• Title/Summary/Keyword: library marketing

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A Study on the Evaluation of Librarian's Competency Value (도서관 사서의 역량가치 평가 연구)

  • Cha, Sung-Jong;Kim, Jinmook;Park, Heejin
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.1
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    • pp.107-133
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    • 2021
  • This study was performed in order to provide suggestions on how to strengthen librarian competency by evaluating and analyzing the competency value of librarians as information professions. First, the study divided the common competency value of librarians as human capital of libraries into skills, knowledge, behavior and attitude, and analyzed each area of competency value for librarians of the A-library. As a result, the average of the 'librarian's behavior and attitude' area was the highest, followed by the 'librarian's skill' area and the 'librarian's knowledge' area. Second, in terms of 'librarian's skill', A-library librarians' competence values were high in the order of 'communication', 'leadership', 'technology' and in the terms of 'librarian's knowledge' ones were high in the order of 'law and policy', 'marketing', 'learning and growth' and 'finance and accounting'. In addition, in areas of 'librarian's behavior and attitude', the factors were high in the order of 'ethics and values', 'interpersonal relationships' and 'customer service'. Third, the analysis of whether the average difference exists depending on the characteristics of A-library librarians on their evaluation of the competency value shows that only the 'working period' factor in the total competency value and the two factors 'age' and 'working period' were statistically significant in the 'librarian's knowledge' area. Forth, as a result of a regression analysis to identify the characteristics of A-library librarians and their impact on competency value, only the 'final education' factor was statistically significant for the competency value of the 'librarian's skill' area. Fifth, in the survey on problems and desirable improvement measures in increasing the competency value of librarians, the proportion of presenting problems and improvement plan in systemic aspects such as the 'librarian qualification system' and 'librarian training system' was high.

A Study on Humanities Programs in Public Libraries : Observations and Reflections (공공도서관 기반 인문학 프로그램에 대한 현상적 연구)

  • Chang, Durk-Hyun
    • Journal of Korean Library and Information Science Society
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    • v.48 no.1
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    • pp.99-116
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    • 2017
  • This study attempts to investigate the current situation, limitations and improvement strategies of humanities programs in public libraries. Specifically, this study also surveys such humanities programs open in public libraries and compared strengths and weaknesses of the programs. For the study the researcher participated in such humanities programs for the observation. For the interview, data were collected from public librarians who are in charge of such humanities programs. Supplementary data were also collected through qualitative interviews and brain-storming discussions with public librarians and program participants. For the suggestion, future strategies to improve the quality of such programs and to cope with changes of user demands and future trends, the researcher put the emphasis on the networking with local art/cultural communities, proactive marketing strategies, practical program management strategies, and program development on the basis of user needs.

A Study on the Operation Model of Continuing Education for Academic Librarians (대학도서관 사서직을 위한 계속교육 운영모형 연구)

  • Hwang, Ok-Gyung;Oh, Se-Hoon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.17 no.1
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    • pp.249-263
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    • 2006
  • The purpose of the study was to investigate the continuing education model desired by the academic librarians in the present digital environment. For this purpose the study undertook a questionnaire survey of academic librarians in Korea. As a result it was shown that 61.4% of the librarians participated more than once(average 2.6 times) in the continuing education program during the last one year. The most preferred program type was one week or 2-3 days workshop. The theme of the program was regarded the most important factor for the activation of the continuing education. and the preferred theme of the program was user instruction. information retrieval. electronic licensing. planning and strategy, library marketing, virtual reference service etc.

A Study on the Effect of Public Libraries' ESG Management on Its Perception, User Satisfaction, and the User's Intention to Revisit (공공도서관의 ESG경영이 도서관 인식, 이용자 만족도 및 재이용 의도에 미치는 영향)

  • Mi Ok Jeong
    • Journal of the Korean Society for Library and Information Science
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    • v.58 no.1
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    • pp.303-328
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    • 2024
  • In this study, we designed and verified a research model in order to determine whether ESG management for public libraries affects the perception of libraries, user satisfaction, and the intention to revisit. A survey was conducted among the users of six public libraries in the Gyeonggi region and 25 libraries in Seoul, and 247 valid responses from the survey were analyzed. The analysis revealed that the environment and society factors of ESG management had a positive effect on the perception of libraries and user satisfaction. It also showed that the libraries' perception had a positive impact on user satisfaction and the intention to revisit, and user satisfaction showed a positive correlation for the intention to revisit. From the analysis, we can infer that the effects of ESG management were reflected in everyday life via public libraries as ESG management of the public libraries influenced the perception of libraries, user satisfaction, and the intention to revisit. We confirmed that users showed the intention to revisit if the library provides positive and sincere satisfaction through ESG management, due to public libraries having ethical and moral significance to users. We have also put forward practical marketing strategies and identified areas for enhancement that can prove beneficial to public libraries.

A Study on the Relation between the Store Choice Behavior and the interior Environmental Image -Focused on the users of major public space in shopping centers- (실내환경 이미지가 점포선택 행동에 미치는 영향에 관한 연구 -신도시 근린형 백화점의 주요용공간 사용자를 중심으로-)

  • 박진배;김주원
    • Korean Institute of Interior Design Journal
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    • no.16
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    • pp.161-167
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    • 1998
  • The Study to verify the relations between the store choice behavior and the interior environmental image. the point of view is that the image of store affects the behavior of customers when they choose the store for shopping. The method used for this study is library survey for constructing the store choice model and the field survey for veryfying the model. The store choice behavior of customers occurs according to the procedure : environment exposure-development of cognitive structure-image developing by the emotional response-attitude decision- purchasing. The image of a store is one of the very important elements in marketing stragy. The group which showed the affirmative response to the emvironmental design aspects also showed the high affirmative response to the store image. The group which showed consistent response to the image of store and the image of him/herself showed more affirmative response to the environmental design aspects. Good image to a store affects affirmative attitude of customers and it consequently the store choice behavior

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A Study on IT Service Management Based on ITIL with Consideration of IT Governance Structures : Focused on A Case Study of Manufacturing Company (IT 거버넌스 체계를 고려한 ITIL 기반의 IT 서비스 관리에 관한 연구 : 제조업 사례 중심으로)

  • Oh, Hwa-Seog;Cho, Chi-Woon
    • Journal of the Korea Safety Management & Science
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    • v.12 no.1
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    • pp.149-159
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    • 2010
  • Unknowingly, the relationship between IT departments and their internal customers becomes that of client-supplier based on the mechanisms of marketing and competition. In addition, due to enhanced focus on the customer in the planning, development, and delivery of information service, IT service management(ITSM) has become increasingly important. These days IT management is focusing particularly on the 'de-facto' standard ITIL (IT Infrastructure Library) for implementing ITSM. It is linked as a part of CobiT’s 'deliver and support' domain, which is a framework of IT governance, and ISO/IEC 20000 is a unique international certification standards on the ITSM. This paper proposes the strategy and procedure for ITSM implementation based on ITIL with consideration of IT governance structure for manufacturing industries. It also presents a case study to share the lessons learned and results of an ITSM project.

A Mobile Application Model for Local and Tour Information Services (향토관광정보서비스를 위한 모바일 앱 모형)

  • Yi, Yong Jeong;Yi, Dajeong;Lee, Changho;Yoon, Sohyun
    • Journal of the Korean Society for information Management
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    • v.36 no.1
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    • pp.247-267
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    • 2019
  • There has been low use of local information services that public libraries provide, and most of those services are limited only through in-house reading or checkout. Motivated by these issues, the study has developed a mobile application (app, hereafter) entitled as LibPass (a combination of Library and Pass) to propose new local information services that reflect the information needs of users. Regarding the design of LibPass, contents of LibPass are composed of the characteristics of local resources so that users can easily search for information about local culture and tour resources through mobile app. That is, it aims to provide efficient information services on local resources by providing information on accommodations, outdoor programs, and specialized libraries, as well as introducing tour resources. Above all, the services are provided with a single card issued by the National Library of Korea and is convenient to use anywhere in the country. It not only secures reliability and currency by utilizing various contents developed by public institutions, but also provides functions to facilitate specialized services for the local information of libraries. Based on the previous research, the present study derives the factors of quality evaluation of mobile tour information services; it constructs objects of LibPass application by analyzing existing applications and develops the prototype based on logical entity relationship model. This model can contribute to the increased use of local information services and, promotes the public's positive perception of the libraries through user-friendly applications.

Success Factors in Effecting Cultural Change in Organizations: A Case Study (조직 문화 변화의 성공 요소에 관한 연구 - KM을 변화 플랫폼으로 적용한 기업 사례를 중심으로 -)

  • Roh, Jeong-Ran
    • Journal of the Korean Society for Library and Information Science
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    • v.44 no.2
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    • pp.427-445
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    • 2010
  • In our knowledge-based society, a corporation's main growth engine consists of its unique core competences and how these are organized rather than materialized competitive advantage. Intangible factors such as creative organizational culture, learning capability, brands, marketing ability and technology are notable examples of such core competencies. To ensure constant development of a corporation, it is important to understand the environment in which these factors operate. Drawing on literature research, this paper looks at organizational culture and change, and employees' attitudes and resistance factors to such change. To strengthen the explanation of this study the Korea Asset Management Corporation was used as a case study. From the point of view of information science, knowledge has been viewed as that which is found in books and databases. Such "knowledge" is storable, passive and unchangeable. However, more recently it is seen by many researchers that this approach is limited in that it ignores the knowledge that "sits" in human "bodyminds" and organizations. Such knowledge forms the backbone of organizational culture and should be considered in any meaningful study of information.

Promoting Resource Sharing among Government-Sponsored Economic and Social Research Institutes Focusing on IKIS (Institute Knowledge Inventory System) (경제사회 분야 정부 출연 기관의 오픈 액세스 기반 지식 공유 활성화 연구 - IKIS를 중심으로 -)

  • Kim Hyun-Hee;Joung Kyoung-Hee;Kim Young-Seok;Ahn Tae-Kyoung
    • Journal of Korean Library and Information Science Society
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    • v.37 no.2
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    • pp.145-171
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    • 2006
  • Motivated by the open access movement, research institutions are building Institutional repositories for a nation-wide knowledge distribution infrastructure. IKIS (Institute Knowledge Inventory System) was proposed to integrate materials produced by government-sponsored 23 institutions of the economic, social and human fields, to contribute for policy-making in national agenda and to proffer services to a people. As IKIS project goes on. the project turns out to be slower than planned especially In terms of building up content and improving system functions. This study aims to investigate the methods for promoting the system in terms of management and system developments using multiple research methods such as surveys and interviews. Five issues including budgets and marketing are proposed for the management strategies, whereas three ones Including content and system performance improvements are suggested for the system development. The study results can be utilized as guidelines for managing university and school repositories as well as IKIS.

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Research Trends of Tea Culture on the related Thesis & Dissertation in Korea (${\cdot}$박사 학위논문을 통해 본 한국 차문화 관련 연구동향의 분석)

  • Park Joon-Shik;Lee Soon-Young
    • Journal of Korean Library and Information Science Society
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    • v.36 no.2
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    • pp.31-48
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    • 2005
  • This study which is based on the Master's and Doctor's theses printed from the Korean liberation day to 2003. It has been carried out to research the trends of tea culture in Korea, by analyzing the current printing situations on the kinds of degrees, the chronicles of theses and tea culture. It has found out that the total number of the theses was 276, which of them were for a master's degree, up to $232(84\%)$. As for the printing time, it increased in the mids of 1990s and soared up sharply in 2003. For the fields, the theses on the efficacy of tea printed 178, which reached $64.4\%$, 148 of them were on the medical and pharmacological view and reached $83\%$. For the cultural view, the theses on reached only $6.9\%$. Recently, the theses on the marketing or the education of Da-do haven been increasing sharply.

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