• Korean small business review
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• v.41 no.4
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• pp.37-63
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• 2019

The reason why Small enterprise cooperatives are important in the history of cooperatives is that they provide the basis for the development of cooperatives. Small enterprise cooperatives are composed of five or more members of small business owners and has received financial support from the government through the evaluation of the business plan from 2013. In 2018, however, Small enterprise cooperatives must be evaluated for five years of performance. In this study, we surveyed Small enterprise cooperatives members in 2015 to identify motivating factors that affect the sustainability and cooperation of Small enterprise cooperatives. On conclusion, intrinsic motivation has been found to be an independent variable affecting the sustainability and collaboration of Small enterprise cooperatives.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.3
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• pp.311-332
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• 2015

This study aims at developing the measurement tool of reading motivation using self-determination theory (SDT). SDT is not simply divided into the intrinsic and extrinsic motivation. SDT resides along a continuum, with amotivation, external regulation, introjected regulation, identified regulation, integrated regulation, intrinsic motivation. SDT addresses the process of internalization of various extrinsic motives. This study analyzed motivation factor of the measurement tool such as MRQ (motivations for reading questionnaire), MRP (motivation to read profile) ERAS (elementary reading attitude survey, RSCS (reading self-concept scale). The study re-classified analysis results based on SDT. Ultimately, this study was proposed measurement tool of reading motivation using SDT has 6 area, 30 items.

• Journal of Practical Engineering Education
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• v.9 no.2
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• pp.155-165
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• 2017

This study was conducted to explore differences of major selection regret and reasons by major selection motivation, and differences of college life, employment goal, first job satisfaction among groups by major selection motivation and regret of college graduates. For this study, '2013 Year Graduates Occupational Mobility Survey' of KEIS was examined by cross-tabulation analysis and one-way analysis of variance. The results were as follows: First, in the case of major selection by intrinsic motivation, less regrets were given than extrinsic motivation. Second, the biggest reason of regret was 'difficulty of unemployment' in case of intrinsic motivation and 'not fit in aptitude' in case of extrinsic motivation. Third, there were differences of college life, employment goal, first job satisfaction among four groups by major selection motivation and regret.

• (The) Korean Journal of Educational Psychology
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• v.32 no.1
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• pp.183-205
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• 2018

This study aims to demonstrate the longitudinal structural relationship between learner-centered instruction, learning motivation, growth beliefs, and academic stress. In particular, this study was carried out to focus on the structural effect of the related variables using data from the 3rd to 5th year of the Gyeonggi Education Panel Study. Results showed that while learner-centered instruction positively predicted both intrinsic and extrinsic motivation of learners, it predicted the former better. In addition, learner-centered instruction influenced academic stress through motivation, both intrinsic and extrinsic motivation were found to increase stress. Further, growth beliefs mediated motivation with learner-centered instruction; specifically, learner-centered instruction influenced learners' positive beliefs about growth, and learners who had growth beliefs had intrinsic motivation. At the same time, external motivation tended to be lower for learners who believed in the possibility of growth. Finally, the perceptions of learner-centered instruction affected academic stress through changes in growth beliefs. However, the other 3 factors (learner-centered instruction, learning motivation, and academic stress) were not statistically significant. In conclusion, learner-centered instruction was able to mitigate academic stress, demonstrating that this relationship is influenced by changes in growth beliefs rather than learning motivation, as previously studied. These results suggest that learners' perceptions and beliefs contribute to not only intrinsic motivation but also academic stress. Furthermore, it is suggested that learners need to change their learning environments in positive ways.

• Journal of Korea Game Society
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• v.12 no.2
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• pp.43-51
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• 2012

The purpose of this study is to find out whether G-learning method can raise students' academic motivation of the mathematics in elementary school. The subjects were 687 students in the same school. They were divided into two groups, control group and experimental group. Written tests were taken before and after the semester to evaluate the students' motivation of the mathematics. According to the results, the participation in G-learning program improved their academic achievements of mathematics. Experimental group showed statistically significant improvement in intrinsic motivation. On the contrary, control group showed statistically significant improvement in extrinsic motivation. This means that G-learning method make students study mathematics on their own initiative.

• Korean Journal of Biological Psychiatry
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• v.24 no.2
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• pp.52-58
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• 2017

Due to the increasing use of the internet, various social problems have been emerging, and one of them is internet gaming disorder (IGD). The purpose of this study was to investigate whether low internal motivation was present in IGD and basic psychological needs affected internal motivation. Twenty-one individuals with IGD and 21 healthy controls performed a 'motivation task' in which the avatar in virtual reality asked whether they would accept an activity in two conditions stimulating intrinsic or extrinsic motivation. The task performance was compared between the two groups, and was correlated with the Basic Psychological Needs Scale scores. Patients had a significantly lower acceptance rate of the proposal in the intrinsic motivation condition than controls, and this intrinsic motivated tendency was correlated with the satisfaction in their basic psychological needs. As with other substance use disorders, IGD was associated with a lower level of internal motivation, which was related to the dissatisfaction of basic psychological needs such as autonomy, competence, and relationship.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.7
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• pp.4528-4536
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• 2015

The purpose of this study was to investigate the effect of participation motivation on Job Satisfaction of tennis participants. The subjects of this survey data consisted of 340 tennis participants. The result of this study were as follows. First, The motivation of Tennis participants of skill development, social intercourse, enjoyment, external display, health and fitness positively correlation to intrinsic satisfaction. There were negative correlation in amotivation. The motivation of Tennis participants of skill development, social intercourse, enjoyment negatively correlation to extrinsic satisfaction. There were positive correlation in amotivation. On the other hand, in external display, health and fitness there were no correlation. Second, The motivation of Tennis participants of skill development, amotivation, enjoyment, health and fitness influenced to intrinsic satisfaction. Third, the motivation of tennis participants of enjoyment, external display influenced to extrinsic satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.11
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• pp.1870-1879
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• 2010

This study aimed at examining the career decision level of Clothing and Textile major college students in Seoul area. With the increasing rates of youth unemployment, preparing college students for their future career and guiding them in making career decision is imperative. Students' satisfaction with their major and motivation orientation were considered as influencing factors, as well as their demographic characteristics. A survey was conducted to 282 students majoring Clothing and Textiles at seven universities and 277 completed questionnaires were used for analysis. The questionnaire measured respondents' major satisfaction, motivational orientation, career decision level, and demographics (gender, age, school and department names, class standing, expected graduation date, subjective social status, and GPA). Descriptive statistics, K-means cluster analysis, one-way analysis of variance followed by Duncan multiple comparisons were conducted. The results indicated that Clothing and Textiles majors were overall satisfied with their major, but the satisfaction level was higher for female than male students. Those who were satisfied with their major were less likely to feel anxious about career decision-making. The High-Motivation group and the Intrinsic-Motivation group showed lower anxiety over career decision-making compared to Low-Motivation and Extrinsic-Motivation groups. This study has implications for college advisors in that it provides basic information on students' career decision level and the influencing factors.

• The Journal of Information Systems
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• v.26 no.2
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• pp.63-83
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• 2017

Purpose: In Korea, market size of social commerce has been increased steadily and highly, but profits of social commerce companies have been decreased because of excessive marketing cost. To overcome this stagnant market environment, new marketing strategy that could attract customers and make customers continue to use social commerce is required instead of cost consuming marketing strategy. The purpose of this study is to investigate the relationship among characteristics of social commerce - that is, economic value and information quality - usefulness, enjoyment, satisfaction and repurchase intention by applying motivation theory to the area of social commerce. Design/Methodology/Approach: Previous researches have been studied by applying Expectation-Confirmation Model (ECM), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Stimulus-Organism-Response (S-O-R) Model, although there are many studies related with customer acceptance model in the field of e-commerce. However, there is not so many studies in applying motivation theory. So this study adopts new approach to examine why customers use social commerce based on motivation theory. Thus, this study adopts economic value and information quality as antecedents, and then customers will perceive extrinsic and intrinsic motivation; usefulness is extrinsic and enjoyment is intrinsic, and adopts satisfaction and repurchase intention as a dependent variable. The data of questionnaire were collected from customers who have experience to buy something in social commerce. 228 questionnaires as data unit of individual level were collected using random sampling. Findings: This study proved empirically that the relationship between antecedents and motivation factors has a positive influence, and motivation factors also have a positive influence on repurchase intention through satisfaction. This study provides the managers an insight that social commerce companies should pay more attention to improve customer satisfaction in order to increase higher performance in repurchase intention of social commerce.

• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.83-98
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• 2021

This study identified the influence of employees' hybrid start-up intention (intention to start a business while maintaining a job) on the employees' self-determination motivation (intrinsic motivation, extrinsic motivation) and prior knowledge through the Model of Goal-directed Behavior (MGB). We used a PLS-SEM called SmartPLS 3.0 for 126 valid samples collected by judgement extraction for office workers throughout June 13, 2020 to July 3, 2020, and empirically evaluated the measurement model (internal consistency reliability, convergent and discriminant validity) and the structural model (multicollinearity, determination coefficient, effect size, predictive relevance, etc.). Only the intrinsic motivation for realizing the hybrid start-up goal of office workers had a significant impact on the hybrid start-up attitude and subjective norms, and the prior knowledge of hybrid start-up had a significant impact on the hybrid start-up desire and the hybrid start-up intention. In order to induce hybrid start-ups for workers with unstable employment, we need systems and programs that can inspire employees with intrinsic motivation and knowledge about hybrid start-up, so follow-up researches are necessary to analyze about government systems and consulting support that can promote hybrid start-up.