• Title/Summary/Keyword: information cues

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Content Analysis of Fashion Magazine Advertisement (패션잡지광고의 내용분석)

  • Moon, Jae-Hak
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.630-636
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    • 2009
  • This study was conducted to investigate the information cues in fashion magazine advertisement in 2008. A total of 368 ads executed in fashion magazine in 2008 were analyzed by number of cues, type of information, magazine type and ad size. The results show that information cues in magazine ads were remarkably decreased compare to the previous studies. Only 36.1% of the advertisements include more than 1 information cues. The results of the study also demonstrate that the advertisements in Woman Sense has the most much information cues. Interestingly, the smaller ad size includes the more information cues in all of ads.

PROPAGATION OF MULTI-LEVEL CUES WITH ADAPTIVE CONFIDENCE FOR BILAYER SEGMENTATION OF CONSISTENT SCENE IMAGES

  • Lee, Soo-Chahn;Yun, Il-Dong;Lee, Sang-Uk
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2009.01a
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    • pp.148-153
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    • 2009
  • Few methods have dealt with segmenting multiple images with analogous content. Concurrent images of a scene and gathered images of a similar foreground are examples of these images, which we term consistent scene images. In this paper, we present a method to segment these images based on manual segmentation of one image, by iteratively propagating information via multi-level cues with adaptive confidence. The cues are classified as low-, mid-, and high- levels based on whether they pertain to pixels, patches, and shapes. Propagated cues are used to compute potentials in an MRF framework, and segmentation is done by energy minimization. Through this process, the proposed method attempts to maximize the amount of extracted information and maximize the consistency of segmentation. We demonstrate the effectiveness of the proposed method on several sets of consistent scene images and provide a comparison with results based only on mid-level cues [1].

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Multi-cue Integration for Automatic Annotation (자동 주석을 위한 멀티 큐 통합)

  • Shin, Seong-Yoon;Rhee, Yang-Won
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2010.07a
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    • pp.151-152
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    • 2010
  • WWW images locate in structural, networking documents, so the importance of a word can be indicated by its location, frequency. There are two patterns for multi-cues ingegration annotation. The multi-cues integration algorithm shows initial promise as an indicator of semantic keyphrases of the web images. The latent semantic automatic keyphrase extraction that causes the improvement with the usage of multi-cues is expected to be preferable.

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The Effects of Cancer-related Information Search From Media as Communication Cues on Health Behavior (행위단서인 매체에서 암관련 정보추구 유무가 건강행위에 미치는 영향)

  • Hong, Seokmin
    • Journal of Korean Academy of Nursing Administration
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    • v.19 no.1
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    • pp.76-86
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    • 2013
  • Purpose: This study was done to examine the effects of information searches from media as communication cues for health behavior, specifically smoking, drinking liquor, cancer examinations, and regular exercise. Methods: Data were collected through a web survey with a sample size of 600 and analyzed using SPSS 18.0. Results: The results show that the newspaper as a communication cue has an effect on health behavior such as regular exercise and smoking, whereas television only affects regular exercise. Conclusion: The results indicate that there are differences between media as communication cues to improve health behavior and that messages related to health information should be exposed with cautious consideration to media choice so as to increase the effects of message. Managerial implications of the study results are suggested.

Does need for touch matter in the context of apparel online shopping? - Compensatory role of online aesthetic and instrumental cues -

  • Ha, Young
    • The Research Journal of the Costume Culture
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    • v.27 no.1
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    • pp.46-56
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    • 2019
  • The purpose of this study is to examine the compensatory role of instrumental (e.g., product information) and aesthetic (e.g., website background) online cues presented within apparel websites where touch is unavailable. The moderating role of two need for touch (NFT) dimensions (i.e., autotelic and instrumental NFT) between online cues and consumer responses was also investigated. Results demonstrate that personal differences in autotelic and instrumental NFT moderate the relationship between online cues and affective responses. It was found that consumers high in autotelic NFT (i.e., who need to touch for fun) seek more instrumental cues to compensate for lack of touch when shopping apparel products online. Surprisingly, consumers high in instrumental NFT (i.e., who need to touch for product evaluation) use aesthetic as well as instrumental cues to supplement the absence of touch. In contrast, for the low NFT groups, only aesthetic online cues showed significant effects on consumer arousal. Further analysis shows that instrumental NFT is negatively related to purchase intention while autotelic NFT has a positive effect on purchase intention. This implies that need for hedonic-oriented touch is no longer a barrier for online apparel shopping. However, the instrumental NFT seems a significant obstacle for the adoption of online apparel purchasing.

An efficient method of spatial cues and compensation method of spectrums on multichannel spatial audio coding (멀티채널 Spatial Audio Coding에서의 효율적인 Spatial Cues 사용과 그에 따른 Spectrum 보상방법)

  • Lee, Byong-Hwa;Beack, Seung-Kwon;Seo, Jeong-Gil;Han, Min-Soo
    • MALSORI
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    • no.53
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    • pp.157-169
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    • 2005
  • This paper proposes an efficiently representing method of spatial cues on multichannel spatial audio coding. The Binaural Cue Coding (BCC) method introduced recently represents multichannel audio signals by means of Inter Channel Level Difference (ICLD) or Source Index (SI). We tried to express more efficiently ICLD and SI information based on Inter Channel Correlation in this paper. We adopt different spatial cues according to ICC and propose a compensation method of empty spectrums created by using SI. We performed a MOS test and measuring spectral distortion. The results show that the proposed method can reduce the bitrate of side information without large degradation of the audio quality.

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The Effect of the Experience Clue of Chatbot Service in E-Commerce on Customer Experience and Trust (이커머스 챗봇서비스의 경험 단서가 고객경험과 신뢰에 미치는 영향)

  • Choi, Sang Mook;Choi, Do Young
    • The Journal of Information Systems
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    • v.31 no.4
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    • pp.123-143
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    • 2022
  • Purpose The purpose of this study was to investigate the experience cues of chatbot services provided to existing customers familiar with the e-commerce environment, and to examine the effect of chatbot service's experience cues on customer experience and chatbot trust. Design/methodology/approach This study was conducted on consumers who experienced chatbot services in an e-commerce environment, the final 299 copies of valid data were obtained, and the research hypothesis was verified using PLS as a structural equation model. Findings As a result of the analysis, it was found that functional cues that cause customer experiences using chatbot services had a positive effect on cognitive and emotional experiences, human cues had a positive effect on cognitive, emotional and relational experiences, and customer experiences had a positive effect on chatbot trust.

Analysis on Dominant Factor for Gait Recognition (걸음걸이 인식을 위한 지배 요소 분석)

  • 박한훈;박종일
    • Proceedings of the IEEK Conference
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    • 2003.11a
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    • pp.321-324
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    • 2003
  • This paper presents a novel system that analyzes and recognizes a gait based on shape context on silhouette images. The main functions of the system consist of three steps: First, the system extracts the silhouette images from galt image sequence by performing a simple pre-processing and acquires the AGM(Averaged Gait Map) by averaging them. Next. it computes the cross-correlation between the AGMs. Finally, it classifies the AGMs based on the cross-correlation using nearest neighborhood classification. The proposed system uses two cues to classify a gait: One corresponds to biometric shape cue such as body height width. and body-part proportions. The other corresponds to gait cue such as stride length and amount of arm swing. Perceptionally, the biometric cues are sailent on the double support (both legs spread and touching the ground) while the gait cues on the midstance. Through a variety of experiments, it is proved that the property of a gait is mainly influenced by gait cues than biometric cues.

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The Effect of Consumer Need for Tactile Cues on Purchase Intention in Internet Shopping Mall - An Moderating Effect of Perceived Risk, Purchased Experience - (인터넷 쇼핑몰 이용자의 촉각단서 윽구가 의류상품 구매행동에 미치는 영향에 관한 연구 - 구매경험, 지각된 위험의 조절효과 -)

  • Kwon, So-Young;Lee, Jin-Young;Oh, Hee-Sun;Suh, Yong-Han
    • Fashion & Textile Research Journal
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    • v.6 no.5
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    • pp.618-624
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    • 2004
  • This study is to explore how consumers' needs for tactile cues affect their purchasing behaviors in the internet shopping mall. Since previous studies about internet shopping malls are mainly performed on the primary factors of perceived risk, there are insufficient studies of tactile cues for apparel products. Emphasis of this study is placed on verifying the following hypothesis; it is expected that consumers' needs for tactile cues affect apparel purchasing behaviors in internet shopping. The questionnaire was administered to 20 to 30 year old male and female respondents who are either students or businessmen living in the Busan area. 150 questionnaires were completed and collected for data analysis. The data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient and Linear regression analysis. Data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient, and ANOVA. The results of data analysis are as follows: First, the tactile cues negatively affect purchase intentions of consumers. This shows that apparel internet shoppers who have high desire for tactical cues tend to avoid purchasing products through the internet. Second, the factor analysis of the moderating effect on perceived risks shows that the perceived risks significantly moderate both the tactile cues and purchase intention of consumers. Third, analysis of purchased experience also shows that purchased experiences significantly moderate both the tactile cues and purchase intention.

The Perceived Importance Weight of Product Information Cues in E-Shopping (온라인 쇼핑에서 소지자가 지각하는 제품 정보 중요성의 비중)

  • Lee Kyu-Hye;Park Jihye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.3 s.151
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    • pp.470-480
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    • 2006
  • Consumer may perceive needs of certain product information online rather than the number of pieces of information available for decision making. In addition, consumers may seek information that is more relevant to apparel category. Moreover, involved consumers intensify information seeking and seek certain information. The purpose of this study is to identify the perceived importance weight of each information cue when shopping apparel via the Internet, to investigate the differences of the perceived importance weight of product information cues in product category, and to examine the relationship between apparel involvement and the perceived importance weight of product information cues. This study employed a single-factor within-subjects design experiment that simulated online purchase situation for two product types, Jeans and a Shirt. A total of 125 college students participated in this study. Results indicated that selected information such size available, price, style, color description, item measurement, stock available, and item quality (in sequence) can be considered as global cues to judge product quality and influence purchase decision regardless of product category. The significant multivariate effects for product category on the perceived importance weight of product information cues were found. Personalization, fiber content, and fabric structure were product specific information cues. Consumers' product involvement significantly influenced the perception of information weight. Therefore, product information can be personalized based on consumer involvement