.3
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• pp.245-270
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• 2018

The purpose of this study is to investigate and analyze actual cases of specialized libraries which are increasing in number due to the influence of the local government policy and the specialization-oriented social atmosphere and to explore the development direction of specialized libraries in the future. In order to do that, the distributions, collections, facilities, professional manpower, programs, and services of the libraries providing specialized services were investigated and analyzed. A total of 55 libraries were analyzed and the implications and proposed policy directions based on the analysis are as follows. First, when selecting a specialized subject, the library should consider the local resources, local identity, local brands and demand of local residents. Second, specialized collections should be related to the specialized topic, and the number of specialized collections should be more than 10,000, but the proportion of specialized collections compared to the total collections should also be considered. Third, the design of space should consider the specialized subject, taking into account that required spaces and types are different depending on the type of specialized subject. Fourth, Specialized libraries should have specialists from the specialized area and the role of universities and librarian education institutes seem to be critical for cultivating specialized personnel. Fifth, the program type implemented by specialized libraries should be appropriately selected and operated from the program types of view-type, event-type, lecture-tepe, experience-type and contest-type, based on the specialized subject.

• The Journal of the Korea Contents Association
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• v.7 no.8
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• pp.174-181
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• 2007

As part of city marketing, many local governments are recently developing or have already developed a slogan for their own city brand. This study aims to provide basic source materials for an efficient and more systematic way in current development of the slogan for a city brand. Therefore, this study compared and analyzed the cases for developing the slogan for a city brand in Korea and in other nations, presenting some feasible solutions. As for the characteristics of the slogans for city brands in Korea, they were all campaign-type slogans with a single-component structure that includes the city's name. They mostly used values as their subject material. The basic requirements for producing a successful city-brand slogan include the emphasis on the quality of being unique and differentiated. A city-brand slogan must incorporate the kind of natural environment, the culture, the history, etc that are unique to the region in order to become a creative and unique slogan. Rather than being swayed by short-term trends, a city-brand slogan must have a long term vision and strategy as well as a clear and accurate setup. Also, a city-brand slogan will proliferate and create values as a brand when shared communications with all local residents continue to occur after developing the slogan.

• Journal of Korea Water Resources Association
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• v.53 no.spc1
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• pp.827-832
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• 2020

The catchment management experiences of the Evian natural mineral water (NMW) bottling company were reviewed. Evian is among the leading brands of bottled NMW in France, exporting worldwide and becoming a role model for companies in many countries due to its long-term experiences in sustainably managing NMW source areas. Experiences of bottled water companies in France show that they are incessantly moving forward with proactive and advanced ideas to meet environmental challenges. For business sustainability, companies are dedicated to improving their environmental performance through effective and planned resource management. Evian has been working with the local community in a spirit of co-ownership to invent and preserve the water resource and fulfill its ambition of sustainable industrial functioning. The partnership aims to balance the protection of the NMW resource and sustainable agricultural development within the catchment.

• Journal of Distribution Research
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• v.4 no.3
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• pp.87-103
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• 2000

Throughout the nation, each local Agricultural Cooperative (AC) has built its own agri-products processing factory in order to provide the steady demand source for the locally produced agri-products. However, each factory of AC has performed poorly with no competitive advantages against the national brands of private companies. Thus, from the perspective of the National Agricultural Cooperative Federation (NACF), the current situation of unorganized and inefficient management of the factories under the control of each local AC needs to be improved. In this case analysis, we introduce the problems of the AC factories and discuss the NACF's approach to solve the problems. In particular, given that AC as well as NACF are the non-profit organizations, it is worthwhile to fay special attention to the process of restructuring the system of distribution channels for the processed agri-products with the concept of marketing.