• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.17-29
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• 2023

The digital environment, which has been rapidly developing since the beginning of the 21^st century, has become more specific due to COVID-19, and marketing strategies are rapidly changing to suit purchasing activities of Generation MZ, whose online purchases are becoming the center of their lives. A public relations agency is generally responsible for all aspects of making a client's product or service visible to the public through various forms of media. Among them, a company that performs only fashion-related tasks is called a "fashion PR agency". Now, the fashion industry is also centered on the e-commerce environment, and various digital marketing strategies have been developed and directly related to sales. This study examined the current status of online media and digital marketing, analyzes the aspects of fashion brand promotion strategies and methods in the e-commerce era, focusing on the work of fashion PR agencies, and suggests the direction of new online and offline promotion methods based on marketing and technological aspects. As a result of the study, first, theories on strategies for online media and digital marketing were examined, and found that the amount of online promotion has recently increased and become more specialized. Second, this study examines the concept of fashion PR agencies and analyzed their main tasks through interviews with fashion PR professionals. Third, based on successful online fashion promotion cases, the study analyzed fashion promotion strategies and methods that are being integrated online and offline in the e-commerce era. The main methods included SNS strategy, content strategy, performance strategy, influencer strategy, and event strategy, and it is suggested that integrated management is necessary for consistent brand image management, and an IMC (Integrated Marketing Communication) strategy, which intensively manages all strategies, should be employed.

• Journal of Digital Convergence
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• v.6 no.3
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• pp.23-34
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• 2008

Progressing of Web2.0 and social digitalization are lead to changing citizens participation and citizen centric service of civic service. To meet this trends that is online collaboration and sharing, citizen's service that provides our government, also need to changing web2.0 style. This paper argues that government could now grasp the opportunities that are emerging in terms of web2.0 Current policy and action is not yet adequate to grasp these opportunities. So this study focused on strategies of civil services based on web2.0 using NCIA(National Computerization Integrated Agency) cases. For the purpose, we analyze former researches related with civil service. And then, we propose web2.0 adaptation strategies for NCIA.

• Journal of Korean Society of Rural Planning
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• v.1 no.1
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• pp.111-124
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• 1995

This paper discuss on the strategies for rural economic development Maul purposes of this paper are as follow: First, to review importance of economic promotion in the integrated rural developmental scheme, Second, to identify structural problems of rural economy, and Third, to suggest promotional strategies for the development of rural economy. Economic vitalization is the very important strategy to support daily life of rural population. Since rural economy heavily depends on agricultural sector which has relatively low productivities, diversification of rural economy through introduction of 2nd and 3rd industrial sector is one of the most urgent tasks in rural Korea. Integrated, localized, and planning oriented approaches with reformation of incentive system for the development of rural economy are strongly recommended as new strategies.

• Journal of The Korean Association For Science Education
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• v.22 no.1
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• pp.141-157
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• 2002

The purpose of this study was to analyze teacher's teaching-learning strategies and young children's concepts related to mathematics and science in integrated mathematics and science education activities. To achieve this purpose, actual class episodes were analyzed. The episodes were derived from 7 sessions of interaction between teacher and 4 kindergartners in integrated mathematics and science education activities. As a result of the study, children's concepts related to mathematics and science in integrated mathematics and science education activities occurred three factors: the relationship between weight, shape and movement, the relationship between weight and size, and the concept of measurement. In teacher's teaching-learning strategies, three factors were revealed: teacher's questioning, use of teaching materials, and children grouping.

• Management Science and Financial Engineering
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• v.11 no.3
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• pp.1-17
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• 2005

Agent technology has been widely applied in today's electronic business, such as mobile agents, multi-agent information systems, etc. In particular, multi-agent systems have been applied as powerful simulation tools to study complex business networks composed of various self-interested trading firms and/or human beings. In this paper, we build an integrated model that consists of a multi-agent B2C market model and a B2B trade network model, and incorporate more reality than much of prior work. Then with this model, we carry out experimental studies on two different strategies that are common in electronic business - 'loyal' strategy (retailers try to build stable cooperation with suppiers to ensure material supply) and 'cost-saving' strategy (retailers try to reduce cost by choosing suppliers with lower wholesale price).

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.33-42
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• 2021

Based on the findings of Lee et al.(2020) and Lee & Oh(2021), this paper aims to fill the gap in our knowledge regarding the relationship between strategic choices and corporate growth by utilizing a novel dataset of 'Unicorn' and 'Hyper-growing' companies. Two previous studies provide coherent findings that the relationship between firms' strategies and their performance should be explored under a more comprehensive framework with consideration of both internal and external factors. Therefore, in this study, we apply a single conceptual framework to two different datasets, which considers the strategy factors as independent variables, and the industry(market) and the firm age as moderating variables. For our dependent variables, valuations for unicorn companies and revenue CAGR for hyper-growing companies are used after categorizing them into three uniform groups. The strategy variables include 'Generic (Cost-leadership, Differentiation, focus) strategies', 'Growth(Organic, M&A) strategies', 'Leading(Pioneer, Fast-follower) strategies', 'Target market(B2B, B2C, B2G, C2C) strategies', 'Global(Global, Local) strategies', 'Digital(Online, Offline) strategies.' For industry(market) factors, it consists of historical growth rate for industries and economic, demographic, and regulatory aspects of states and countries. To overcome the differences in their units, they are also uniformly categorized into multiple groups. Before we conduct a regression analysis, we analyze the industry distribution of the 'Unicorn' and the 'Hyper-growing' companies with descriptive statistics at the integrated and individual levels. Next, we employ hierarchical regression models on Study A('Unicorn' companies in 2019) and Study B('Hyper-growing' companies in 2019) under the same comprehensive framework. We then analyze the relationship between the 'strategy' and the 'performance' factors with two different approaches: 1) an integrated regression model with both the sample of Study A and B and 2) respective regression models on Study A and B. This empirical study aims to provide a complete understanding and a reference to which strategy factors should be considered to promote firms' scale-up and growth.

• Parasites, Hosts and Diseases
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• v.53 no.5
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• pp.535-543
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• 2015

Integrated control strategies are important for sustainable control of schistosomiasis and soil-transmitted helminthiasis, despite their challenges for their effective implementation. With the support of Good Neighbors International in collaboration with National Institute of Medical Research, Mwanza, Tanzania, integrated control applying mass drug administration (MDA), health education using PHAST, and improved safe water supply has been implemented on Kome Island over 5 years for controlling schistosomiasis and soil-transmitted helminths (STHs). Baseline surveys for schistosomiasis and STHs was conducted before implementation of any integrated control strategies, followed by 4 cross-sectional follow-up surveys on randomly selected samples of schoolchildren and adults in 10 primary schools and 8 villages, respectively, on Kome islands. Those follow-up surveys were conducted for impact evaluation after introduction of control strategies interventions in the study area. Five rounds of MDA have been implemented from 2009 along with PHAST and improved water supply with pumped wells as other control strategies for complementing MDA. A remarkable steady decline of schistosomiasis and STHs was observed from 2009 to 2012 with significant trends in their prevalence decline, and thereafter infection rate has remained at a low sustainable control. By the third follow-up survey in 2012, Schistosoma mansoni infection prevalence was reduced by 90.5% and hookworm by 93.3% among schoolchildren while in adults the corresponding reduction was 83.2% and 56.9%, respectively. Integrated control strategies have successfully reduced S. mansoni and STH infection status to a lower level. This study further suggests that monitoring and evaluation is a crucial component of any large-scale STH and schistosomiasis intervention.

• Journal of the military operations research society of Korea
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• v.34 no.1
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• pp.13-30
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• 2008

In this study, the establishment strategies of Military Standardization Information System and Integrated Database(DB) based on standardization information are provided. The establishment strategies introduced here are based on the appliable common(commercial and military) classification of specifications/standards. The common(commercial and military) classification of specifications/standards adapted in this study can be constructed through mapping by 'grouping' between the MS(Military Specification/Standards) and KS(Korean industry Standards) to increase efficiency. In detail, the establishment of Integrated Database(DB) based on standardization information provides the various channel of interactive communication among specifications/standards. Additionally, standardization information systems provide the basis of the integrated specifications/standards converged between the commercial and military sector.

• Journal of Korean Society of Transportation
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• v.34 no.6
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• pp.548-559
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• 2016

Recent interests in both vehicle emissions and public health have facilitated the development of more eco-friendly transportation systems. This study proposed an integrated simulation approach for evaluating the effectiveness of speed management strategies from the various perspectives including safety, operational efficiency, and environmental compatability. Those simulation methods include driving simulation, traffic flow simulation, emissions simulation, and air dispersion simulation. An essence of the proposed simulation framework is to create the systematic connection of each simulation method toward the evaluation of effectiveness of speed management strategies. As an example, chicane and speed hump in residential area were evaluated by the proposed method. It is expected that the proposed simulation-based approach would be effectively used for the decision-making process in selecting better alternatives considering both safety and public health.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.299-305
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• 2021

This study is a case study for revitalizing services of integrated online and offline stores in the non-face-to-face era. The retail apocalypse crisis has deepened due to COVID-19, and to overcome this, the physital strategy of providing online experiences to offline stores is attracting attention. However, the response of domestic retailers is at an early stage, and strategic research is needed to improve consumer access and revitalize offline stores. Three strategies were identified through theoretical considerations according to technological development, and four strategies were summarized by investigating and analyzing domestic and foreign precedents. By categorizing the derived strategies, three core strategies were presented in conclusion. This study is a study based on literature and case studies, and is expected to be helpful in establishing strategic basic data for revitalizing online and offline integrated stores in the future.