• Title/Summary/Keyword: information immediacy

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Examining the Impact of Short Video Media Characteristics on Organizational Commitment and Mental Health among College Students (쇼츠 영상 매체의 특성 및 대학생들의 조직 몰입이 정신 건강에 미치는 영향)

  • Ahn Hyeon Mi;Lee Sin-Bok;Noh Hyeyoung
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.263-272
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    • 2023
  • In recent times, short videos have become highly popular among college students, serving as a vibrant platform for information sharing and self-expression, while fostering a unique culture. However, their excessive consumption can lead to negative effects like reduced concentration and information overload, necessitating a balanced approach and self-control. Our study examined the impact of different characteristics of short video media on college students' organizational commitment and mental health. The findings highlighted that attributes such as accessibility and immediacy positively influence different levels of engagement, and that organizational commitment significantly affects students' mental well-being. The research underscores the importance of judicious use of short video media to positively affect college students' mental health.

A Study of the Beauty Commerce Customer Segment Classification and Application based on Machine Learning: Focusing on Untact Service (머신러닝 기반의 뷰티 커머스 고객 세그먼트 분류 및 활용 방안: 언택트 서비스 중심으로)

  • Sang-Hyeak Yoon;Yoon-Jin Choi;So-Hyun Lee;Hee-Woong Kim
    • Information Systems Review
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    • v.22 no.4
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    • pp.75-92
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    • 2020
  • As population and generation structures change, more and more customers tend to avoid facing relation due to the development of information technology and spread of smart phones. This phenomenon consists with efficiency and immediacy, which are the consumption patterns of modern customers who are used to information technology, so offline network-oriented distribution companies actively try to switch their sales and services to untact patterns. Recently, untact services are boosted in various fields, but beauty products are not easy to be recommended through untact services due to many options depending on skin types and conditions. There have been many studies on recommendations and development of recommendation systems in the online beauty field, but most of them are the ones that develop recommendation algorithm using survey or social data. In other words, there were not enough studies that classify segments based on user information such as skin types and product preference. Therefore, this study classifies customer segments using machine learning technique K-prototypesalgorithm based on customer information and search log data of mobile application, which is one of untact services in the beauty field, based on which, untact marketing strategy is suggested. This study expands the scope of the previous literature by classifying customer segments using the machine learning technique. This study is practically meaningful in that it classifies customer segments by reflecting new consumption trend of untact service, and based on this, it suggests a specific plan that can be used in untact services of the beauty field.

A Study on The Desire of Subject and Digital Image (주체의 욕망과 디지털 영상에 관한 연구)

  • Choi, Won-Ho
    • Journal of Korea Multimedia Society
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    • v.16 no.12
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    • pp.1475-1481
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    • 2013
  • A subject always follows desire caused by primal lack which exceeds its desire on survival. At this time, the immediacy provided by vision and the excellence of information become important means in mediating the object of the desire. The subject who is attracted to the vision and image toward desire cannot get out of the trap of the image. When the film raised unconsciousness to pleasure while reproducing the desire of 'mirror image', the digital image presents a virtual experience on the desire of subject by dominating audience with its perfect image regardless of the existence of the object. This study attempted to prove that unconsciousness of subject has close relation with digital image, which takes other's desire as its own by wrongly identifying other's desire as its own desire and captivates subject by the experience of desiring. According to the result of study, digital image escalates the imaginary desire of subject through the virtuality of image close to reality and captivates subject by giving pleasure to the unconsciousness of subject as a path in going along with the desire of other.

The Influence of Public Diplomacy with Social Media on Country Image and Country Brands -Focusing on Cultural Contents- (소셜 미디어를 이용한 공공외교가 국가이미지와 국가 브랜드에 미치는 영향에 관한 연구)

  • Choi, Yong-Seok;Kim, Hyo-Mi
    • The Journal of the Korea Contents Association
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    • v.16 no.3
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    • pp.426-438
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    • 2016
  • The purpose of this study was to examine whether or not social media could have influence upon diplomatic activities and become effective means of diplomatic communication, focusing on the communication channel of public diplomacy. Study subjects were 301 foreigners from 42 countries in 7 continents, and influencing relationship among the fondness of social media-utilized public diplomacy cultural contents, country images and country brands was examined, together with its effectiveness. The results attained are as follows: First, all independent variable except interactivity and immediacy had significant influencing relationship with the fondness of public diplomacy cultural contents. Second, the fondness of public diplomacy cultural contents had significant influence upon country images, whereas country images had significant influence upon the fondness of country brands and the loyalty of country brands. Based on study findings, the influence of social media as effective means of communication of public of diplomacy policy in the 21st century was confirmed. In addition, This study contribute to expansion of public diplomacy research area from pre-exisiting study and provide basic information to future activities.

A Collecting Model of Public Opinion on Social Disaster in Twitter: A Case Study in 'Humidifier Disinfectant' (사회적 재난에 대한 트위터 여론 수렴 모델: '가습기 살균제' 사건을 중심으로)

  • Park, JunHyeong;Ryu, Pum-Mo;Oh, Hyo-Jung
    • KIPS Transactions on Software and Data Engineering
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    • v.6 no.4
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    • pp.177-184
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    • 2017
  • The abstract should concisely state what was done, how it was done, principal results, and their significance. It should be less than 300 words for all forms of publication. Recently social disasters have been occurring frequently in the increasing complicated social structure, and the scale of damage has also become larger. Accordingly, there is a need for a way to prevent further damage by rapidly responding to social disasters. Twitter is attracting attention as a countermeasure against disasters because of immediacy and expandability. Especially, collecting public opinion on Twitter can be used as a useful tool to prevent disasters by quickly responding. This study proposes a collecting method of Twitter public opinion through keyword analysis, issue topic tweet detection, and time trend analysis. Furthermore we also show the feasibility by selecting the case of humidifier disinfectant which is a social issue recently.

A Study on the Transference of Headlines and Types of Preferred Headlines in Offline and Online Newspapers

  • Kim, Man-Ki;Kang, Hyun-Jig
    • Journal of Digital Convergence
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    • v.9 no.1
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    • pp.89-106
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    • 2011
  • With the development of the Internet, the media market is experiencing rapid change. The traditional form of offline newspaper markets, which has created the mainstream news delivery market, have been losing large amounts of power due to the emergence of online media. On the other hand, online media armed with its ability to post breaking news almost as it occurs has increased its influence and popularity at a rapid speed. However, since the exposure time and readership of online newspapers are less than their offline counterparts online media has a high dependence on sensational titles and somewhat exaggerating headlines rather than the objective and recapitulative headlines which are preferred. This paper will examine the function and significance of headlines, and conduct a comparative analysis on contents and forms of the headlines in offline newspaper and online newspaper in order to identify the characteristics of each newspaper. Through comparisons, it examines the types of headlines and the transference of headlines. In addition, it examines the differences in recognition of copy editors according to media in determining the headline, and it illuminates which type of headlines is preferred in order to instigate readers to read online newspapers. The analysis results of title-transferring cases in offline newspaper and online newspapers are that offline newspapers try to convey the contents accurately by making use of an information-transferring headline, while attention-attracting headline or subject-hiding headlines tend to be used for attracting the eye of readers. In addition, analysis results of headlines that are put on the top with a click counts in online newspapers are that attention-attracting headlines are the majority, while subject-hiding headlines that are hardly used in offline newspapers, are well-used in online newspapers. In an interview with copy editors, they responded that offline editors focus on the fact-transference in determining the title, while online editors put the weight on immediacy in the delivery of news and the function of guiding readers.

Analysis of SCI Journals Cited by Korean Journals in the Computer field

  • Kim, Byungkyu;You, Beom-Jong;Kang, Ji-Hoon
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.11
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    • pp.79-86
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    • 2019
  • It is very important to analyze and provide information resources for research output produced in the computer field, the core science of the 4th Industrial Revolution. In this paper, SCI journals cited from domestic journals in the computer field were identified and the citation rankings and their co-citation networks were generated, analyzed, mapped and visualized. For this, the bibliographic and citation index information from 2015 to 2017 in the KSCD were used as the basis data, and the co-citation method and network centrality analysis were used. As a result of this study, the number of citations and the citation ranks of SCI journals and papers cited by korean journals in the computer field were analyzed, and peak time(2 years), half-life(6.6 years), and immediacy citation rate(2.4%) were measured by citation age analysis. As a result of network centrality analysis, Three network centralities(degree, betweenness, closeness) of the cited SCI journals were calculated, and the ranking of journals by each network centrality was measured, and the relationship between the subject classifications of the cited SCI journals was visualized through the mapping of the network.

Bio-sensing Data Synchronization for Peer-to-Peer Smart Watch Systems (피어-투-피어 스마트워치 시스템을 위한 바이오 센싱 데이터 동기화)

  • LEE, Tae-Gyu
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.813-818
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    • 2020
  • Recently, with the rapid increase in technology and users of smart devices, the smart watch market has grown, and its utility and usability are continuously expanding. The strengths of smartwatches are wearable portability, application immediacy, data diversity and real-time capability. Despite these strengths, smartwatches have limitations such as battery limitations, display and user interface size limitations, and memory limitations. In addition, there is a need to supplement developers and standard devices, operating system standard models, and killer application modules. In particular, monitoring and application of user's biometric information is becoming a major service for smart watches. The biometric information of such a smart watch generates a large amount of data in real time. In order to advance the biometric information service, stable peer-to-peer transmission of sensing data to a remote smartphone or local server storage must be performed. We propose a synchronization method to ensure wireless remote peer-to-peer transmission stability in a smart watch system. We design a wireless peer-to-peer transmission process based on this synchronization method, analyze asynchronous transmission process and proposed synchronous transmission process, and propose a transmission efficiency method according to an increase in transmission amount.

Real-time Travel Time Estimation Model Using Point-based and Link-based Data (지점과 구간기반 자료를 활용한 실시간 통행시간 추정 모형)

  • Yu, Jeong-Whon
    • International Journal of Highway Engineering
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    • v.10 no.1
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    • pp.155-164
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    • 2008
  • It is critical to develop a core ITS technology such as real-time travel time estimation in order that the efficient use of the ITS implementation can be achieved as the ITS infrastructure and relevant facilities are broadly installed in recent years. The provision of travel time information in real-time allows travellers to make informed decisions and hence not only the traveller's travel utilities but also the road utilization can be maximized. In this paper, a hybrid model is proposed to combine VDS and AVI which have different characteristics in terms of space and time dimensions. The proposed model can incorporate the immediacy of VDS data and the reality of AVI data into one single framework simultaneously. In addition, the solution algorithm is made to have no significant computational burden so that the model can be deployable in real world. A set of real field data is used to analyze the reliability and applicability of the proposed model. The analysis results suggest that the proposed model is very efficient computationally and improves the accuracy of the information provided, which demonstrates the real-time applicability of the proposed model. In particular, the data fusion methodology developed in this paper is expected to be used more widely when a new type of traffic data becomes available.

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Citing Behavior of Korean Scientists on Foreign Journals in KSCD (KSCD를 활용한 국내 과학기술자의 해외 학술지 인용행태 연구)

  • Kim, Byung-Kyu;Kang, Mu-Yeong;Choi, Seon-Heui;Kim, Soon-Young;You, Beom-Jong;Shin, Jae-Do
    • Journal of the Korean Society for information Management
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    • v.28 no.2
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    • pp.117-133
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    • 2011
  • There have been little comprehensive research for studying impact of foreign journals on Korean scientists. The main reason for this is because there was no extensive citation index database of domestic journals for analysis. Korea Institute of Science and Technology Information (KISTI) built the Korea Science Citation Database (KSCD), and have provided Korea Science Citation Index (KSCI) and Korea Journal Citation Reports (KJCR) services. In this article, citing behavior of Korean scientists on foreign journals was examined by using KSCD that covers Korean core journals. This research covers (1) analysis of foreign document types cited, (2) analysis of citation counts of foreign journals by subject and the ratio of citing different disciplines, (3) analysis of language and country of foreign documents cited, (4) analysis of publishers of journals and whether or not journals are listed on global citation index services and (5) analysis for current situation of subscribing to foreign electronic journals in Korea. The results of this research would be useful for establishing strategies for licensing foreign electronic journals and for information services. From this research, immediacy citation rate (average 1.46%), peak-time (average 3.9 years) and half-life (average 8 years) of cited foreign journals were identified. It was also found that Korean scientistis tend to cite journals covered in SCI(E) or SCOPUS, and 90% of cited foreign journals have been licensed by institutions in Korea.