• Title/Summary/Keyword: intention to start

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Domestic Research Trend of College Students' Start-up and Entrepreneurship (국내 대학생 창업에 대한 연구 동향)

  • Kim, Kyu-Tae
    • Journal of the Korea Convergence Society
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    • v.10 no.7
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    • pp.199-211
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    • 2019
  • This study analyzed the research trends of college students' entrepreneurship in 172 scholarly articles in the registered journals of the Korea Research Foundation from 2010 to 2018. The results of this study are as follows: First, the research areas and topics on university students' entrepreneurship focuses on not only characteristics of entrepreneurship and entrepreneur but also entrepreneurship education. Also, the research method was dependent on the quantitative research method coupled with the statistic techniques such as descriptive statistics, correlation, t-test, ANOVA, regression analysis, and structural equation modeling. In future research, it is necessary to expand research areas to startup idea design, startup business environment and policies. Also, it is necessary to explore various variables related to entrepreneurship, not focusing on specific variables such as entrepreneurship, entrepreneurship education as well as to analyze meta analysis of the relationship between the variables influencing on the entrepreneurial intention. In addition, qualitative research and mixed research are needed to explore the process of developing entrepreneurship and the factors affecting the process of entrepreneurship.

The American fashion of the 1950s and the Poodle Skirt (1950년대 미국 패션과 푸들 스커트)

  • Lee, Hee-Hyun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.1
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    • pp.135-144
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    • 2008
  • The reason that we are familiar with fashion from the 1950s is because of the work such as New Look done by a french fashion designer, Christian Dior who had taken on an almost mythical significance by his name. Moreover, in the sense of popularity, the appearance of Marilyn Monroe and Audrey Hepburn, two typical Hollywood actresses who each has directly-opposed image, is the symbol of youthful America of the 1950s and represents the remarkable start of the American fashion. Still, these days designers and mass medias recall the fashion from the 50s remaking and parodying it to suit public's taste. Being due to the World War II, Europe suffered not only the loss of its national tradition and reputation but also got a fatal blow politically and economically. On the other hand, the United States of America occupied a primary position in the world and outstandingly became the most powerful country. The American fashion of the 1950s represents youth and newness and rejects outdated and outmoded style. In this period, appears the indication which announces previously the youth culture. Poodle skirt is the fashion item that acquired popularity among young american women and girls in the late 1950s. In effect, it is the fashion as American as apple pie. A costly A-line skirt had been transformed into a cheap felt skirt. Instead of a real poodle dog which was carried by French women like an accessory, they embroidered a poodle dog on the lower edge of their skirt. As deriding the snobbish gait, they swayed themselves frantically to the rhythm of Rock n' Roll which swept those days. This was an attitude of young Americans against the existing trend of Europe. Poodle skirt showed the free spirit and intention of young people unbound to custom and established vogue. In addition, in the aspect of comprising the American spirit of independent, pioneer, and subjective American people, it goes beyond the bounds of common concept of fad. Poodle skirt is an unique symbol of the 1950s' American fashion which prognosticates the advent of the United States and the success in modern fashion world which was changing after 1950s.

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The Effect of Consumers' Choice Overload and Avoidance of Similarity on Innovativeness and Use Compatibility in Online Recommendation Service (소비자의 선택 과부하와 유사성 회피 성향이 온라인 추천 서비스의 혁신성과 사용 적합성 지각에 미치는 영향)

  • Yoon, Namhee;Lee, Ha Kyung;Jang, Seyoon
    • Fashion & Textile Research Journal
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    • v.21 no.2
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    • pp.141-150
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    • 2019
  • Online recommendation services help people search for an appropriate product among a huge assortment in stores that also minimize consumers' choice overload. People with a need for uniqueness are likely to prefer this online recommendation service based on individual needs and tastes. This study verifies the effect of consumers' choice overload and similarity avoidance in consumers' evaluation towards an online recommendation service with a focus on innovativeness and use comparability. Two-hundred consumers participated in this study and data were collected through an online survey firm. A mock retailer's webpage was created and showed six types of sneakers, which was presented as a result of product recommendation based on consumers' personal information. Data was analyzed using confirmatory factor analysis (CFA), analysis of variance (ANOVA), and regression analysis. The results show that people with a high similarity avoidance perceive an online recommendation service as an innovative and compatible service. They also perceive a high level of use compatibility for an online recommendation service, especially when it is difficult to choose a product under choice overload. Innovativeness and use compatibility of an online recommendation service increase behavioral intention. The results of this study can contribute to strategies to start online recommendation services from online retailers' websites that identify circumstances in which consumers can adopt innovative services in a positive manner.

Designing Job Description of Data Trader (데이터 트레이드 직무 모델링에 관한 연구)

  • Um, Hyemi
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.33-38
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    • 2021
  • The data economy' is growing rapidly with the corona era. The quantity and quality of digital data is increasing rapidly. The domestic data industry needs a variety of data manpower, but there is still a shortage of high-quality data manpower. The data manpower in high demand is the development manpower, but the data business manpower is needed to increase the added value of the data industry. The role of a data trade manager that creates high core value among data business personnel is attracting attention. This study derives the job definition of the data trade manager, the necessary knowledge and skills, and the educational content necessary for the training course through Delphi research. In order to validate the results of the research, the study try to verifies the role of data trade managers. This study can be used as a theoretical basis for an educational model that is the basis for training data manpower, and can be used to establish a manpower training policy in the future.

A Study on the Koguryo ancient mural paintings in the An-Ak 3rd ancient tomb, focusing on the hair styles (안악3호분을 통해서 본 머리모양 연구)

  • Kim Min-Sun;Maeng You-Jin;Lee Sang-Eun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.7 no.3
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    • pp.95-112
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    • 2005
  • Hair styles, dresses and their ornaments are basic measures that show the trend of the times, the people and their life in both Eastern and Western societies. The history of a country could start or be extinguished at any time, but life goes on. Koguryo was founded around Anno Domini and fell at 668 A. D. What was Koguryo people like? How was their hair style and costume? This study aims to respond those questions. The Koguryo ancient mural paintings can be broadly divided into the Jip-An region and the Pyon-Yang region. Among the paintings found, that in the An-Ak 3rd ancient tomb at the Pyon-Yang region is the biggest and the most splendid. It is a figure genre painting, which contains a kitchen, a rice mill, a stable, a barn, a garage, etc. Those places illustrate the way of life at the time. The painting also comprises a man with a crown, who is seen as the king and owner of this tomb. The woman with a vertically designed hair style is perceived as the queen. A highly guarded and decorated royal parade is also presented in detail. The hair styles and costume evidence in the An-Ak 3rd ancient tomb are not seen in the paintings of the Jip-An region. This study inquires into the differences between the Pyon-Yang and lip-An regions through the history and the culture of those areas. Nevertheless, it could prove tentative to confirm the owner of the An-Ak 3rd ancient tomb with the only evidence of the words found in the wall of the tomb. It is the author's intention to study and analyse further.

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Research Trends Review of Undergraduates' on Entrepreneurship Education Program to Develop the Entrepreneurship Program for Nursing College Students (간호대학생 창업교육프로그램 개발을 위한 대학생 대상 창업교육프로그램 연구 동향 고찰)

  • Noh, Wonjung;Kang, Jiwon;Lee, Youngjin
    • Journal of Convergence for Information Technology
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    • v.9 no.2
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    • pp.148-154
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    • 2019
  • The study was performed to prepare basic data for the development of entrepreneur education programs for nursing students through literature review and text network of relevant studies on entrepreneurship education for college students. The research was found in the database of the Korea Education and Research Information Service, the Korean Academic Information Service System, DBpia and the National Assembly Library with keywords such as 'entrepreneur', 'student', 'education', 'program' and 'training. The final selected paper was 35 studies in Korea from 2000 to September 2016. The largest number of studies have been conducted since 2011 with 85.71%, and the largest proportion of survey(88.57 %). The major independent variables were entrepreneur self-efficacy and entrepreneurship and the dependent variables were entrepreneur intention and entreprenuer self-efficacy. Based on this result, entrepreneur education programs will be developed suitable for the target, and it can promote the entrepreneur education for nursing students.

Current Research Trends in Entrepreneurship Based on Topic Modeling and Keyword Co-occurrence Analysis: 2002~2021 (토픽모델링과 동시출현단어 분석을 이용한 기업가정신에 대한 연구동향 분석: 2002~2021)

  • Jang, Sung Hee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.3
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    • pp.245-256
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    • 2022
  • The purpose of this study is to provide comprehensive insights on the current research trends in entrepreneurship based on topic modeling and keyword co-occurrence analysis. This study queried Web of Science database with 'entrepreneurship' and collected 14,953 research articles between 2002 and 2021. The study used R program for topic modeling and VOSviewer program for keyword co-occurrence analysis. The results of this study are as follows. First, as a result of keyword co-occurrence analysis, 5 clusters divided: entrepreneurship and innovation cluster, entrepreneurship education cluster, social entrepreneurship and sustainability cluster, enterprise performance cluster, and knowledge and technology transfer cluster. Second, as a result of the topic modeling analysis, 12 topics found: start-up environment and economic development, international entrepreneurship, venture capital, government policy and support, social entrepreneurship, management-related issues, regional city planning and development, entrepreneurship research, and entrepreneurial intention. Finally, the study identified two hot topics(venture capital and entrepreneurship intention) and a cold topic(international entrepreneurship). The results of this study are useful to understand current research trends in entrepreneurship research and provide insights into research of entrepreneurship.

The Impact of Customer Experience on Customer Attitudes and Product Re-purchase Intentions - Focusing on Start-up Firms - (고객경험이 고객태도와 제품 재 구매 의도에 미치는 영향 - 창업기업 중심으로 -)

  • Joo, Cheol-Keun;Lim, Wang-Kyu
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.121-132
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    • 2017
  • In this study, there is a purpose of research to secure competitiveness through the effective utilization of intangible corporate resources of founded enterprises. For this research, we conducted a survey on the way the customers who used the products of the BI center and founders less than 7 years evaluated the founded company. Schmitt's empirical element was examined as a theoretical background, and it was examined whether these empirical factors and attitudes acted as a preprocess in the decision-making process as a repurchase intention. The Result of research is as follows. First, It clearly indicated that customer experience and search experience affected the degree of re-purchase. Second, customer's experience (use experience, search experience, contact experience) were grasped with significant influence on customer's attitude. Third, we discovered that customer's attitude had mediated between customer's experience (use experience, search experience) and re-purchase. This research suggests that if we manage empirical factors well, we can increase the degree of re-purchase and cope appropriately with the limitations of small and medium enterprises.

A Study on the Effects of Retirement Expectations & Social Supports & Entrepreneurial Intention for Employees Engaged in Financial Business on the Preparation for their Old Age (금융업 종사자의 은퇴기대, 사회적 지지 및 창업의지가 노후준비에 미치는 영향에 관한 연구)

  • Kim, Hyong-Sok;Kang, Shin-Kee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.1
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    • pp.251-265
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    • 2022
  • According to the 2019 statistics of the National Statistical Office, the population of old people over 65 is 7.69 million which consists of 14.9% of total population in Korea, and the world's fastest compressed-aging is being processed. Employees engaged in financial business as representative high-wage workers tend to choose voluntary retirement regardless of their business types, and rarely get a new job or establish their own business successfully. This study analyzes the effects of retirement expectations, social supports, and entrepreneurial intention for employees engaged in financial business, and the differences by individual characteristics on the preparation for their old age. The subjects include 280 people working at Seoul metropolitan and Daegu area. The data were analyzed with the SPSS Win Ver. 18.0 for frequency analysis, reliability analysis, factor analysis, regression analysis, etc. and the results of the study are as follows. First, the result of analyzing the effect of retirement expectations of employees engaged in financial business on the preparation for old age shows that the retirement expectations of the people who consider retirement is a new start meaningfully affect the financial and physical preparations for old age. Second, it is shown that family relations for employees engaged in financial business meaningfully affect the financial preparation, and family relations and friendship relations meaningfully affect the emotional and social preparations, despite social supports do not relevantly affect the financial preparation for old age. Third, it is also shown that the entrepreneurial intention of employees engaged in financial business does not relevantly affect the financial and physical preparations, but meaningfully affects the emotional and social preparations for old age. Fourth, the result of analyzing the effect of the individual characteristics of employees engaged in financial business on the preparation for their old age shows that age, marital status, and job grade do not relevantly affect, but the experience of entrepreneurship education more affects the preparation for old age than no-experience.

Studying the Differences in the Effects of Theoretical and Practical, Face-to-face and Virtual Teaching Methods on Entrepreneurship and Willingness to Start a Business: University Students During the Coronavirus Pandemic (이론 및 실습, 대면 및 비대면 교육 방식이 기업가정신과 창업의지에 미치는 효과 차이 연구: 코로나 펜데믹 상황의 대학생들을 대상으로)

  • Park, Mijung;Lee, Cheolgyu;Hwangbo, Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.2
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    • pp.81-96
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    • 2024
  • This study analyzed the differences in the effects on entrepreneurship and entrepreneurial willingness of college students under the coronavirus pandemic by dividing theoretical education into practical education, face-to-face education, and non-face-to-face education, and analyzed the differences in the effects on entrepreneurship and entrepreneurship willingness according to the education method. This study conducted entrepreneurship education for 552 students at a comprehensive university in Chungcheong-do, Korea, and analyzed the sample by dividing it into theoretical and practical education, face-to-face education, and non-face-to-face education. In addition, a two-way repeated measures ANOVA was conducted to determine whether there were differences in the entrepreneurship education course operation form according to the pre- and post-education time points. The results showed that, first, the difference between the effectiveness of entrepreneurship education before and after theoretical and practical education was significant, and the entrepreneurship of practical education was higher than that of theoretical education after education. In the test of pre- and post-training differences in entrepreneurial intention, the difference in effectiveness was significant only in practical training. Second, the results of the repeated measures ANOVA analysis of the course operation type of theoretical and practical courses according to the difference between the pre- and post-education time points showed that there were differences in the entrepreneurship effectiveness of theoretical and practical courses according to the time point of education. Third, the difference in the effectiveness of entrepreneurship education according to face-to-face and non-face-to-face education was significant, and only the effect of non-face-to-face education on entrepreneurial intention was significant before and after education. Fourth, the results of repeated measures ANOVA analysis of face-to-face and non-face-to-face course operation type showed that the effect of face-to-face and non-face-to-face entrepreneurship education differed depending on the time of education. The pre-post difference in entrepreneurial intention was significant only for the non-face-to-face program. The implication of this study is that in order to increase the effectiveness of entrepreneurship and entrepreneurial will among university students, it is necessary to expand the amount of practical classes in which students actively participate in activities related to entrepreneurship. In addition, in order to increase the effectiveness of entrepreneurial will, a non-face-to-face education method that utilizes the metaverse space and increases the role of each student can contribute to increasing the effectiveness of entrepreneurial will.

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