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http://dx.doi.org/10.21219/jitam.2019.26.1.001

4G Adoption : A Survey of Vietnam Market  

Tapanainen, Tommi (Department of Global Studies, College of Economics and International Trade, Pusan National University)
Dao, Trung Kien (School of Economics and Management, Hanoi University of Science and Technology)
Nguyen, Thanh Hien (International Development Studies, Palacky University)
Nguyen, Thi Thanh Hai (Department of Information Studies, Abo Akademi University)
Publication Information
Journal of Information Technology Applications and Management / v.26, no.1, 2019 , pp. 1-19 More about this Journal
Abstract
The aim of this study is to assess the impacts of service properties, price expectancy, social influences, and switching costs on adoption intention of 4G in Vietnam. The research model was established by the theory of diffusion of innovation, technology acceptance model, service quality, social influences and switching costs. The result from customers using telecommunication services in Vietnam shows that adoption intention of 4G is affected directly by perceived usefulness, personal innovativeness, price expectancy, social influences, prior service quality and switching costs. Whereas, switching costs have negative effect on adoption intention. Other factors such as personal innovativeness, perceived ease of use and prior service quality have an indirect effect on adoption intention of 4G.
Keywords
Adoption Intention; Switching Costs; Price Expectancy; Social Influences; TAM;
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