• 한국의류학회지
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• 제31권4호
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• pp.563-573
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• 2007

This study attempted to understand the addictive internet buying tendencies and how self-esteem, materialism, and self-control influenced the addictive internet tendencies and how those variables affected those when people receive marketing promotions on internet shopping mall. A total 883 cases were collected as data through internet survey on the consumers who had purchased fashion products. Internet fashion buyers were classified into high-purchasing, low-purchasing, and non-purchasing groups. These groups were showing differences among self·esteem, materialism, and self-control. High purchasing group was showing low self-esteem and self·control and high materialism than others. Variables that affect addictive buying tendencies of internet fashion product were shown accordingly brand promotion, materialism, web display promotion, and self-esteem. Marketing promotions were contributed more on the internet addictive buying tendencies than consumers' socio-psychological variables. So as to induce rational buying behavior, excessive product promotion and discount price promotion should be reduced.

• 복식
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• 제52권5호
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• pp.187-196
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• 2002

The purpose of this study was to clarify differences in their perceptions in relation to clothing quality and service quality of internet shopping mall according to classified consumer groups by clothing involvement. The 248 questionnaires were collected from female and male students of university who experienced browsing at the website for clothing shopping. Using SPSS Win package, Cronbach's $\alpha$, frequency. percentage, factor analysis, cluster analysis, ANOVA, SNK multiple range test and multiple regression analysis were performed. The results could be summarized as follows. First. the dimension of clothing involvement divided consumers into three different groups: fashion/importance group, pleasure group and symbol group. Second, the significant differences among the classified clothing involvement groups were found in the perceptions in relation to clothing product quality and service quality of internet shopping mall. Third. pleasure and symbol of clothing involvement, physical attributes and expressive goals of clothing quality, and product assortment and promotion of service quality in the internet shopping mall had an effect on the purchase intend of internet shopping mall.

• 한국의류산업학회지
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• 제12권3호
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• pp.327-337
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• 2010

The current study investigates e-CRM, Shopping-mall Image, Perceived Value, Immersion, Satisfaction, Purchase Intention in the Fashion e-Commerce. The e-CRM(Customer Relationship Management) was applied to see the effect on the relation quality toward the fashion shopping-mall via relation performance. To fulfill the study objectives, a total of 521 questionnaires(Korean 278 vs, American 243) were conducted to the customers with first-hand experience with fashion merchandise in Internet shopping-mall. The judgement sampling method was employed on sample population ages from 20s to 40s over two month period. The result showed that purchase intention of an individual differs by consumer type and different factors affect purchase intention of the fashion merchandise for each consumer type.

• 경영과정보연구
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• 제17권
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• pp.289-313
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• 2005

Electronic commerce is giving rise to many new and innovative 'gest business practices,' such as telecommuting and the virtual workplace. Telecommuting and the virtual workplace go hand in hand. Today, more then 35 million people in the United States telecommute, and that expected to grow by 20 percent over the next several years. And more then 30 million people used internet shopping mall every years in Korea. Therefore, using the internet and information technology, electronic commerce has the potential to propel a company to 'break out' of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. The object of this study is the investigation method for activity solution of electronic commerce of fashion cloth shopping mall in korea. The study has investigated 2 cases about 'halfclub.com' in Korea and 'bluefly.com' in America in the research. Therefore, the study founded the 3problems of electronic commerce at fashion cloth shopping mall in korea and suggested that the activation policies of electronic commerce. The result of suggested that the new electronic commerce style, a lot of contents affects positive effects on the performance of fashion cloth shopping mall in Korea and hope that will be expect new role of electronic commerce to be the herb in fashion cloth shopping mall in korea.

• 패션비즈니스
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• 제8권5호
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• pp.20-30
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• 2004

The subjects of the study were randomly male and female college students in Seoul. The 123 subjects had experience of purchasing clothes from Internet shopping mall. To analyze SPSS(ver 10.0) was used $X^2$, ANOVA, Correlation analysis, Multiple regression and Cronbach $\alpha$ were performed for verification. For significance judgement, .05 was used, which is commonly used in social science. The result of this study were most of them purchased closes once or twice a year through Internet shopping mall. The most popular item was T-shirts or sweater and money spent per visit was less than 100,000 won. Those who have used Internet for a longer period tend to purchase more items tend to purchase more frequently. Subjective satisfaction which is a sub factor of the product purchase and product purchase times have significant correlation and total purchase amount and the sub factors of purchase satisfaction. There is significant correlation among product information provision, which is a sub factor of purchase feature and product information provision, marketability, convenience of delivery, additional features and subjective satisfaction which are sub factors of purchase satisfaction. Clothing purchase factors influencing on subjective satisfaction are product information provision and marketability and marketability is the stronger influencing feature of the two.

• 복식문화연구
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• 제11권4호
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• pp.487-499
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• 2003

The purpose of this study was to suggest marketing strategies to internet fashion shopping malls identifying factors that customers consider important. Data were collected by survey questionnaire and the subjects were 322 men and women in their twenties and thirties living in Seoul and Kyung-gi. SPSS 10.0 package were used and reliability, frequency, cross tabulation, chi-square, paired t-test, ANOV A and Duncan test were conducted for data analysis. The results were as follows. I) Subjects placed the most importance on providing the precise and detail information of products but its satisfaction level was low. 2) Subjects considered the ‘low price’ very importantly but its satisfaction level of it was not high. 3) Subject's importance and satisfaction level of ‘point system’ were about an average. 'Point system' has to be activated by using systems such as 'point network system' by pointbanking co. as one of price-cutting strategies. 4) Internet fashion shopping mall users treated 'the security system of personal data' importantly while they were not sufficiently satisfied with the system. 5) Female placed more importance on design and color of products and suppliance of the trendy items.

• 한국의류산업학회지
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• 제8권1호
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• pp.41-47
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• 2006

Motivations to engage in internet shopping as well as traditional off-line shopping include both utilitarian and hedonic dimensions. It is important that online fashion retailers offer the sense of the real shopping experience that offline fashion retailers do. This article is to assess empirically virtual model impact on consumer's online shopping experience. To test hypothesis, an experiment was executed a field study on foreign internet shopping(www.landsend.com). Prior to administering the experiment, a pilot test was conduct among 20 undergraduate students to pre-test for computer system trouble and delay problem. The experiment was conducted to 90 studetns. The participants were instructed to answer all the questons based on their experience when using that particular internet shopping mall. The LISREL 8.50 was used for statistical analysis. The results indicate that the virtual model characteristics such as vividness, customization, and interactivity are important factors in affecting consumer's shopping experience. Online shopping experience have a strong positive effect on shopping mall loyalty.

• 패션비즈니스
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• 제13권4호
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• pp.85-98
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• 2009

Advance development of the internet has brought significant changes to the distribution structure of the fashion industry, resulting in decreased sales in Road shops and sudden growth of online fashion specialty shopping malls. As detailed analysis on internet fashion shopping malls is necessary in order to make a future projection on changes in the fashion industry, this thesis aims to study the color, fabric / pattern, silhouette, item / detail, image, etc of 2008 S/S apparel fashion style sold in the top ten shopping malls, selected in terms of sales volume and awareness. The results were further analyzed to characterize each individual shopping malls, upon which the design was compared with the five main trends for the season provided by three fashion research agencies in order to study the level of trend acceptance. Studies showed that 'Romantic Sake' trend was most widely accepted, followed by 'Eco Nature' which most reflected the characteristics of Spring. 'Modern Ethenic' trend was most aggressively accepted at more upscale shopping malls targeting older demographic, while " Play Urban' was highly accepted by shopping malls specializing in young casual. Due to the disadvantage of not being able to try on the items before purchase, styles following the 'City Luxe' trend featuring fitted suits showed the lowest trend acceptance. Amongst the design elements, color was most widely accepted.

• 한국의류산업학회지
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• 제10권2호
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• pp.198-208
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• 2008

The study applies lifestyles based on the list of values(LOV) to the college student-consumers, classifies them and compares traits. The study also looks into store images of internet fashion shopping malls and differences in purchasing behaviors. The results of the study show that there are three types, namely 'self-confidence and pursuit-of-success type,'family-oriented and responsible type', and 'passive and popular-culture-consumer type'. Among the elements constituting the store images of internet fashion shopping malls, there were considerable differences between groups on 'product and information service' element and 'convenience' element. On shopping mall purchasing behavior, the study confirmed some differences on 'information source', 'product purchase amount', and 'payment method' when purchasing a product. Furthermore, there were considerable differences on shopping mall satisfaction level and repurchasing intention between groups by lifestyle-type.

• 한국의류학회지
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• 제36권5호
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• pp.523-533
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• 2012

Website reputation is a key criteria for searches related to fashion product information and purchases. The greater the reputation of a website, then the greater the sense of community among its members; in addition, a stronger positive attitude towards the products influence subsequent purchases or WOM intention. This study reveals the influence website reputation and a sense of community for the WOM effect in regards to fashion products according to the type of the online shopping mall. The findings of this study are as follows. First, an increased website reputation produces a higher sense of community and perceived usefulness for WOM. The effect of the WOM was greater as the perceived usefulness of WOM increased. Second, the perceived usefulness of WOM had the greatest effect on the WOM effect. The reputation of a website had only an indirect effect on the WOM effect through the sense of community and the perceived usefulness of WOM. Third, the comprehensive mall had a greater reputation, but the WOM effect was greater with the fashion specialty mall. About the influence on the WOM effect, in the comprehensive mall the sense of community was more powerful than reputation of the website. In the fashion specialty mall the reputation of the website was more powerful than the sense of community.