• Korean Institute of Interior Design Journal
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• v.19 no.1
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• pp.112-120
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• 2010

Generally, Interior design understood as shapes, lines, spaces, tones, quality, and principal. And people research these with a study of formative approach. The six elements of above categories are basis of expansion for the various designs. In this study, the represented design language is extracted by the basic 6 stages and re-divided into classes. This study presented by the Kobayashi-scale image of the current trends in the assignment to examine the cultural, functional, sensory vocabulary, three elements were classified by the assignment about 2008~2009 international fair by trend and design direction for the image. If we look into the categorized format of the design, it reflects mixed culture with emotional approach and shows direction of design constantly. Especially, compared to the year 2008, the design of year 2009 has tendency as an emotional translator regarding the verbal expression. In other words, it becomes more concrete to express the design of emotions for human beings. In addition, design shows detail of its flow with outcomes of past leading trend which was re-created shape. On the other hand, undeveloped cultures such as folk, historical, and unique cultures attract design leaders as it is. This research would make good relationship between designers and customers regarding the newly started international trend of design. Hereby I research with the method to reclassify the image of vocabulary from the image scale extract. It remains as a task to resolve ambiguous, complex and neutral expression for better understanding and definite analysis method to the public.

• Korean Institute of Interior Design Journal
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• v.22 no.6
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• pp.88-97
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• 2013

This study aims to find out various users' diverse interior design needs for their housing and interior design through the personality, which is intrinsic and consistent traits of the individual. The survey research followed the literature reviews including personality studies and interior design assessments. 176 undergraduate and graduate students as controlled by age, sex, and major answered the questionnaire. Their housing and interior design attitudes, the semiotic assessment of interior design styles, and interior design preference were compared in accordance with four pairs of preference dichotomy of MBTI (Myers-Briggs Type Indicator): Extraversion -Introversion, Sensing-iNtuition, Thinking-Feeling, Judging-Perceiving. As a result, the framework of housing and interior design needs by the users' personality types are proposed. It shows specific needs for 16 types of personality based on eight preference dichotomy: extroversion-open, introversion-closed, sensing-functional, intuition-emotional, thinking-restricted, feeling-receptive, judging-simple, and perceiving-creative.

• Korean Institute of Interior Design Journal
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• v.14 no.5 s.52
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• pp.212-217
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• 2005

This study focuses on understanding the design characteristics of interior styles reflected in contemporary residential spaces by choosing and analyzing some design cases, reflecting interior styles of various countries, which is broadcasted through an interior design cable television in the U.S. Moreover, this study is meaningful because it provides a chance to extend the scope of study to the improving and developing Korean interior style for clarifying Korean identity to make Korean image by the comparison with other cultural spheres. In this study, after sorting 10 interior- style types and 90 design cases from the 12 cable television that mainly manage interior design projects, I grasp interior-design characteristics of each cases classified by form/expression and material. Research objects of the form/expression part for the interior-design characteristics are limited to furniture, textile, and ornaments, and those of material part are limited to furniture and ornaments.

• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.3
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• pp.64-72
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• 2002

The purpose of this paper is to examine the effects of interior landscape that influence preference at a department store in order to answer the research question; What are the effective factors of interior landscape that affect preference at a department store. After review of the effect of interior landscape, and the interior landscape at a department store, we constructed a literature framework and have formulated the hypothesis of this research. We have analyzed the data which surveyed 108 visitors about the interior landscape in a department store, using factor analysis, Pearson's correlation analysis, and the multiple linear regression method. We found that; 1) eleven variables can be selected for the effects of interior landscape at department store: accessibility, image, stay, distinction, comfort, complexity, cleanness, mystery, purification of atmosphere, noise and harmony. Among the 11 independent variables used to study the effect of interior landscape at a department store, the image and purification of atmosphere highly affect preference. 2) These 11 variables are grouped by factor analysis as effects of amenity, attractiveness and identity. 3) As a result of multiple regression analysis, independent variables influencing preference were proved statistically significant at one percent level. 4) Regarding their relative contribution of interior landscape effect at a department store, the effects of amenity was the most important and it showed a level of importance 1.4 times higher than the effect of identity, and 1.25 times higher than the effect of attractiveness. The research results suggest the need for guidelines for the creation of interior landscape at department stores. The approach and analysis method adopted by this research is highly useful for the evaluation of interior landscape criteria at a department store. It is recommended that more practical study on factors affecting user's preference be performed in the future.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.71-78
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• 2011

Although the recognition and emotion about space is subjective and individual, if standard is proposed through common factor, objective, quantified space image evaluation will be available. In addition, space image evaluation standard caused by recognitive-emotional factor can meet requests of space users and increase psychological satisfactions. The purpose of this study is to grasp the space image caused by recognitive-emotional factor in space with PAD model and analyze the evaluation of space image giving visual, recognitive and emotional effects. The analysis result revealed that 'joyfulness' and access-avoidance had a very similar distribution. The result means that space is evaluated with the degree of 'joyfulness' for space and it is led by approach-avoidance behavior. The recognition factor that forms and evaluates space image and decides approach-avoidance is expressed as adjective images such as 'fresh, joyful, light and static and its emotional factors are adjective images such as 'calm, allowable, joyful and quiet'.

• Korean Institute of Interior Design Journal
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• no.14
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• pp.99-106
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• 1998

Today's consumers have the behavior of purchasing that is self-value-centered and distinctly goal-conscious. Because of this trend the new shops that sell well have the characteristics that effectely transfers strong store-image. The starting point of selling is showing. To appeal to the sense of more consumers and to facilitate the act of consumption you should express more surely store and image of merchandise in the limited space of sales room. Especially in the compound living goods store which sell various items of products the role of presenting the whole merchandises attractive and organized is of utmost importance and the interior planning of show rooms and displaying the room according to the actual sales. According to this the goal of this study is to create not only the convenience of purchasing but also distinguished store image through organizing show rooms according to themes as a part of VMD strategy.

• Korean Institute of Interior Design Journal
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• no.9
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• pp.116-126
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• 1996

Modern society has achieved rapid growth in economy and materials whereas it caused such problems as municipal extension and high density of population, Due to rapid change of social environment, it became more complicated and multifarious than ever it before. Helping the people all kinds of routine affairs police box is giving a negative image to the citizens, for its environment doesn't have got rid of its old fashion . It's being an unharmonious factor to its surroundings, a solution is needed. So, this study is focused on recognizing the change of value system with the flow of time, planning a new image of police box for the change and in consequence recovering the trustworthy between people and the nation. For this , by grasping the characteristics of each space and through space-dividing and design corresponding to it, the plan is provided to make a pleasant interior environment of police box and to make it a symbol of local society. As a result of this study, we will have the police box not only as an office providing the locals with security and service but also as eyes of the country which watches the municipal environment.

• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.201-208
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• 2007

The $21^{st}$ century is the age of sentiment and image. As industrial development pushes the demands of consumers for various goods, the marketing patterns of these goods have individualized. They are expressions embedded with various meanings. Retail shops, now going beyond the practical purpose of display and sales of goods, enhancing brand images and establishing a consumer-oriented strategy, play a key role in reacting to and creating overall cultural issues. This study will analyze and investigate the Prada retail shop, which has distinguished its brand image and effectively promoted its identity through a sustained management strategy. The Prada retail shop has established an image of a cultural icon through cultural marketing. It suggests individuality and creativity along with diversity It reflects the basic concepts of cultural marketing, freedom of expression combined with information and high technology. The Prada building symbolizes the brand itself. To foster these kinds of retail shops, data and information based on continuous studies must be provided and shared, and also the systematic reinterpretation and the effective presentation of expressive trends in interior design needs to be studied on an ongoing basis.

• Korean Institute of Interior Design Journal
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• v.17 no.3
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• pp.68-76
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• 2008

This study investigated composition elements and estimation of image in lobby from user viewpoint that is the central space of local cultural institution, and spectator mainly utilizes. Progress process of study develops investigation device including literature investigation, professional panel and lobby space image measurement tool through on-the-spot probe and, executed supporting research to spectator. As the result of the study, first, lobby space image exerts absolute effect to local cultural institution image-building, and is grasped on constituent that floor, ceiling, entrance and lighting and decoration is important in image-building of lobby space. Second, the image of the important lobby space was grasped in order of convenient image(M = 3.98) bright image(M = 3.87), and cozy image(M = 3.80). Third, the results on investigating semantic structure of the lobby image, emotional factor, styling factor, spatial factor, and peculiar factor are composed of important factors that decides image of lobby space. Fourth, as the result of image analysis for lobby space, the degree of satisfaction for the local cultural institution was entirely low against the importance. In particular, the image for convenience, individuality, locality and dignity was not sufficient in all the three places. Therefore, lobby design of local cultural institution shall also suggest more various lobby space image from culture oriented viewpoint.

• Korean Institute of Interior Design Journal
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• no.38
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• pp.125-133
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• 2003

The apartment house is one of the representative housing types in Korea. However, it has not met the diverse and individualized needs of their residents. This study was intended to identify the residents' preference of interior design in apartment houses and suggest the guidelines for the diversity of Intoner design In apartments. The subjects were 412 apartment residents who lived in Haeundae, Busan. They were asked about their preference for interior images of each room and finishing materials. The findings were as follows. 1) The apartment interior images were composed of nine main factors. 2) The residents preferred to 'practical' interior image in apartment and different interior images for each room. 3) The residents preferred interior images were different by their housing sizes and space organization types. 4) The residents preferred to different finishing materials for each room..