• 한국의류산업학회지
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• 제16권6호
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• pp.908-920
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• 2014

As social networking service (SNS) users' needs and wants have become more diverse, SNS is designed to provide various services and functions. As a result, an image based SNS with the purpose of sharing various interests has emerged. More and more fashion companies are using image based SNS to use it as a medium to better communicate with their customers. This study investigates the effect of usage motivation of image based SNS with the emotion of pleasure as the mediator and its impact towards flow and brand attitude. In order to verify the research model and to test the proposed hypotheses, we conducted a pilot test on 8 image based SNS heavy users, and followed through with 215 questionnaires which were collected via online survey. The results of this study are as follows. Each usage motivation of image based SNS had significant effect on each pleasure. The visual impact had a positive effect on sensory pleasure and the common interest significantly influenced on user's affective preference. Curating, simplicity and interconnecting had a positive effect on cognitive pleasure. Affective and cognitive pleasures except sensory pleasure positively impacted the user on flow. The cognitive pleasure had a positive effect on the brand attitude. Lastly, flow had a positive effect on the brand attitude. This study is the foundation of the image based SNS academically in the new media research. Furthermore, it suggests managerial implications of a company to provide effective marketing strategy to make the best use of image based SNS.

• 한국조리학회지
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• 제22권6호
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• pp.33-51
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• 2016

The hotel industry needs to make the competitive advantage difficult to be imitated in order to remain sustainable in competitive business circumstances. Front-line employees' service-oriented citizenship behaviors(OCBs) can be such a strength from the perspective of organizational system. With an aim of investigating the antecedents of the hotel front-line employees' service-oriented OCBs, this study proposed a theoretical framework linking authentic leadership to service-oriented OCBs with goal commitment as a mediator. A total of 260 cases without missing values have been used for the final analysis and structural equation modeling (SEM) is employed using the SPSS and AMOS 7. It was first found that self-awareness and relational transparency of authentic leadership made a significant impact on their goal commitment while balanced processing and moral perspective failed to influence them. Second. goal commitment influenced all sub-factors of service-oriented OCBs. Third, moral perspective and relational transparency of authentic leadership significantly influenced service-oriented OCBs while self-awareness and relational transparency failed to make it. Finally, goal commitment significantly makes an intervening effect for the relationship between self-awareness & service-oriented OCBs and relational transparency & service-oriented OCBs but failed to intervene the other relationships. The results provide theoretical and practical implications regarding directions of leadership styles and HR management in the hotel industry and suggestions for the further extended studies.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.987-998
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• 2020

This study aims to examine OL as a potential mediating variable in the relationship between IT and organizational performance. Organizational learning (OL) has been proposed as the mechanism to accomplish this task. Existing empirical research demonstrates that OL may indeed act as a mediator for the effect of IT on organizational outcomes. Also, existing literature discusses the use of technology in the organization, and the case for OL as the key knowledge process, and the intersection between technology and OL as a knowledge-based means for improving organizational performance. Many studies use a descriptive measure of OL despite the theory suggesting that a normative measure may be more appropriate. This study aims to address these concerns in a setting by using structural equation modelling (SEM) to compare the effectiveness of descriptive and normative measures of OL as mediating variables in knowledge-intensive organizations. Survey results support OL as a mediator between IT and organizational performance in addition to normative measures of OL outperforming descriptive measures. Implications for research and practice are discussed. To test the model, we will apply (SEM) structural equation modeling in the analysis of a moment structures (AMOS) on the empirical evidence collected from 218 Pakistani CEOs and top managers.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.967-976
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• 2020

This study aims to improve knowledge of consumers' decision-making by testing a conceptual model that considers the hotel's service quality and service value toward customers' behavioral intentions using a mediator, which is the role of consumers' satisfaction. The object of this research is five-star hotels, which has become a significant segment of the general hotel industry and is undergoing rapid expansion. This research is a quantitative research using questionnaire as the sampling method answered by people who have stayed at five-star hotels before. The total of 150 valid respondents were used in this study. The collected data was processed by a statistical tool software, Partial Least Square (PLS). The major findings of this research showed that the relations between service quality and service value of five-star hotels do not have significant positive impact on consumers' behavioral intention, nonetheless the mediation analysis shows that customers' satisfaction partially mediates service quality and service value with consumers' behavioral intentions to stay. It means that in this case, consumers' satisfaction has an important role to mediate service value quality and service value. As a result, the study shows that four out of six hypotheses are supported. A couple of recommendations are suggested for further research.

• 유통과학연구
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• 제18권10호
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• pp.53-64
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• 2020

Purpose: With the emergence of high technology in China, online shopping distribution of fresh agricultural products have been developing rapidly. This study built a model to investigate how perceived quality of products and logistic services, perceived risk, and perceived cost affect intention to buy fresh agricultural products in an Internet environment. Especially, in the purchasing process, attitude may work as an important mediator. Research design, data and methodology: To achieve the objectives of this study, Chinese respondents were asked to fill in a questionnaire through the China online survey website. With 520 available data, regression analysis was used to test the hypotheses. Results: Results indicate that perceived quality of fresh agriculture products and perceived logistics service quality have a significant positive impact on attitude and purchase intention. Results also reveal that perceived risk and perceived cost affect attitude and purchase intention negatively. Finally, results imply that attitude has a positive effect on purchase intention, which is the unique mediator in the online shopping process. Conclusions: This study suggests that managers in the online shopping distributions of fresh agricultural products should improve the quality of products and logistics services along with the reduction of the perceived risk and cost to compete in the China market.

• International Journal of Human Ecology
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• 제7권1호
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• pp.131-144
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• 2006

This study examined the impact of childhood physical abuse on the self-concept of older adolescents and assessed perceptions of parental relationships as a mediator for consequences of abuse. Sixty-college undergraduates (aged 18-23 yrs.) completed this study. (1) The Self-Description Questionnaires, a multidimensional measure of self-concept, (2) the parent scales of the inventory parent and Peer Attachment, a measure of perceived parental support, and (3) the Assessing Environments, a retrospective report of family environment and parenting practices. Analyses, controlling for SES and education, showed that a history of physical abuse was a strong predictive of adolescence current self-concept. Further analyses would lend support to a mediation model, suggesting that physical abuse had a negative impact on self-concept through its negative effect on parent-child relationships.

• 디지털융복합연구
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• 제17권5호
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• pp.207-215
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• 2019

본 연구에서는 비디오게임 이용자가 인식하는 내적 및 외적 동기부여와 몰입이 게임 충성도에 미치는 영향을 알아보고자 수행되었다. 또한 이러한 관계에서 몰입이 실제로 매개역할을 수행하는지도 확인해 보도록 하였다. 기존 연구를 토대로 설문지를 작성하여 분석에 필요한 설문결과를 취합하여 이를 기반으로 연구결과를 확인해 보았다. 실증분석 결과 게임 이용자의 내적 동기부여 및 외적 동기부여는 게임 충성도에 유의한 영향을 미치고 있는 것으로 나타났다. 여기에 몰입이라는 매개변수가 매개효과를 발휘하고 있음도 확인하였다. 다만 외적 동기부여는 내적 동기부여보다 영향력이 높지 않음을 아울러 확인할 수 있었다. 향후 가상현실 게임이나 기능성 게임 등의 발전에 본 연구에서 제시한 사용자의 내재적 가치변화에 관한 부분을 적용해 볼 수 있을 것이다.

• Journal of Information Technology Applications and Management
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• 제31권1호
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• pp.45-55
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• 2024

How to create high levels of employee engagement and how to avoid burnout in the workplace is main issue in human resource management. According to Job Demands-Resources (JD-R) model, this study aims to investigate when self-efficacy plays as a mitigator on the impact of job demand on burnout, and explains why job resources are translated into work engagement. A sample of 237 Mongolian employees is used to test hypotheses. Results show that self-efficacy does offset the relationship between job demands and burnout. Meanwhile, self-efficacy plays as a mediator on the impact of job resources on work engagement. The implications of these findings for the context of JD-R model are discussed.

• 한국항공운항학회지
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• 제23권3호
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• pp.64-80
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• 2015

In this article, we verify to influence in the management performance by the safety management system that is recommended by the ICAO for the safety management on the airside area in the airport. Also, We present a comprehensive mediator effect that the employees perceive safety culture and safety behavior. We design how participants were selected as study the employees from 4 airports on the airside areas of the Incheon International Airport, Gimpo International Airport, Jeju International Airport and Gimhae International Airport in the Korea using the simple random sampling method. The instrument for data collection was a questionnaire, and it was developed. Data analysis was to conduct structural equation modeling. Test of the hypotheses were verified to Maximum Likelihood Estimator. As a result of the analysis, safety behavior and risk management of the safety management system found out that affect management performance. Also, the employees of a high awareness about safety policy could be seen that is a high impact on management performance through a safety culture and a safety behavior. Safety behavior has significant mediator effect within the relationship between the safety management system and management performance. So, We provide guidance of the safety policies for the safety management on the airside area in the airport.

• 대한안전경영과학회지
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• 제24권2호
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• pp.51-59
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• 2022

Considering that extant studies on safety behavior have paid insufficient attention to the impact of corporate social responsibility(CSR) on employee's safety behavior. This paper delves into the influence of CSR on safety behavior and its intermediating mechanism such as mediator and moderator. To be specific, the current paper examines the mediating effect of employee's psychological safety in the CSR-safety behavior link, also investigating the moderating effect of ethical leadership in the relationship between CSR and psychological safety. As expected in the hypotheses, the results showed that that CSR has a positive (+) influence on psychological safety, which has a positive (+) impact on safety behavior. Also, employee's psychological safety mediated the association between CSR and safety behavior. Lastly, ethical leadership moderated the CSR-psychological safety link.