• 수산경영론집
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• 제17권1호
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• pp.77-106
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• 1986

In the field of fisheries, there is at the apex Central Federation of Fishery Cooperatives, established under the Fishery Cooperatives Law(1962), It is a multipurpose organization with a membership of 105 cooperatives, 87 regional cooperatives, 15 business-type cooperatives and 3 manufactures' cooperatives. Accordingly, this thesis examines the marketing of fishery cooperatives in Korea, and in particular considers the marketing channel strategy of fisheries products. No company can perform by itself all the activities involved in the production and distribution of its products and services to its final markets. It must work with other firms to get the job done. Thus marketing channel firms of the fisheries products include primarily the fishery cooperatives, the licensed In the field of fisheries, there is at the apex Central Federation of Fishery Cooperatives, established under the Fishery Cooperatives Law (1962). It is a multipurpose organization with a membership of 105 cooperatives, 87 regional cooperatives, 15 business-type cooperatives and 3 manufactures' cooperatives. Accordingly, this thesis examines the marketing of fishery cooperatives in Korea, and in particular considers the marketing channel strategy of fisheries products. No company can perform by itself all the activities involved in the production and distribution of its products and services to its final markets. It must work with other firms to get the job done. Thus marketing channel firms of the fisheries products include primarily the fishery cooperatives, the licensed dealers and the merchant middlemen. The goal of marketing is in matching of segments of supply and demand. Every producer seeks to the link the marketing channel firms that will help it accomplish its objective best. This thesis tries to attempt to improve the present Korean Fishery Cooperatives marketing activities. The purpose of the operation of fishery cooperatives is to guarantee the profits of fisherman as well as the interests of general consumers by eliminating the inordinate profits of middlemen and by narrowing other market margins. Fishery cooperatives marketing activity functions forming a self-helf organization for economic protection of producers themselves, and acting as a market reformational institution through its transaction by group. The following are the characteristics of fishery cooperatives marketing. \circled1 Fishery cooperatives is organized with an economic factor and a personnel factor. \circled2 Fishery cooperatives is non-profit organization. \circled3 The members of fishery cooperatives is independent constitution of economy, but they are closely connected with the cooperative. \circled4 Fishery cooperatives is a mutual aid organization. The objective of an efficient marketing strategy may be well described by the common saying provides the right product at the right time, the right place, and the right price. But it is quite true that the Korean Fishermen's Cooperative can be said to owe its development to the successful implementation of the marketing system. The use of the marketing system has resulted in the following marketing strategy. 1. The direct marketing system. \circled1 The cooperation between the fishery cooperatives and the other cooperative through the collection and delivery center. \circled2 The selling between the fishery cooperatives and the large scale retailers through the process industry. 2. The vertical marketing system. \circled1The fishermen's cooperative to be nominated by wholesaler in the terminal market. \circled2 Contracted vertical marketing system. \circled3 Abolition of selling by double auction in the landing and the terminal market. 3. The physical distribution system. \circled1 The need for adoption of cold chain system to connect production directly to consumption. \circled2 The need for more expansion of landing markets and terminal market facilities. Solutions to the problems of the Korean fishery are made possible through effective functioning of cooperative marketing activities of fishery products. The marketing concept of fishermen's cooperative lies in the satisfaction of consumer needs. According to the marketing concept fishermen's cooperative should try to satisfy customer's needs through a coodinated set of activities that allows the organization to achieve its goal. Providing satisfaction to customers is the major trust of the marketing concept. To do this, a business must find out what will satisfy customers. With this information the cooperative sells to the greatest possible number of customers through the most efficient sales and marketing channels. Economic rationality of fishermen's cooperative marketing lies in reduction of marketing cost and elimination of intermediate institutions. Cooperative marketing and direct marketing are both indispensable marketing factors for a new cooperative organization among the manu ways. The cooperation between the fishermen's cooperative and the others cooperative, and vertical marketing system are the most necessary ones. Propulsion of cooperative marketing system could not be successful without the support of the marketing instituion's help. Consequently, successful cooperative marketing ought to lead to the necessity not only for the improvement of marketing organization, but for the application of a new marketing concept in the fishermen's cooperative.

• 마케팅과학연구
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• 제18권3호
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• pp.27-57
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• 2008

Many consumers enjoy the challenge of purchasing a brand that matches well with their own values and personalities (for example, Ko et al., 2008; Ko et al., 2006). Therefore, the personalities of consumers can impact on the final selection of a brand and its brand personality in two ways: first, the consumers may incline to purchase a brand or a product that reflects their own personalities; second, consumers tend to choose a company that has similar brand personalities to those brands that are being promoted. Therefore, the objectives of this study are following: 1. Is there any empirical relationship between a consumer's personality and the personality of a brand that he or she chooses? 2. Can a corporate brand be differentiated by the brand personality? In short, consumers are more likely to hold favorable attitudes towards those brands that match their own personality and will most probably purchase those brands matching well with their personality. For example, Matzler et al. (2006) found that extraversion and openness were positively related to hedonic product value; and that the personality traits directly (openness) and indirectly (extraversion, via hedonic value) influenced brand effects, which in turn droved attitudinal and purchase loyalty. Based on the above discussion, the following hypotheses are proposed: Hypothesis 1: the personality of a consumer is related to the brand personality of a product/corporate that he/she purchases. Kuksov (2007) and Wernerfelt (1990) argued that brands as a symbolic language allowed consumers to communicate their types to each other and postulated that consumers had a certain value of communicating their types to each other. Therefore, how brand meanings are established, and how a firm communicate with consumers about the meanings of the brand are interesting topics for research (for example, Escalas and Bettman, 2005; McCracken, 1989; Moon, 2007). Hence, the following hypothesis is proposed: Hypothesis 2: A corporate brand identity is differentiated by the brand personality. And there are significant differences among companies. A questionnaire was developed for collecting empirical measures of the Big-Five personality traits and brand personality variables. A survey was conducted to the online access panel members through the Internet during December 2007 in Korea. In total, 500 respondents completed the questionnaire, and considered as useable. Personality constructs were measured using the Five-factor Inventory (NEO-FFI) scale and a total of 30 items were actually utilized. Brand personality was measured using the five-dimension scale developed by Aaker (1997). A total of 17 items were actually utilized. The seven-point Likert-type scale was the format of responses, for example, from 1 indicating strongly disagreed to 7 for strongly agreed. The Analysis of Moment Structures (AMOS) was used for an empirical testing of the model, and the Maximum Likelihood Estimation (MLE) was applied to estimate numerical values for the components in the model. To diagnose the presence of distribution problems in the data and to gauge their effects on the parameter estimates, bootstapping method was used. The results of the hypothesis-1 test empirically show that there exit certain causality relationship between a consumer's personality and the brand personality of the consumer's choice. Thus, the consumer's personality has an impact on consumer's final selection of a brand that has a brand personality matches well with their own personalities. In other words, the consumers are inclined to purchase a brand that reflects their own personalities and tend to choose a company that has similar brand personalities to those of the brand being promoted. The results of this study further suggest that certain dimensions of the brand personality cause consumers to have preference to certain (corporate) brands. For example, the conscientiousness, neuroticism, and extraversion of the consumer personality have positively related to a selection of "ruggedness" characteristics of the brand personality. Consumers who possess that personality dimension seek for matching with certain brand personality dimensions. Results of the hypothesis-2 test show that the average "ruggedness" attributes of the brand personality differ significantly among Korean automobile manufacturers. However, the result of ANOVA also indicates that there are no significant differences in the mean values among manufacturers for the "sophistication," "excitement," "competence" and "sincerity" attributes of the corporate brand personality. The tight link between what a firm is and its corporate brand means that there is far less room for marketing communications than there is with products and brands. Consequently, successful corporate brand strategies must position the organization within the boundaries of what is acceptable, while at the same time differentiating the organization from its competitors.

• 기업가정신과 벤처연구
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• 제19권4호
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• pp.19-39
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• 2016

제품의 복잡성이 증대될수록 기업의 전략은 나홀로(stand-alone)전략과 경쟁중심 전략에서 기업생태계 전략과 협력전략으로 이행할 필요성이 높아진다. 기업의 상생경영 및 동반성장이란 기업생태계 협력전략을 통해 대기업과 협력기업간의 기업건강성을 추구하여 장기적으로 지속가능한 성장을 하기 위한 노력이다. 본 연구는 기업 간 상생경영 및 동반성장 전략을 통해 기업생태계가 건강해질 수 있다는 이론적 명제를 삼성전자 협력업체의 사례분석과 종단적 자료에 기반한 추세분석을 통해 검증해보고자 한 것이다. 특히 본 연구에서는 중소기업생태계의 취약점의 하나인 글로벌화와 해외시장개척의 정도를 주요한 성과척도로 활용하였다. 왜냐하면 한국중소기업들이 연구개발과 창조성노력이 해외시장개척으로 연결되지 못하고 있는 연구개발 패러독스에 빠져있는 경우가 많기 때문이다. 그러므로 해외시장 개척없이는 기업생태계의 건강성 유지가 어려우며, 협력기업들은 글로벌 시장개척여부가 강소기업으로 가는 진화경로의 핵심이기 때문이다. 이를 위해 기업생태계 건강성의 특성을 나타내는 COPP 모델의 4대요소를 중심으로 분석하였다. COPP 모델이란 창조성(Creativity), 시장성(Opportunity), 생산성(Productivity), 그리고 선제적 대응성(Proactivity)이 선순환 해야 기업생태계의 지속가능성장이 만들어 질 수 있다는 것이다. 선제적 대응성(Proactivity) 이란 현재 만들어진 이익을 미래환경변화에 미래 선제적으로 투자하려는 기업가정신의 발로이며, 이러한 미래투자 없이는 현재의 저주(Curse of Incumbency)를 극복하기 어렵기 때문이다. 이 모델을 중심으로 삼성전자 동반성장의 주요 성과를 살펴보면 다음과 같다. 첫째, 시장성이 창조성, 생산성, 그리고 수익창출의 매개변수가 되고 있음을 발견 하였다. 즉, 수출(시장성)하는 협력기업일수록 연구개발투자(창조성)가 기업의 생산성, 수익성으로 연결되고 있었다. 반면 수출을 하지 않는 협력업체일수록 연구개발투자가 수익 성과로 연결되지 않는다는 것을 발견하였다. 둘째, 창조성, 시장성, 생산성, 미래 선제적 대응성의 순환 구조에 있어서, 선제적 대응성의 결과인 미래를 위한 연구개발비 투자를 많이 할수록(선제적 대응성) 특허를 많이 등록(창조성)하고, 특허를 많이 등록한 기업은 수출을 많이 하고(시장성), 수출을 많이 하는 기업은 영업이익(생산성, 수익성)이 높다는 것을 발견할 수 있었다. 이제 중소기업은 글로벌시장에 진출할 수 있는 경쟁력 보완 없이 지속적인 성장은 어렵다. 본 연구의 결과, 미래를 위한 투자인 선제적 대응성이 높은 기업일수록 창조성-시장성-생산성의 선순환이 이루어지고, 이것이 글로벌강소기업으로 진화하는 길임을 보여주는 전략적 시사점을 얻을 수 있었다.

• 보건교육건강증진학회지
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• 제23권3호
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• pp.121-134
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• 2006

Objectives: This study was conducted to analyze the general properties of beauticians and to analyze correlation between their experiences of indigestion and relevant factors and thus to provide basic data to prevent obstacles to beautician's health. Methods: A self-administered survey on 257 female beauticians in Daegu from March 15 to May 30, 2005 was conducted. Cross-link analysis was used to examine indigestion in relation to the general properties of beauticians, and correlation analysis was used to determine the level of relationship between indigestion and relevant factors, and multiple regression analysis was used to determine the degree of effects of relevant factors on indigestion. Results: The results can be summarized as follows: 1. As for indigestion by general properties and beauty-related properties, there were significant differences in gender(p<0.01), age(p<0.05) and marriage status(p<0.05) among general properties and there were significant differences in the number of holiday(p<0.05), beauty culture career(p<0.01), and the degree of satisfaction on duty(p<0.001) among beauty-related properties. As for indigestion by eating habit and health-related properties, there were significant differences in the degrees of regular eating(p<0.001) and regular living habit(p<0.001), and eating speed(p<0.01). 2. Factors relevant to the eating habit showing significant correlation with indigestion were regular eating habit, taking well-balanced nutrition, and taking salty food. Among them, the regular eating habit was shown to be the most relevant with the correlation coefficient of -0.253(p<0.01). The general and beauty-related factors showing significant correlation with indigestion were beauty culture career, number of holiday, and regular living habit. And regular living habit was shown to be the most relevant with the correlation coefficient of -0.260(p<0.001). 3. Results from the regression analysis showed that relevant factors having significant effects on indigestion were gender, beauty culture career, satisfaction on duty, eating speed, regular eating habit and regular living habit. And satisfaction on duty was found to have the greatest effect on indigestion. Conclusions: The findings of this study could be effectively used to develop a practical management strategy to prevent $beauticia{\acute{n}}s$ indigestion, and to promote $beauticia{\acute{n}}s$ health, and ultimately to improve the $beauticia{\acute{n}}s$ quality of life.

• 유통과학연구
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• 제13권11호
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• pp.101-109
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• 2015

Purpose - A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology - We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results - The results indicate that convenience, product, and facilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions - This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제12권10호
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• pp.4678-4702
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• 2018

Traffic Matrix estimation has always caught attention from researchers for better network management and future planning. With the advent of high traffic loads due to Cloud Computing platforms and Software Defined Networking based tunable routing and traffic management algorithms on the Internet, it is more necessary as ever to be able to predict current and future traffic volumes on the network. For large networks such origin-destination traffic prediction problem takes the form of a large under- constrained and under-determined system of equations with a dynamic measurement matrix. Previously, the researchers had relied on the assumption that the measurement (routing) matrix is stationary due to which the schemes are not suitable for modern software defined networks. In this work, we present our Compressed Sensing with Dynamic Model Estimation (CS-DME) architecture suitable for modern software defined networks. Our main contributions are: (1) we formulate an approach in which measurement matrix in the compressed sensing scheme can be accurately and dynamically estimated through a reformulation of the problem based on traffic demands. (2) We show that the problem formulation using a dynamic measurement matrix based on instantaneous traffic demands may be used instead of a stationary binary routing matrix which is more suitable to modern Software Defined Networks that are constantly evolving in terms of routing by inspection of its Eigen Spectrum using two real world datasets. (3) We also show that linking this compressed measurement matrix dynamically with the measured parameters can lead to acceptable estimation of Origin Destination (OD) Traffic flows with marginally poor results with other state-of-art schemes relying on fixed measurement matrices. (4) Furthermore, using this compressed reformulated problem, a new strategy for selection of vantage points for most efficient traffic matrix estimation is also presented through a secondary compression technique based on subset of link measurements. Experimental evaluation of proposed technique using real world datasets Abilene and GEANT shows that the technique is practical to be used in modern software defined networks. Further, the performance of the scheme is compared with recent state of the art techniques proposed in research literature.

• 한국융합학회논문지
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• 제9권9호
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• pp.209-215
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• 2018

본 연구는 성범죄예방정책의 전반적인 정책결정시스템을 파악하고, 정책형성과정에서의 행위자의 상호작용과 패턴을 분석하는 것이 목적이다. 이는 성범죄예방정책의 실패 경우에 원인규명 및 정책개선을 제시할 수 있는 유용한 방법이다. 연구의 방법으로는 사례분석과 언어네트워크 분석을 통한 옹호연합모형을 활용하였다. 분석결과 외적환경에서는 성범죄의 낮은 신고, 예방관리를 위한 기술적개선 및 보완, 성범죄 피해자의 의식, 법률안의 개정과 대통령의지지 등이 나타났다. 옹호연합 간의 갈등은 찬성에서는 강력한 규제와 재범방지, 착용대상의 범위확대를 반대에서는 제도의 일시적 효과와 법률안의 소급을 반대하였다. 문제해결전략으로 제도의 확장을 통한 찬성의 입장과 인력부족 및 관리 소홀의 문제를 삼는 반대적 입장이 첨예하게 대립되었음을 확인하였다. 그리고, 언론보도내용 측면에서도 이러한 현상을 성범죄예방 목적의 중앙정부 차원에서 예방 및 관리의 관심도로 이해하는 경향이 강함을 시사한다. 따라서, 이제까지의 성범죄예방과 관련 연구들은 검증방법들이 매우 미흡하였지만, 이 연구를 통해 부정적 정책악순환의 연결고리를 끊는데 조금이나마 도움이 되기를 기대한다.

• 한국유통학회지:유통연구
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• 제16권5호
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• pp.123-140
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• 2011

본 연구에서는 7개 대형유통업체 신선식품(농산, 수산, 축산, 가공식품) 구매담당자(Merchandiser, MD)를 대상으로 구매 행태를 분석하였다. 특히 대형유통업체의 산지 공급업체와의 거래 특성과 산지 직구입 특성을 중점적으로 분석하였다. 대형유통업체 구매담당자 설문조사 결과, 산지 공급업체 선정시 안정적인 물량 공급, 품질관리, 적극적인 경영마인드, 저렴한 가격, 차별화 상품 제안 순으로 중요하게 보았다. 산지 직구입과 관련하여 직구입 거래대상에 대한 선호도가 기존의 주요 거래대상인 벤더업체와 도매시장보다 높았고, 직구입 거래대상 중에는 영농조합 법인(농업번인 포함)을 가장 선호하고, 그 다음이 농협중앙회, 단위농협순이다. 공급 업체와의 거래에서 대형유통업체 구매담당자는 2년 이상 장기간 거래를 선호하고, 계약가격 결정시에는 시장시세(50.9%), 생산원가(31.2%) 및 동업계 판매가(18.0%)를 활용하였다. 산지 유통조직이 소비지 유통환경의 변화에 적극적으로 대응하기 위해서는 농산물 생산의 조직화, 규모화 및 유통 채널의 전문화 전략이 필요하다. 공급 시스템의 지속성과 안정성이 요구되어 생산조직 간 연계를 통한 연중 공급 가능한 대응 체계 구축 역시 중요하다. 또한 시장 교섭력 강화를 위한 노력으로 소비지 다양한 시장 정보 수집도 놓치지 말아야 할 것이다.

• 한국산림과학회지
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• 제86권1호
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• pp.80-86
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• 1997

잡종(雜種)포플러가 어떻게 오존 stress에서 피해(被害)를 최소화하는가를 알아보기 위해서 생장(生長), 광합성율(光合成率), 그리고 초기(初期) Rubisco의 활성(活性)을 조사(調査)하였다. 이 연구(硏究)에서는 Populus trichocarpa${\times}$P. deltoides 삽목묘(揷木苗)를 재료(材料)로 사용(使用)하였다. 오존처리농도(處理濃度)는 90-115 ppb으로, 하루에 6-9시간씩, 126일 동안 처리하였다. 이 연구에서는, 오존에 저항성(抵抗性)을 가지는 포플러는 광합성율(光合成率)과 Rubisco의 활성(活性)을 증가(增加)시켜서 그 물질(物質) 생산량을 유지(維持)하여 stress를 보상(補償)한다는 가설(假說)을 검정(檢定)하였다. 생장(生長), 물질생산량(物質生産量), 광합성율(光合成率), 그리고 초기(初期) Rubisco 활성(活性)이 일반적으로 오존에 의해서 감소(減少)하였다. 뿌리의 생장량은 지상부(地上部)의 피해(被害)를 보상하기 위한 탄소(炭素)의 불균등(不均等)한 분배(分配)때문에, 가장 피해가 심한 부위(部位)였다. 저항성을 가지는 포플러는 오존에 대해서 수체내(樹體內)의 광합성율(光合成率)과 초기 Rubisco 활성을 높여 생산량(生産量)을 유지(維持)하는 생물적(生物的)인 보상(補償)을 하는 것으로 밝혀졌다.

• 대한교통학회지
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• 제19권1호
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• pp.29-52
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• 2001

이 논문은 도시계획이나 교통계획과정에서 교통과 토지이용을 서로 연계할 수 있는 정책적, 제도적 통합계획 체계를 모색하는 것이 목적이다. 이를 위해 영국의 1994년 도시계획 정책지침 제13호와 1999년의 도시계획 정책지침 제13호의 내용과 특징을 분석하여 교통과 토지이용의 정책적 통합과정을 파악하고, 또한 개발계획과 지방교통계획의 내용과 절차를 분석하여 교통계획과 토지이용계획의 제도적 통합체계를 모색하였다. 실증적 분석을 위해 카디프시의 단일개발계획과 지방교통계획의 실제 수립사례를 통하여 계획 상호간의 연계체계를 파악하였다. 분석결과를 요약하면, 첫째 교통과 토지이용을 계획과정에서 실질적으로 통합할 수 있도록 도시 및 농촌계획법, 환경법, 도로교통저감법 등의 법과 도시계획 정책지침 제11호, 제12호, 제13호와 지방교통계획 지침을 서로 연계시키고 있고, 둘째 개발계획과 교통계획의 목표설정, 전략개발, 계획추진 과정에서 교통과 토지이용부문간의 일관성을 유지해야 중앙정부로부터 교통보조금을 받을 수 있으며. 셋째 카디프시는 계획수립의 초기단계부터 관련 기관간의 긴밀한 협조를 통하여 자문과 의견청취를 시행하며, 특히 주민의 참여를 적극 유도함으로써 사전에 이해 당사자간의 갈등을 해소하고 있고, 또한 계획안 작성에 있어서도 간결하고 명확한 정책목표와 전략을 제시하고 있고, 복잡하고 난해한 수식, 도표나 도면 제시는 되도록 지양함으로써 정책결정자나 주민이 계획안을 쉽게 이해하도록 서술하고 있다는 점등이 특이하다.