• Title/Summary/Keyword: intention of recommendation

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The Effects of APT Management and Residence Quality on Residence Satisfaction and Recommendation Intention (아파트단지 관리와 주거품질이 주민들의 주거만족 및 추천의도에 미치는 영향)

  • In, Yong Jun;Oh, Deog Seong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.6
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    • pp.552-562
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    • 2020
  • This study examined the effects of apartment complex management and residential quality on the residents' residential satisfaction and recommendation intentions. A survey was conducted on the residents of an apartment complex in Doan, Daejeon. Statistical analysis was analyzed using the SPSS 25.0 program. Exploratory factor analysis (EFA) was carried out to verify the validity of the measurement tools for apartment complex management, residential quality, living satisfaction, and recommendation intention. The Cronbach's α coefficient was evaluated to verify the reliability of the measurement tools. Multi-regression analyses were conducted to verify the research hypotheses. As a result, the following main results were derived. First, maintenance factors and living management factors among apartment complex management factors were found to have a significant effect on the residents' residential satisfaction. Second, among the factors of residential quality in apartment complexes, convenience, safety, comfortability, and economy had a significant effect on residential satisfaction. Third, residential satisfaction had a significant effect on the recommendation intention. Overall, the factors of apartment complex management and residential quality affecting residential satisfaction and recommendation intentions were derived.

Font Recommendation System based on User Evaluation of Font Attributes

  • Lim, Soon-Bum;Park, Yeon-Hee;Min, Seong-Kyeong
    • Journal of Multimedia Information System
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    • v.4 no.4
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    • pp.279-284
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    • 2017
  • The visual impact of fonts on lots of documents and design work is significant. Accordingly, the users desire to appropriately use fonts suitable for their intention. However, existing font recommendation programs are difficult to consider what users want. Therefore, we propose a font recommendation system based on user-evaluated font attribute value. The properties of a font are called attributes. In this paper, we propose a font recommendation module that recommends a user 's desired font using the attributes of the font. In addition, we classify each attribute into three types of usage, personality, and shape, suggesting the font that is closest to the desired font, and suggest an optimal font recommendation algorithm. In addition, weights can be set for each use, personality, and shape category to increase the weight of each category, and when a weight is used, a more suitable font can be recommended to the user.

Product-group Recommendation based on Association Rule Mining and Collaborative Filtering in Ubiquitous Computing Environment (유비쿼터스 환경에서 연관규칙과 협업필터링을 이용한 상품그룹추천)

  • Kim, Jae-Kyeong;Oh, Hee-Young;Kwon, Oh-Byung
    • Journal of Information Technology Services
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    • v.6 no.2
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    • pp.113-123
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    • 2007
  • In ubiquitous computing environment such as ubiquitous marketplace (u-market), there is a need of providing context-based personalization service while considering the nomadic user preference and corresponding requirements. To do so, the recommendation systems should deal with the tremendous amount of context data. Hence, the purpose of this paper is to propose a novel recommendation method which provides the products-group list of the customers in u-market based on the shopping intention and preferences. We have developed FREPIRS(FREquent Purchased Item-sets Recommendation Service), which makes recommendation listof product-group, not individual product. Collaborative filtering and apriori algorithm are adopted in FREPIRS to build product-group.

The Effect of Representativeness in News Recommendation Mechanisms on Audience Reactions in Online News Portals (대표성 기반 뉴스 추천 메커니즘이 온라인 뉴스 포탈의 독자 반응에 미치는 영향)

  • Lee, Un-Kon
    • The Journal of Society for e-Business Studies
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    • v.21 no.2
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    • pp.1-22
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    • 2016
  • News contents has been collected, selected, edited and sometimes distorted by the news recommendation mechanisms of online portals in nowadays. Prior studies had not confirmed the consensus of newsworthiness, and they had not tried to empirically validate the impacts of newsworthiness on audience reactions. This study challenged to summarize the concepts of newsworthiness and validate the impact of representativeness of both editor's and audience's perspective on audience reactions as perceived news quality, trust on news portal, perceived usefulness, service satisfaction, loyalty, continuous usage intention, and word-of-mouth intention by adopting the representativeness heuristics method and information adoption model. 357 valid data had been collected using a scenario survey method. Subjects in each groups are exposed by 3 news recommendation mechanisms: 1) the time-priority news exposure mechanism (control group), 2) the reference-score-based news recommendation mechanism (a single treatment group), and 3) the major-news-priority exposure mechanism sorting by the reference scores made by peer audiences (the mixed treatment group). Data had been analyzed by the MANOVA and PLS method. MANOVA results indicate that only mixed method of both editor and audience recommendation mechanisms impacts on perceived news quality and trust. PLS results indicate that perceived news quality and trust could significantly affect on the perceived usefulness, service satisfaction, loyalty, continuance usage, and word-of-mouth intention. This study would contributions to empathize the role of information technology in media industry, to conceptualize the news value in the balanced views of both editors and audiences, and to empirically validate the benefits of news recommendation mechanisms in academy. For practice, the results of this study suggest that online news portals would be better to make mixed news recommendation mechanisms to attract audiences.

The Effect of the Educational Services and Environment of Cooking Education Institutes on Behavioral Intention of Educational Consumers - Focused on Busan Area - (조리교육학원의 교육서비스와 환경이 교육소비자의 행동의도에 미치는 영향)

  • Lee, Jeong-Woo;Hwang, Young-Jeong;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.20 no.2
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    • pp.165-182
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    • 2014
  • This study has been carried out to provide marketing materials concerning recognition of parents and students for operators of private cooking education institutes and useful information for the parents who are to send their children to such training institutes, by identifying the effects of the quality of educational services and educational environment of cooking education institutes on satisfaction and positive recommendation intention of trainees. Especially, educational services and educational environment of cooking education institutes that provide education to foster skilled workforce in specialized culinary area were analyzed in detail to draw effective data. Firstly, it has been studied if educational services of cooking education institutes such as educational contents, service of instructors and educational service quality had positive effects on the level of satisfaction about the institutes. Secondly, looking into effects of satisfactory environmental service of cooking education institutes, such as educational environment and quality of administration, on behavioral intention, it has been surveyed that all factors affected satisfaction of students. Thirdly, as for the effect of use intention of action of cooking education institute on positive recommendation intention of trainees, it has been shown that satisfaction with educational services and environment had an effect on positive recommendation intention as well as on intention of reregistration. Therefore, it can be suggested that marketing strategies and management strategies need to be established in a way that quality of education services and educational environment provided by cooking education institutes can render positive behavioral intention to customers of cooking education and the education market through differentiated strategy establishment.

A Study on the Intention to Use of the AI-related Educational Content Recommendation System in the University Library: Focusing on the Perceptions of University Students and Librarians (대학도서관 인공지능 관련 교육콘텐츠 추천 시스템 사용의도에 관한 연구 - 대학생과 사서의 인식을 중심으로 -)

  • Kim, Seonghun;Park, Sion;Parkk, Jiwon;Oh, Youjin
    • Journal of Korean Library and Information Science Society
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    • v.53 no.1
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    • pp.231-263
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    • 2022
  • The understanding and capability to utilize artificial intelligence (AI) incorporated technology has become a required basic skillset for the people living in today's information age, and various members of the university have also increasingly become aware of the need for AI education. Amidst such shifting societal demands, both domestic and international university libraries have recognized the users' need for educational content centered on AI, but a user-centered service that aims to provide personalized recommendations of digital AI educational content is yet to become available. It is critical while the demand for AI education amongst university students is progressively growing that university libraries acquire a clear understanding of user intention towards an AI educational content recommender system and the potential factors contributing to its success. This study intended to ascertain the factors affecting acceptance of such system, using the Extended Technology Acceptance Model with added variables - innovativeness, self-efficacy, social influence, system quality and task-technology fit - in addition to perceived usefulness, perceived ease of use, and intention to use. Quantitative research was conducted via online research surveys for university students, and quantitative research was conducted through written interviews of university librarians. Results show that all groups, regardless of gender, year, or major, have the intention to use the AI-related Educational Content Recommendation System, with the task suitability factor being the most dominant variant to affect use intention. University librarians have also expressed agreement about the necessity of the recommendation system, and presented budget and content quality issues as realistic restrictions of the aforementioned system.

Verification of the relationship between problematic toenails recognition and nail salon recommendations (문제성 발톱 인식과 네일샵 추천의도의 관계 검증)

  • Kim, Seon-Hee;Kim, Eun-Sook
    • Journal of the Korea Convergence Society
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    • v.10 no.9
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    • pp.301-309
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    • 2019
  • This research's purpose is figuring out the influencing factor on nail salon visitors recommendation intention. For this research, survey data of 305 men and women in their 10s to 50s were gathered in the area. Gathering the surveys, 170 people who did not have insincere response and problematic toenails were excluded. The rest 135 was used for the study. After analyzing the outcome (F=5.588, p<.01), from problematic toenails in the ingrown toenails there was a statistical significant difference. In foot care and location, the difference effectiveness is care/home remedy/pharmacy.(F=4.319, p<.01). Looking at recommendation intention for problematic toenails at the nail salon (F=15.152, p<.01). In addition, is it possible for the nail salon to improve as well as to prevent problematic toenails, can the nail salon care for problematic toenails, foot care behavior, intention of visiting nail salon on recognition of professionalism influences on nail salon recommendation intention by statically appeared to be significant (F=16.847, p<.001). Therefore, this research recognizes and raises the nail salon visitors quality on problematic toenails. Following problematic toenails type, we can further extend to improve as well as to prevent judging from the given data.

The Influences of Satisfaction of Product and Shopping Mall Properties on Clothing Purchasing Behavior in Internet Open Market -Focusing on Mall Reliability, Repurchase Intention, and Recommendation Intention- (오픈마켓 의류구매에서의 재품 및 쇼핑몰 속성 만족이 구매행동에 미치는 영향 -쇼핑몰 신뢰, 재구매 의도, 추천 의도를 중심으로-)

  • Ji, Hye-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.3
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    • pp.161-176
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    • 2012
  • This study aims to find out the influence of satisfaction of the product and shopping mall attributes on mall reliability, repurchase intention, and recommendation intention in internet open market. For this purpose, this study surveyed 266 male and female consumers in their 20's~40's for empirical analysis who have ever purchased clothing through internet open markets. Respondents are selected using the convenience sampling through online survey in August 2011. For statistical analysis, descriptive statistics, reliability analysis, factor analysis, t-test, ANOVA, and regression analysis are carried out using SPSS for Windows 12.0. The results are as follows; First, it was identified that there were Significant differences in consumers' satisfaction on product and shopping mall attributes according to purchase price, degree of purchase, and the demographics. Second, it was identified that performance, sewing condition, the stability of the form, texture, harmony with other clothes, the response of people, fashionability, seller, origin, detailed explanation on products, interaction with shopping malls, and ease-of-use have significant influence on the reliability of open market. Third, it was identified that easiness to be active in, the stability of the food, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the repurchase intention. Fourth, it was identified that easiness to be active in, the stability of the form, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the intention to recommend.

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A Cross-Cultural Study of the Effects of the Perception of Internet Fashion Shopping Mall Store Characteristics on Satisfaction and Loyalty of Internet Fashion Shopping Mall: Focusing on Fashion Product Purchase of Korean and American College Students (인터넷 패션쇼핑몰 점포특성 지각이 인터넷 패션쇼핑몰 만족과 충성도에 미치는 영향에 관한 비교문화연구:한·미 대학생의 패션 제품 구매를 중심으로)

  • Ku, Yang-Suk;Kim, So-Hyun;Choo, Tae-Gue;Park, Hyun-Hee
    • Journal of the Korean Home Economics Association
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    • v.47 no.7
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    • pp.83-95
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    • 2009
  • This study investigated the differences in the effects of the perception of the internet fashion shopping mall characteristics on satisfaction and loyalty of internet fashion shopping mall between Korean and American college students. Questionnaires were administered to 251 Korean and 221 American college students. The results were as follows. First, service and product diversity had significant effects on satisfaction of internet fashion shopping mall in both group, while convenience had a significant impact on satisfaction of internet fashion shopping mall in American group. Second, service, product diversity, and promotion had significant influences on repurchase intention of internet fashion shopping mall in Korean consumer group, while service and reliability, product diversity, and convenience had significant effects on repurchase intention of internet fashion shopping mall in American consumer group. Third, service had a significant effect on recommendation intention in Korean group, while service and reliability and product diversity had significant influences on recommendation intention in American group.

According to the dental hygienists care services of patient satisfaction (치과위생사의 의료서비스에 따른 내원환자의 만족도)

  • Seong, Jeong-Min;Moon, Yun-Mi
    • Journal of Korean society of Dental Hygiene
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    • v.11 no.5
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    • pp.741-747
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    • 2011
  • Objectives : The purpose of this study was to examine factors related to the satisfaction level of patients with dental hygienists services. Methods : Questionnaire survey was carried out targeting 157 dental hygienists. The collected data was performed frequency & percentage, independent t-test and Pearson's correlation coefficient analysis. Results : 1. The mean score of kind of dental hygienists was 3.07 out of a maximum 4 points and level medical treatment of dental hygienists 2.94, friendly of dental hygienists 2.75. 2. Regarding the correlation between kind, level medical treatment, friendly of dental hygienists had a statistically significant correlation of r=0.677 which was the highest correlation factor(p<0.01). 3. dental satisfaction, dental reuse intention between intention recommendation, they were statistically significant different with dental satisfaction(p<0.05) 4. Regarding the correlation between dental satisfaction, dental reuse intention, intention recommendation had a statistically significant correlation of r=0.705 which was the highest correlation factor(p<0.01). Conclusions : Dental care service, dental hygienists have significant and their to revisit and recommend.