• 제목/요약/키워드: information cues

검색결과 220건 처리시간 0.036초

패션잡지광고의 내용분석 (Content Analysis of Fashion Magazine Advertisement)

  • 문재학
    • 한국콘텐츠학회논문지
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    • 제9권12호
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    • pp.630-636
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    • 2009
  • 본 연구에서는 2008년 10~12월 발간된 월간 패션잡지를 대상으로 광고의 내용분석을 시도하였다. 7가지 유형의 패션잡지를 선정하여 총 368개의 광고물을 수집하였으며, Resnik and Stern의 정보 분류체계를 적용하여 광고정보의 양, 평균 정보량, 잡지유형별, 광고 사이즈별 정보성의 차이를 분석했다. 분석결과, 정보적으로 평가되는 광고가 차지하는 비중은 36.1%로 매우 낮게 나타났다. 그 중, 구입처를 제외한 나머지 13가지 정보단서는 5% 미만으로 나타나 선행연구들과 대조되는 차이를 보였다. 잡지유형별로는 Woman Sense에 게재된 광고물이 가장 많은 정보를 포함하고 있었으며, 광고 사이즈에 따른 정보성 차이를 분석한 결과에서는 잡지 광고물의 대형화등의 특징들을 발견할 수 있었다.

PROPAGATION OF MULTI-LEVEL CUES WITH ADAPTIVE CONFIDENCE FOR BILAYER SEGMENTATION OF CONSISTENT SCENE IMAGES

  • Lee, Soo-Chahn;Yun, Il-Dong;Lee, Sang-Uk
    • 한국방송∙미디어공학회:학술대회논문집
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    • 한국방송공학회 2009년도 IWAIT
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    • pp.148-153
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    • 2009
  • Few methods have dealt with segmenting multiple images with analogous content. Concurrent images of a scene and gathered images of a similar foreground are examples of these images, which we term consistent scene images. In this paper, we present a method to segment these images based on manual segmentation of one image, by iteratively propagating information via multi-level cues with adaptive confidence. The cues are classified as low-, mid-, and high- levels based on whether they pertain to pixels, patches, and shapes. Propagated cues are used to compute potentials in an MRF framework, and segmentation is done by energy minimization. Through this process, the proposed method attempts to maximize the amount of extracted information and maximize the consistency of segmentation. We demonstrate the effectiveness of the proposed method on several sets of consistent scene images and provide a comparison with results based only on mid-level cues [1].

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자동 주석을 위한 멀티 큐 통합 (Multi-cue Integration for Automatic Annotation)

  • 신성윤;이양원
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2010년도 제42차 하계학술발표논문집 18권2호
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    • pp.151-152
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    • 2010
  • WWW images locate in structural, networking documents, so the importance of a word can be indicated by its location, frequency. There are two patterns for multi-cues ingegration annotation. The multi-cues integration algorithm shows initial promise as an indicator of semantic keyphrases of the web images. The latent semantic automatic keyphrase extraction that causes the improvement with the usage of multi-cues is expected to be preferable.

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행위단서인 매체에서 암관련 정보추구 유무가 건강행위에 미치는 영향 (The Effects of Cancer-related Information Search From Media as Communication Cues on Health Behavior)

  • 홍석민
    • 간호행정학회지
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    • 제19권1호
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    • pp.76-86
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    • 2013
  • Purpose: This study was done to examine the effects of information searches from media as communication cues for health behavior, specifically smoking, drinking liquor, cancer examinations, and regular exercise. Methods: Data were collected through a web survey with a sample size of 600 and analyzed using SPSS 18.0. Results: The results show that the newspaper as a communication cue has an effect on health behavior such as regular exercise and smoking, whereas television only affects regular exercise. Conclusion: The results indicate that there are differences between media as communication cues to improve health behavior and that messages related to health information should be exposed with cautious consideration to media choice so as to increase the effects of message. Managerial implications of the study results are suggested.

Does need for touch matter in the context of apparel online shopping? - Compensatory role of online aesthetic and instrumental cues -

  • Ha, Young
    • 복식문화연구
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    • 제27권1호
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    • pp.46-56
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    • 2019
  • The purpose of this study is to examine the compensatory role of instrumental (e.g., product information) and aesthetic (e.g., website background) online cues presented within apparel websites where touch is unavailable. The moderating role of two need for touch (NFT) dimensions (i.e., autotelic and instrumental NFT) between online cues and consumer responses was also investigated. Results demonstrate that personal differences in autotelic and instrumental NFT moderate the relationship between online cues and affective responses. It was found that consumers high in autotelic NFT (i.e., who need to touch for fun) seek more instrumental cues to compensate for lack of touch when shopping apparel products online. Surprisingly, consumers high in instrumental NFT (i.e., who need to touch for product evaluation) use aesthetic as well as instrumental cues to supplement the absence of touch. In contrast, for the low NFT groups, only aesthetic online cues showed significant effects on consumer arousal. Further analysis shows that instrumental NFT is negatively related to purchase intention while autotelic NFT has a positive effect on purchase intention. This implies that need for hedonic-oriented touch is no longer a barrier for online apparel shopping. However, the instrumental NFT seems a significant obstacle for the adoption of online apparel purchasing.

멀티채널 Spatial Audio Coding에서의 효율적인 Spatial Cues 사용과 그에 따른 Spectrum 보상방법 (An efficient method of spatial cues and compensation method of spectrums on multichannel spatial audio coding)

  • 이병화;백승권;서정일;한민수
    • 대한음성학회지:말소리
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    • 제53호
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    • pp.157-169
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    • 2005
  • This paper proposes an efficiently representing method of spatial cues on multichannel spatial audio coding. The Binaural Cue Coding (BCC) method introduced recently represents multichannel audio signals by means of Inter Channel Level Difference (ICLD) or Source Index (SI). We tried to express more efficiently ICLD and SI information based on Inter Channel Correlation in this paper. We adopt different spatial cues according to ICC and propose a compensation method of empty spectrums created by using SI. We performed a MOS test and measuring spectral distortion. The results show that the proposed method can reduce the bitrate of side information without large degradation of the audio quality.

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이커머스 챗봇서비스의 경험 단서가 고객경험과 신뢰에 미치는 영향 (The Effect of the Experience Clue of Chatbot Service in E-Commerce on Customer Experience and Trust)

  • 최상묵;최도영
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권4호
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    • pp.123-143
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    • 2022
  • Purpose The purpose of this study was to investigate the experience cues of chatbot services provided to existing customers familiar with the e-commerce environment, and to examine the effect of chatbot service's experience cues on customer experience and chatbot trust. Design/methodology/approach This study was conducted on consumers who experienced chatbot services in an e-commerce environment, the final 299 copies of valid data were obtained, and the research hypothesis was verified using PLS as a structural equation model. Findings As a result of the analysis, it was found that functional cues that cause customer experiences using chatbot services had a positive effect on cognitive and emotional experiences, human cues had a positive effect on cognitive, emotional and relational experiences, and customer experiences had a positive effect on chatbot trust.

걸음걸이 인식을 위한 지배 요소 분석 (Analysis on Dominant Factor for Gait Recognition)

  • 박한훈;박종일
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2003년도 신호처리소사이어티 추계학술대회 논문집
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    • pp.321-324
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    • 2003
  • This paper presents a novel system that analyzes and recognizes a gait based on shape context on silhouette images. The main functions of the system consist of three steps: First, the system extracts the silhouette images from galt image sequence by performing a simple pre-processing and acquires the AGM(Averaged Gait Map) by averaging them. Next. it computes the cross-correlation between the AGMs. Finally, it classifies the AGMs based on the cross-correlation using nearest neighborhood classification. The proposed system uses two cues to classify a gait: One corresponds to biometric shape cue such as body height width. and body-part proportions. The other corresponds to gait cue such as stride length and amount of arm swing. Perceptionally, the biometric cues are sailent on the double support (both legs spread and touching the ground) while the gait cues on the midstance. Through a variety of experiments, it is proved that the property of a gait is mainly influenced by gait cues than biometric cues.

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인터넷 쇼핑몰 이용자의 촉각단서 윽구가 의류상품 구매행동에 미치는 영향에 관한 연구 - 구매경험, 지각된 위험의 조절효과 - (The Effect of Consumer Need for Tactile Cues on Purchase Intention in Internet Shopping Mall - An Moderating Effect of Perceived Risk, Purchased Experience -)

  • 권소영;이진영;오희선;서용한
    • 한국의류산업학회지
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    • 제6권5호
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    • pp.618-624
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    • 2004
  • This study is to explore how consumers' needs for tactile cues affect their purchasing behaviors in the internet shopping mall. Since previous studies about internet shopping malls are mainly performed on the primary factors of perceived risk, there are insufficient studies of tactile cues for apparel products. Emphasis of this study is placed on verifying the following hypothesis; it is expected that consumers' needs for tactile cues affect apparel purchasing behaviors in internet shopping. The questionnaire was administered to 20 to 30 year old male and female respondents who are either students or businessmen living in the Busan area. 150 questionnaires were completed and collected for data analysis. The data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient and Linear regression analysis. Data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient, and ANOVA. The results of data analysis are as follows: First, the tactile cues negatively affect purchase intentions of consumers. This shows that apparel internet shoppers who have high desire for tactical cues tend to avoid purchasing products through the internet. Second, the factor analysis of the moderating effect on perceived risks shows that the perceived risks significantly moderate both the tactile cues and purchase intention of consumers. Third, analysis of purchased experience also shows that purchased experiences significantly moderate both the tactile cues and purchase intention.

온라인 쇼핑에서 소지자가 지각하는 제품 정보 중요성의 비중 (The Perceived Importance Weight of Product Information Cues in E-Shopping)

  • 이규혜;박지혜
    • 한국의류학회지
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    • 제30권3호
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    • pp.470-480
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    • 2006
  • 본 연구의 주요주제는 온라인으로 제시되는 정보의 품질이다. 특히 제품의 태나 맞음새 등의 제품 품질이 불완전하게 평가될 수밖에 없는 의류제품의 온라인 쇼핑의 경우 제시되는 제품의 정보가 구매결정에 매우 중요한 단서가 된다. 온라인 제품정보에 대한선행연구가 주로 정보의 수량에 치우친 반면 본 연구에서는 중요성의 가중치로 제품정보의 품질을 알아보았다. 또한 이러한 과정에서 의류제품의 범주나 소비자들의 관여 정도가 미치는 영향을 알아보았다. 실증적 연구를 위하여 13가지의 정보가 선정되었고 복종의 영향을 알아보기 위해 청바지와 티셔츠를 판매하는 상황을 가정 한 웹페이지가 설계되었다. 125명의 미국대학생들이 실험연구에 참여하였다. 연구결과 복종에 관계없이 중요한 기준들은 가중치 순서대로 사이즈, 가격, 스타일, 색상, 치수, 재고유무, 제품품질로 나타났다. 섬유조성, 직조방법, 개인화 등의 정보는 복종에 따라 중요도의 가중치가 다른 정보였다. 소비자의 의복관여는 복종에 따라 제품정보의 가중치에 다른 영향을 주었는데 티셔츠의 경우 고관여소비자는 재고유무정보에 보디-민감하며 재고유무와 사이즈 정보에는 덜 민감하였다. 청바지의 경우 고관여소비자는 섬유조성과 색상정보에 민감한 반면 직조방법이나 가격에는 상대적으로 덜 민감한 것으로 나타났다.