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http://dx.doi.org/10.11111/jkana.2013.19.1.76

The Effects of Cancer-related Information Search From Media as Communication Cues on Health Behavior  

Hong, Seokmin (College of Communication, Hallym University)
Publication Information
Journal of Korean Academy of Nursing Administration / v.19, no.1, 2013 , pp. 76-86 More about this Journal
Abstract
Purpose: This study was done to examine the effects of information searches from media as communication cues for health behavior, specifically smoking, drinking liquor, cancer examinations, and regular exercise. Methods: Data were collected through a web survey with a sample size of 600 and analyzed using SPSS 18.0. Results: The results show that the newspaper as a communication cue has an effect on health behavior such as regular exercise and smoking, whereas television only affects regular exercise. Conclusion: The results indicate that there are differences between media as communication cues to improve health behavior and that messages related to health information should be exposed with cautious consideration to media choice so as to increase the effects of message. Managerial implications of the study results are suggested.
Keywords
Health behavior; Media; Communication cues;
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