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The Effects of Local Financial Institution's Financial Items and Service Quality on Customer Satisfaction and Loyalty (지역 금융기관 상품 및 서비스품질 요인이 고객 만족과 고객 충성도에 미치는 영향)

  • Chun, Yeongae;Park, Jae Whan
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.2
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    • pp.117-124
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    • 2017
  • In the face of current environment of changing markets and increasing competition, regional financial institutions are also attempting to meet the needs of customers using various methods such as offering new services that satisfy customer demands. This study seeks to determine for regional financial institutions which service products and quality factors affect customer satisfaction and loyalty, and compare service products and service quality sources with the goal of observing the comparative importance of each service factor. This sample is conducted by visiting customer survey from October 7th to October 30th, 2015 to Korea Credit Union Cooperative Association and Seoul Consumer Association. The sample is analyzed as follows. interest rate, deduction, insurance and welfare business had a significant effect on customer satisfaction level among the commodity factors of local financial institution, and accessibility, professionalism and empathy affect service satisfaction level. Second, customer satisfaction has a significant effect on customer loyalty. In addition to the interest rate and professionalism factors, it is analyzed that deductions, insurance and welfare projects and empathy are important factors in the local financial institutions contributing to the local economy while providing financial convenience to local residents. This study suggests key points that regional financial institutions can use to differentiate their image in the competitive financial markets.

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Visual Narrative Strategy of Game Promotion: Comparative Analysis of Dead Island and Dead Island 2 Trailers (게임 프로모션 시각 내러티브 전략: <데드 아일랜드>와 <데드 아일랜드 2> 예고편 비교 분석)

  • Roh, Chul-Hwan
    • Cartoon and Animation Studies
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    • s.48
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    • pp.249-269
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    • 2017
  • Promotion and marketing, which are essential to lower the investment risk and maximize commercial profit in the video game market. Game developers and publishers set up public relations strategies to encourage potential consumers' needs. Considering characteristics of video game, the trailer, which is the animated image advertisement material, could occupy a key position in its promotion and marketing plan. Cinematic spectacles and attractive narratives are essential ingredients for game trailers, which are usually produced in 3D animation. Dead Island is an open world first person shooters (FPS) game released in 2011. When launched, it grabbed a great attention with a trailer, awarded the Golden Lion Prize for the best internet film at the Cannes Lions International Festival of Creativity. The game was a commercial success and several spin-offs were producted. In 2014, its publisher, Deep Silver showed the official trailer of Dead Island 2 at Electronic Entertainment Expo, the world's largest game show. Dead Island 2 was scheduled to be released in 2016, but has been now delayed until 2018. This study compares and analyzes two trailers of Dead Island 1 and Dead Island 2. We examine the narrative structure of the trailer for the sequel promotion of a successful game. The differences between the two could be useful for building a promotion strategy of other game series.

Status and prospects of Knowledge Information Security Industry (지식정보보안 산업의 현황과 전망)

  • Choi, Jeong-Il;Chang, Ye-Jin;Lee, Ok-Dong
    • Korean Security Journal
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    • no.39
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    • pp.269-294
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    • 2014
  • Korea is concerned with information security industry due to recent leak-out private information of 3 card companies. Executives are aware of damage from breach of security such as personal data spill, is more dangerous than any other financial risks. The information security industry, which was limited in physical security and network security formerly, is evolving into convergence security of public and facility security industry. The field of interest has also been changed into security of smart phone and intelligence image recently, from firewall or Anti-virus. The convergence security is originally about access control of facility, but recently its demand has been increased mostly by public institutions and major companies. The scope of the industry also varies from finance, education, distribution, national defense, medical care to automobile industry. The market of convergence security has been expanded and new various products and services of security of intelligent vehicle, 'U' healthcare, finance, smart grid and key industries are also developed. It is required to create and enhance of new curriculum and cultivate human resources for the development of knowledge information security industry. Raising standard of education and security consciousness of the nation is also necessary to strengthen the global competitiveness.

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A Quantitative Method for the Assessment of Myocardial Function using the Polar Analysis of Tc-99m-MIBI Myocardial SPECT (Tc-99m-MIBI 심근 SPECT 극성지도 분석에 의한 심근 기능의 정량적 평가)

  • Kwark, Cheol-Eun;Lee, Dong-Soo;Yeo, Jung-Suk;Lee, Kyung-Han;Chung, June-Key;Lee, Myung-Chul;Seo, Joung-Don;Koh, Chang-Soon
    • The Korean Journal of Nuclear Medicine
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    • v.28 no.2
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    • pp.172-176
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    • 1994
  • As the Tc-99m-MIBI myocardial SPECT demonstrated wide application in the diagnosis of myocardial function, the quantitative and severity-dependent information is currently re quired. In this study, we proposed a computerized method for scoring the fixed defects in terms of extent-weighted severity and for identifying the reversibility in ischemic regions. At the first stage of this method, the transverse slices were reconstructed with 0.4 Nyquist freq. and order 5 Butterworth filter. From the oblique/sagittal slices, maximal count per pixel circumferential profiles were extracted for each sector, and then stress/redist. polar maps were normalized and plotted. For reversibility, the stress polar map was subtracted from the de-layed image and positive-valued pixels were categorized into three grades. The extent-weight-ed severity scores were calculated using the assigned grades and their number of pixels. This procedure was done automatically and the reversibility and severity scores were produced for each of the coronary territories (LAD, RCA, LCX) or any combination of these. Clinical ap-plication has shown that the changes In reversibility scores after PTCA were correlated linearly with the pre PTCA scores(r>0.8) in postinfarct cases as well as in angina, and severity scores of persistent defects in stress/rest SPECT study matched to the regional ejection fraction and visual analysis of regional wall motion of gated blood pool scan(r>0.6). We conclude that the computerized severity scoring method for the analysis of myocardial SPECT could be useful in the assessment of the myocardial ischemia and fixed defect.

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Evaluation of Result of CABG by Comparison of Pre-and Post-operative Myocardial SPECT (관동맥우회로술 전후의 디피리다몰 부하/휴식 심근 SPECT를 이용한 수술 결과의 평가)

  • Lee, Dong-Soo;Lee, Won-Woo;Kang, Keon-Wook;Hyun, In-Young;Kim, Ki-Bong;Chung, June-Key;Lee, Myung-Chul;Koh, Chang-Soon
    • The Korean Journal of Nuclear Medicine
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    • v.30 no.1
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    • pp.86-94
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    • 1996
  • Coronary angiography should be performed to verify the patency of bypass graft if coronary artery disease is said to be surgically corrected. Rest/stress myocardial SPECT could be used as a noninvasive alternative to prove patency of bypass graft and functional significance of graft patency by showing improvement of rest perfusion and perfusion reserve after operation. We evaluated the outcome of coronary artery bypass graft surgery by comparing rest/dipyridamole-stress myocardial SPECT before and after operation. Myocardial SPECT were performed $19{\pm}23$ days before and $108{\pm}19$ days after operation in 44 patients(M:F=25:19). Segmental perfusion were scored with 0(normal) to 3(defect) independently for each image set of rest and stress. Perfusion scores were compared between pre and postoperative images. Rest/stress images of pre and post-operative SPECT were compared in paired sets. Postoperative change of perfusion was determined as no change, improvement or aggravation for each artery territory. Postoperative outcome of patients were analyzed. Overall, 74%(158 segments) of 215 segments which had perfusion decrease before operation showed improvement. Among 60 artery territories, 37 territories(62%) improved. Among 42 patients with perfusion decrease in preoperative SPECT, 21 patients(47%) improved after operation. Severe persistent defects improved in 43%(6/14). We concluded that bypass surgery improved myocardial perfusion in dipyridamole stress induced or persistent decrease and that rest/stress myocardial SPECT could be used as a guide for which artery should be operated.

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Design and Implementation of a news Archive System using Shot Types (샷의 타입을 이용한 뉴스 아카이브 시스템의 설계 및 구현)

  • Han, Keun-Ju;Nang, Jong-Ho;Ha, Myung-Hwan;Jung, Byung-Hee;Kim, Kyeong-Soo
    • Journal of KIISE:Computing Practices and Letters
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    • v.7 no.5
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    • pp.416-428
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    • 2001
  • In order to build a news archive system. the news video stream should be first segmented into several articles, ad their contents are abstracted effectively. This abstraction helps the users to understand the contents of the article without playing the whole video stream. This paper proposes a new article boundary detection scheme for the news video streams together with a new news article abstraction scheme using the shot types of the news video data. The shots in the news video are classified into anchor person shots, interview shots, speech shots, reporting shots, graphic shots, and others. Since the news article starts with an anchor shot whose duration is relatively longer than other shots with special screen structure, the article boundary in detected by the computing the length of the shot and checking the screen structure in the proposed scheme. For the effective abstraction of the article video, the graphic image located in the right-top of the anchor shot frames is primarily used in the proposed abstraction scheme since it is the abstraction of the article made by the producer of the news according to its contents so that it contains a lot of meaningful information. The key frames of the other shots except interview and report shots are also used to abstract the contents of the articles in the proposed scheme. Upon experimental results, the precision and recall values of the proposed article boundary detection scheme could be 92% and 96%, respectively. This paper also presents a design and implementation of a prototype news archive system on WWW that consists of an indexing tool, an authoring tool, a database for meta-data of the news, and a browsing tool.

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An Analysis of Decision Making Factor by Delphi and DEMATEL Model for Decision Support Information System development -Wartime Operational Control Transition approach- (의사결정 지원 정보시스템 개발을 위한 Delphi-DEMATEL모델에 의한 의사결정 요인분석 -전작권 전환 사례를 중심으로-)

  • Park, Sangjung;Koh, Chan
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.47-58
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    • 2012
  • This study selects political and military decision factors of Participatory Government's Wartime Operational Control(OPCON) Transition and analyzes, both quantitatively and qualitatively, the effects and relations between those factors. Previous research utilizing the Analytic Hierarchy Process(AHP) selected their decision factors based on academic data and field experience, requiring more objective analysis of the factors. For this study, we conducted a survey among security subject matter experts(SME) both online and offline. The results show that OPCON transition's decision factors were to 'recover military sovereignty', 'set the conditions for peaceful reunification' and 'improve ROK image through enhancing national power' which differs little from the previous AHP method studies. It also showed that 'recover military sovereignty' and 'set the conditions for peaceful reunification' had no relationship to each other and that the key factor that decided the OPCON Transition was actually 'recover military sovereignty' which represents the interest of the liberal party in ROK. This study finds its meaning by analyzing the decision factors of Participartory Government's OPCON Transition thorugh Delphi and DEMATEL method.

Understanding the Selective Attention and Animation Induction Device According to the Visual Capture of Audience (관객의 시각포획현상에 따른 선택적 주의집중과 애니메이션 유도장치의 이해)

  • Lee, Jong-Han
    • Cartoon and Animation Studies
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    • s.41
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    • pp.133-152
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    • 2015
  • Some artists and scientists in physics and animation originating from research on its form of expression thanks to the rapid development of the example in the late 20th century image production technology integrating existing media feature, perform a re-creation and pop culture content has been recognized as a key factor. animation of the modern emphasis is also commercial and artistic activities as show whether the artist can not be excluded that also target audience. The audience does not want only to receive offers simply 'seeing' and 'hearing' in the animation requires a more indirect mental met. the other side, the director should lead the audience to immerse myself in work as intended mystification induce the world. where a conflict occurs between the audience and the director and The director needs to have its troubleshooting point to 'Technology of the communication'. Which is reduced to 'How will tell,' is technology communication technologies that are abbreviated representations of animation director is accessible to the audience and it is a close relationship between the psychological aspect of audience. Because, the audience is reproduced in a limited space, but he called on the board of directors and the same time the screen, the audience located at reception and the director located at provide. It is given. led force is given to the director. for this reason, The director needs to pay attention to the psychological aspect of audience this can be explained based on psychoanalytic theory. In this paper, "How can you lie to the audience and the director is the same line?" put down logic that is the animation audience under the logic that takes place visually capture phenomenon "selective attention" and sub-concept of "goal-directed selection' and 'stimulus-driven capturel' for theory of psychology. also, Induction device to elicit selective attention of the audience accordingly, let's consider whether and how they apply in animation.

Probe Vehicle Data Collecting Intervals for Completeness of Link-based Space Mean Speed Estimation (링크 공간평균속도 신뢰성 확보를 위한 프로브 차량 데이터 적정 수집주기 산정 연구)

  • Oh, Chang-hwan;Won, Minsu;Song, Tai-jin
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.19 no.5
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    • pp.70-81
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    • 2020
  • Point-by-point data, which is abundantly collected by vehicles with embedded GPS (Global Positioning System), generate useful information. These data facilitate decisions by transportation jurisdictions, and private vendors can monitor and investigate micro-scale driver behavior, traffic flow, and roadway movements. The information is applied to develop app-based route guidance and business models. Of these, speed data play a vital role in developing key parameters and applying agent-based information and services. Nevertheless, link speed values require different levels of physical storage and fidelity, depending on both collecting and reporting intervals. Given these circumstances, this study aimed to establish an appropriate collection interval to efficiently utilize Space Mean Speed information by vehicles with embedded GPS. We conducted a comparison of Probe-vehicle data and Image-based vehicle data to understand PE(Percentage Error). According to the study results, the PE of the Probe-vehicle data showed a 95% confidence level within an 8-second interval, which was chosen as the appropriate collection interval for Probe-vehicle data. It is our hope that the developed guidelines facilitate C-ITS, and autonomous driving service providers will use more reliable Space Mean Speed data to develop better related C-ITS and autonomous driving services.

The Experimental Study on the Absorbed Energy of Carbon/Epoxy Composite Laminated Panel Subjected to High-velocity Impact (고속 충격을 받는 Carbon/Epoxy 복합재 적층판의 흡수 에너지 예측에 대한 실험적 고찰)

  • Cho, Hyun-Jun;Kim, In-Gul;Lee, Seokje;Woo, Kyeongsik;Kim, Jong-Heon
    • Composites Research
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    • v.26 no.3
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    • pp.175-181
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    • 2013
  • The evaluation and prediction for the absorbed energy, residual velocity, and impact damage are the key things to characterize the impact behavior of composite laminated panel subjected to high-velocity impact. In this paper, the method to predict the residual velocity and the absorbed energy of Carbon/Epoxy laminated panel subjected to high velocity impact are proposed and examined by using quasi-static perforation test and high-velocity impact test. Total absorbed energy of specimen due to the high-velocity impact can be grouped with static energy and kinetic energy. The static energy are consisted of energy due to the failure of the fiber and matrix and static elastic energy, which are related to the quasi-static perforation energy. The kinetic energy are consisted of kinetic energy of moving part of specimen, which are modelled by three modified kinetic model. The high-velocity impact test were conducted by using air gun impact facility and compared with the predicted values. The damage area of specimen were examined by C-scan image. In the high initial impact velocity above the ballistic limit, both the static energy and the kinetic energy are known to be the major contribution of the total absorbed energy.