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http://dx.doi.org/10.7741/rjcc.2014.22.3.481

Analysis for target age 20' & 30' women's apparel print design - Revolve around trend from 2010 to 2013 -  

Im, So Young (Dept. of Techno Design, Graduate School, Kookmin University)
Seo, Eun Young (Dept. of Techno Design, Graduate School, Kookmin University)
Kim, Min Jung (Dept. of Techno Design, Graduate School, Kookmin University)
Park, Sun Kyung (Dept. of Fashion Design, Kookmin University)
Publication Information
The Research Journal of the Costume Culture / v.22, no.3, 2014 , pp. 481-502 More about this Journal
Abstract
This study intended to identify the relationship between textile print designs for local apparel, and fashion trends. This was achieved by extracting trend key words and analyzing apparel textiles. The fashion trends and print trends from the 2010S/S season to the 2013F/W season as projected by two trend forecasters, the Samsung Fashion Institute and First View Korea, were extracted for a comparative analysis. In terms of clothing patterns, a total of 1,582 print designs purchased by local apparel brands targeting women in their 20s and 30s from print design companies including Italy's NEWAGE, MyDesign and England's Pattern, were analyzed. After classifying the designs according to the trend key words which had been extracted, the demands by season, trend dependency, and design preferences were analyzed to produce the following results. The major key words for textile print designs from the 2010S/S season to the 2013F/W season were Check & Stripe, Flower, Geometric, Natural, Ethnic, and Graphical. Patterns corresponding to those design key words were more prominent in recent designs. Considering the trends by season, the designs presented in the F/W season were found to be more likely to correspond to the trend key words than those in the S/S season. A general preference for nature-inspired designs was also found in the local print market.
Keywords
textile; print design; trend;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
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