• Fashion & Textile Research Journal
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• v.7 no.3
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• pp.291-300
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• 2005

The purpose of this study is to investigate, analyze the purchasing behavior of fashion goods according to life style and role model of preteen generation, and provide manager or marketing planner for the reference data so that they can understand preteen generation and make proper strategy efficiently. So called, preteen market focusing on 1014 generation (from ten to fourteen years old) is highlighted. This generation created between the year 1989 to 1993 after Seoul Olympic monopolize parent's love in abundant economic environment and rise to the core of consumption subject. Products aiming at this preteen generation continuously though consumption mind was shrunk greatly due to recession. Only 2~3 years before preteen market was regarded as grey zone which doesn't belong to not only children (between six and nine years old) but also teenagers (between fifteen to eighteen years old). But in recent day their purchasing powers have increased rapidly and age group is divided on details, so that preteen market has become a niche market. Subjects were 333 persons consisting of students in the 4th~6th grade of primary school and the 1st~2nd grade of middle school in Daegu city. Measuring instruments are as follows: 5questions to differentiate preteen generation, 22 questions to measure life style, 17questions (which have six sub-factors such as purchase motive, factor of product selection, utilization of informant, purchase time, purchase place, and purchase method) to measure the purchase behavior of fashion goods measurement, and 16 questions (which have four sub-factors such as parent, entertainer & sports stars, brothers and sisters, friends) to measure model of role. Statistical data were processed by SPSS 10.0 programs. Frequencies, Factor analysis, Cluster analysis, ANOVA, Cross analysis, Multiplex regression analysis, and Duncan's multiple range test were carried out.

• Journal of Fashion Business
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• v.22 no.1
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• pp.41-55
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• 2018

The purpose of this study was to investigate the trends of product design for textile convergence wearable smart textile fashion products according to college students' fashion life style. In this study, we used information obtained from a questionnaire issued to 201 female college students who were 20 years old for the final analysis. The questionnaires were to classify female college students groups according to the fashion life style, to examine characteristics, needs and wants of each group. The survey on the tendency of wearable smart textiles consisted of 22 items about concept and type of smart clothing product, functional material and intelligent material, recognition, preference, purchase intention, purchase factor and brand preference tendency. A total of 201 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $x^2-test$ using SPSS package program. 'brand preference oriented type was found to be interested in 'wearable' smart clothing product with monitoring function of bio-signal' and 'high functional fiber and textile product', but the credibility of 'smart clothes that can be worn and smart textile products to be useful in modern life' was low. 'fashionable individuality oriented' type showed interest in 'smart clothing and smart product', 'intelligent fiber' and 'wearable smart clothing product with monitoring function of bio-signal', but the preferences of 'light emitting fiber products' was low. 'practically purchasing-oriented' type was very interested in 'high-functional fiber and its textile products', but had inadequate knowledge on 'smart clothing and smart textile product' and showed low interest. Despite the fact that 'wearable smart clothing and smart textile products' are expensive, they were willing to purchase considering practicality and sophisticated style.

• Journal of the Korean Society of Costume
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• v.50 no.4
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• pp.103-115
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• 2000

The purpose of this study is to provide consumers with practical information for reasonable purchasing by analyzing apparel purchasing behavior. information source use, demographic differences in terms of life style patterns, moreover, to support apparel manufacturers in producing goods and making a plan by developing more effective advertisements and efficient marketing strategy, such as media strategy. This study targeted 832 men and women wearing sports casual wear. Information source is used to analyze the data and MANOVA, ANOVA. Scheffe is employed for post-inspection and demographic bases are based on the frequency of each type. The followings are the conclusions of this study : 1. In case of print media, TV, PC factor, fashion advocates and individuality advocates most frequently used information source. In case of purchasing experience factor, individuality advocates skewed higher frequency than conformity type. and then, in case of observation information use factor, individuality advocates were ranked as the highest and conformity type as the lowest. In case of human information use factor, fashion advocates and individuality advocates showed higher frequency than practical type and conformity type. 2 In case of female, Individuality advocates was ranked as the highest. In case of male, practical type and conformity type were rank as the highest. Fashion advocates ranked as the lowest in any case. 3. Individuality advocates were ranked as the highest among people aged 14 to 16, practical type among 17 to 19, conformity type among 20 to 23, conformity type among over 20. 4. Middle school students tended to be the individuality advocates, high school students the practical type, university students the practical type and the conformity type, and company workers conformity type.

• Journal of the Korea Fashion and Costume Design Association
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• v.2 no.1
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• pp.51-74
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• 2000

The purposes of the study were to investigate the differences of female students' clothing selection criteria and their life styles according to their demographic data and to examine the differences of their clothing selection criteria according to their life styles. The data were collected from 400 female college students in Chungju city through self-administerd questionnaires, and were analyzed by frequencies, Cronbach' s α, F­test, Factor Analysis, Cluster Analysis, one way ANOVA and Duncan Test. The results of the study were as follows: There were significant differences between variables of clothing selection criteria according to student's major, father's education level, family's monthly income, student's monthly expenditure on clothing and her companion when purchasing her clothing. Life styles were classified five types. The dimensions of life style were significantly different according to student's major and monthly expenditure on clothing. There were significantly different between life style dimensions and clothing selection criteria.

• Journal of the Korean Society of Costume
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• v.57 no.10
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• pp.1-10
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• 2007

The 21th century is the time-area where knowledge, information and culture are considered as the pivotal factor for keeping society. Thus, this affects every part which consists of culture. By 2000, various cultural changes create several culture trends all over the world. Above all, advent of CHAV is the remarkable cultural phenomenon because of its life style, fashion and self-awareness. This study analyzes CHAV's life style and fashion based on regarding it as subordinate culture. In terms of these aspects, CHAV's fashion can be divided into three parts by its inner and outer traits. The first is merrymaking style which is composed of combination, parody and excessive decoration of different factors. This is a kind of Pop-Art style that imitates mass consuming culture. The second is ostentation style which emphasizes CHAV's traits and acts group behavior. The third is violence style. CHAV tries to appear violent and indifferent for gaining their rights and power. As a result, CHAV is the rebounding phenomenon that means psychological fear and conflict which neglected people have to resist official authority.

• Journal of Families and Better Life
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• v.19 no.5
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• pp.189-202
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• 2001

The purpose of this study was to investigate the effects of perceived parents-adolescent communication style on adoescent’s self-efficacy. The subjexts of this study were 625 students selected at random from first and second grade of high school in Daegu. A questionnaire was used as survey method. Factor analysis, MANOVA and cluster analysis for data analysis and Scheffe test for post-hoc analysis were employed. The man findings were as follows: Firs, there were significant differences in the degree of adolescent’s self-efficacy according to perceive father-adolescent communication style. In case that adolescents perceived their father’s communication style as reasonable, the degree of self-control, self-confidence and attribution were higher than those of other cases such as non-interferential or impulsive communication style. The adolescents who perceived the father’s communication style as reasonable showed higher preference of difficult task than those who perceived it as non-interferential style. The adolescents who perceived father’s communication style as reasonable and non-interferential showed higher attribution than those who perceived it as impulsive style. Second, there were significant differences in the degree of adolescent’s self-efficacy according to perceived mother-adolescent communication style. In case that adolescents perceived their mother’s communication style as reasonable, the degree of self-control was higher than that of other cases such as non-interferential and impulsive communication style. The adolescents who perceived their mother’s communication style as reasonable showed higher self-confidence than those who perceived as impulsive style.

• Archives of design research
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• v.20 no.1 s.69
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• pp.143-154
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• 2007

The purpose of this study is to investigate fashion product image evaluation according to life-style groups of middle-aged women. The subject of investigation was 352 middle-aged women from 35 to 59 living in Daegu by random sampling method in April and May, 2005. The investigation was carried out by questionnaires which were composed of 3 sections: Fashion product image measure, Life style research and demographic variables(age, academic background, occupation, monthly clothing allowance, monthly income). The statistical methods to analyze the data were frequency, percentage, average, factor analysis, cluster analysis, ANOVA, Duncan's multiple range test. The results are summarized as follows: 1. As a result of factor analysis for fashion product image, the four factors including noble image, bold image, practical image, female image were extracted. 2. Middle-aged women were classified into four life-style groups including tradition oriented group, negative oriented group, activity oriented group and appearance oriented group. 3. Significant differences in fashion product image preferences according to life-style groups were found. Tradition oriented group preferred noble image and practical image. Negative oriented group tended to pursue practical image. Activity oriented group pursued a bold image. Appearance oriented group liked a noble image the best and then noble image, bold image in order.

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.21-31
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• 2000

The purpose of this study was to characterize the attitudes of Net generation customers toward purchasing fashion products or apparels through Cyber communication media. This study targeted 333 individuals aged from 14 to 24 purchasing fashion apparels through the Interned or PC communication. The data were analyzed by using frequency analysis, factor analysis, t-test, ANOVA by SASS package. The results of this study are as follows : 1. Fashion life-style of Net generation is classified into four groups - Fashion attached type, Web entertainment type, Web information type, Web media purchasing type. Net-Generation shows a little preference for brand. 2. As a result of the statistical analysis of each group's demographic variables, price is not so important when purchasing and according to the analysis of age, it proves that twenties are trendier than teenagers. 3. The most significant factor of information search is watching others' clothes and the most popular place for purchase is wholesale mall. Net-Generation has a little intention to purchase through Cyber communication media.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2004.11a
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• pp.277-282
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• 2004

A Study traditional folk house and primary factor from investigation of Wang-Gok villages space composition program which is contains regional color, economy, rationality. From that's all, Analysis the effect of modern life style to folk house space pattern change and a primary factor of northern traditional fork house type of Korea. 1. Analysis and arrangement space composition structure about natural${\cdot}$geographical${\cdot}$cultural environment. 2. Examination existing commoner's house research by a region, space program for understanding house pattern, specially double rows which are partitioned by walls in northern part of Young-Dong region. 3. Analysis folk house character and object house information. by the way, Investigation changing of commoner's house space program with modem life style.

• Journal of the Korean housing association
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• v.10 no.2
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• pp.185-193
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• 1999

This study aims to identify the usage behavior of An-bang space in apartment dwellers through the perception, the residential life style and the use of furniture. The data is collected from interviewing housewives through questionnaire designed for this study. The 210 date were analyzed by using Frequencies, Mean, Factor analysis, ${\chi}^2-test$, t-test, one-way ANOVA and scheffe-test. The main results of the study are as follows: (1) It is called An-bang' or 'large room' rather than 'master's bedroom' although it is recognized as exclusively couple-oriented space. And are founded to be different designation and perception on An-bang space. (2) The residential life style in An-bang is classified as family-centered gathered, rest entertainment, make-up fitting and hobby. And it has significant differences among dwellers according to their personal characteristics. (3) The furniture style and arrangement pattern are mostly modern ones and 'ㄷ' type.