• 제목/요약/키워드: industry market

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A Study on Strategies of Multinational Bakery Retailers in China : Focused on Paris Baguette and Competitors

  • KIM, Byoung Goo;HWANG, Hee-Joong
    • Journal of Distribution Science
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    • v.18 no.12
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    • pp.55-66
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    • 2020
  • Purpose: For bakery retailers that want to enter the Chinese market, this study seeks to draw implications through the analysis of Paris Baguette, Paul Bakery and local competitors. In particular, the study analyzes entry strategies, as well as the advantages and disadvantages of the companies. Research design, data and methodology: This study analyzed the Chinese bakery industry and overviewed the policy of bakery industry. The research method utilized Chinese Statistical Yearbook of Food Industry and literature related to Chinese bakery industry. Additionally, this study used case analysis methods for foreign and local bakery enterprises in the bakery industry. Results: During the rapid growth of bakery industry, Paris Baguette made a successful settlement by utilizing localization strategy; while on the contrary, Paul Bakery took a standardization strategy and failed in the Chinese market. Conclusions: Paris Baguette succeeded in launching localized products after thoroughly analyzing products that suit local tastes in China. However, Paul Bakery has been knocked out of the Chinese market for failing to capture the taste of the Chinese people by launching standardized products that reproduce French culture and taste. As such, the Chinese market is huge and differences exist in different provinces, so standardization and localization strategies should be appropriately utilized.

Study on the Renewable Energy Technology Market; based on Photovoltaics, Fuel cell, and Wind (신재생 에너지기술 시장 평가 (태평광, 연료전지, 풍력을 중심으로))

  • Park Soo-uk;Lee Deokki;Choi Sangjin
    • 한국신재생에너지학회:학술대회논문집
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    • 2005.06a
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    • pp.577-584
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    • 2005
  • There are many activities involved in promoting renewable energy technologies. These include governments, the renewable energy manufacturing and service industries, energy supply companies, investors, researchers, non-government organizations and customers. For a sustainable renewable energy market, finding a promising industry is essential. The industry has made significant progress in recent years, considering the fact that today's renewable energy market is relatively small. This paper analyses the technology market of renewable energy, focusing on photovoltaic system, fuel cell, wind system. It appears that there has been remarkable progress in renewable energy systems. Besides, developed countries are effectively increasing the share of niche market and promoting renewable energy worldwide.

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A Study on the Problems and Improvement Plan of Korean defense market (방산시장의 문제점과 개선방안에 대한 고찰)

  • Lee, Se Hoon;Lee, Seunghoon;Jung, Yongseok
    • Industry Promotion Research
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    • v.5 no.4
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    • pp.15-28
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    • 2020
  • In this study, the methodology for measuring the structure of the Korean defense market and the competition status, and the characteristics of the Korean defense industry and the market are examined. To analyze the structure of the Korean defense market and the competition status, the market share, concentration ratio, and the Herfindal-Hirschman index are employed based on the annual sales of major Korean defense companies. On a basis of the result of the analysis, the suggestions for the Korean defense market to escape from the monopolistic market to be a competitive geographical market are presented. To present the suggestions, markets that have a similarity with the dense market are analyzed. The government's support policy, the selection of the companies led by the government, and the cost of the military are suggested for the defense market on a basis of analyzing similar markets. With the suggestions, when the government pursues the policies, the defense market sticking to principles and fairness is created and the efficiency of the companies operation is achieved, by enhancing the structure of the market fundamentally and the development of the policies in the industry's perspective.

Transition of Domestic Construction Management Market Structure (국내 건설사업관리 시장의 구조적 변화 분석)

  • Yun, Ha-Jung;Kim, Ji-Sun;Lee, Yoon-Sun;Kim, Jae-Jun
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2012.11a
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    • pp.277-278
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    • 2012
  • After the introduction of CM(construction management) for improving productability in construction industry, the CM market was shown to actively grow shape until 2007 but suddenly appears passive movement of the market after in 2008. However, on one hand, the CM corporations has increased, because the construction supervision market come to the CM market area by reduction their work place. Because of this, it was discussed that will intensify competition between companies in the CM market. Therefore, this paper want to analyze to status of the CM market structure for studying about the CM industry status and change during last 3 years. As a result, by decreasing the Market concentration, the CM market competition rate did not too high with business despite that CM market downsize and has been increased the number of companies.

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Development of Korean Dairy Industry - Cheese (한국 유가공업의 발전과 전망 - 치즈)

  • Chun, Ho-Nam
    • Journal of Dairy Science and Biotechnology
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    • v.23 no.2
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    • pp.161-166
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    • 2005
  • In 1967, cheese was first produced with small scale of mozzarella cheese in Korea. The processed cheese market was highly grown after putting on the market of sliced cheese in the late 1980's, and the various products that complied with well-being trends such as organic and high functional cheese have been produced in the 2000's. The natural cheese opens up a new domestic market after producing camembert and brie cheese in the end of 2004. At present. the cheese market is expanded with differentiated products such as high value added and high functional cheese. The size of domestic cheese market remains about 200 billion won, but it is expected to go over a trillion won on account of growing preference of natural cheese with well-being trends. To promote domestic cheese industry, differentiation policy of raw milk price for cheese, diversification of cheese products, financial support to farm-made cheese industry and automation and processing development to improve productivity should be taken into account in the future in Korea.

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A Study on Ubiquitous Health Business Model - Focused on Market Segmentation (유비쿼터스 헬스 비즈니스 모델 연구 - 시장 세분화 분석 중심)

  • Kim, Min-Cheol;Ha, Tai-Hyun
    • Journal of Digital Convergence
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    • v.7 no.3
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    • pp.93-102
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    • 2009
  • Recently, concerns regarding ubiquitous health have been on the increase according to development of ubiquitous technology and growth of health industry. This study suggested a necessity for market segmentation for the creation of new markets of ubiquitous health business under this background. This paper also analyzed possibile health service industry with characteristics of customers by making an analysis of market segmentation. It was grouped into 4 parts by factor analysis and cluster analysis with raw data collected, the results showed that they would be main potential ubiquitous health service industry. However, some are not significant in statistics, which means that since ubiquitous health industry has not yet been experienced, it probably shows uncertainty about its favour. Finally, the study suggested that a future study should build up more detailed market segmentation data with continuous supplementation.

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A study on the Co-movement of Stock Market between Digital Contents Industry in Korea and Foreign Market (디지털컨텐츠산업의 해외주식시장 동조화 연구)

  • Wi, Han-Jong
    • Proceedings of the Korea Contents Association Conference
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    • 2006.05a
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    • pp.43-46
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    • 2006
  • This study examined the stock return co-movement among Korean digital contents industry, American NASDAQ, and Japanese NIKKEI225. This is to identify the reaction of Korean digital contents industry on the movement of foreign stock market. To investigate the co-movements, during the period of 1999 to 2005, daily logarithm difference returns of each stock market indices are tested by the methodology of Granger(1963, 1969)'s causality test. The positive influence from NASDAQ index to Korean digital contents industry index are found, but not vice versa. It means that the market value of firms in Korean digital contents industry affected by the movement of American NASDAQ market which composite with digital IT firms. However, the co-movements with NIKKEI225 did not found.

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The Industry Structure Change in China and The Study Related of Building Korea-China's New Network (중국의 산업구조변화와 한중간 새로운 네트워크 구축에 관한 연구)

  • Kim, Kyung-Jong;Seo, Jong-Hyen
    • Journal of the Korea Safety Management & Science
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    • v.13 no.3
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    • pp.175-182
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    • 2011
  • The purpose of this article is to suggest what is the desirable direction of economic relationship between Korea and China. The economic relationship between countries is based on how the present network is. As the economic relationship between countries grows, the network between countries will expand. In the past, the economic relationship between Korea and China is cooperative one from the viewpoint of international division of labor. Korean industries was focused on the value-added and mid-advanced technology products, while Chinese was focused on the labor-intensive products. As the China's economy grows for more than thirty years, there is a great change in China's economic policies and environment. China's industry structure is moving from the labor-intensive industry to technology-oriented industry. China's exports to the global market is increasing very fast, and China's domestic market is also growing. The change in Chinese industries' structure bring about severe competition in the global market. The expanding China's domestic market is also good opportunity as the new market in the world. The change in China's industrial structure needs for Korea to establish the 'New Network" between two countries. Korea has to grab the new opportunities in the China's domestic market and find new cooperative network with the products and industries.

An Analyzing the Competitiveness of Chinese Metal Items in the Korean Market under Korea-China FTA (한·중 FTA에 따른 중국산 금속 품목의 한국시장 경쟁력 분석)

  • Kim, Ji-Yong
    • Asia-Pacific Journal of Business
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    • v.8 no.1
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    • pp.67-77
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    • 2017
  • The purpose of this study was to analysis Korean market competitiveness of Chinese metal items. Methods of analysis were Market Share Index, Market Comparative Advantage. The data was collected through Korean Materials & Components Technology Network and period of analysis were 2009-2016. Chinese main 6 metal items which recorded high-ranked export sum and exported to Korea in 2009-2016. From this study, following results were found. i) In searching trade balance aspects through MSI, highly ranked Chinese metal items in Korea market were steel rolling, pressing&elongation products, steel tubes, steel casting industry. ii) In searching market advantage aspects through MCA, Chinese metal items have strong competitiveness in Korea market. especially, steel rolling, pressing & elongation products, steel tubes, steel casting industry had strong competitiveness in Korea Market. In conclusion, we found that most of Chines metal items have competitiveness in Korea market. Especially, steel rolling, pressing & elongation products had very strong competitiveness in Korea market.

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A Market-Based Replacement Cost Approach to Technology Valuation (기술가치평가를 위한 시장대체원가 접근법)

  • Kang, Pilsung;Geum, Youngjung;Park, Hyun-Woo;Kim, Sang-Gook;Sung, Tae-Eung;Lee, Hakyeon
    • Journal of Korean Institute of Industrial Engineers
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    • v.41 no.2
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    • pp.150-161
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    • 2015
  • This paper proposes a new approach to technology valuation, the market-replacement cost approach which integrates the cost-based approach and market-based approach. The proposed approach estimates the market-replacement cost of a target technology using R&D costs of similar R&D projects previously conducted. Similar R&D projects are extracted from project database based on document similarity between project proposals and technology description of the target technology. R&D costs of similar R&D projects are adjusted by mirroring the rate of technological obsolescence and inflation. Market-replacement cost of the technology is then derived by calculating the weighted average of adjusted costs and similarity values of similar R&D projects. A case of "Prevention method and system for the diffusion of mobile malicious code" is presented to illustrate the proposed approach.