• Title/Summary/Keyword: importance measure .

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A Framework for Investigating Mobile Web Success in the Context of E-commerce: an Analytic Network Process (ANP) Approach

  • Salehi, Mona;Keramati, Abbas;Didehkhani, H.
    • Journal of Computing Science and Engineering
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    • v.4 no.1
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    • pp.53-79
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    • 2010
  • This study proposes a framework to investigate the factors of mobile web success in the context of e-commerce, and the relative importance of these success factors in selecting the most preferred mobile web. First, the Updated Delone and Mclean IS success model (2003) is chosen to extract significant mobile web success factors in the context of e-commerce. Second, it is extended through applying an Analytic Network Process (ANP) approach for investigating the relative importance of each factor and ranking alternative mobile webs in the context of e-commerce. The choice of success measure is a function of the context, which is the objective of this study. Thus, the present study is aimed at evaluating the success of an e-commerce mobile web by customizing measures of the Updated Delone and McLean IS Success model according to the context.

Key frame extraction using Fourier transform (퓨리에 변환을 이용한 키 프레임 추출)

  • 이중용;문영식
    • Proceedings of the IEEK Conference
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    • 2001.09a
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    • pp.179-182
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    • 2001
  • In this paper. a key frame extraction algorithm for browsing and searching the summary of a video is proposed. Toward this end, important frames representing a shot are selected according to the correlations among frames. by using the Fourier descriptor which is useful for the shot boundary detection. To quantitatively evaluate the importance of selected frames. a new measure based on correlation coefficients of frames is proposed. If there are several frames with a same importance. another criteria is introduced to break the tie. by computing the partial moment of subframes including each candidate key frame so that the distortion rate is minimized Since a key frame extraction algorithm can be evaluated subjectively. the performance of the proposed algorithm has been verified by a statistical test. Experiments show that more than 20% improvement has been obtained by the proposed algorithm compared to existing methods.

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Measuring Fast Food Restaurant Attractiveness: A multi attribute approach (다속성모델에 의한 패스트푸드점의 매력성 평가에 관한 연구)

  • Kang, Jong-Heon
    • Journal of the Korean Society of Food Culture
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    • v.17 no.1
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    • pp.16-29
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    • 2002
  • This study had two major purposes: 1) to establish a quantitative measure of the overall restaurant attractiveness for each of the selected restaurants. 2) to examine the implications of the findings from the above concerning the operating initiatives necessary to improve the restaurant attractiveness. A multi attribute model was employed to obtain a numerical index of the attractiveness for each of the three fast food restaurants. It was found that certain of the attributes selected were clearly established as determinant variables(p<0.05). The research plotted the location of Attributes on a graph where the axes are the salience and importance scores to indicate approximate positions in four cells. Finally, the implications of these findings concering marketing and develpment initiatives to improve the perceptual attractiveness of the three fast food restaurant1.s are discussed.

A Study on The Determination Method of Engineering Characteristic Values by QFD (품질기능전개를 통한 품질특성값 결정방법에 관한 연구)

  • 강지호;박명규
    • Journal of the Korea Safety Management & Science
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    • v.2 no.4
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    • pp.113-124
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    • 2000
  • First, in order to improve selecting method of quality characteristic level desired by customers, S/N(Signal-to-Noise) ratio of Taguchi in larger-the-better characteristics was applied. Second, the Matrix classification standard of ACE(Attribute Categorization Evaluation) is presented using KANO model on difference analysis of importance and satisfaction through questionnaire from customers. This is for reflecting the diverse EC which customers want in EC quality sufficiently. Also, establishing sales point will be helpful in business strategy through presenting types that are able to decide planning quality. Third, the important measure of EC about correlation among quality characteristics and a new weight of EC are calculated depending on importance of EC and the weight of customer attribute and materials of relationship matrix through correlation matrix analysis.

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A Canonical Correlation Analysis of Customer Satisfaction for Family Restaurant Dining in Sunchon City (순천시 패밀리레스토랑 이용고객들의 외식만족에 대한 정준상관분석)

  • Kang, Jong-Heon
    • Journal of the Korean Society of Food Culture
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    • v.17 no.2
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    • pp.120-130
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    • 2002
  • The purpose of this study is to investigate whether a group of predictor variables which constitute four determinants of dining satisfaction do exert a significant influence on messures of dining satisfaction in family restaurant. Canonical correlation analysis is used to achieve the purpose of this study. This technique enables the researcher to test for the effects of a set of predictor variables upon a multidimensional measure of dining satisfaction in family restaurant. Results suggest that multiple determinants are important in determining dining satisfaction in family restaurant. No one determinant can fully explain its complexities. The four determinants also appear to vary in terms of importance. Individual variables within four determinants also appear to vary in terms of importance. Finally, the results of the study provide some insight into the types of marketing strategies that can be successfully used by operators who manage family restaurants.

A Study on The Determination Method of Engineering Characteristic Values by QFD (품질기능개선을 통한 품질특성값 결정방법에 관한 연구)

  • 강지호;박명규
    • Proceedings of the Safety Management and Science Conference
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    • 2000.05a
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    • pp.481-490
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    • 2000
  • First, in order to improve selecting method of quality characteristic level desired by customers, S/H(Signal-to-Noise) ratio of Taguchi in larger-the-better characteristics was applied. Second, the Matrix classification standard of ACE(Attribute Categorization Evaluation) is presented using KANO model on difference analysis of importance and satisfaction through questionnaire from customers. This is for reflecting the diverse EC which customers want in EC quality sufficiently. Also, establishing sales point will be helpful in business strategy through presenting types that are able to decide planning quality. Third, the important measure of EC about correlation among quality characteristics and a new weight o( EC are calculated depending on importance of EC and the weight of customer attribute and materials of relationship matrix through correlation matrix analysis.

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The Importance of Learning Language and Culture Integration: Focused on TOEIC Reading Comprehension

  • Shin, Myeong-Hee;Lee, Eunpyo
    • English Language & Literature Teaching
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    • v.18 no.3
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    • pp.207-221
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    • 2012
  • This study examines the importance of learning language and cultural integration in general English class focused on TOEIC reading comprehension. The understanding of cultural learning and learners' cultural awareness has long been a subject of debate. This study was not only to analyze the improvement of students' interest and reading comprehension ability of TOEIC through cultural learning, but also to ensure students who learn American culture overcome cross-cultural miscommunication and improve their English reading comprehension skills. Pre-post surveys and the pre-post TOEIC tests were used to measure language proficiency and American cultural knowledge to two groups: the experimental and control group. The results from the study were as follows: First, students had better TOEIC scores with improved motivation after understanding American culture relevant to the lessons. Second, reading comprehension skills with regards to TOEIC also improved, compared with the students who were not exposed to American culture due to lack of opportunity.

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A STUDY OF ELECTRONIC DEVICE FOR THE MEASURING THE TONGUE PRESSURE (설압력 측정품구에 관한 연구)

  • Lee, Ho-Yong;Kim, ki-Hwan;Chung, Kyung-Hoon
    • The Journal of the Korean dental association
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    • v.15 no.12
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    • pp.1027-1030
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    • 1977
  • It has been widely believed that the exact measurement of the forces exerted on teeth and its structures by the lingual and perioral musculatures such as lip, cheek and tongue is important and significant in dentistry. Such measuring, moreover, is highly emphasized the importance of the fact that it can be of much help to study the physiological function displayed in the oral cavity. Recognizing the importance of measuring the pressures, the author has devised an electronic device consisting of pressure transducers utilizing reistance-strnain gauges. This electronic strain gauge was very easy to manipulate and its scale error was extremely minimized, unaffected by mouth temperature, mosture and external forces Author was able to read its results with attached meter without using calibration chart. Futhermore, the sensitivity of this electronic device was extremely high, Thus it facilitated to measure a force from 0 to 230 grams.

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Evaluation Model of Technology Protection Competency customized for Small and Medium-sized Enterprises (중소기업 맞춤형 기술보호 수준평가 모델 연구)

  • Park, Sanghoon;Cho, Namwook
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.13 no.2
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    • pp.113-125
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    • 2017
  • In today's highly competitive environment, the importance of technology protection cannot be overemphasized. To evaluate technology protection competency of Small and Medium-sized Enterprises(SMEs), Government has conducted surveys every year but its effectiveness is still in question. To enhance the effectiveness of technology protection for SMEs, a customized evaluation model of technology protection competency has been suggested in this study. Surveys are conducted to measure the relative importance of evaluation areas that can be influenced by the size and type of business. The analysis shows that there exists significant differences between evaluation areas. This study suggests that the effectiveness of technology protection can be enhanced by utilizing a customized evaluation model depending on the size and type of business. Also, the proposed model can be used for SMEs to identify and enhance their weakness in technology protection. Overall, it is expected that the proposed model can be effectively used to protect valuable technologies in various SMEs.

A study on selection of educational service quality's priority with TOPSIS method (TOPSIS방법을 이용한 교육서비스품질 우선순위 선정에 관한 연구)

  • Kim, Min-Kyeong;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.18 no.4
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    • pp.195-209
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    • 2016
  • This research determined priority of quality improvement of public institution's education service by using ASC for importance and applying Topsis, a multi-standard decision-making method simplifying various attributes and scales of evaluation items and deciding the comparative priority for satisfaction and discussed the differences so as to measure the quality of public institution's educational service and examine the priority of education service' quality improvement. This research classified the characteristics of quality improvement. As a result, it's significant to suggest positive direction and method to improve satisfaction and education service's quality from an angle of demander by analyzing educational satisfaction of education service quality of public education institution and effects on the following improvement.