• 제목/요약/키워드: k-value

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여성의 화장품 소비가치에 따른 화장품 브랜드의 SNS 특성 선호도 (Preference of Women Cosmetics Consumption Value on SNS Features of Cosmetics Brands)

  • 김초롱;곽태기
    • 한국의상디자인학회지
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    • 제18권3호
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    • pp.99-111
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    • 2016
  • In order to use cosmetics brands SNS effectively and establish strategy, the purpose of this study is to provide consumer date. According to cosmetics consumption value groups, this study examined each cosmetics consumption value group's level of concern of three cosmetics brands SNS features, informativity, enjoyment and interactivity. For the data, questionnaire was collected by 198 women, and the data were measured by ANOVA, factor analysis, cluster analysis and Ducan test. According to cluster analysis cosmetics consumption value groups were divided into four groups, unconcern group, hedonic value pursuit group, function of brand value pursuit group, high concern group. The results of the study are as follows: First, high concern group thought highly of all cosmetics brands SNS features, including informativity, enjoyment and interactivity. In addition all consumer groups were concerned informativity rather then enjoyment and interactivity. Second, comparing with high concern group, other groups which include unconcern group, hedonic value pursuit group and function of brand value pursuit group were not concerned about cosmetics brands SNS features' enjoyment and interactivity. Except informativity, hedonic value pursuit group and unconcern group were more concerned interactivity than enjoyment. While, high concern group and function of brand value pursuit group were more concerned enjoyment than interactivity.

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A Study on the Creative Value Innovation Strategy and Creative Value Design

  • Lee, Kang-Koon;Park, Young-H.
    • International Journal of Quality Innovation
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    • 제7권3호
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    • pp.82-91
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    • 2006
  • In order to achieve sustainable growth in the era of global competitiveness, a speedy and flexible strategy is needed in the fast changing management environment. For this purpose, strengthening the core confidence in the organization along with acquiring competitive advantages that cannot be easily copied by competitors should be done based on dealing with needs from customers and markets positively. In this study, the creative value innovation strategy and creative value design methodology will be presented to improve company competitiveness.

MULTIPLE POSITIVE SOLUTIONS OF NONLINEAR BOUNDARY VALUE PROBLEM WITH FINITE FRACTIONAL DIFFERENCE

  • He, Yansheng;Hou, Chengmin
    • 충청수학회지
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    • 제28권2호
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    • pp.173-186
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    • 2015
  • In this paper, we consider a discrete fractional nonlinear boundary value problem in which nonlinear term f is involved with the fractional order difference. We transform the fractional boundary value problem into boundary value problem of integer order difference equation. By using a generalization of Leggett-Williams fixed-point theorem due to Avery and Peterson, we provide sufficient conditions for the existence of at least three positive solutions.

영화관의 소비가치가 고객만족에 미치는 영향에 관한 연구: 대학생을 중심으로 (Effects of Consumption Values on Customer Satisfaction in Movie Theaters: A Focus on College Students)

  • 김기수;심재현
    • 유통과학연구
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    • 제12권4호
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    • pp.73-83
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    • 2014
  • Purpose - This study aims to classify and extend the consumer value of movie theaters into various values such as functional value, emotional value, social value, epistemic value, and conditional value based on the theory of consumption value by Sheth, Newman and Gross (1991). It also aims to verify the path structure of consumption value→customer satisfaction→behavior intention of movie theaters to confirm its generalization. Research design, data, and methodology - This study was conducted by collecting data on Kimpo university students from various areas in Incheon, Northern Seoul, Ilsan, Kyonggi Province, and Kimpo City. The survey was conducted by distributing 280 survey papers from Oct. 5 to 15, 2013 and collecting 238 of them. The final analysis used 208 questionnaires, after excluding 30 invalid responses. The statistical analysis of this study used the SPSS 19.0 statistics package. Results - The results of the survey are as follows: First, consumption values of movie theaters are classified into the following five groups: functional value, emotional value, social value, epistemic value, and conditional value. This study verified that consumption values play a role as a previous variable of customer satisfaction. Second, functional value, emotional value, and epistemic value have positive effects on customer satisfaction. On the other hand, social value and conditional value do not affect customer satisfaction. Finally, customer satisfaction has a positive impact on behavior intention. Theater users have an intention to re-use or recommend the movie theater they used when they are satisfied with a movie theater's physical environment and services. Conclusions - This study can provide academic and practical implications as follows based on the results mentioned above. First, academic implications can be found in that consumption values of movie theater users are classified into five values based on the theory of consumption value by Sheth et al. (1991). In the previous study, the service quality of a movie theater was studied based on the service quality of service encounters and a physical environment→customer satisfaction→behavior intention path structure. However, this study was verified by a consumption value→customer satisfaction→behavior intention path structure to classify consumption value, but not service quality or perceived value of quality, to confirm this generalization. Second, practical implications can be found in that the relative impact of consumption value of movie theaters on consumer satisfaction showed that functional value was followed by epistemic value and emotional value. In the previous study on movie theaters, previous variables of customer satisfaction were separated only by functional service quality including service encounters and physical environment; in some other studies, quality of service encounter had a direct effect on customer satisfaction. Accordingly, a marketing manager of a movie theater should develop various differentiated services by reflecting not only functional value such as service encounters and physical environment but also epistemic value and emotional value.

Detection of LSB Matching Revisited Using Pixel Difference Feature

  • Li, Wenxiang;Zhang, Tao;Zhu, Zhenhao;Zhang, Yan;Ping, Xin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제7권10호
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    • pp.2514-2526
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    • 2013
  • This paper presents a detection method for least significant bit matching revisited (LSBMR) steganography. Previous research shows that the adjacent pixels of natural images are highly correlated and the value 0 appears most frequently in pixel difference. Considering that the message embedding process of LSBMR steganography has a weighted-smoothing effect on the distribution of pixel difference, the frequency of the occurrence of value 0 in pixel difference changes most significantly whereas other values approximately remain unchanged during message embedding. By analyzing the effect of LSBMR steganography on pixel difference distribution, an equation is deduced to estimate the frequency of difference value 0 using the frequencies of difference values 1 and 2. The sum of the ratio of the estimated value to the actual value as well as the ratio of the frequency of difference value 1 to difference value 0 is used as the steganalytic detector. Experimental results show that the proposed method can effectively detect LSBMR steganography and can outperform previous proposed methods.

Optimum LWA content in concrete based on k-value and physical-mechanical properties

  • Muda, Zakaria Che;Shafigh, Payam;Yousuf, Sumra;Mahyuddin, Norhayati Binti;Asadi, Iman
    • Advances in concrete construction
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    • 제14권3호
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    • pp.215-225
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    • 2022
  • Thermal comfort and energy conservation are critical issues in the building sector. Energy consumption in the building sector should be reduced whilst enhancing the thermal comfort of occupants. Concrete is the most widely used construction material in buildings. Its thermal conductivity (k-value) has a direct effect on thermal comfort perception. This study aims to find the optimum value of replacing the normal aggregate with lightweight expanded clay aggregate (LECA) under high strengths and low thermal conductivity, density and water absorption. The k-value of the LECA concrete and its physical and mechanical properties have varying correlations. Results indicate that the oven-dry density, compressive strength, splitting tensile strength and k-value of concrete decrease when normal coarse aggregates are replaced with LECA. However, water absorption (initial and final) increases. Thermal conductivity and the physical and mechanical properties have a strong correlation. The statistical optimisation of the experimental data shows that the 39% replacement of normal coarse aggregate by LECA is the optimum value for maximising the compressive and splitting tensile strengths whilst maintaining the k-value, density and water absorption at a minimum.

Money Management Behavior According to Consumption Value for Adolescent Consumer

  • Heo Yeong Sook;Lee Seung Sin
    • International Journal of Human Ecology
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    • 제5권2호
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    • pp.93-110
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    • 2004
  • The purpose of this study is to investigate the money management behavior according to the consumption value for consumers, especially for adolescents. Using 502 samples of middle school adolescents, a survey was conducted from May 10 to May 20, 2004. The main results were as follows: 1) The consumption value for adolescent consumers was categorized conspicuous-consumption value, brand-oriented value, mental-oriented value and advertising-dependent value. 2) Female adolescent, with more private spending money, with mobile phone, with importance on brand when purchasing mobile phone, paying more for using mobile phone, having conspicuous-consumption value, with more importance for brand when purchasing mobile phone and having more advertising-oriented value. Adolescent consumers with less private spending money, less payment for mobile phone and having mental-oriented value. 3) Female, with more educated mother, with less spending private money and having better money management behavior. 4) With less conspicuous-consumption value, more mental-oriented value, adolescent consumers have better for money management behavior.

업사이클링 패션제품의 지각된 가치 차원과 태도 및 구매의도의 관계 -유행혁신성의 조절효과- (Perceived Value Dimensions of Up-cycling Fashion Goods and the Relationship with Attitude and Purchase Intention -The Moderating Effect of Fashion Innovativeness-)

  • 박현희
    • 한국의류학회지
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    • 제39권2호
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    • pp.257-270
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    • 2015
  • This study investigates the effect of perceived value on attitude and purchase intention of upcycling fashion goods. The study also examines the effect of perceived value on attitudes according to fashion innovativeness. The qualitative data analysis results from NVivo 10.0 showed that consumers paid attention to the creative design value, environmental value, scarcity value of upcycling fashion goods. Next, 201 effective questionnaires were analyzed using SPSS 22.0 and AMOS 20.0. The results are as follows. First, there were 5 factor solutions for the perceived value of up-cycling fashion goods: environmental value, creative design value, functional value, emotional value, and self-expression value. Second, environmental value, functional value, and self-expression value positively affected attitude; however, creative design value and emotional value did not affect attitude. Third, attitude positively influenced purchase intention of upcycling fashion goods. Fourth, there was a significant difference in the magnitude of the effect of self-expression value on attitude according to fashion innovativeness. The results of this study provide useful information for marketers or managers interested in upcycling fashion goods.