• 제목/요약/키워드: interpersonal strategies

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광고모델의 미소와 소비자의 자기해석 수준이 고가 제품군 브랜드의 구매의도에 미치는 부정적 효과 (The Negative Effect of the Advertising Endorser's Smile and Consumer's Self-construal Level on Purchase Intention of the Brand in the Expensive Product Category)

  • 김태민
    • 한국콘텐츠학회논문지
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    • 제21권6호
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    • pp.678-686
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    • 2021
  • 미소 짓는 얼굴은 친근하고 따뜻한 인상을 전달하여 대인 관계에 긍정적인 효과를 가져 온다. 그러나 고정관념내용모델과 따뜻함과 유능함 인상의 보상효과에 따르면 미소를 짓는 표정은 타인에게 따뜻한 인상을 전해주지만, 반대 차원의 인상인 유능함에 대한 부정적 평가를 가져올 수 있다. 본 연구는 따뜻함과 유능함 인상평가의 상호 보상효과를 고가 제품군 브랜드의 소셜미디어 광고에 응용하였다. 구체적으로는 미소를 띠는 광고모델로 인해 브랜드의 따뜻함 인상이 증가하고 이는 소비자의 구매의도에 부정적인 영향을 끼칠 수 있음을 소비자의 자기해석 수준을 이용하여 살펴보았다. 분석 결과, 미소를 띠는 모델이 사용된 광고에 노출될 때, 독립적 자기해석을 하는 소비자는 상호의존적 자기해석 소비자보다 낮은 구매의도를 보여준 반면, 미소를 띠지 않은 모델이 사용된 광고에 대해서는 의존적 자기해석을 하는 소비자가 독립적 자기해석 소비자보다 낮은 구매의도를 보여주었다. 따라서 고가 제품군 브랜드 광고에 기용된 모델의 미소가 소비자의 구매의도에 미치는 영향에서 소비자의 자기해석 수준이 조절변수로 작용함이 증명되었다. 본 연구는 고가 제품군 브랜드 광고의 효과적인 광고모델 전략에 대한 이론적, 실무적 시사점을 제공하고자 한다.

The Effect of Franchisors' Gapjil on Economic Satisfaction, Social Satisfaction, and Recontract Intention

  • HUR, Soon-Beom;LEE, Yong-Ki
    • 한국프랜차이즈경영연구
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    • 제12권2호
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    • pp.35-49
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    • 2021
  • Purpose: The major objective of this study is to develop a model for the impact of franchisors' Gapjil (verbal·nonverbal Gapjil, abusing bargaining position, refusing transaction, false or exaggerated information, restrictive practices, unfair damage compensation) on franchisee's recontract intention. We also examine the mediating role of economic satisfaction and social satisfaction in the relationship between franchisors' Gapjil and franchisee's contract intention. Research design, data, and methodology: Data were collected from franchisee owners located nationwide in Korea. Out of 256 questionaires distributed, a total of 256 questionnaires were returned. After excluding 10 invalid respondent questionnaires, we coded and analyzed 246 valid questionnaires (effective response rate of 96.09%) using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 22.O and SmartPLS 3.0. Results: The findings of this study are summarized as follows: First, among the Gapjil of the franchisors, restrictive practices and unfair damage compensation had negative effects on economic and social satisfaction, but verbal and nonverbal Gapjil for economic and social satisfaction was not significant. Second, abusing bargaining positions and false or exaggerated information had negative effects on social satisfaction, but for economic satisfaction, found to be insignificant. Third, economic and social satisfaction had positive effects on the franchisee's recontract intention to the franchisor. Conclusion: The following implications of this study are as follows. First, the construct of Gapjil that occurs between the franchisors and the franchisees was first presented, and the franchisors' Gapjil is divided into interpersonal Gapjil and structural Gapjil. Second, the Gapjil of the franchisors can be an important predictor variable in maintaining and developing a long-term relationship between the franchisors and the franchisees. Third, solving conflict due to the Gapjil problem between franchisors and franchisees can be an important factor for franchisors and franchisees to co-survive and thrive in Korean franchise system. Fourth, this study suggest that managing the Gapjil of the franchisors was a important antecedent factor in maintaining long-term relationship between the franchisors and the franchisees. Therefore, this study will help franchisors formulate effective symbiotic marketing strategies to satisfy relationships with franchisees and consequently enhance long-term orientation.

Satisfaction with Online Classes of Nursing Students: Focused on Nursing Theoretical Courses

  • Park, Mi-Sook
    • 한국컴퓨터정보학회논문지
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    • 제27권4호
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    • pp.127-136
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    • 2022
  • 본 연구는 간호학전공 이론교과목을 온라인으로 수강한 간호대학생들의 학습 만족도와 학습 만족도에 영향을 미치는 요인을 파악하기 위해 시도되었다. 간호대학생 175명을 대상으로 온라인 학습만족도, 학습자 변인, 교수자 변인, 대인 상호작용 변인과 학습지원 변인에 대해 질문지를 이용하여 자료를 수집하였다. 온라인 학습 만족도의 평균은 3.99점(1점부터 5점까지 분포)이며, 온라인 학습 만족도에 대한 영향요인은 온라인 학습의 지속적 이용 의도, 학업성적, 교수자 변인, 학습지원 변인 중 학습평가 및 관리였으며, 이들 변수가 온라인 학습 만족도를 설명하는 설명력은 50.2%였다. 온라인 학습 운영의 주된 문제점으로 교수자 관련 내용이, 그리고 기술상의 문제로 안정적인 서버 구축과 음향 개선이 요구되었다. 간호대학생의 온라인 학습 만족도를 향상하기 위해 온라인 학습의 지속적 이용 의도와 학업 성취도를 높일 방안 마련과 교수자의 노력, 대학의 학습지원을 위한 세부적인 계획 및 적용이 필요하다.

사회생태학적 모형에 의한 건강 생활 실천 관련 요인 (Factors Influencing Healthy Living Practice by Socio-ecological Model)

  • 김윤정;박정하
    • 문화기술의 융합
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    • 제7권4호
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    • pp.351-361
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    • 2021
  • 본 연구의 목적은 건강한 생활습관에 영향을 미치는 요인을 규명하여 개인 및 지역의 건강불평등을 해소하기 위한 기초자료를 제공하고, 건강형평성 접근과 국민의 건강권을 보호하는데 있다. 2019 지역사회건강조사자료를 사용하였고, SAS 9.4와 IBM SPSS를 이용하여 기술통계분석과 다변량 로지스틱 회귀분석을 수행하였다. 건강한 생활실천율은 전체의 33.8%로 지역별로 11~20%의 차이가 있었다. 개인요인으로는 성별, 연령, 직업, 수면시간, 주관적 건강상태, 주관적 스트레스 정도에서 건강한 생활습관이 유의한 차이를 보였다. 개인 간 관계 요인에서는 건강한 생활실천을 위한 사회활동에 차이가 있었고, 지역사회 요인에서는 지역의 물리적 환경에 대한 긍정적인 태도, 연간 의료불만족, 의료기관 이용에 유의한 차이가 있었다. 향후 지역별 건강한 삶의 실천을 확대하기 위해서 구체적인 전략과 함께 개인, 사회, 국가 차원에서 접근할 수 있는 종합적인 정책과 협력방안을 추진해야 할 것이다.

의과대학생의 정서지능이 공감에 미치는 영향 (The Influence of Emotional Intelligence on Empathy in Medical Students)

  • 김혜원
    • 대한불안의학회지
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    • 제18권2호
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    • pp.109-115
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    • 2022
  • Objective : The purpose of this study was to examine the influence of subscales of emotional intelligence on empathy in first-year medical students. Methods : A total of 215 first-year medical students were eligible for this study. Demographic factors (age, sex, and medical school entrance type) and measures for emotional intelligence and empathy, such as the Wong and Law Emotional Intelligence Scale and the Interpersonal Reactivity Index, were included in the survey. The relationship between emotional intelligence and empathy was analyzed by multiple linear regression, adjusting for age, sex, and entrance type. Results : The female students' level of emotional intelligence was higher than the male students for the self-emotional appraisal (p=0.029) and others' emotional appraisal (p=0.006) subscales. Meanwhile, the graduate-entry students scored higher for the use of emotion (p<0.001) and regulation of emotion (p=0.010) subscales than the direct-entry students. For empathy, the female students revealed a higher score in empathic concern (p=0.009) than the male students, and graduate-entry students scored higher than the direct-entry students in perspective taking (p=0.004) and empathic concern (p<0.001). The multiple linear regression analysis has identified significant influences of subscales of emotional intelligence on empathy: others' emotional appraisal on perspective taking (p<0.001), self-emotional appraisal (p=0.035) and regulation of emotion (p=0.023) on fantasy, others' emotional appraisal (p<0.001) and use of emotion (p=0.020) on empathic concern, and self-emotional appraisal (p=0.033) and regulation of emotion (p<0.001) on personal distress. Conclusion : This study's findings suggest that emotional intelligence may affect empathy in medical students, which can have implications for developing educational strategies to enhance empathetic attitudes in medical students.

간호대학생의 동아리 활동이 대인관계능력 및 심리적 안녕감에 미치는 영향 (The Effects of Club Activities on Communication Skills and Psychological well-being of Nursing Students)

  • 이금주
    • 산업융합연구
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    • 제21권9호
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    • pp.103-111
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    • 2023
  • 본 연구는 k시의 간호대학생 동아리 활동이 대인관계능력 및 심리적 안녕감에 미치는 영향을 확인하고자 시행되었다. 자료수집은 2022년 10월 31일부터 11월 30일까지 실시하였고 간호학과 재학생 101명 중 동아리 활동 참여자는 78명이었다. 자료 분석은 기술통계, t-test, hierarchical multiple regression analysis를 이용하였다. 대인관계능력의 평균 점수는 3.97±0.47점, 심리적 안녕감의 점수는 3.62±0.44점이었다. 대상자의 대인관계능력의 영향 요인은 환경지배(β=.27 p=.010), 긍정적 대인관계(β=.23, p=.026)순으로 총변화량의 46.8%를 설명하였고, 심리적 안녕감의 영향 요인에서는 의사 소통(β=.29, p=.009)이 유의한 영향 요인으로 총 변화량의 47%를 설명하였다. 본 연구결과를 토대로 간호대학생의 대인관계 능력과 심리적 안녕감을 향상 시키기 위한 교육적 전략과 프로그램이 필요하다.

갈등관리전략과 커뮤니케이션 능력이 상호관계에 미치는 영향 (The Effects of Conflict Management Strategies and Communication Competence on Relational Outcomes)

  • 장해순
    • 한국언론정보학보
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    • 제23권
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    • pp.113-151
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    • 2003
  • 본 연구는 갈등이 커뮤니케이션을 통해 표현되고 인식되고 관리된다는 측면에서 생산적이고 긍정적인 갈등 결과를 가져오는 핵심적인 요소로 커뮤니케이션 능력을 상정하고 있다. 이러한 인식하에 본 연구는 대인적 갈등상황에서 갈등관리전략은 커뮤니케이션 능력과 어떠한 관계가 있고, 커뮤니케이션 능력은 갈등관리전략과 갈등 후의 상호관계에 어떻게 작용하는가를 밝히는데 목적을 두었다. 분석결과 첫째, 통합전략은 커뮤니케이션 능력과 정적인 상관관계를 보였고, 회피전략과 분할전략은 부적인 상관관계를 나타냈다. 이것은 통합전략을 사용한 사람들은 상대방으로부터 커뮤니케이션 능력이 있는 것으로 평가받는 반면 분할전략과 회피전략을 사용한 사람은 상대적으로 능력이 없는 것으로 지각된다는 것을 의미한다. 둘째, 커뮤니케이션 능력은 갈등 후의 상호관계, 즉 친밀감, 신뢰감, 관계만족도와 긍정적인 관계가 있는 것으로 나타났다. 이것은 상대방을 커뮤니케이션 능력이 있는 것으로 평가한 사림들은 대체로 갈등 후에 상대한 친밀감이나 신뢰감을 더 느끼게 되고 결과적으로 상호관계에도 만족한다는 것을 의미한다. 셋째, 커뮤니케이션 능력은 갈등관리전략과 갈등 후의 상호관계를 매개하는 것으로 나타났다. 이것은 갈등 후의 상호관계는 자기가 어떻게 갈등관리전략을 구사했는가라는 평가에 직접적으로 영향을 받기보다는 상대방이 자신의 커뮤니케이션 능력을 어떻게 지각했느냐에 따라 달라진다는 것을 의미한다. 결과적으로 대인적 갈등상황에서 만족스럽고 생산적인 결과를 얻기 위해서는 커뮤니케이션 능력이 무엇보다도 중요하다는 것이 이 연구를 통해 밝혀졌다.

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호스피스 완화의료 전문인력의 죽음에 대한 태도가 임종돌봄 스트레스에 미치는 영향 (The Effects of Attitude to Death in the Hospice and Palliative Professionals on Their Terminal Care Stress)

  • 양경희;권성일
    • Journal of Hospice and Palliative Care
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    • 제18권4호
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    • pp.285-293
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    • 2015
  • 목적: 본 연구는 호스피스 완화의료 전문인력의 죽음에 대한 태도의 임종 돌봄 스트레스에 대한 효과를 탐구하고, 이 두 변수와 관련된 우울, 대처전략들의 변수와의 상관관계를 분석하기 위해 시도되었다. 방법: 연구 대상자는 호스피스 완화의료 전문인력 131명이며, J도를 중심으로 2개의 상급종합병원과 2개의 종합병원 암병동, 2개의 호스피스 시설, 2개의 전문요양병원 및 2개의 노인병원에서 실시되었다. 자료는 2015년 3월부터 6월에 수집되었으며, 자료 분석에는 SPSS/WIN 21.0과 AMOS 18.0 programs을 사용하였고, t-test, factor analysis, ANOVA ($Scheff{\acute{e}}$), Pearson's correlation 및 path analysis를 실시하였다. 결과: 죽음에 대한 태도는 낮았으며(2.63점), 우울 점수는 0.45점이였으나 15.0%의 대상자는 우울관리가 요구되었다. 임종 돌봄 스트레스가 높고(3.82점), 그 중 의료 한계에 대한 갈등이 가장 높았다(4.04점). 스트레스 대처는 낮았으며(3.13점), 대인관계 기피(4.03점), 간식이나 잠을 취하는 기본욕구 충족(3.65점)과 같은 소극적인 방법을 사용하였다. 죽음에 대한 태도는 임종 돌봄 스트레스에 직접적으로 부적 영향을 주었으며, 우울과 기본 욕구 충족(CS2)을 통한 간접적인 영향을 주었다. 결론: 호스피스 완화의료 전문인력들에게 죽음에 대한 태도를 향상시키고 효과적인 대처전략을 활용하게 하는 인지적 지지와 정서적 지지를 제공하는 프로그램 제공이 요구된다.

초등학생의 분노유발상황에 초점을 둔 인지행동적 분노조절 프로그램의 효과 (Development of A Cognitive-Behavioral Anger Control Program and It's Effects on Elementary School Children Under the Anger-inducing Situation)

  • 이미경
    • 초등상담연구
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    • 제6권1호
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    • pp.141-169
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    • 2007
  • One of the most common feelings in everyday life is anger. Anger plays an important role in activating emotional energy and increasing intolerance when confronted with hardships, frustration and improper treatments. And it provides us with controlling interpersonal behavior, organizing internal, physiological, psychological process and various adaptive functions. If anger is not properly expressed, it brings about offensive attitude, leading to not only physical impairment but also anxiety in interpersonal relations and maladaptive to everyday life. For elementary school students, frequent quarrels, abusive words and defiant attitude toward adults are also caused by students' anger. Therefore, students' anger is one of the most difficult problems to be dealt with not only psychologically but also in elementary schools. In this respect, after investigating frequently experienced anger- inducing situations and inventing anger-inducing situation questionnaire, we postulated specific situations changing irrational belief into rational one. Based on these situations, we accounted for how to cope with anger inducing factors and change irrational belief into rational one, introducing several strategies needed to control anger, invented cognitive behavioral anger control program and tried to clarify the relationship between anger inducing experience and anger regulation ability. In order to derive usual anger-inducing situations, we made 180 students with fifth and sixth grade to record the reason why he/she got angry, mood, thought, behavior and result. Through this process, we could derive 47 situations bringing about anger and prepared anger-inducing situation questionnaire. It can be divided into 3 anger inducing situations by using factor analysis into 500 elementary students of fifth and sixth grade. Cognitive behavioral anger control program used in this study consists of 13 sessions. From first to fifth session, it is composed of 10 anger control methods to make students be aware of and control their anger. From sixth through thirteenth session, the relationship between irrational belief and anger inducing is introduced is focused on how irrational belief is changed into rational one. To examine the effects of the program, high anger students and the students lacking anger control are selected. Thirty students through pre-test using anger-inducing questionnaire and anger control ability questionnaire are taught the goals and procedures. Volunteer students and students with parents' consent allocated to experimental group (12 students) and the rest of the students are control group (12 students). Cognitive Behavioral Anger Control Program are applied every 50 minutes twice a week for 7 weeks and 4 weeks before and after this program, anger-inducing situation questionnaire and anger control ability questionnaire are practiced. Data collected in this study analyzed by SPSS and Kwakstat. In the middle of this program, quarterly reports and satisfaction measuratings were evaluated to examine whether there is verbal and non-verbal behavior change and students feel satisfied with the program. The results of this study are as follows: First, Cognitive-behavioral anger control program used in this study effectively reduced anger experience and lasted for 4 weeks. Second, cognitive behavioral anger control program increased students' ability to control anger inducing situations and also effective for 4 weeks. And its effect on verbal and non-verbal behaviour was very impressive Students come to realize that irrational belief is the cause of their anger and actively apply cognitive-behavioral anger control technique to themselves as well. Students became improved in their peer relations and felt confident in everyday life. The overall evaluation of this program can be listed as follows; "very satisfactory (91.67%)", "satisfactory (8.33%)", "very helpful (91.67%)", "helpful (8.33%). In this study we first investigated several anger-inducing situations and invented anger-inducing situation questionnaire and then applied cognitive behavioral anger control program in order to control their. anger and not to experience it. By creating workbooks and manuals this method can easily be used in school education settings.

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관절염 환자의 운동행위 예측모형 (Pender의 재개정된 건강증진 모형에 의한) (Prediction Model of Exercise Behaviors in Patients with Arthritis (by Pender's revised Health Promotion Model))

  • 임난영;서길희
    • 근관절건강학회지
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    • 제8권1호
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    • pp.122-140
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    • 2001
  • The aims of this study were to understand and to predict the determinent factors affecting the exercise behaviors and physical fitness by testing the Pender's revised health promotion model, and to help the patients with rheumatoid arthritis and osteoarthritis perform the continous exercise program, and to help them maximize the physical effect such as muscle strength, endurance, and functional status and mental effects including self efficacy and quality of life, and improve the physical and mental well being, and to provide a basis for the nursing intervention strategies. Of the selected variables in this study, the endogenous variables included the physical fitness, exercise score, exercise participation, perceived benefits of action, perceived barriers of action to exercise, activity-related affect(depression) and perceived self-efficacy, interpersonal influences(family support), situational factors(duration of arthritis, fatigue) and the exogenous variables included personal sociocultural factor(education level), personal biologic factor(body mass index), personal psychologic factor(perceived health status) and prior related behavior factors(previous participation in exercise, life-style). We analyzed the clinical records of 208 patients with rheumatoid arthritis and degenerative arthritis who visited the outpatient clinics at H university hospital in Seoul. Data were composed of self reported qustionnaire and good of fitness score which were obtained by padalling the ergometer of bicycle for 9 minutes. SPSS Win 8.0 and Window LISREL 8.12a were used for statistical analysis. Of 75 hypothetical paths that influence on physical fitness, exercise participation, exercise score, perceived benefits of action, perceived barriers of action to exercise, activity-related affect(depression) and perceived self-efficacy, interpersonal influences(family support), situational factors(duration of arthritis, fatigue), 40 were supported. The physical fitness was directly influenced by life-style, perceived health status, education level, family support, fatigue, which explained 12% of physical fitness. The exercise participation were directly influenced by life-style, education level, past exercise behavior, perceived benefits of action, perceived barriers of action, depression and duration of arthritis, which explained 47% of exercise participation. Exercise score were directly affected by perceived self efficacy. BMI, life-style, past exercise behavior, perceived benefits of action, family support, perceived health status. perceived barriers of action, and fatigue, which explained 70%. Perceived benefits of action was directly influenced by BMI, life-style, which explained 39%. Perceived barriers of action were directly influeced by past exercise behavior, perceived health status, which explained 7%. Perceived self efficacy were directly influeced by level of education, perceived health status, life-style, which explained 57%. Depression were directly influeced by past exercise behavior, BMI, life-style, which explained 27%. Family support were directly influeced by life-style, perceived health status, which explained 29%. Fatigue were directly influeced by BMI, life-style, perceived health status. which explained 41%. Duration of arthritis were directly influeced by life-style, past exercise behavior, BMI, which explained 6%. In conclusion, important variables for physical fitness were life-style, and variable affecting exercise participation were life-style. Perceived self-efficacy of exercise was a significant predictor of exercise score. BMI, Life-style, perceived benefits of action, family support, past exercise behavior showed direct effects on perceived self-efficacy. Therefore, disease related factor should be minimized for physical performance and well being in nursing intervention for patients with rheumatoid arthritis, and plans to promote and continue exercise should be seeked to reduce disability. In addition, Exercise program should be planned and performed by the exact evaluation of exercise according to the ability of the patients and the contents to improve the importance of exercise and self efficacy in self control program, dedicated educational program should be involved. This study suggest that the methods to reduce the disease related factors, the importance of daily life-style, recognition of benefit of exercise, and educational program to promote self efficacy should be considered in the exercise behavior promotion and nursing intervention for continous performance. The significance of this study is also thought to provide patients with chronic arthritis the specific data for maximal physical and mental well being through exercise, chronic therapeutic procedure, daily adaptation and confrontation in nursing intervention.

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