• Title/Summary/Keyword: innovation acceptance factors

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4G Adoption : A Survey of Vietnam Market

  • Tapanainen, Tommi;Dao, Trung Kien;Nguyen, Thanh Hien;Nguyen, Thi Thanh Hai
    • Journal of Information Technology Applications and Management
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    • v.26 no.1
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    • pp.1-19
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    • 2019
  • The aim of this study is to assess the impacts of service properties, price expectancy, social influences, and switching costs on adoption intention of 4G in Vietnam. The research model was established by the theory of diffusion of innovation, technology acceptance model, service quality, social influences and switching costs. The result from customers using telecommunication services in Vietnam shows that adoption intention of 4G is affected directly by perceived usefulness, personal innovativeness, price expectancy, social influences, prior service quality and switching costs. Whereas, switching costs have negative effect on adoption intention. Other factors such as personal innovativeness, perceived ease of use and prior service quality have an indirect effect on adoption intention of 4G.

The Effect of Perceive Ease of Use, Perceive Usefulness and Perceive Risk towards Behavioral Intention of GO-FOOD Customer in Indonesia

  • SIDHARTA, Arvin Dillon;HONGDIYANTO, Charly
    • The Journal of Economics, Marketing and Management
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    • v.10 no.4
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    • pp.25-34
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    • 2022
  • Purpose: Technology and innovation drive new mobile application for ojek online. Using the theory of technology acceptance model and perceived risk theory, the researcher wants to find how these factors affect user's intention to use GO-FOOD that leads to technology adoption. Research design, data and methodology: The researcher uses GO-FOOD users that located in East Java, Indonesia for the object of study. Results: The findings of the research discovered that perceive usefulness and perceive ease of use do not significantly affect user's behavioral intention while perceive risk is significantly affecting the user's behavioral intention. Conclusions: The findings suggested that GO-FOOD or similar application should focus more on reducing or eliminating user's perception of risk towards the mobile application

An Analysis of the Factors Influencing the Satisfaction and Intention of Job Information Websites (취업정보 웹사이트의 만족도와 이용의도에 미치는 영향요인 분석)

  • Chang, Rosa;Kim, Seonghee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.29 no.2
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    • pp.127-148
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    • 2018
  • This study defined the influence of the quality of job information websites and of user characteristic factors on the user satisfaction and on the intention of the use thereof based on the technical acceptance model to activate research on job information or job information websites in the category of Library and Information Science, amid studies on the Fourth Industrial Revolution in various disciplines emerging. 230 users experienced in job information websites were surveyed. The surveyed data were analyzed by applying the structural equation model. The results are as follows. Accuracy, security, self-efficacy, the perceived easiness of use had a positive effect on the perceived usefulness. Up-to-dateness, self-efficacy, individual innovation had a significant effect on the perceived easiness of use. The perceived usefulness and the perceived easiness of use had a positive effect on user satisfaction, and the user satisfaction had a significant effect on the intention of use.

A Study on the Acceptance Factors of Healthcare Information Services Converged with Cognitive Computing (인지 컴퓨팅 융합 헬스케어 정보서비스 수용요인에 관한 연구)

  • Pae, Young-Woo;Bong, Jin-Sook;Min, Wonki;Shin, Yongtae
    • Journal of KIISE
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    • v.42 no.6
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    • pp.734-747
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    • 2015
  • The aging population and the advancement of science and technology are transforming the healthcare industry to focus on health management for the prevention of diseases. The U-health and remote healthcare services have not yet achieved the social agreement in the nation; however, these have been extensively used in the global scale. The innovation of user experience through cognitive computing are expected to increase the health effects of consumers, by converging with healthcare information services. This study suggests the conceptual model of healthcare information service converged with cognitive computing. Then, the acceptance factors for consumers have been investigated. For this purpose, reliability and validity analysis have been conducted using an online survey. The path analysis was performed to verify the hypotheses and moderating effect based upon the gender, by using structural equation modeling.

A Study on the Moderating Effect of Perceived Voluntariness in the Organizational Information System Usage and Performance (정보시스템 사용과 성과에 있어서 자발성의 조절효과에 관한 연구)

  • Lee, Seung-Chang;Lee, Ho-Geun;Jung, Chang-Wook;Chung, Nam-Ho;Suh, Eung-Kyo
    • Asia pacific journal of information systems
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    • v.19 no.2
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    • pp.195-221
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    • 2009
  • According to an industry report, a large number of organizations have invested in Organizational Information System(OIS) in the past few years. Several research results indicate that successful investments in OIS lead to productivity enhancement, while failed ones result in undesirable consequences such as financial losses and dissatisfaction among employees. In spite of huge investments, however, many organizations have failed in achieving the hoped-for returns from OIS. Thus, understanding user acceptance, adoption, and usage of new IS(Information Systems) is an important issue for IS practitioners. Indeed, study of the user acceptance of new information system has been one of the most important research topics in the contemporary IS literature. Several theoretical models are tested to examine 'user acceptance' and 'usage behavior' in IS context. While many research models incorporate 'ease of use' or 'usefulness' as important factors in explaining user acceptance, Technology Acceptance Model(TAM) has been one of the most widely applied models in user acceptance and usage behavior. Even in recent IS studies that employ theories of innovation diffusion in the area of IS implementation, a major focus has been on the user's perception of information technologies. In this research, we study 'voluntariness' as an important factor in IS acceptance by users. Voluntariness is defined as "the degree to which the use of the innovation is perceived as being voluntary, or of free will" When examining the diffusion of accepting OIS, a thoughtful consideration should be given to 'perceived voluntariness.' Current article has following research questions: 1) What models are appropriate to explain the success of OIS? and 2) How does the 'voluntariness' affect the success of OIS? In order to answer these questions, a research model is proposed to describe the detailed nature of association among three independent variables (IT usage level, task interdependency, and organizational support), a mediating variable (IS usage), a dependent variable (perceived performance), and a moderating variable(perceived voluntariness). The central claim of this article is that organizations hardly realize expected returns from OIS investments unless perceived voluntariness is effectively managed after operating OIS. As an example of OIS in this study we have selected the Intranet of Republic of Korea Air Force (ROKAF). ROKAF has implemented the Intranet in an attempt to improve communication and coordination within the organization. To test our research model and hypotheses, survey questionnaires were first sent out to 400 Intranet users. With the assistance of ROKAF, Intranet users were initially identified among its members, and subjects were randomly drawn from the pool. 377 survey responses were finally returned. The unit of measurement and analysis in this research is a personal level. Path analysis based on structural equation modeling was used to test research hypotheses. Construct validity represents accordance between the theoretical base concept of constructs and its measurement items. Tests for the reliability and discriminant validity are accepted, thus verifying our survey instrument. In this research, we have proposed a conceptual framework to highlight the importance of perceived voluntariness after organization deploys OIS. The results of our analysis present several key finding. First, all three independent variables (IT usage level, task interdependency, and organizational support) have significant effects on IS usage, which will eventually improve performance. Thus, IS usage plays a mediating role between antecedent variables (IT usage level. task interdependency, and organizational support) and performance improvement. Second, the effect of the task dependency was the highest for IS usage among the three antecedent variables. This is highly plausible since one of the Intranet's major capabilities is to facilitate communication among members within an organization. Accordingly, we conclude that the higher the task dependency, the higher Intranet usage. The effect of user's IT usage level was the second, while the effect of the organizational support was the third. Finally, the perceived voluntariness plays a pivotal role in enhancing perceived performance in personal level after launching the Intranet. Relationships among investigated variables were significantly different between groups with a high level and a low level of voluntariness. The impact of the Intranet usage on the performance was greater in the higher level voluntariness group than in the lower one. For the lower level voluntariness group, the user's IT usage had the highest effect on the Intranet usage among the three antecedent variables. In short, our study suggests that the higher the perceived voluntariness is the more IS usage will be. Perceived voluntariness was found to have a moderating effect on the relationships among user IT usage level, task interdependency, IS usage, and perceived performance, supporting all the hypotheses on the moderating effect. Most of all, user IT usage level has the strongest influence on IS usage, indicating that users with superior IT usage are more likely to enjoy a high level of perceived performance.

The Study of the Effects of the Enterprise Mobile Social Network Service on User Satisfaction and the Continuous Use Intention (기업 모바일 소셜네트워크서비스 특성요인이 사용자 만족과 지속적 사용의도에 미치는 영향에 관한 연구)

  • Kim, Joon-Hee;Ha, Kyu-Soo
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.135-148
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    • 2012
  • This work is intended to investigate how the factors of enterprise mobile SNS affect user satisfaction and continuous use intention through technology acceptance model proposed by Davis. To achieve the purpose, this researcher explored Information Systems Success model proposed by DeLone & McLean, Technology Acceptance Model proposed by Davis, and Model after Acceptance, and on the basis of the investigation, performed a study. For the data of this work, 9 enterprises, each of which has more than 100 employees and is located in Seoul, were chosen, and a questionnaire survey was conducted on their 276 employees who experienced enterprise mobile SNS. As a data collection tool, a structured self-administered questionnaire was used. For data analysis, SPSS 18.0 and AMOS 18.0 were used for applying Structural Equation modelling. According to the results of this work, three factors of enterprise mobile SNS-systematic factor (system quality, information quality, and service quality), user factor (personal innovation and personal familiarity), social factor (social effects and social interaction)-affected user satisfaction and continuous use intention through perceived availability, perceived easiness, and perceived enjoyment. Also, it was found that the direction of effects matched a theoretical prediction. And, it was revealed that the decision variables and mediating variables significantly affected user satisfaction and continuous use intention. Theoretical and practical meanings were discussed for the study result, and some suggestions were made for the issues of this work and future studies.

A Study on the User Acceptance Model of Artificial Intelligence Music Based on UTAUT

  • Zhang, Weiwei
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.6
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    • pp.25-33
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    • 2020
  • In this paper, the purpose is to verify the impact of performance expectations, effort expectations, social impact, individual innovation and perceived value on the intent of use and the behavior of use. Used Unified Theory of Acceptance and Use of Technology (UTAUT) to verify the applicability of this model in China, and established the research model by adding two new variables to UTAUT according to the situation of the Chinese market. To achieve this goal, 345 questionnaires were collected for experienced music creators using artificial intelligence nuggets in China by means of Internet research. The collected data were analyzed through frequency analysis, factor analysis, reliability analysis, and structural equation analysis through SPSS V. 22.0 and AMOS V 22.0. The verification of the hypotheses presented in the research model identified the decisive influence factors on the use of artificial intelligence music acceptance by Chinese users. The study is innovative in that it attempts to verify the applicability of UTAUT in the Chinese context. In the construction of the user acceptance model of AI music, three influencing factors will have an effect on users' intentions, and according to the degree of effect, from largest to smallest, they are respectively Perceived Innovativeness, Performance Expectancy and Effort Expectancy. This paper will also provide some management advices, i.e. improving the utility and usability of AI music, encouraging users with individual innovativeness, developing competitive and attractive pricing policies, increasing publicity, and prioritizing word-of-mouth advertising.

Antecedents and Consequences of Innovation and Business Strategy on Performance and Competitive Advantage of SMEs

  • LESTARI, Setyani Dwi;LEON, Farah Margaretha;WIDYASTUTI, Sri;BRABO, Nora Andira;PUTRA, Aditya Halim Perdana Kusuma
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.6
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    • pp.365-378
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    • 2020
  • The study aims to develop concepts originating through empirical research models to build superior competitiveness and optimal performance achievement. Therefore, to bridge these goals, the study addresses several indicators/items as a novelty, namely, entrepreneurship insight factors, market orientation, knowledge-sharing, innovation, managerial capability, product strategy, process and service improvement, resources capability to improve performance and increase competitiveness by empirical model direct, mediating and indirect effect. The total sample in this study is 497 eligible SMEs that partner with go-food in Makassar City. All research samples are the owner or the person in charge of the business; the data collection period is from May to December 2019. Data are collecting using a survey with 64 construct questions, summarized in seven manifest variables. The research method uses quantitative tools, with SMART-PLS as a statistical tool. This study develops sixteen hypotheses; all of the hypotheses are supported both directly, indirectly, and mediated. The study also found that the link based on CCT, RBV, and TAM Theory is the right choice of theories, as the foundation of this study was very reliable and valid. Indeed, all of the grounded methods have implications both in theory and its main application for the business in the online marketplace.

A Study on the Relationship Between Smart Mobile Devices Use and Work Performances of Public Agencies: Focused on verification of the relationship between performances using TAM (공공기관 근무자의 스마트 모바일기기 사용과 업무성과의 관계에 관한 연구: TAM 모형을 활용한 업무성과와의 관계 검증을 중심으로)

  • Lim, Sung-Jin;Han, Kyeong-Seok;Jung, Mi-Ra
    • Journal of Digital Contents Society
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    • v.18 no.7
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    • pp.1465-1474
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    • 2017
  • The study analyzed how the user uses the smart mobile device to assess the effects of the user's acceptance factor and user-factors affecting the work performance of Public Agencies. And Prove that leveraging smart devices can improve your business performance, It was aimed at making strategic recommendations to improve the suitability of smart mobile devices and Tasks. Smart mobile devices User Innovation has affected Usefulness, such as B=.296. p.000, it also affected Perceived Ease-of-Use, such as B=.326, p.000. job fitness has affected Perceived Ease-of-Use, such as B=.261, p.001. Usefulness and Ease-of-Use had a positive affect on work performance. Each of affect on much of B=.382 and B=.488(p.000). At the conclusion, it has been validated that the effects of smart mobile devices user Innovation and job fitness on work performances are mediated by perceived usability and perceived ease of use of the smart mobile device.

Understanding the Nuclear Technological Innovation: Focussing on the Transition Issue of 4th Generation Nuclear Energy Technology (원자력 기술혁신에 대한 고찰: 4세대 원자력 에너지기술 전환 이슈를 중심으로)

  • Park, Si-Hun;Chung, Sunyang
    • Journal of Technology Innovation
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    • v.24 no.4
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    • pp.221-248
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    • 2016
  • In this study, we conducted an in-depth literature review of the innovation characteristics of nuclear technology. We understood that the main issue may be a transition of fourth generation nuclear energy technology. We also analyzed a present status of Korean policy on nuclear energy technology and identified some implications for a successful settlement of the fourth generation nuclear energy technology. This study could provide some policy implications for maintaining the sustainable competitiveness of the fourth generation nuclear energy technology in Korea. According to our study, the factors that influence on a transition of nuclear energy technology are a policy-induced market for technical application and demonstration, stable and long-term resource allocation, constant interaction among stakeholders of innovation, accumulation of skill and know-how for an entire system. In addition, we conducted a case analysis on policy for Korean fourth generation nuclear energy technology. According to this case study, it would be necessary for Korea to pursue systematic training of human resources, active response to a social acceptance and reaction, establishment of specific plan for technical demonstration, long-term policy suggestion, and active promotion of constant interaction between stakeholders.