• Title/Summary/Keyword: library user

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Correlation Between Public Library Service User Satisfaction and Loyalty and Moderator Variables (공공도서관 서비스이용자 만족도와 충성도의 상관관계분석 및 매개변수)

  • Lee, Seongsin
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.24 no.1
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    • pp.83-103
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    • 2013
  • According to the results from the recent research in Business field, the correlation between customer satisfaction and customer loyalty is not strong. Based on this understanding, the first purpose of this study was to investigate the correlation between public library service user satisfaction and public library service user loyalty. To achieve this purpose, the study conducted a survey of 240 public library users. The findings of this study are 1) the correlation between 'public library service user satisfaction' and 'public library service user loyalty' exists. However the strength of the correlation is moderate, 2) the correlation between 'public library service user satisfaction' and 'public library service users' intention to use new library services' is the weakest among the variables of 'public library service user loyalty', and 3) the correlation between 'public library service user satisfaction' and 'public library service users' intention to recommend library services to others is the strongest among the variables of 'public library service user loyalty'. The second purpose of this study was to find the moderator variables between public library service user satisfaction and public library service user loyalty. According to the study results, the following moderate variables are found: 1) physical accessibility, 2) lack of diversity in library service, 3) car-parking issues, 4) lack of diversity and recency in collections, and 5) lack of convenience in facilities.

A Study on the School Library Staffs'Perceptions on the Operation of Elementary School Library User Education (초등학교 도서관 이용자교육에 대한 전담인력의 인식조사 연구)

  • Yooran Jeon;Eunyeong Kang
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.35 no.1
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    • pp.193-219
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    • 2024
  • This study aims to investigate and analyze the current status of user education and the school library staffs' perceptions in elementary school libraries in Gyeongnam, and then to propose a plan to improve user education in school libraries. Among the 168 school libraries in the Gyeongsangnam-do where librarians are deployed, 120 that responded to the survey were selected as research subjects. The contents of the study include the contents and methods of user education, the status of librarian education for user education, school library staffs understanding and interest in user education, school library staffs' perceptions of the necessity and effectiveness of user education, and school library staffs' efforts to strengthen capacity of user education. Based on the current status of user education and the results of the school library staffs' perceptions survey, the following are proposed as a way to improve user education of the school library: 1) expanding librarian education opportunities for user education, 2) development and distribution of educational materials that diversify the content and level of each grade, 3) organizing normal school hours for user education, 4) continuous efforts to strengthen capacity for user education.

A study on user Satisfaction of the Junior College Library based on its Characteristics of Space Composition (전문대학도서관의 공간구성 특성에 따른 이용만족도 연구)

  • Lee, Su-Young
    • Journal of the Korean Institute of Educational Facilities
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    • v.24 no.6
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    • pp.37-44
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    • 2017
  • This study is about user satisfaction of the Junior College Library based on its characteristics of space composition. For this, we studied characteristics of space composition targeting the libraries in colleges in Seoul and Gyeonggi-do. First, in case of study of characteristics of space composition for books and library data, student satisfaction for traditional and normal library areas was high. It means that the service based on library areas should start from normal library areas as well as there is a change about space as the type of data in libraries change to electric data and multimedia. Second, If we look at the space for a reader and a user, satisfaction for a normal reading room was high. we can also see that satisfaction for a computer room and a multimedia reading room was not higher but still high. Also, the reason why satisfaction for a multimedia reading room that provides various activities was high was that the complex of a library space is needed to provide users with various activities. Third, in case of space for programme function and meeting, satisfaction for the room of video information and the group study room was high. we can see that user satisfaction for the space got high basically when a user is satisfied with the proper information technology based on interaction Fourth, as a result of variance analysis of 3 spaces of Junior College Library and the services, the size of the space of service does not influence user satisfaction directly. Even the space is small, if it decorates variously like with a lighting for a user, a window seat to meet the nature of users and has specific factors such as space reservation using internet, user satisfaction is high. If we summarise the result of this study, to make user satisfaction for speace in a Junior College Library higher, not just we need to try to make it extend as a educational, a cultural place but we also need to accept the student's requirement that the space also needs to be extend as a complex cultural space.

A Study on the Effect of Public Library Service Quality on User Satisfaction and User Loyalty according to Brady & Cronin's Three-Dimensional Service Quality Model (3차원 서비스품질 모형을 적용한 공공도서관 서비스품질이 이용자 만족도와 이용자 충성도에 미치는 영향)

  • Mi Ok Jeong
    • Journal of the Korean Society for Library and Information Science
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    • v.58 no.2
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    • pp.289-316
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    • 2024
  • This study aimed to develop and validate a research model to investigate how the service quality of public libraries, where a 3-dimensional service quality model was applied, impacts user satisfaction and loyalty. We collected 353 valid responses through a survey targeting public library users across 21 locations, considering various regional and library-specific characteristics. Our analysis revealed that physical environment quality (PQ), interaction quality (IQ), and outcome quality (OQ) of service quality influence user satisfaction (US). Additionally, outcome quality (OQ) of service quality impacts user loyalty (UL), and user satisfaction (US) affects user loyalty (UL). We also found that quality improvement is a leading factor for user satisfaction, user satisfaction is the primary factor of user loyalty, and the perception of service quality directly and indirectly affects user satisfaction and loyalty. We concluded that continuous research should be actively conducted to respond to the evolving needs of public library users.

A Study on User-Oriented Library Management (이용자지향적 도서관경영에 관한 연구)

  • Chung, Hi-Sun
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.22 no.1
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    • pp.193-210
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    • 2011
  • In this era all successful organizations, whether profit or nonprofit, accept marketing concept as management philosophy and try to maximize consumer satisfaction in order to achieve their own goals. Libraries are no exception. A consumer decision process model is borrowed to explain how library service users act through five stages. Armed with information about library users, library management can be more user-oriented and bring higher user satisfaction. Some measures for effective library management are suggested.

Investigating Change of Users' Perception of Privacy Pre- and Post-Education on Library User Privacy (도서관이용자프라이버시에 대한 교육전후의 이용자인식변화 분석 연구)

  • Noh, Younghee;Kim, Tae-Kyung;Kim, Dong-Seok
    • Journal of the Korean Society for information Management
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    • v.32 no.1
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    • pp.63-84
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    • 2015
  • Library users must provide their personal information to libraries. This study surveyed these library users' perception of privacy and the effect of the education after providing library user privacy education. As a result, first, it was found that after education, users were more interested in their privacy, rated the problem of library user privacy as more severe, and rated library user data collection as more likely to be considered privacy invasion. Second, we investigated users' perception of how much user service records being collected in libraries violate users' privacy, which showed a great perception change in 25 questions after the education. Third, in the survey about library and librarians' efforts for protecting library user privacy, it was found that all 15 questions were rated as significantly more important after education. Fourth, library users have recognized that is necessary to process and handle the library record and are more sympathetic to the need for this procedure. Fifth, library users felt the possibility of a library record leak was a very serious threat.

An Analysis of User Satisfaction of K University's Library Service

  • Noh, Young-Hee;Choi, Min-Ju;Choi, Yong-Wog;Jeong, Sin-Won;Jung, Eun-Ji;Kang, Mi-So;Kim, Jin-Young;Lee, Kyung-Won;Lee, Sung-Jae;Oh, Seon-Hye;Park, So-Yeon;Shin, Sung-Chul;Suh, Da-Jeong
    • International Journal of Knowledge Content Development & Technology
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    • v.1 no.1
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    • pp.61-79
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    • 2011
  • This study purposed to discover whether or not academic libraries reflect these changing roles. We selected K University as the research target and surveyed user satisfaction of materials, staff services, facilities, electronic devices, media, and so on. The research findings are as follows: 1) the frequency of library visits of University K was on the high side, 2) the primary purpose of using the academic library was associated with learning or reading, therefore, the most used library spaces were related to that, 3) the most used library materials were 'general books', the most unused were 'reference books', 4) the most preferred way to obtain needed materials when failing to find wanted materials was 'Contact librarian'. A similar phenomenon occurred in terms of facility use, 5) university K's users were usually satisfied with the loan policy, 6) the rate of users who don't know whether there is user education was very high, the rate of users who have no experience with user education was extremely low. These research findings can be referenced by library management to improve libraries' service quality and take advantage of complex spatial configurations.

A Study on Web-based Library User Instruction Model for Academic Libraries (대학도서관 이용자 교육을 위한 웹 기반 모델 설계에 관한 연구)

  • 이란주
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.10 no.1
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    • pp.269-288
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    • 1999
  • The purpose of this study is to suggest a Web-based Library User Instruction Model as a new direction for library user instruction while emphasizing importance and necessity of library user instruction. In order to do this. both the US and Korean library histories are described first. then the Web-based User Library Instruction Model that applies both the educational theories and the recent developments in technology is suggested.

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A Study on the Effect of University Library User's Sense of Community on User Satisfaction and Loyalty (대학도서관 이용자의 공동체의식이 이용자 만족도 및 충성도에 미치는 영향 연구)

  • Roh, Hyo Jin;Chang, Woo Kwon
    • Journal of the Korean Society for information Management
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    • v.36 no.1
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    • pp.137-168
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    • 2019
  • This study measures and analyzes the university library user's sense of community, service quality assessment, user satisfaction and loyalty. In addition, the effect of the university library user's sense of community on university library user satisfaction and loyalty mediated by the assessment of the quality of service is investigated. On the basis of study result, to improve user satisfaction and user loyalty, the direction and implications of library development are presented. In order to achieve the purpose of the study, precedent research and literature were investigated, and the study model and hypothesis were established based on theoretical background. In order to verify the hypothesis, a total of 300 questionnaires were distributed to subject who had experience using the Central Library among undergraduate students at the C National University, and the final 282 sample was used for analysis. To analyze the differences depending on the general characteristics of the samples, It is the result of an independent sample t-test and one-way ANOVA. The results of the mediated effects analysis using the PROCESS macro-programs models 4 and 6 of Hayes for hypothesis testing are as follows. First, The university library user's sense of community (Service Benefits Perception and Satisfaction, Mutual sense of influence) effect the user satisfaction of university library mediated by service quality assessment at statistical significance. This showed that the higher the university library user's sense of community, the higher the service quality assessment, and the higher the user satisfaction level of university library. Second, The university library user's sense of community (Service Benefits Perception and Satisfaction, Mutual sense of influence) effect the user loyalty of university library mediated by service quality assessment and user satisfaction. This showed that the higher the university library user's sense of community, the higher the service quality assessment, the higher user satisfaction level of university library and the higher the user loyalty level of university library. The results of this study showed that the university library user's sense of community has a direct and indirect effect on enhancing user satisfaction and loyalty through the service quality assessment.

A Study on the Development Plan in Usage Pattern Analytics of J Provincial Library (도립도서관 이용 패턴 분석을 통한 발전 방안 연구 - J 도립도서관을 중심으로 -)

  • Chang, Woo-Kwon;Park, Seong-Woo;Jeong, Dae-Keun;Yeo, Jin-Won
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.1
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    • pp.173-200
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    • 2015
  • This study is to seek a development plan in the borrowed book and current condition of operation of J-do provincial library. Based on library use card issuer 30,072 people and the number of lending books 705,447(2012 to 2013) of J-do provincial library, it was to analyzed elemental and comparative research for library development plan and user satisfaction. Method of analysis used SPSS statistics 21. This confirmed provincial library user's library user behavior and usage pattern of data. Based on the results of analytics, it indicated a development plan of J-do provincial library.