• Title/Summary/Keyword: information-seeking behavior

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Personal Traits and Information Behavior: The Case of College Freshmen (성격적 특성과 정보행태의 관계 - 대학 신입생을 사례로 하여 -)

  • Lee, Jae-Whoan
    • Journal of Korean Library and Information Science Society
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    • v.40 no.2
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    • pp.161-182
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    • 2009
  • The purpose of this research is to investigate the relationship between personal traits and information behavior theoretically. Personal traits are often represented by "major type of personality found in an ethnic group or society" and measured by both degrees of affection and dependency in this study. In turn, information behavior is used to include unique features in information needs, information seeking, information source preference, and information searching pattern in library and internet. The data was collected through a survey with 162 college freshmen, and analyzed for both frequency test and Chi-square test. The major research result shows that dependency rather than affection has a statistically meaningful relation with information behavior, in particular, information needs and source preference. Also made are several methodological suggestions for further research.

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The Effects of Self-esteem, Shopping Motivations, and Shopping Tendencies on the Clothing Purchase Behavior of the MZ Generation (MZ세대의 자아존중감, 쇼핑동기 및 쇼핑성향이 의복구매행동에 미치는 영향)

  • Lee, Myeong-Jin;Lee, Min-Ji;Kim, Hye-Kyung
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.308-321
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    • 2022
  • The purpose of this study is to understand how self-esteem, shopping motivations, and shopping tendencies affect the clothing purchase behavior of the so-called "MZ generation," a cohort that includes both millenials and Generation Z and exerts significant influence in various areas. The results of this study can be summarized as follows: First, it was found that extrinsic purchase motivations (purchased made due to the influence of other people), trend-seeking shopping tendencies, and pleasure-seeking shopping tendencies had a positive and significant effect on personal needs among the sub-factors of clothing purchase behavior of the MZ generation. Second, it was found that the MZ real purchase shopping motivations, trend-seeking shopping tendencies, pleasure-seeking shopping tendencies, and convenience-seeking shopping tendencies had a positive and significant effect on actual needs among the sub-factors of clothing purchase behavior among the MZ generation. Third, it was found that social self-esteem, extrinsic purchase motivations, and convenience-seeking shopping tendencies had a positive and significant effect on clothing marketing strategies among the sub-factors of clothing purchase behavior of the MZ generation. On the other hand, personal self-esteem was found to negatively affect the marketing strategies of clothing purchase behavior. In other words, the expectation that the MZ generation would buy clothes in accordance with their individual preferences and beliefs was not supported by the findings of this study. It would appear that the beliefs and behaviors of the digitally savvy MZ generation are changed by the fashion trend-related information they readily access when purchasing clothing. From the above research results, it can be concluded that there many variables that influence the clothing purchase behavior of the MZ generation and it is thus necessary to consider this cohort a new consumer segment and establish marketing strategies accordingly.

A Qualitative Study on the Information Seeking Conducted by Surveillants Against the Public Sector Organizations in Korea (우리나라 공공기관 행정감시자의 정보추구에 관한 질적 연구)

  • Yim, Jin-Hee;Lee, Zoon-Ky
    • Journal of the Korean Society for information Management
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    • v.26 no.4
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    • pp.249-276
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    • 2009
  • The purpose of this study is to investigate the information-seeking procedure of surveillants against public sector organizations in Korea. The surveillants used accountability mechanisms such as National Assembly Inspection and information disclosure to find out information they wanted. Examples of such group include social activists, professional supervisors, aides of the National Assembly congressman and the press members. Using data collected by in-depth interviews and participative observations, we studied their information seeking behaviors and factors that affect the procedure. Based on the Grounded Theory approach, we first generated 56 concepts, 17 categories and 6 super-categories about the participants' feeling, experiences and perception related to their information seeking. Then we developed a factor model among those generated concepts. The main contributions of this study are a) the results provide a useful guidance for the public information seekers b) we draw the requirements for enhancing public sector organizations' information management systems.

Towards the Virtuous Circle in Virtual Community through Knowledge Seeking and Sharing (가상공동체의 지식선순환을 위한 지식탐색과 공유에 관한 연구)

  • Kim, Jae Kyung
    • Journal of Intelligence and Information Systems
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    • v.20 no.2
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    • pp.19-38
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    • 2014
  • This study focused on the role of active knowledge seeking (knowledge browsing and knowledge searching) in the context of virtual community of interest. Knowledge seeking is rarely studied as an antecedent in knowledge management (KM) research. Active knowledge seeking is considered as antecedents of sense of virtual community which mediates to knowledge sharing intention and virtual community promotion. Research hypotheses are tested by applying structure equation modeling with survey data from virtual community members in South Korea. Active knowledge seeking behavior was found to be the strong predictor of sense of virtual community, which, in turn, positively affects knowledge sharing intention and virtual community promotion. Implication to practitioners is to understand and accommodate the members' knowledge seeking efforts, who are potential contributors and promoters of the virtual community. Knowledge seeking, knowledge sharing and promoting virtual community are more of human activities than technology and this study extends the understanding of such human activities. By providing a mechanism of how knowledge seeking and sharing could work harmoniously, a virtuous circle with win-win situation could be achieved in virtual communities.

Effects on Preventive Behavior Intention to Particulate Matter by Risk Perception Attitude and Anxiety : Focus on Adoption of RPA Model (위험인식태도와 불안이 미세먼지 예방행동의도에 미치는 영향: RPA모델 적용을 중심으로)

  • Ko, Du Hee;Song, Hae Ryong
    • Journal of Digital Convergence
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    • v.18 no.10
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    • pp.517-526
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    • 2020
  • This study aimed to understand the effects on preventive behavior intention to particulate matter by risk perception attitude and anxiety. Also, to expand applicable target and range of RPA model, add anxiety. To measure main variables of RPA model, did a survey with 570 college students. With a data, analyzed by correlation, one-way ANOVA and three-way ANOVA. As a result, perceived risk and efficacy effect on intention to preventive action and information seeking. And an anxiety factor effects on intention to preventive action and information seeking also. And distinguished 4 groups of RPA model, there were meaningful differences between intention to preventive action and information seeking by groups, and a factor of anxiety effects certain groups. As a result, it can suggest how to plan and enforce message on preventive campaign of particulate matter. In follow research, with social psychological factors, it will helpful to identify health activities about particulate matters.

An Exploratory Study on Purchase Decision Making Process and Clothing Shopping Orientation of Fashion Products Rental Service Users (패션제품 대여 서비스 이용자의 구매의사결정과정과 의복 쇼핑성향에 관한 탐색적 연구)

  • Lee, Ji-Yoon;Shin, Eun-Jung;Koh, Ae-Ran
    • Human Ecology Research
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    • v.56 no.6
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    • pp.555-571
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    • 2018
  • This study identified the characteristics of fashion rental service users as well as analyzed their purchase decision-making processes. A qualitative investigation was conducted through in-depth interviews with 13 women in their 20s-30s who have experienced renting fashion items due to a high interest in fashion. The results of the study are summarized as follows. The need recognition stage analyzed ventilation by mass media, SNS impact, curiosity, saving shopping time and money, awareness of situational necessity, and creation of various styles. The information search stage analyzed how users obtained information from 2 different sources of nonmarketer-dominated sources and marketer-dominated sources. The pre-purchase stage analyzed the evaluation of alternatives in which study participants used 2 evaluation criteria for fashion rental services and fashion rental items. The purchase stage analyzed how participants wait and select desired items (when receiving the notification of rentable items) or select alternative products. The consumption stage examined the usage frequency and usage method. The study divided the post-consumption evaluation stage into 2 categories for evaluation: personal feelings and service. The post-consumption behavior stage analyzed how participants displayed WOM, eWOM and purchase rental product behavior. Clothing shopping orientation of study participants is displayed in 5 dimensions of brand-seeking propensity, individuality-seeking propensity, economic efficiency-seeking propensity, rationality-seeking propensity, and pleasure-seeking propensity. This study identified three main characteristics in the study participants: interest in the fashion, favorable attitude toward used fashion items, consciousness of others.

Meanings of Academic Library in Learning Activities of Korean College Students (대학생의 학습활동에 있어 도서관의 의미 - P대학도서관 이용자의 정보행태를 중심으로 -)

  • Lee, Eun-Ju;Lee, Jae-Whoan
    • Journal of Korean Library and Information Science Society
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    • v.42 no.3
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    • pp.105-126
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    • 2011
  • The purpose of this research is to investigate the information behavior of Korean college students as related to their process of learning activities, and to provide the essential data for improving the service quality of Korean academic libraries. To the end, discussed in details are (1) classifying the everyday learning activities of college students into six types and finding out the special features of their information needs and seeking behavior, (2) figuring out the meanings and use-patterns of academic libraries in their everyday learning, and (3) developing the variables influencing their library use behavior and testing the relationship between such variables and library use behavior. The data were collected through a survey with 290 college students, and analyzed for both frequency test and Chi-square test for the discussion.

Changes in Dietary Behavior of Korean Adults due to COVID-19 (코로나-19에 의한 한국 성인의 식품소비행태 변화)

  • Eun Sil Her;Bo-Young Seo
    • Journal of the Korean Society of Industry Convergence
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    • v.27 no.1
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    • pp.239-248
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    • 2024
  • In this study, we examined changes in the food consumption patterns of Korean adults due to COVID-19 using the results of the 2019 and 2021 adult household member food consumption behavior surveys. In the weight and BMI analysis results, both men and women showed a significant increase in 2021 compared to 2019 (male; p<0.01 female; p<0.001). The frequency of breakfast skipping was found to increase with none and over 5 times. As for interest in domestic agricultural products, the proportion of 'not interested' and 'average' responses decreased, while the proportion of those who responded 'interested' increased (p<0.01). The rate of eating out was found to have significantly decreased in 2021 compared to 2019. As a result of the eating lifestyle analysis, the taste seeking type, quality safety seeking type, and health seeking type also showed an increase in 2021 compared to 2019, and a significant level was confirmed. In the purchasing competency index, the use of labeling for agricultural products, use of agricultural food information, and agricultural food purchasing environment items all showed significantly improved results in 2021 compared to 2019, and the eating competency index showed a significant increase in healthy eating and traditional eating habits. Through this study, we aim to suggest directions for establishing food marketing strategies and dietary education for adults in the event of a future pandemic.

An Exploratory Study of Health Information Seeking Behaviors among International Students in Korea (국내 거주 해외유학생의 건강정보추구행위에 관한 탐색적 연구)

  • Yoon, JungWon
    • Journal of the Korean Society for information Management
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    • v.38 no.4
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    • pp.231-250
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    • 2021
  • Despite the increasing number of international students in Korea, there is a lack of research on the health information-seeking behavior of international students. This study examined the health information search behavior of international students in Korea through a questionnaires and in-depth interviews adopting Critical Incident Technique. Most frequent health information needs that the participants experienced were related to Covid-19 and locating doctors/hospitals. The difficulties in seeking health information were language barriers, lack of knowledge of the Korean medical system, insufficient or overflowing information on the Internet. However, despite the language barrier, international students mainly used Korean sources (friends/family, websites, social media) for searching health information. In order to search health information on Korean websites, they used Google Translator or got help from bilingual friends/family members. The participants who have lived in Korea for a shorter period of time or who have lower Korean language proficiency tend to obtain health information through the community on social networks; whereas the longer the period of residence in Korea and the better the Korean language proficiency, the more likely to use websites. Only 28% of the participants gave positive answers to the question asking their confidence in finding the health information they needed. It is discussed how to help international students find accurate and credible health information.

Antecedents of Complaining Behavior and Complaint Responses of Library and Information Center Users (도서관.정보센터 이용자 불평행동의 선행요인과 유형)

  • 오동근
    • Journal of Korean Library and Information Science Society
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    • v.32 no.1
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    • pp.261-283
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    • 2001
  • This study investigates the antecedents of the complaining behaviors and complaint responses of the library and information center users based on the theoretical backgrounds and suggests eight propositions and conceptual model for the library and information center. It examines as the antecedents, satisfaction/dissatisfaction, attitude toward complaining, likelihood of success, materials/facilities/service importance, attribution, loyalty, and justices; and as complaint responses. exit, voice(redress seeking), negative word-of-mouth, and third party complaints.

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