• The Korean Journal of Franchise Management
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• v.11 no.4
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• pp.7-15
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• 2020

Purpose: The purpose of this study is to clarify the role of decoupling between job characteristics, innovation behavior, and innovation resistance in order to seek ways for companies to survive and grow continuously through innovation activities in various uncertain situations. Research design, data and methodology: A total of 263 valid questionnaires were collected and used for analysis for employees working at the company. For the analysis, simple and multiple regression analysis, and 3-step mediated regression analysis were conducted using SPSS 24.0 and AMOS 24.0. Results: First, it was found that skill variety, task identity, autonomy, and feedback increase decoupling, and decoupling increases innovation resistance. In addition, it was confirmed that decoupling had a mediating effect between job characteristics and innovation resistance excluding task significance. Finally, it was found that task significance and feedback increase innovation behavior, and decoupling and task identity increase innovation resistance, but feedback can alleviate innovation resistance. Conclusions: As a result of the analysis, the fact that job characteristics excluding task importance have a positive effect on decoupling means that there are two sides of job characteristics perceived by employees. In other words, it means that the results of analysis on the jobs that the company assigns to its members may not be effective. In addition, decoupling, a phenomenon that seems to be accepting on the outside, but perceives that it is negative on the inside, means that there is a possibility to reject innovation. Therefore, prior to carrying out innovation activities, companies should give clear job specifications and meanings for the job and give them autonomy when assigning jobs to their members. In order to provide appropriate feedback, the company must design, operate, and provide feedback. It was found that there was a need to review the overall effectiveness. In addition, efforts such as strengthening corporate-level fairness, maintaining psychological contracts, and realizing authentic leadership should be preceded to reduce decoupling.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.406-415
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• 2021

In this study, a research model was established and analyzed in order to examine how the characteristics of organizational culture affect the innovation behavior of employees. This study divided the characteristics of organizational culture into development, stability, and rationality as sub-factors, and conducted a study on the relationship between characteristics of organizational culture and innovation behavior. This study also attempted to confirm whether creative efficacy mediates between the characteristics of organizational culture and innovation behavior. To this end, the data collection was targeted to 80 members of the organization in the company, and the SPSS and PLS programs were used to analyze the collected data. As a result of hypothesis testing, only stability among the characteristics of organizational culture had a significant direct effect on innovation behavior. These results can be interpreted as meaningful results in a study between the characteristics of organizational culture and the innovation behavior of employees. In addition, creative efficacy was found to significantly mediate the influence of organizational cultural characteristics (development, stability, and rationality) on employees' innovation behavior. We suggest that companies should focus on forming an organizational culture in terms of internal stability perceived by employees, and lead employees' innovation behavior to create organizational performance. We propose that companies should create an organizational culture so that the characteristics of the organizational culture (development, stability, rationality) increase the creative efficacy of the employees and lead to the innovation behavior of the employees.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.1
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• pp.124-134
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• 2017

This paper investigates the effect of Team Member Exchange Quality (TMX) and technology management education on innovative behavior mediating effects of Empowerment. Innovation behavior is necessary for the continuous innovation of the organization. To that end, this paper investigates the relationship among TMX, technology management education, empowerment, and innovation behavior. Independent variables are TMX and technology management education; dependent variable is innovative behavior; and mediating variable is empowerment. The hypotheses of this paper are as follows. First, team members with a high quality of TMX will generate more innovation behavior. Second, innovation behavior will be created if team members receive a lot of technology innovation education. Third, empowerment will have a mediating effect on the relationship between TMX, technology innovation education and innovation behavior. To test these hypotheses, questionnaires were distributed and thoroughly analyzed using correlation analysis, multiple regression, and mediating effect analysis. Until now, there have been many previous studies investigating innovative behavior; however, this paper is still meaningful in that this study focused on the effects of TMX and Technology management education on innovative behavior mediating the effects of empowerment.

• Journal of Distribution Science
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• v.18 no.8
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• pp.65-74
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• 2020

Purpose: The purpose of study is to examine the effects of design thinking-based programs on creative potential, creativity and innovation behavior, as well as the mediating effect of creative potential and creativity. Research design, data and methodology: The study was conducted through a four-step process. First, the previous studies were investigated. Second, a total of three experts were reviewed to improve and supplement the program. Third, a workshop-based design thinking program was conducted four times. Fourth, the effectiveness of the program was reviewed through data analysis. Results: The design thinking-based program was found to have a statistically positive effect on creative potential, creativity, and innovation behavior. As another hypothesis of this study, by applying the design thinking-based program, it was statistically confirmed that creative potential has a direct, indirect effect, and a mediating effect on innovation behavior. Conclusions: These results provide usability for design thinking in terms of direction for creativity-based creative problem solving and innovation. Finally, design thinking can be used to develop and utilize new services and discover new ideas, especially improve the competitiveness of the company. In addition, it means that the level of innovation action can vary depending on the level of the individual's creative potential.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.139-158
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• 2018

Considering that the subject of innovation of SMEs is the CEO, it is very important to study the innovation behavior of the CEO at the individual level. The purpose of this study is to examine factors affecting innovation work behavior of SME CEOs. The purpose of this study was to examine the effects of self-compassion and self-transcendence on innovation work behavior, which are the emotional intelligence factors that show the psychological growth and potential of individual, and the career ambition and positive psychological capital did. In order to verify the research hypothesis, we analyzed 238 questionnaires collected from CEOs and executives of SMEs focused on auto parts and manufacturing. Factors affecting innovation behavior of SME CEO are summarized as follows. First, career ambition has a positive effect on positive psychological capital. Second, positive psychological capital has a positive effect on innovation work behavior. Third, self-compassion of CEO has positive influence on self - transcendence. Fourth, the self-transcendence of CEO has a positive effect on innovation work behavior. This study confirms the relationship between CEO career ambition, positive psychological capital, self-compassion, self-transcendence, and innovation work behavior of SME CEO and confirms the influence relationship between positive psychological capital and self-transcendence It is meaningful. Finally, theoretical and practical implications were discussed based on the results of the study.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.4
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• pp.75-89
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• 2019

In the case of SMEs, entrepreneurship that organizes only core functions with the minimum number of people is increasing, and a responsibility management system focusing on core functions is emphasized, so that the interest in innovation behavior and survival strategy of enterprises is getting bigger. However, in the case of SMEs, it is not easy to pursue continuous innovation due to lack of capital and lack of professional manpower. The purpose of this study is to investigate the effect of SME on innovation behavior by selecting exploratory study and literature study for SMEs. The data for this study were 545 out of the total 600 copies distributed to employees in SMEs. The data were analyzed using SPSS 21.0 and amos18.0. First, product diversification, strategy formulation, and R & D have a significant effect on innovation behavior, and market diversification has no effect on innovation behavior. Second, working variables such as product diversification, market diversification, strategy formulation, and R & D do not control the influence of innovative behavior on innovation behavior. Third, the rank variable, which is the controlling variable, controls the magnitude of the effect of product diversification, market diversification, strategy formulation, and R & D on innovation behavior. As a result, corporate managers should lead the organization in order to promote product diversification, market diversification strategy, R & D and innovation activities. After discussing the conclusions and implications of this study, this study presented the direction of the research for the follow-up study.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.151-165
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• 2021

The purpose of this research is to explore the impact of managers' leadership on organizational innovation behavior in Star-Rated hotels. 244 valid Chongqing hotels' questionnaires were obtained. Through SPSS 23.0, the model structure was verified between the four variables. The results as below. First, transformational, transactional leadership has a positive impact on organizational innovation behavior. Second, transformational, transactional leadership has a significant effect on empowerment. Third, empowerment has a positive impact on organizational innovation behavior. Lastly, empowerment plays a mediation effect between transformational, transactional leadership, and organizational innovation behavior. In conclusion, managers can contribute to organizational innovation behavior by improving the abilities of leadership.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.169-180
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• 2020

This study examined the relationship between calling, organizational commitment, and innovation behavior among 302 current teachers. The main results are as follows. First, calling had a positive effect on the organizational commitment. Second, calling did not significantly affect innovation behavior. Third, Organizational commitment had a statistically significant positive effect on innovation behavior. The result of the study suggests that in order to enhance the teacher's innovation behavior, it is necessary to clarify the calling of the teacher's own work and make him/her feel so that it can lead to the desire and willingness to actively realize the organization's goals and values.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.231-245
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• 2022

Most humans live at work and continue their lives through work. This study aims to understand the influence of job crafting on job satisfaction and knowledge sharing behavior, innovation behavior, and smart work environment variables in the rapidly changing labor market. In addition, a study was conducted on the effect of job crafting on job satisfaction by dividing it into male and female groups. The study was conducted on 453 office workers who responded to the survey, and SPSS 26.0 and Amos 26.0 were used. Frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, descriptive statistics, correlation, structural model analysis and Multi-group analysis were performed. Multiple mediating effects were analyzed and Process macro model 7 was used as the smart work environment effect. As a result of the analysis, first, job crafting had a significant effect on job satisfaction, and second, job crafting had a significant effect on knowledge sharing behavior and innovation behavior. Third, knowledge sharing behavior had a significant effect on job satisfaction, but innovation behavior did not affect job satisfaction. Fourth, for the parameters of knowledge sharing behavior and innovation behavior, knowledge sharing behavior had a partial mediating effect, but innovation behavior did not affect it. Fifth, it was found that the moderating effect of the smart work environment had no effect, and sixth, the results of a study on the effect of job crafting on job satisfaction divided into men and women had a greater effect than men.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.356-365
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• 2013

As a form of reciprocity or exchange, gift giving is one of the processes that integrate a society. There has been a long history of research on gift giving behavior in the communication area. Recently with the advent of digital environment, digital contents gift giving behavior became a prevalent social custom. But there has been little research of an individual consumer's consumption behavior of digital contents gift giving. Drawing on the innovation theory, technology acceptance model, and gift giving literature, the author take a quantitative approach to the effect of innovation attributes on mobile coupon gift giving behavior. The result showed that innovation attribute did positive influence to mobile coupon gift giving behavior. Furthermore, consumer innovation attribute moderate in the relationship between product innovation and mobile gift giving attitude.