• Fashion & Textile Research Journal
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• v.22 no.6
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• pp.705-715
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• 2020

The domestic fashion industry of the middle and late 20th century emphasized the importance of a standardized design process; however, the values of differentiated brand individuality have become increasingly important with the qualitative·quantitative growth of designer brands. Therefore, paying attention to designer individuality (or a differentiated element of a designer brand growing up in the domestic fashion industry) this study reestablished factors of the designer brand individuality. An in-depth interview was conducted with 13 designers and consumers for empirical analysis. In order to identify concepts of designer individuality based on the theory of the brand personality by Aaker along with precedent studies, the study devised a theoretical frame to explain a conceptual structure of designer brand individuality as well as reestablish its factors as the designer individuality, design and non-design factors through empirical research. Empirical research derived the designer individuality factors as an external designer image, designer taste, design philosophy and designer personality. Design factors were derived as concept, working process and method, style and formativeness. Non-design factors were also extracted as wearing experience, wearer image, lookbook image, fashion shows and exhibitions. It is meaningful that little empirical research has been conducted on domestic fashion designers who actually run designer brands and that this study helped understand designer brands through a new approach called designer individuality.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.5
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• pp.2087-2098
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• 2011

This study was conducted as an explorative effort to know significant variables on creativity. Particularly, with interest in individuality-relatedness and well-being, it is investigated that how those affect creativity of the youth. For this, a questionnaire measuring integrative creativity, individuality-relatedness and integrative well-being is given to 836 middle and high school students in Seoul and investigate relationship among variables. The results show higher individuality, relatedness and well-being tend to induce higher creativity. Each of individuality, relatedness and creativity has different influences on creativity. Over the whole creativity, explanation gets higher in order of individuality, well-being and relatedness. When creativity and well-being are classified into a sub-category, creative motivation has a high explanation in order of individuality, psychological well-being and relatedness. And creative attitude has a high explanation in order of individuality, relatedness and psychological well-being. About creative ability, all the predictors are explained in order of individuality, psychological well-being, relatedness, emotional well-being and social well-being.

• Fashion & Textile Research Journal
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• v.9 no.5
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• pp.553-562
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• 2007

This study intends to examine the influencing factors in conformity and individuality of make up. For the study, a questionnaire survey was conducted of 436 women in between their twenties to fifties residing in the Kyeongnam region. Obtained data were analyzed pearson's correlation coefficient and multiple regression analysis. The result is summarized as follows.; The influence on conformity and individuality of make up can be described into 4 factors that are included in the decision making process of conformity and individuality, in other words, the demographical characteristic, the body cathexis, the need and the clothing value. The demographic characteristics, the marriage status and the education had a direct influence on conformity, however the body cathexis did not have a direct influence on any subordinate factors of conformity and individuality, but had indirect influence having the need as a parameter or had no influence having the clothing value as a parameter.

• Journal of Engineering Education Research
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• v.16 no.4
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• pp.3-8
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• 2013

This study was conducted to investigate the relationships among team individuality-relatedness, cognitive flexibility and team creativity. A total of 313 engineering college students who organized 64 teams were assessed on individuality-relatedness scale, cognitive flexibility scale, and team creativity. Relatedness and cognitive flexibility had significant main effects on team creativity. There was a significant interaction between individuality and cognitive flexibility to explain team creativity beyond individuality alone. Finally, limitations of this study and suggestions for future studies were discussed.

• Journal of the Korea Society of Computer and Information
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• v.15 no.8
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• pp.141-148
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• 2010

In mobile terminal recommend service system has general information restrictive recommend that individuality considering to user's information find and recommend. Also it has difficult of accurate information recommend bad points user's not offer individuality information preference recommend service. Therefore this paper is propose user's information individuality preference considering by user's individuality preference recommendation system using improved k-means algorithm. Propose method is correlation coefficients using user's information individuality preference when user's individuality preference recommendation using improved k-means algorithm. Restrictive information recommend to fix a problem, information of restrictive general recommend that user's information individuality preference offer to accurate information recommend. Performance experiment is existing service system as compared to evaluating the effectiveness of precision and recall, performance experiment result is appear to precision 85%, recall 68%.

• Journal of Korean Academy of Nursing Administration
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• v.14 no.1
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• pp.13-25
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• 2008

Purpose: The study aimed at providing better understanding of the way of carrying out nursing practice tailored to meet patient's individuality, and types of customized care in home care settings. Method: This study was conducted with qualitative design, using a grounded theory method. The directors of the home care department at three general hospitals nominated 12 staff nurses who had the experience of customized care. The data were collected using interview and field observation, and analyzed line-by-line with steps of coding. Result: The core category of customized care was 'caring in a precise manner suited to patient's individuality'. The central phenomenon was 'desire to do more for patient'. The action and interactions were: (a) knowing a patient all the more, (b) making a special relationship to a patient, (c) designing care alternatives reflecting individuality, and (d) performing the care alternatives reflecting individuality. Three types of customized care were the following: (a) completion of customized care, (b) an attempt to customized care, and (c) abandonment of working for customized care. Conclusions: The knowledge of customized care would be based on development of nursing practice program focusing on patient' individuality, and instrument development necessary for further research on care customization.

• Journal of the Korean Home Economics Association
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• v.41 no.9
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• pp.1-16
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• 2003

This study examined the clothing behavior in terms of creativity, individuality and conformity. The subjects were 317 boys(mean age: 18) and 312 girls(mean age: 18) in third grade of high school, in which were situated at north and south part of Han-River in Seoul. They were administered with the following questionnaires to measure the attitudinal and behavioral conformity, creativity, individuality, clothing conformity, clothing nonconformity, clothing confidence, aesthetic sense, clothing importance, fashionability. Results indicated that (1) high school students who have high creativity showed higher scores in clothing nonconformity, clothing confidence, aesthetic sense, clothing importance than those who have low creativity. But there were no significant differences between two groups in clothing conformity and fashionability(p<0.001). (2) High school students who have high individuality showed higher scores in clothing conformity clothing, nonconformity, clothing confidence, aesthetic sense, clothing importance and fashionability than those who have low individuality(p<0.001). (3) Students who have low attitudinal conformity showed higher scores in clothing nonconformity, clothing confidence and aesthetic sense(p<0.001) and lower score in information and norm specific clothing confirmity(p<0.05) than those who have high attitudinal conformity. And those who have high behavioral conformity showed higher score in clothing confirmity than those who have low behavioral confirmity(p<0.05). From these findings, we could find that the importance of creativity and individuality was greater than that of conformity in clothing behavior. These results were discussed and following studies were suggested.

• Journal of Practical Engineering Education
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• v.7 no.1
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• pp.39-45
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• 2015

This research is about the effects of individuality, relatedness on organizational commitment and job satisfaction. This research analyzed 140 new employees. We used four tools to assess the new employees: individuality scale, relatedness scale, organizational commitment scale and job satisfaction scale. The research was based on two questions. Question 1. Does individuality have any relation to job satisfaction and organizational commitment? Question 2. does relatedness have any relation to job satisfaction and organizational commitment? The results indicated a positive correlation between individuality and organizational commitment and job satisfaction. Results also showed a positive correlation between relatedness and organizational commitment and job satisfaction. According to the result of one way analysis of variance, the group which scored individuality and relatedness scoreabove the mean value best reflected the qualities of organizational commitment and job satisfaction.

• Journal of the Korean Society of Costume
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• v.50 no.4
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• pp.103-115
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• 2000

The purpose of this study is to provide consumers with practical information for reasonable purchasing by analyzing apparel purchasing behavior. information source use, demographic differences in terms of life style patterns, moreover, to support apparel manufacturers in producing goods and making a plan by developing more effective advertisements and efficient marketing strategy, such as media strategy. This study targeted 832 men and women wearing sports casual wear. Information source is used to analyze the data and MANOVA, ANOVA. Scheffe is employed for post-inspection and demographic bases are based on the frequency of each type. The followings are the conclusions of this study : 1. In case of print media, TV, PC factor, fashion advocates and individuality advocates most frequently used information source. In case of purchasing experience factor, individuality advocates skewed higher frequency than conformity type. and then, in case of observation information use factor, individuality advocates were ranked as the highest and conformity type as the lowest. In case of human information use factor, fashion advocates and individuality advocates showed higher frequency than practical type and conformity type. 2 In case of female, Individuality advocates was ranked as the highest. In case of male, practical type and conformity type were rank as the highest. Fashion advocates ranked as the lowest in any case. 3. Individuality advocates were ranked as the highest among people aged 14 to 16, practical type among 17 to 19, conformity type among 20 to 23, conformity type among over 20. 4. Middle school students tended to be the individuality advocates, high school students the practical type, university students the practical type and the conformity type, and company workers conformity type.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1704-1714
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• 2008

The purpose of this research was to investigate the relationships among clothing benefits sought, brand attachment, and brand loyalty. The subjects were 559 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, and path analysis. The results showed that there were seven clothing benefits sought: ideal figure/impression improvement, individuality, brand, fashion, comfort, conformity, and sex appeal. Brand attachment motives had two factors of brand personality/individuality expression and conformity/status elevation. Brand attachment consisted of love/friendliness and passion. Statistical analyses showed that there were significant relationships among clothing benefits sought, brand attachment, and brand loyalty. There were significant effects of clothing benefits sought factors on brand attachment motives. The consumers who sought benefits of ideal figure/impression improvement, individuality, and sex appeal had a brand personality/individuality expression motive. In the meanwhile the consumers who sought benefits of brand, fashion, comfort, conformity, and sex appeal had a conformity/status elevation motive. There were also significant effects of brand attachment motives on brand attachment. The consumers who had a brand personality/individuality expression motive felt love/friendliness and passion for their brands.