The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
권호 표지
DOI QR코드

DOI QR Code

Analysis for target age 20' & 30' women's apparel print design - Revolve around trend from 2010 to 2013 -

20, 30대 여성을 타겟으로 하는 국내 어패럴 프린트 디자인 분석 - 2010년부터 2013년까지 트렌드를 중심으로 -

  • Im, So Young (Dept. of Techno Design, Graduate School, Kookmin University) ;
  • Seo, Eun Young (Dept. of Techno Design, Graduate School, Kookmin University) ;
  • Kim, Min Jung (Dept. of Techno Design, Graduate School, Kookmin University) ;
  • Park, Sun Kyung (Dept. of Fashion Design, Kookmin University)
  • 임소영 (국민대학교 테크노디자인전문대학원) ;
  • 서은영 (국민대학교 테크노디자인전문대학원) ;
  • 김민정 (국민대학교 테크노디자인전문대학원) ;
  • 박선경 (국민대학교 의상디자인학과)
  • Received : 2014.05.06
  • Accepted : 2014.06.26
  • Published : 2014.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study intended to identify the relationship between textile print designs for local apparel, and fashion trends. This was achieved by extracting trend key words and analyzing apparel textiles. The fashion trends and print trends from the 2010S/S season to the 2013F/W season as projected by two trend forecasters, the Samsung Fashion Institute and First View Korea, were extracted for a comparative analysis. In terms of clothing patterns, a total of 1,582 print designs purchased by local apparel brands targeting women in their 20s and 30s from print design companies including Italy's NEWAGE, MyDesign and England's Pattern, were analyzed. After classifying the designs according to the trend key words which had been extracted, the demands by season, trend dependency, and design preferences were analyzed to produce the following results. The major key words for textile print designs from the 2010S/S season to the 2013F/W season were Check & Stripe, Flower, Geometric, Natural, Ethnic, and Graphical. Patterns corresponding to those design key words were more prominent in recent designs. Considering the trends by season, the designs presented in the F/W season were found to be more likely to correspond to the trend key words than those in the S/S season. A general preference for nature-inspired designs was also found in the local print market.

Keywords

References

  1. First View Korea.(2009). 2010F/W Pre-Graphic. Retrieved January 14, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=3963&PageNo=1&SchCateCode1=SS020
  2. First View Korea.(2009). 2010F/W Pre-Mood. Retrieved June 02, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=3969&PageNo=1&SchCateCode1=SS020
  3. First View Korea.(2009). 2010S/S Pre-Graphic. Retrieved January 14, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=3898&PageNo=1&SchCateCode1=SS019
  4. First View Korea.(2009). 2010S/S Pre-Mood. Retrieved June 02, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=3902&PageNo=1&SchCateCode1=SS019
  5. First View Korea.(2010). 2011F/W Pre-Graphic. Retrieved January 14, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=4313&PageNo=1&SchCateCode1=SS022
  6. First View Korea.(2010). 2011F/W Pre-Mood. Retrieved June 02, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=4318&PageNo=1&SchCateCode1=SS022
  7. First View Korea.(2010). 2011 S/S Pre-Graphic. Retrieved January 14, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=4026&PageNo=1&SchCateCode1=SS021
  8. First View Korea.(2010). 2011 S/S Pre-Mood. Retrieved June 02, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=4033&PageNo=1&SchCateCode1=SS021
  9. First View Korea.(2011). 2012F/W Pre-Graphic. Retrieved January 14, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=4910&PageNo=1&SchCateCode1=SS024
  10. First View Korea.(2011). 2012F/W Pre-Mood. Retrieved June 02, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=4913&PageNo=1&SchCateCode1=SS024
  11. First View Korea.(2011). 2012S/S Pre-Graphic. Retrieved January 14, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=46008&PageNo=1&SchCateCode1=SS023
  12. First View Korea.(2011). 2012S/S Pre-Mood. Retrieved June 02, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=4603&PageNo=1&SchCateCode1=SS0123
  13. First View Korea.(2012). 2013F/W Pre-Graphic. Retrieved January 14, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=5585&PageNo=1&SchCateCode1=SS028
  14. First View Korea.(2012). 2013F/W Pre-Mood. Retrieved June 02, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=5622&PageNo=1&SchCateCode1=SS0128
  15. First View Korea.(2012). 2013S/S Pre-Graphic. Retrieved January 14, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=5198&PageNo=1&SchCateCode1=SS027
  16. First View Korea.(2012). 2013S/S Pre-Mood. Retrieved June 02, 2014, from http://www.firstviewkorea.com/Board/BoardIndexView.aspx?Mode=M&DMode=L&Idx=5233&PageNo=1&SchCateCode1=SS027
  17. Flecher, K.(2008). Sustainable fashion and textile (Lee, J. H., Kim, S. H., Trans.). Seoul: Kyomunsa. (Original work published 1958)
  18. Jung, S. R.(2009). Analysis of knitted fabrics in fashion trend books: Focused on 2002-2007. Unpublished master's thesis, Hanyang University, Seoul, Korea.
  19. Kim, J. Y.(2001). Fashion trend and background analysis of domestic women'd clothing consumer. Unpublished master's thesis, Yonsei University, Seoul, Korea.
  20. Kim, O. H., & Kim, J. Y.(2010). An analysis of sensibility evaluation and image about optical pattern. The Korean Society of Design Culture, 16(1), 38-48.
  21. Lee, B. D., & Yang, S. H.(2003). Quantitative study = Aesthetic characteristics of fashion in the transitional period of the 21st century(Part II). The Korean Society of Clothing and Textiles, 27(1), 78-87.
  22. Lee, E. O.(2001). A study on the style of textile pattern design identifying Italian fashion brand. Costumeculture, 9(1), 127-140.
  23. Samsung Design Net.(2009). 2010F/W Key pattern. Retrieved January 14, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/fabric_content.asp?an=49&category_seq=3&body_seq=1&year1=2010&season=fw&sex=For+Women
  24. Samsung Design Net.(2009). 2010F/W Style. Retrieved June 02, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/index.asp?year1=2010&season=fw
  25. Samsung Design Net.(2009). 2010S/S Key pattern. Retrieved January 14, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/fabric_content.asp?an=47&category_seq=3&body_seq=1&year1=2010&season=ss&sex=For+Women
  26. Samsung Design Net.(2009). 2010S/S Style. Retrieved June 02, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/style_index.asp?an=54&year1=2010&season=ss
  27. Samsung Design Net.(2010). 2011F/W Key pattern. Retrieved January 14, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/fabric_content.asp?an=53&category_seq=3&body_seq=1&year1=2010&season=fw&sex=For+Women
  28. Samsung Design Net.(2010). 2011F/W Style. Retrieved June 02, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/index.asp?year1=2011&season=fw
  29. Samsung Design Net.(2010). 2011 S/S Key pattern. Retrieved January 14, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/fabric_content.asp?an=51&category_seq=3&body_seq=1&year1=2010&season=ss&sex=For+Women
  30. Samsung Design Net.(2010). 2011 S/S Style. Retrieved June 02, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/style_index.asp?an=62&year1=2011&season=ss
  31. Samsung Design Net.(2011). 2012F/W Key pattern. Retrieved January 14, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/fabric_content.asp?an=57&category_seq=3&body_seq=1&year1=2010&season=fw&sex=For+Women
  32. Samsung Design Net.(2011). 2012F/W Style. Retrieved June 02, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/style_index.asp?an=76&year1=2012&season=fw
  33. Samsung Design Net.(2011). 2012S/S Key pattern. Retrieved January 14, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/fabric_content.asp?an=55&category_seq=3&body_seq=1&year1=2010&season=ss&sex=For+Women
  34. Samsung Design Net.(2011). 2012S/S Style. Retrieved June 02, 2014, from http://www.samsungdesign. net/Trend/sfitrends/ForWomen/style_index.asp?an=71&year1=2012&season=ss
  35. Samsung Design Net.(2012). 2013F/W Key pattern. Retrieved January 14, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/fabric_content.asp?an=61&category_seq=3&body_seq=1&year1=2010&season=fw&sex=For+Women
  36. Samsung Design Net.(2012). 2013F/W Style. Retrieved June 02, 2014, from http://www.samsungdesign. net/Trend/sfitrends/ForWomen/style_index.asp?an=85&year1=2013&season=fw
  37. Samsung Design Net.(2012). 2013S/S Key pattern. Retrieved January 14, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/fabric_content.asp?an=59&category_seq=3&body_ seq=1&year1=2010&season=ss&sex=For+Women
  38. Samsung Design Net.(2012). 2013S/S Style. Retrieved June 02, 2014, from http://www.samsungdesign.net/Trend/sfitrends/ForWomen/style_index.asp?an=80&year1=2013&season=ss
  39. Song, C. K.(2011). The aesthetic characteristics of floral patterns by modernism. Journal of Korean Society of Design Science, 24(1), 231-239.
  40. Yoon, J. S.(2012). Analysis of the trend in fashion fabric and the study of acceptance: Focus on domestic and international collections in 2007 S/S-2010 S/S. Unpublished doctoral dissertation, Sangmyung University, Seoul, Korea.