• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.181-186
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• 2023

With the development of VR technology, the visual immersion of VR games has been greatly enhanced nowadays. There has been an issue that has been troubling players in previous VR games, which is motion sickness. Therefore, VR games have been limited in terms of game mechanics, game duration, and game scale, greatly reducing the immersive experience of visual immersion. However, <Half-Life: Alyx> is different from previous VR games in that players can actually perform spatial displacement in the game scene, rather than being fixed in one place for 360-degree observation and interaction. At the same time, compared to traditional games, VR games no longer need to rely on screens, and the complete visual immersion enhances the fun and playability of the game. This research focuses on the VR game <Half-Life: Alyx> to explore its immersive factors in terms of visual perception. Through in-depth analysis of elements such as color, texture mapping, lighting, etc. in VR games, it was found that the game creates a strong sense of visual immersion in these aspects. Through analysis, it is helpful to gain a deeper understanding of the factors that contribute to visual immersion in VR games, which has certain reference value for game developers and related professionals.

• 융합경영연구
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• 제12권1호
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• pp.29-38
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• 2024

Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2008년도 학술대회 1부
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• pp.456-460
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• 2008

`디지로그 북 (Digilog Book)' 은 아날로그 책과 디지털 콘텐츠의 장점을 통합함으로써, 아날로그적 감성과 디지털 오감을 함께 느끼도록 한다. 본 논문에서는 디지로그 북의 한 예로써, 범종 체험 시스템 구현에 관한 기술적인 사항을 언급한다. 시스템 구현은 사용자에게 다감각 피드백 (multisensory feedback) 을 제공, 책에 마커를 그림 마커로 대체하는 것, 책의 2D 평면에서 범종이 나올 의 효과, 범종 관찰을 위한 가상버튼을 손으로 누를 수 있도록 하는 부분, 감각형 객체를 이용하여 범종을 타종하는 것, 그리고 마지막으로 감각형 객체를 이용하여 범종의 특정 부분을 포인팅하여 특정 설명을 볼 수 있는 것을 포함한다. 본 논문에서 구현된 범종 체험 시스템은 사용자에게 우리나라의 문화유산을 체험해 볼 수 있는 교육적인 콘텐츠를 제공할 수 있다.

• 한국CDE학회논문집
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• 제21권2호
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• pp.159-169
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• 2016

In order to realize the virtual prototyping (VP) of digital products, it is important to provide the people involved in product development with the appropriate visualization and interaction of the products, and the vivid simulation of user interface (UI) behaviors in an interactive 3D virtual environment. In this paper, we propose an approach to web-based 3D virtual experience using Unity and Leap Motion. We adopt Unity as an implementation platform which easily and rapidly implements the visualization of the products and the design and simulation of their UI behaviors, and allows remote users to get an easy access to the virtual environment. Additionally, we combine Leap Motion with Unity to embody natural and immersive interaction using the user's hand gesture. Based on the proposed approach, we have developed a testbed system for web-based 3D virtual experience and applied it for the design evaluation of various digital products. Button selection test was done to investigate the quality of the interaction using Leap Motion, and a preliminary user study was also performed to show the usefulness of the proposed approach.

• International Journal of Internet, Broadcasting and Communication
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• 제15권2호
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• pp.118-123
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• 2023

With the continuous development of emerging technologies represented by VR technology, many game developers are declaring that they are constantly trying to break the "fourth wall" and break the boundaries between virtual and reality to create game immersion for players. new game. But for many gamers, a strong sense of immersion is not the focus of their pursuit. The sense of control and safe exploration during the game is also the game experience that many gamers are pursuing. Moreover, there is ambiguity in the definition of the concept of breaking the fourth wall in the field of academic theory. The purpose of breaking the fourth wall was to separate the real world from the virtual world, to remind the audience that the actors and the audience are in two different worlds, and to trigger the audience's thinking about drama and deeper philosophy. But in the current game, it has become a blurring of the boundary between virtual and reality, pulling players into the virtual world, and focusing on the immersive experience. In this paper, we will first sort out the concept of "breaking the fourth wall", and then conduct a comparative analysis of horizontal scroll games and VR games, and conclude that the "fourth wall" has an impact on players Great conclusion.

• International Journal of Contents
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• 제14권3호
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• pp.7-16
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• 2018

The extent and depth of the event plan determines the scope of pedagogical experience in situations and consequently the quality of immersive learning based on our simulated world. In contrast to planning in conventional narrative-based systems mainly pursuing dramatic interests, planning in virtual world-based pedagogical systems strive to provide realistic experiences in immersed situations. Instead of story plot comprising predetermined situations, our inter-event planning method aims at simulating diverse situations that each involve multiple events coupled via their associated agents' conditions and meaningful associations between events occurring in a background world. The specific techniques to realize our planning method include, two-phase planning based on inter-event search and intra-event decomposition (down to the animated action level); autonomous and independent agents to behave proactively with their own belief and planning capability; full-blown background world to be used as the comprehensive stage for all events to occur in; coupling events via realistic association types including deontic associations as well as conventional causality; separation of agents from event roles; temporal scheduling; and parallel and concurrent event progression mechanism. Combining all these techniques, diverse exogenous events can be derived and seamlessly (i.e., semantically meaningfully) integrated with the original event to form a wide scope of situations providing chances of abundant pedagogical experiences. For effective implementation of plan execution, we devise an execution scheme based on multiple priority queues, particularly to realize concurrent progression of many simultaneous events to simulate its corresponding reality. Specific execution mechanisms include modeling an action in terms of its component motions, adjustability of priority for agent across different events, and concurrent and parallel execution method for multiple actions and its expansion for multiple events.

• 디지털융복합연구
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• 제18권9호
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• pp.373-378
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• 2020

Influencer(사회적 영향력을 가진 사람)의 경제활동이 지속적으로 발전하면서 'influencer'는 다양한 삶의 영역으로 영향력을 미치기 시작했으며, 많은 경제적 수입을 창출하고 있다. 동시에 각 업종도 자신의 'influencer'를 만들고 있다. 예술 전시 업계, 'influencer'로 불리는 예술 전시는 전통 예술 전시의 방식을 바꾸고 있다. 본 논문은 'influencer'로 불리는 예술 전시를 연구 대상으로 한다. 기존의 예술 전시회와는 다른 'influencer' 예술 전시회는 관객에게 전시를 통한 경험을 얻도록 더 많은 관심을 기울이고 있다. 그것은 비록 예술 전시회의 전문성을 감소시키지만, 더 많은 비전문분야의 방문객들이 예술 전시회를 보고 경험하게 한다. 'Influencer' 예술 전시는 상업적인 마케팅이지만 대중이 예술문화에 대한 소비를 늘리면서 관람객들에게 생생한 문화체험을 줄 수 있는 '영향자' 전시가 바로 대중의 문화소비 욕구를 충족시키고 있다. 몰입형 'influencer' 예술 전시회는 예술 전시회의 주요한 전시형태로 자리 잡을 것이며 혁신, 창의성, 예술 전문성 및 상업 마케팅을 통해 'influencer' 예술 전시회는 지속적으로 발전하리라 생각한다.

• 반도체디스플레이기술학회지
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• 제18권4호
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• pp.116-119
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• 2019

User interface/experience and realistic game manipulation play an important role in virtual reality first-person-shooting game. This paper presents an intuitive hands-free interface of gaming interaction scheme for FPS based on user's gesture recognition and VR controller. We focus on conventional interface of VR FPS interaction, and design the player interaction wearing head mounted display with two motion controllers; leap motion to handle low-level physics interaction and VIVE tracker to control movement of the player joints in the VR world. The FPS prototype system shows that the design interface helps to enjoy playing immersive FPS and gives players a new gaming experience.

• International Journal of Advanced Culture Technology
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• 제9권3호
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• pp.265-270
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• 2021

VR and AR contents provide a rich user experience [1]. Realistic content with human computer interaction and immersion provides an improved user experience, but there is a limit to producing all elements realistically. In this study, we propose a method to advance the rendering of immersive content using background color information [2]. First, the elements necessary for Kelvin temperature rendering are derived from the color and background as context elements, and the rendering effect has been realized in the soap bubble. For soap bubbles Kelvin temperature rendering, the average color of the background is extracted and the color with the highest similarity is applied by comparing the main color and Kelvin temperature.

• International Journal of Internet, Broadcasting and Communication
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• 제13권3호
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• pp.73-83
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• 2021

With the development of science and technology, virtual reality (VR) has become increasingly popular, being widely used in various fields such as aviation, education, medical science, culture, art, and entertainment. This technology with great potential has changed the way of human-computer interaction and the way people live and entertain. In the field of animation, virtual reality also brings a new viewing form and immersive experience. The paper demonstrates the production of VR animation and then discusses camera's position in VR animation. Where to place the VR camera to bring a comfortable viewing experience. The paper, with the proxemics as its theoretical framework, proposes the hypothesis about the camera position. Then the hypothesis is verified by a series of experiments in animation to discuss the correlation between camera position and proxemics theory.