• 패션비즈니스
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• 제21권6호
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• pp.31-46
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• 2017

This study views the people's propensity to rely on others' evaluations as the interpersonal trust online despite a lack of personal interactions. Therefore, this study explores the underlying dimensions of interpersonal trust and examines how interpersonal trust influences trust in the e-tailer and behavioral intent. Data of 395 adults who had purchased apparel goods online were collected nationwide using an online questionnaire. Exploratory and confirmative factor analysis identified five underlying constructs of interpersonal trust online such as peer identification, ability, integrity, shared lifegoals, and benevolence. A structural equation modeling test was conducted to examine the relationships between interpersonal trust, trust in the e-tailer, and behavioral intent. Interpersonal trust influenced on trust in the e-tailer, specifically on trust in the e-tailer's competence which subsequently increased a customer's behavioral intent such as attitude toward the e-tailer and shopping intention. Although no direct effect of interpersonal trust on the behavioral intent was found, interestingly, the effects of the interpersonal trust on the e-tailer trust which derived the behavioral intent to purchase. This result suggests that marketers devise a more effective system and environment that can encourage the interpersonal trust between customers to build a strong trust in e-tailers. It also provides a theoretical framework of online trust in the way of classifying interpersonal trust and trust in e-tailers.

• 패션비즈니스
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• 제22권3호
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• pp.39-56
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• 2018

Since trusting in other consumers may refer to having similar needs and preferences on fashion goods with them, interpersonal trust can be a reliable and practical criterion for market segmentation online. Therefore, this study aims to identify fashion online consumers based on interpersonal trust. This study segments fashion consumers based on interpersonal trust and experience and describes characteristics of each segment by examining demo-psychographic and behavioral variables as well as clothing consumption values. An online survey was conducted to collect data from 426 adult consumers who had bought fashion goods from their patronized e-tailer in the past one month. They completed a self-administered questionnaire inquiring about interpersonal trust, trust in e-tailers, purchase intentions, clothing consumption values, and their purchasing behavior online. Two-step cluster analysis generated four segments: distrustful doers, trusting doers, inactive trusters, and distrusters. They exhibited different characteristics in gender, online experiences, interpersonal trust, clothing consumption values, trust in the e-tailers, and attitude toward the e-tailers. Providing a new effective segmentation base, this study suggests that fashion marketers identify customers with a high level of trust in other customers and develop an encouraging environment that customers can interact with others in order to increase the effectiveness of trust. Because customers with a higher level of interpersonal trust are likely to have stronger trust in e-tailers with, more favorable attitude and purchase intention, and highly perceive the value of clothing consumption than those who have a lower level of interpersonal trust.

• Journal of Information Technology Applications and Management
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• 제19권2호
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• pp.197-215
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• 2012

SNS has been recognized as a means of expanding social capital by promoting interaction and efficient communication among users. On the other hand, there are serious concerns on negative side of social network which is often called epidemics. Trust plays a critical role in controlling the spread of distorted information and vicious rumor as well as reducing uncertainties and risk from unreliable users in social network. This study focuses on what the antecedents of interpersonal trust are in social network. We performed online survey from 252 Twitter users and tested candidate antecedents which are chosen from previous literature. As a result, propensity to trust of trustor, ability and sincerity of trustee, intimacy between trustor and trustee significantly affected to the interpersonal trust in Twitter.

• 한국컴퓨터정보학회논문지
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• 제4권1호
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• pp.92-98
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• 1999

대인적 신뢰란 모든 사회적 관계가 의존하는 상호적인 “성실성”으로서, 심리적이고 개인적인 영역으로 간주되어 주로 심리학에서 다루어져온 개념이었으나 최근 조직과학의 발달로 인해 구성원의 자발적 행동을 유인하고 조직적 업무수행의 효율을 높이는 요인으로서 중요성이 대두되고 있다. 이 글은 조직내에서의 리더와 구성원사이의 대인적 신뢰의 실체를 밝히고 이것이 어떻게 개인심리적 차원에서 사회 조직적 차원으로 개념승화가 될 수 있는 가를 살펴보고 있다. 또한 대인적 신뢰가 조직내에서 형성되고 유지 발전되는 과정을 살펴봄으로서 조직내 구성원들의 업무효율을 높일 수 있는 방안을 제시하고 있다.

• 산경연구논집
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• 제10권10호
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• pp.23-34
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• 2019

Purpose - Most past studies related to this focused on the physical attractiveness of service employees, but this study emphasizes the social attractiveness and not just the physical attractiveness of employees. Therefore, the purpose of this study is to first categorize attractiveness as physical attractiveness and social attractiveness and to examine the impact of physical attractiveness on social attractiveness for service industry employees. Secondly, this study aimed at verifying the impact of physical attractiveness and social attractiveness on interpersonal trust. Third, it aimed at revealing the impact of interpersonal trust on customer satisfaction, as well as satisfaction on loyalty. Research design, data, and methodology - Questionnaires were distributed to customers that used beauty salon services, among the various service industries, to verify the hypothesis of this study. Also, hypothesis was analyzed with the structural equation method using Amos 20.0. Results - When presenting the results on verifying the research hypothesis, it was found that physical attractiveness had a positive impact on social attractiveness. Second, while physical attractiveness did not have a positive impact on interpersonal trust, social attractiveness was found to have a positive impact on interpersonal trust. Such results show that in forming interpersonal trust, social attractiveness was more important than physical attractiveness for service industry employees. This result is in contrast with the results of past studies, but it is different in that previous studies suggested only physical attractiveness and did not present social attractiveness in the hypothesis. Third, it was found that interpersonal trust had a positive impact on satisfaction, while satisfaction did not have a positive impact on loyalty. Conclusions - The biggest implication of this study is that it presented social attractiveness, which was rarely dealt with in past studies. Also, this study is significant in that it examined the relationship of physical attractiveness and social attractiveness. The results of this study show that in the service industry, the role of human elements such as service employees is important and that in addition to physical attractiveness, social attractiveness in the course of interaction such as communication with customers can also be an important strategic element.

• Journal of Information Technology Applications and Management
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• 제23권2호
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• pp.97-112
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• 2016

Many studies have pointed out that trust is the most important component of social capital. Although there have been lots of attempts to measure level of trust between members of community, it is hard to find studies which examine trust from the standpoint of structural aspects. Because of the recent rapid growth of SNS and openness trend on members and their friendship information, it became possible to understand the structure of trust relationships among users in SNS. This study aims to facilitate interpersonal trust by comparing the structure of the trust network among social network users. For this purpose, it proposes a method to explore the structure of trust network and strategies to evolve toward more open structure. In experiments to distinguish structure of trust network with three social network communities, it is discovered that ADVOGATO has characteristics of open and collective network together whereas EPINION and FILMTRUST have collective and open characteristics respectively.

• 근관절건강학회지
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• 제28권3호
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• pp.234-241
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• 2021

Purpose: This study aimed to investigate the factors influencing the nursing profession perception of nursing students. Methods: Data were collected with a questionnaire distributed to 305 nursing students in U city. Data were collected from March 30 to June 15, 2019. Data analysis was performed using the SPSS 22.0 program. Results: There were significant differences in the level of interpersonal trust (F=5.42, p<.001), empathy ability (F=3.13, p=.015), interpersonal relationship ability (F=3.64, p=.006) and nursing profession perception (F=11.95, p<.001) on the major satisfaction. The level of interpersonal trust (r=.21, p<.001), empathy ability (r=.27, p<.001) and interpersonal relationship ability (r=.28, p<.001) were positively correlated with nursing profession perception. Also empathy ability (r=.11, p=.047), interpersonal relationship ability (r=.49, p<.001) with interpersonal trust and correlation of empathy ability with interpersonal relationship ability (r=.32, p<.001) were positively correlated with each other. The significant variables that influence the nursing profession perception were grade, major satisfaction, empathy ability and interpersonal relationship ability. These factors were responsible for 21.3%. Conclusion: The results of this study indicate that educational programs are necessary to raise the nursing perception of nursing students and reduce the turnover of nurses.

• Journal of Information Technology Applications and Management
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• 제20권2호
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• pp.177-191
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• 2013

Social network has been expected to increase the value of social capital through online user interactions which remove geographical boundary. However, online users in social networks face challenges of assessing whether the anonymous user and his/her providing information are reliable or not because of limited experiences with a small number of users. Therefore. it is vital to provide a successful trust model which builds and maintains a web of trust. This study aims to propose a prediction method for the interpersonal trust which measures the level of trust about information provider in Facebook. To develop the prediction method. we first investigated behavioral research for trust in social science and extracted 5 antecedents of trust : lenience, ability, steadiness, intimacy, and similarity. Then we measured the antecedents from the history of interactive behavior and built prediction models using the two decision trees and a computational model. We also applied the proposed method to predict interpersonal trust between Facebook users and evaluated the prediction accuracy. The predicted trust metric has dynamic feature which can be adjusted over time according to the interaction between two users.

• Asia pacific journal of information systems
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• 제25권4호
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• pp.642-661
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• 2015

Interpersonal trust has become essential for online communities because people have managed to be in a situation without face-to-face encounters. To identify the structural relationships between interpersonal trust and learning performance, we analyzed the relationship between two types of trust, namely, cognitive and affective, as well as two dimensions of learning performance, namely, learning satisfaction and knowledge application. We also identified the moderating role of social norms in the relationship between trust and learning performance. Results of analysis are as follows. First, cognitive trust significantly affected the two dimensions of performance. Second, affective trust exhibited a significant effect on learning satisfaction, but did not affect knowledge application. Third, the relationships between the two performance factors were significant and direct. Lastly, social norms appeared to moderate the effects of cognitive trust on knowledge application and affective trust on satisfaction. These findings suggest that organizations, which would like to optimize task-oriented performance of their learning communities, should consider linking strategies between community satisfaction and practical knowledge application.

• 한국컴퓨터정보학회논문지
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• 제21권5호
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• pp.149-160
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• 2016

The purpose of this paper is to examine the relationship between the social interactions on the social network and the purchase intention. And the trust propensity of a trustor, the ability of a trustee, and the sincerity of a trustee are selected as the antecedents of social interactions. This paper also examines the effect of type of product as a moderating variable. The result of this paper reveals that social interactions(in terms of closeness, familiarity, and interpersonal trust) have a positive(+) effect on the purchase intention. The more social interactions, the more trustors have intentions to purchase the recommended products by trustees. In addition, the study reveals that the trust propensity of a trustor and the ability of a trustee directly and indirectly influenced on the intention to purchase the recommended product. The findings also suggest that the trust propensity of a trustor and the ability of a trustee have an effect on the closeness, familiarity, and interpersonal trust resulting from social interactions.