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http://dx.doi.org/10.14400/JDC.2019.17.5.207

The Influence of Game Players' Motivation and Flow on Loyalty  

Lee, Sangjong (Department of Business Administration, Kyung Hee University)
Byeon, Hyeonsu (Division of Public Administration, Korea National University of Transportation)
Publication Information
Journal of Digital Convergence / v.17, no.5, 2019 , pp. 207-215 More about this Journal
Abstract
This study was attained to examine the relationship between the videogame players' motivation and loyalty, and to investigate the mediator effect of flow. We conducted a survey based on former researches and verified outcomes through empirical analysis. The results proposed that intrinsic and extrinsic motivation have positive influence on game loyalty, and flow has the mediating effect of this relationship. Additionally, extrinsic motivation has less impact on game loyalty and flow than intrinsic motivation does. The inherent value of game players from this paper will promote the development of VR(virtual reality) games or serious games.
Keywords
Videogame; Motivation; Flow; Loyalty; Mediator variable;
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