• Journal of Information Technology Applications and Management
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• v.16 no.4
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• pp.167-184
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• 2009

New internet trend, such as Web 2.0, has brought about new roles of users and changes in the web ecosystem. In the age of information overload like nowadays, activities in the brand community sites help to make more reasonable decisions in choosing certain brands and products. In order to examine organizational strategic aspects of brand community, this study examine (1) what difference exists in user satisfaction according to the brand community types (the user-initiated type and the corporate-established type), and (2) which dimensions of service quality affect brand community users' satisfaction. Research findings show that types of brand community influence perceived user satisfaction, and tangibility, reliability, interactivity, and stability dimensions of service quality make a positive influence on user satisfaction as well. Practical implications for managing brand community sites in marketing perspectives are further discussed.

• Knowledge Management Research
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• v.11 no.2
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• pp.17-35
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• 2010

As the internet has been used widely, many online communities have been appeared. Initially, many users used online communities for communication and information sharing. Recently, users start using online communities for building, maintaining, and extending social networks which they did in offline environments previously. The importance of online community is considered by many scholars and also companies to use it strategically. Therefore many studies have focused on exploring characteristics of online communities. Most of them have emphasized the importance of online community. Few study focuses on dynamics within online community. By using social network analysis (SNA), this study tries to explore dynamics of online community. Specially, By measuring the centrality of online community and tracing its changes, this study investigates how the relationships among participants in online communities have been changed over the time. Findings of this study indicate that, as participants has joined in an online community over the time, an opinion leader is appeared, and her/his power is changed.

• Journal of Agricultural Extension & Community Development
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• v.14 no.2
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• pp.395-415
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• 2007

The purposes of this study were to investigate the realities of community participation of young farmers and to suggest measures to activate community participation. The data were collected from 234 young farmers from rural Korea. With SPSS 13.0 program for Windows, Frequency, t-test, ANOVA, LSD for post-hoc interpretation and Factor Analysis were employed to analyze the data with statistical significance level of .05. The main results of the study and suggestions were as follows: 1) Young farmers were more likely to participate in watching television on community, discussion with others and internet search for community, while, rural youths were less likely to participate in contacting government and parliament. 2) Difficulties of community participations of young farmers were lack of time and insufficient information about participatory activities. The study suggested that young farmers should get more opportunities to participate in diverse types of active opportunities and practical information.

• Journal of Information Technology Services
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• v.13 no.3
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• pp.183-200
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• 2014

Online brand communities have become a major component of marketing strategy given that these communities encourage participation and share the culture of Web 2.0 core concepts to Internet users. This study investigated the effects of social capital and knowledge quality on the success of online brand communities. A research model suggests that trust among members and the identification derived from social capital theory and knowledge quality influence individual community participation; knowledge quality also influences brand trust. In turn, community participation and brand trust develop brand loyalty. The model was empirically analyzed using structural equation modeling with data from online brand community members in Korea. The results indicate that identification and knowledge quality significantly affects brand trust and brand loyalty through community participation. This study provides a basis for developing a success model for online brand communities. Also, this study identifies a new role of knowledge quality in an online brand community context.

• Asia-Pacific Journal of Business
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• v.9 no.4
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• pp.13-27
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• 2018

This study aims to explore and identify factors of respondent's on the definition of 'smart community facilities', their usage and satisfaction in Malaysia. Study carried out in four sites which were Kota Belud, Kemaman, Lundu and Putrajaya. Data was collected through qualitative method where interviews was carried out with several smart community members in answering factors that drives the usage/participation, satisfaction and continuance intention from using the 'smart community facilities'. Interpretation from the qualitative approach reveals that community thinks infrastructure, content and digital services will help to generate and build up 'smart community'. This will give the benefit for the whole community as well as improve individual efficiency, lifestyles and well-being. Findings demonstrated that the advance of Internet will enhance people usage on being 'smart' and efficient and it should be further improved with better infrastructures, systematic development with sophisticated digital technology services, facilities and structured content, and also safety-security measures in place.

• Proceedings of the CALSEC Conference
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• 1998.10b
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• pp.457-466
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• 1998

Internet-based EDI is emerging as a prominent substitute technology for traditional VAN-based EDI technology. The strength of this new technology is based on the explosive growth of Internet community, low "fixed-rate" Internet expense and "globally" open base of its participants. These strengths of Internet-baed EDI bring vast new opportunities for enterprises and thus. have as much implications for IT managers. However, Internet-based EDI technology has, at least by now, several drawbacks too. Most of these drawbacks also comes from the fact that it has its structural base on the Internet. Managers should carefully consider these drawbacks and hidden costs before adopting or switching to this attractive new technology. This presentation attempts to address major trends of Internet-based EDI and its implementation, opportunities and threats of the changes in technology, factors to consider in adopting this technology, and several managerial and strategic tradeoffs and implications of Internet-based EDI for IT managers.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.280-284
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• 2008

This study is a research for revitalized characteristics of compounded community center which is a complex aid facility with a key position of regional culture and welfare. Recent complex conditions of community center and public facility is studied on this research. The methods are searches in the Internet, telephone interviews, and documents of present local conditions. The results are as follow : The community center in Seoul City support 2 million people per a center in average and self-supporting financial rate came out low. The community center formed physical shape in one building with community facilities. A district complex community center type, which is a village office united to public facilities, expected to be increased. The community center compound 1 or 2 facilities, divided 15 types. Most of community center is complex type of community center with village office and the other types are complex type of community center with a hall for the aged, nursery, and library. Accordingly, the community center keeps up the complex type of community center with village office type as a physical shape in one building and the district complex community center type complexes with hall for the aged, nursery and library.

• Korean Journal of Community Nutrition
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• v.7 no.5
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• pp.696-704
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• 2002

The purpose of this study was to investigate the dietary behavior, dietary intakes and internet searches regarding diseas by college students participating in a nutrition education web class. The study subject were 1184 college students and crosssectional survey was conducted by a self-administered questionnaire. The questionnaire deal with anthropometric data, diseas, dietary behaviors, dietary intakes, and the use of nutrition information via the internet. The data was analyzed using a SPSS PC program. Disease group was 19.6% (male: 17.1%, female: 21.9%) and non-disease group was 80.4% (male: 82.9%, female: 78.1%) of subjects. As for the kinds of diseas, the male disease group had stomach diseas (15.7%), ozena (15.7%), hepatitis (10.8%) and allergic disease (7.8%), etc, and the female disease group had stomach diseas (32.8%), allergic diseas (12.0%), bronchitis and bronchial asthma (10.4%), anemia (7.2%), and constipation (1.6%), etc. Non-disease group showed significantly higher irregularity of meal time compared to disease group. Also, Disease group showed significantly higher concern about nutrition and health, worse recognition of theirown nutrition and health satus, and made greater efforts to prevention diseas compared to the non-diseas group. In the male subjects, the average intake of Calories, Vitamin $B_2$ and calcium was lower than the Korean RDA and in the female subjects, those of Calories, calcium and Fe were lower than the Korean RDA. Most of the diseas (97%) and the non-disease (98.2%) groups had positive attituds toward the usefulness of internet nutrition information. The disease group showed a higher confidence in the internet nutrition information and recognition of internet information on poisons compared to the non-diseas group. However, this difference was not significant. Therefore. it is necessary to provide sientifically proven nutrition of information via the internet for college students in order to promote healthful lifestyles and to prevent diseas.

• Korean Journal of Community Nutrition
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• v.4 no.4
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• pp.546-553
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• 1999

This study was undertaken to develop and evaluate a nutrition education program with internet for students. A survey was conducted to find out needs for nutrition education program with 430 college or high school student in October, 1997. Eighty four point eight percent of female and 36.0% of male students had a plan to reduce their weight in a near future. Forty four point four percent of subjects obtained information about weight control from mass media, 28.6% of subjects obtained from their neighbor's recommendation. The information wanted to know were high-calorie foods, answered by 42.1% of females, and calorie expenditure of exercise, answered by 31.9% of males. The obese group showed higher preferrence to sweet foods, salty foods, hot foods, convenience foods, processed foods, animal foods, fried and oily foods, and eating-out than normal group(p<0.05). The obese group also showed a tendency of bad food habits, low intake of seaweeds, high intakes of animal fat, cholesterol-rich foods and salty foods. Amount of food intakes was inappropriate in obese group. An internet program for nutrition education was developed using the results of the survey and juvenile nutrition programs. The program consisted of 6 steps ; step 1 was to check one's physical status, step 2 was explanation about good food habits, step 3 was about food management, step 4 was methods of exercise for health, step 5 included how to maintain ideal weight, and step 6 was related-internet site. Pre-education test and post-education test was conducted to evaluate the nutrition education through internet. The score of nutrition knowledge increased from $74.2{\pm}7.4$ to $77.2{\pm}9.6.$ The score of food attitude did not change. The subjects wanted more information about nutrition from internet. Therefore, internet program of nutrition education with specific and interesting topics should be developed more.

• Journal of Korean Public Health Nursing
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• v.26 no.3
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• pp.547-560
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• 2012

Purpose: The purpose of this study was to investigate factors influencing internet addiction proneness and condition of internet use in higher grade students at an elementary school. Method: The subjects consisted of 234 sixth grade students at an elementary school in Gyeonggido. SPSS/Win18.0 was used for analysis of data. Results: Among the subjects, 51.3% had used the internet for more than three years, 89.3% used the internet in their home, and 38.5% used the internet for games. In internet addition proneness, 3.1% were potential risk users and 1.3% were high risk users. Internet addiction proneness differed significantly according to gender, period of internet use, internet access location, and purpose of internet use. Internet addiction proneness showed negative correlation with protective factors and positive correlation with risk factors. The factors affecting the internet addiction proneness were degree of internet use, peer protective factor(support from peer), personal protective factor(self-control), internet access location, and family risk factor(negative communication). These factors accounted for 32.9% of internet addiction proneness. Conclusion: Strategies are needed for improvement of the relationship with the peer group and family communication and to encourage self-control for prevention of internet addiction in elementary school students in community mental health service.