• Journal of the Korean Institute of Rural Architecture
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• v.19 no.1
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• pp.43-50
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• 2017

This paper presents improvement of consumer's access and convenience to Farmers Market(Local Food Shop). We analyzed case studies and proposed plans of Local Food Shop and related facilities. The results are described below. Thorough pre-education and public relations with extensive support for agricultural products in the area and external support are necessary. Most importantly, the consuming population was close. These factors were the factors of success. Tourists' visit is effective. Consumer distance should be within 10km. Long distance tourists need a way to attract tourists on weekends. It is an advantage that there are many consumers. And it would be nice to have a market in the vicinity. And it is necessary to develop various activities such as experience activities and programs. Also, a place convenient for cooperation with the government office, public health center, etc. is good. Accessibility is enhanced when ICs of frequent highway and highway are close to cars. As a suggestion of placing a direct sales place, we will set up a place for consumers to collaborate and relax and also consider the convenience of providers. For the convenience of consumers' shopping, including sales outlets, we set up booths for daily necessities and industrial products, and place other agricultural cooperatives (NACF banks), local cafes and farmer restaurants in front. Consider multifunction combined service center for consumers and farmers.

• Journal of Distribution Science
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• v.14 no.4
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• pp.127-134
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• 2016

Purpose - Value chain in agriculture refers to direct and indirect activities related to value-added process from raw materials to final products in agricultural industries. In recent years, value chain analysis has become more important in the area of agricultural development. This article reviews the concept and importance of value chain analysis in the context of agricultural development and attempts to suggest improvement strategies. Research design, data, methodology - A literature survey was conducted for value chain analysis for agricultural development. The case of agro-value chain in Cambodia was deeply analyzed based upon interviews with government officers and related experts. Results - It seems that agro-value chain in developing countries are not well developed and does not carry out appropriate functions, compared to developed countries. Because value adding facilities, such as storage, processing and packing plants, milling plants, and etc. are not sufficiently constructed, the quality of agricultural products is low. Especially developing countries may loose opportunities to increase value of their product by exporting their agricultural products as raw materials to neighboring countries. Value adding process is also mainly controlled by traders in local markets or wholesale markets in urban areas. Farmers therefore can get lower share of final value of agricultural products compared to the shares paid to traders. Lastly it is argued that governments of developing countries do not play an active role in developing value chains and do not carry out coordinating functions in an effective and efficient manner. Conclusions - The first step to improve agro-value chain in developing countries is to identify and analyze value chain structure of agricultural products and to make development strategies and implementation programs. For improving value chain of agricultural products in developing countries, it is required to provide not only plans for constructing hardwares, such as wholesale markets, storage facilities, processing and packing plants, and etc., but also plans for improving softwares, such as measures for improving product quality and safety, setting up grade and standard, providing market information, and nurturing producer cooperatives.

• The Korean Journal of Food And Nutrition
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• v.36 no.4
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• pp.274-285
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• 2023

This study was conducted to select representative agricultural products (4 types of fruits and 4 types of wild vegetables) in Chungju, define their sensual characteristics, derive suitable flavour-pairing and recipes for each ingredient, and use them as a cornerstone in the development of menus. For the experiment, 10 experts were selected to choose 8 representative agricultural products in Chungju, and 18 menus were selected through a flavour-pairing survey. A consumer panel (a total of 413 people, 105 in their 20s, 103 in their 30s, 103 in their 40s, and 102 in their 50s) for evaluating the characteristics of consumer preferences was selected. After the flavour-pairing survey 'sweet taste', 'light flavour', 'soft flavour', 'savoury flavour', 'familiar flavour', 'harmonious flavour', 'softness', and 'harmoniousness with food ingredients' were determined as drivers of liking, on the other hand, 'disturbance with food ingredients' and 'soybean fishy smell' were determined as drivers of disliking. The degree of consumer preference and overall acceptance were found to be related to the consumers' familiarity, suggesting that if a menu should be developed using unfamiliar local agricultural products, it should be configured with familiar recipes and seasoning methods.

• The Korean Journal of Community Living Science
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• v.15 no.4
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• pp.127-136
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• 2004

Local fairs are often part of the economic development strategy of rural areas. This study aims to find out marketing strategies for promoting the sales of regional specialty products through local festivals in rural Korea. The data were collected in late 2003 (from a sample of interviews and surveys from 351 visitors. The data were analyzed using the SPSS computer program. The results were as follows; First, the factors that visitors were considered in purchasing were quality (49.5％), commemorative value (36.9％), and reliability (33.0％). And the top reasons cited for not buying were lack of distinction (45.1％) and high prices (26.6％). The discount rates expected in markets was 16.8％. Second, 49.8％ of visitors has spent over 10,000 won and their purchase pattern has been for themselves and their family. Third, the public organizations for certi(ication for visitors were the National Agricultural Cooperative Fedration (37.9％) and the Ministry of Agriculture and Forestry (MAF) (22.5％). In conclusion, it was important for local stakeholders to provide more locally-manufactured, seasonal and traditional food, and to plan more locally characteristic events for their fairs. Further recommendations have included having a guide showing pricing and quality standards for products bought at rural fairs, developing product ideas for inducing impulse purchases, active promotion and marketing at event sites, and setting a standard system of warranties on products under the certification of the local authorities and with the financial support of the MAF Such recommendations were aimed at increasing the sale of traditional and regional specialty products at local festivals.

• Korean Journal of Agricultural Science
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• v.29 no.2
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• pp.98-108
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• 2002

Pooling system of jointly shipping farm products aims to realize economies of scale for it's farm products and strengthen bargaining power for the farmers. As adapting to pooling system, price received by farmers and competitive power of our farm products can be enhanced. Pooling system especially in Cheon-an pear and horticultural primary cooperatives is found to be required, because the pooling system is not introduced yet although the area is main region for domestic pear production. This study aims at establishing the appropriate pooling system and it's strengthening strategies in this cooperatives through survey of local producers' group in this cooperatives and case studies of successful pear primary cooperatives.

• Korean Journal of Organic Agriculture
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• v.21 no.4
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• pp.539-554
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• 2013

This study analyses the factors that affect the satisfaction of school meals program. To obtain the data, 54 elementary, middle and high schools in Jeonbuk area were chosen for survey. A ordered probit model analysis is conducted to identify the key explanatory variables that affect the satisfaction of school meals about elementary, middle and high school's students. Also, a ordered probit model is used to calculate marginal effects of several key variables. The study finds that key factors that affect to increase the satisfaction of school meals are rural area schools, elementary school's students, and education for school meals or food nutrition. The satisfaction of school meals in urban and rural school's students are significantly different. Also, the satisfaction of school meals about elementary, middle and high school's students are significantly different. To do this, importance of school meals is to build up the safe agricultural supply system. For safe agricultural supply system, local agricultural products provided in school meals should be supplied based on GAP, HACCP certificated companies such as US FTS(Farm to School) program.

• Journal of Distribution Research
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• v.4 no.3
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• pp.87-103
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• 2000

Throughout the nation, each local Agricultural Cooperative (AC) has built its own agri-products processing factory in order to provide the steady demand source for the locally produced agri-products. However, each factory of AC has performed poorly with no competitive advantages against the national brands of private companies. Thus, from the perspective of the National Agricultural Cooperative Federation (NACF), the current situation of unorganized and inefficient management of the factories under the control of each local AC needs to be improved. In this case analysis, we introduce the problems of the AC factories and discuss the NACF's approach to solve the problems. In particular, given that AC as well as NACF are the non-profit organizations, it is worthwhile to fay special attention to the process of restructuring the system of distribution channels for the processed agri-products with the concept of marketing.

• Korean Journal of Community Nutrition
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• v.17 no.2
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• pp.194-204
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• 2012

The purpose of this study was to investigate school dietitians' satisfaction with and needs for School Meal Service Support Centers. A web-based on-line survey was conducted with 1,102 nutrition teachers or school dietitians using four School Meal Service Support Centers during the summer of 2011. The data from 578 respondents (52.5%), consisting of 165 (44.4%), 334 (53.4%), 41 (67.2%), and 38 (86.4%) dietitians using Seoul, Gyeonggi, Suncheon and Gyeongju centers, respectively, were analyzed. The main reason for using the centers was subsidies from local governments. The dietitians using the metropolitan centers, which were Seoul and Gyeonggi centers, tended to buy agricultural products through the centers only, and those using local centers, which were Suncehon and Gyeongju centers, bought those products from the private suppliers as well as from the centers. The dietitians' overall level of satisfaction with the centers was not high showing 3.3 out of 5 points; it was significantly associated with the operating system and services of the centers such as system efficiency, delivery accuracy, communication, and information provision rather than the agricultural products provided by the centers. The dietitians preferred joint operation of the centers by local governments and producers' groups. They wanted School Meal Service Support Centers to be evaluated every year. It was suggested that efforts should be made to improve the operation system and service of School Meal Service Support Centers for improving dietitians' satisfaction with the centers. In addition, an evaluation system for School Meal Service Support Centers should be implemented soon based on school dietitians' needs.

• Journal of Korean Society of Rural Planning
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• v.22 no.1
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• pp.81-91
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• 2016

This study identified the impact of the service quality of local food stores on customer satisfaction and revisiting intention of the customers as the interest into local foods is increasing. The main outcomes are as follows: First, many of the respondents said that they use the local food stores based on the trust in the origin of the products and good quality. Second, reliability and validity were suitable for factor analysis and the correlation had a positive (+) directivity. Third, reliability, assurance, empathy and tangibles were analyzed to have a positive (+) impact among the 5 aspects of service quality except for responsiveness. Fourth, customer satisfaction had a positive (+) impact on the intention to revisit the local food stores, and reliability, assurance and empathy had a positive (+) impact on revisiting intention at the statistical significance level except for responsiveness and tangibles among the 5 service quality aspects. Therefore, it is thought to be required to keep having interests into service quality to gain a competitive edge as a sustainable management system since the service quality of local food stores has impacts on customer satisfaction and intention to revisit.

• International journal of advanced smart convergence
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• v.11 no.1
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• pp.70-75
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• 2022

The purpose of this study was to develop hand creams among the types of cosmetics based on domestic pumpkins grown in Yangju. Pumpkins are mostly used for cooking, but because they contain a large amount of vitamin A, they can also be used as raw materials for cosmetics to prevent skin aging. The final design was researched and developed through a graphic expression of pumpkin characteristics, a design process, and a survey on preference for differentiated packaging design. The survey targets women in their 20s and 30s who directly purchase cosmetics, and an analysis of consumers' preference for brand product decisions showed that simple and modern designs suitable for cosmetics images topped the list. In addition, it showed a positive image of cosmetics development using local agricultural products and high brand value. We present the possibility that domestic pumpkin raw materials can be applied to cosmetics and aim to develop excellent cosmetics brands through consumer preference surveys.