• 한국의류산업학회지
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• 제17권3호
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• pp.392-404
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• 2015

This study investigated how the image exaggeration influence consumer attitude toward product in mobile shopping. Image exaggeration was manipulated by adding light effects on image and adjusting the width for slender mirror effect. Subjects were randomly allocated to four mock-mobile website stimuli. The overall results showed that the image exaggeration had negative effect on product attitude mediated by diagnositicity. First, the mediation effect of diagnositicity between exaggeration and product attitude was tested by bootstap method. The diagnositicity fully mediated between two variables and exaggeration had negative total effect on diagnositicity. The image exaggeration had no direct effect on product attitude. Second, to test the moderating effect of image congruence between the image exaggeration and diagnositicity, conditional indirect effect of diagnositicity was analyzed. As a result, the moderating effect of image congruence was significant. When consumers perceived high self-image congruence with picture image on mobile website, the exaggeration had no negative effect on product attitude. This indicates self-image congruence counteracts the negative effect of the exaggeration on diagositicity. And the moderating effect of image aesthetics between the image exaggeration and product attitude was examinated by the conditional direct effect model. The analysis found that image aesthetics had significant moderating effects particularly on high or low levels of aesthetics. When image aesthetics was perceived as high, image exaggeration had negative effect on product attitude, whereas image aesthetics was low, image exaggeration had positive effect on product attitude. This result indicated that the positive exaggeration effects existed when images were aesthetically appealing.

• 복식
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• 제50권2호
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• pp.111-123
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• 2000

This study compares architecture with dress, investigates the image of transparency expressed in modern dress, and reveals its modern meaning. That is the purpose for this study. The study results are as follows. First, purity was expressed with simple, white color which has not any exaggeration or decoration, and transparent veils of wedding dress express clean and pure image which represents the original meaning of wedding dress. Second, eroticism conveys being erotic by exposing human body through transmission of light over transparent materials. Eroticism expressed by wearing thin and transparent dress with body-conscious line almost like being nude or emphasizing the sexually curious area in human body. The biggest difference in this study is that eroticism is delivered in dress, but not in architecture. Third, playfulness shows synchronism which recognizes human body with transmission of light over ,linear, transparent materials or recognizes inside dress. Playfulness expressed with location switch between inside and outside, exaggeration, distortion , and emphasis. Forth , openness makes dress atmosphere soft by putting transparent materials over opaque materials, expressed separation from restriction by wearing transparent dress over a naked human body, and expressed open ad free image by expressing human emancipation and freedom. Transparent dress expressed modern human being's sensitivity desire for living with light and joyful mood departing from heavy through, and also open and free image which pursues for freedom of human boedy departing from the restriction of human body.

• 복식
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• 제57권7호
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• pp.137-152
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• 2007

The purpose of this study is to research on concept, consisting factors, and specialties of theme park' character costumes to understand better about character costumes as well as to establish fundamental research data. The characteristics of character costumes in the theme park are as follows. First, theme park' character costumes are personified so that visitors may feel friendly and have emotional communication with them. Specially, costume that anthropomorphize an animal(85.3%) and silhouette of lozenge style(86.8%) dominated the highest weight. Animal figures are walking upright and wearing human's clothes. They communicate with visitors using mime actions. Second, various types of body proportion is applied to highlight the characteristics of character costume. Most character costumes are applied with unrealistic body proportion. This unrealistic body proportion give abnormal image and looks funny. The important factor is size of their head. Especially, 3.5 body proportion(78.9%) is general. Third, simplification, exaggeration, shrinkage, and modification are other factors. Simplification is applied differently by parts. Pocket, collar details are simplified to clarify the character's image. More simplification can lead to ommission. For their head, peculiar parts look stand out but other parts are simplified to stress their characteristics. Exaggeration is used with shrinkage to give strong impression to visitors. Forms are broken intentionally and they are modified. They look impressive because they are not harmonized. It is unexpected image and induces humor and familiar feelings. Matter of stylization includes exaggeration, shrinkage, modification and movement of actors that have tangible factor of character costume.

• 한국컴퓨터그래픽스학회논문지
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• 제17권1호
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• pp.33-38
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• 2011

본 논문에서는 입력 대상 이미지를 만화와 같은 영상으로 만드는 방법으로 참조 이미지를 사용하는 방법을 제안한다. 본 논문은 미리 정의된 참조 이미지를 사용하여 대상을 변형한다. 이를 위하여 통적 외형 모델(AAM)을 사용하여 대상 이미지로부터 특징점을 추출하고, 추출된 특징점과 선택된 참조 이미지의 특징점을 기준으로 대상 이미지를 와핑(warping)한다. 변형된 대상 이미지를 추상화(abstraction)한 뒤, 에지를 추출하고 명도 영역을 양자화(quantization)하는 것으로 만화와 같은 단순화된 결과 이미지를 생성한다. 과장되어 표현된 만화 스타일 이미지를 참조 이미지로 사용하는 것으로 만화의 두 주요한 특징인 과장된 표현과 단순화가 같이 적용된 결과 이미지틀 생성할 수 있다. 본 논문의 방법은 대상 이미지의 변형 정도를 조절하거나 변형에 사용할 참조 이미지를 바꾸는 것으로 다양하게 표현된 결과를 생성하는 것이 가능하다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제7권6호
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• pp.1449-1462
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• 2013

We present a novel approach to producing facial caricature with Simpson cartoon style based on Moving Least Squares (MLS). We take advantage of employing the caricature stylization rule of caricature artist, Justin. Our method allows Simpson-style cartoon character similar to user's features by using Justin's technique, which is a set of caricature stylization rules. Our method transforms input photo image into Simpson style caricature by using MLS approximation. The unique characteristics of user in the photo can be detected by comparing to the mean face feature and the input face feature extracted by AAM(Active Appearance Model). To exaggerate the detected unique characteristics, we set up the exaggeration rules using Justin's technique. In addition, during the cartooning process, user's hairs and accessories are used to the deformed image to make a close resemblance. Our method preserves the reliable and stylized caricature through the exaggeration rules of the actual caricature artist's techniques. From this study, we can easily create a Simpson-style cartoon caricature to resemble user's features by combining a caricature with existing cartoon researches.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2006년도 추계 종합학술대회 논문집
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• pp.836-839
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• 2006

애니메이션제작에 있어 과장과 강조를 통하여 코믹한 연출을 만들어 가는 것이 무엇보다도 중요한 과제이다. 본 연구에서는 애니메이션적인 과장과 강조를 Shot에 적용시킨 코믹효과를 연구한다. 먼저 선행단계로 입체적인 Shot을 연출하는 카메라계산법으로 이미지추출 실험과 Shot 이동연출법을 제시한다. 그리고 입체원리로 제작되어진 애니메이션 Shot을 분석하여 코믹효과를 제언한다.

• 복식문화연구
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• 제30권3호
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• pp.381-402
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• 2022

This study aimed to identify sub-dimensions of the authenticity and fictionality of a brand story and analyze the effects of authenticity and fictionality on customer-based brand equity. Data were obtained from a group of 213 males and females in their 20s and 30s living in Korea using an online survey institute. Results showed that the authenticity and fictionality of a brand story are composed of reality, excitement, exaggeration, fictional symbolism, influence, sincerity, relativeness, mysteriousness, and unreality. Of these, sincerity, excitement, reality, influence, and mysteriousness had significant effects on brand imagery; sincerity particularly exerted a relatively more substantial influence on brand imagery. Also, influence, mysteriousness, excitement, and relativeness impacted performance positively, and exaggeration impacted performance negatively. This indicated that a well-constructed brand story with authenticity and fictionality had a positive impact on the brand image. Excitement, mysteriousness, reality, relativeness, sincerity, and influence of a brand story had significant effects on brand judgement. In contrast, only excitement and influence positively impacted brand feelings, and unreality had a negative impact on feelings. The exciting and influential brand story impacted brand attitude. Also, brand image and attitude positively impacted sharing and purchase intention, while brand performance did not affect recommendation intention. These findings contribute to identifying a brand story's attributes, authenticity, and fictionality and provide insights for marketers on creating brand stories to increase brand image and attitude and to build customer-based brand equity.

• 복식
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• 제40권
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• pp.151-170
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• 1998

The purpose of this study is to examine the value of grotesque fashion and to predict the future fashion trend. The grotesque originates the formative art. It emerges towards of a century or transitional period in most case. In particular, it was used as the expressive method of an individual's inside and a satire on society through the work of artists in the Middle Age, the renaissance, the sym-bolism, the dadaism, the surrealism, the pop art, the technology art, and the post-modernism, etc. The grotesque in fashion is represented in the work of avant-garde fashion designers who lead the high fashion. The grotesque fashion which was combined with an image of non-formality, non-rationality, an absurdity and reality. It has been begun shape of female dress in the renaissance. Afterwards, it was represented in extremely exaggerated and distorted pop art, hippies' fashion in the 1960's. In the 1970's, it was reflected in genderless rock star and destructive punk fashion. It was also represented in the androgynous fashion which was combined with both sexes, the goth/gothic fashion which was expressed with a realistic and fanciful shape and the tattoo of skin-head in the 1980's. In the 1990's, the grungy look which was dirty and the cyber punk fashion. In general, it was also expressed by the avant-garde fashion designers. To sum up, a grotesque fashion which is expressed by experimental designers is classified into four shapes. 1, Union of some extraneous is expressed as different kinds of fashion theme, such as abnormality of texture, uses of surrealistic elements and chaos of sex. Although it appears that the abnormal union of grotesque has only discord and collision, it also shows a feeling of freedom for the tension. 2. Introduction of real and fanciful image is expressed as a cyborg, realistic description of disgusting animal skin and aggressive shape. Especially, it is worth while to notice Tierre Mugler and Alexander Macqueen's work which expressed the shape of mingling human of Middle Age. 3. distortion or exaggeration is expressed as an unformed shape, the exaggeration of a clothing size, the abnormal exaggeration of human body and the ignorance of clothing form. 4. Introduction of a disgusting image is expressed as an extremity of reality, motifs of death, clothing material of disgusting hair and the ostentation of sex. Motto which leads modern fashion is something new and shocking. The grotesque fashion is an expression of eagerness for something new. It often show something ironic in the form of humor which is embedded in an abnormal and shocking pattern. The grotesque fashion is represented as an extreme beauty. It will stand as an important element of the future fashion and as a particular style with the change and fluidity.

• 한국콘텐츠학회논문지
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• 제16권12호
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• pp.27-34
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• 2016

사실성을 미적 특성으로 하는 컴퓨터 그래픽스의 활용은 디지털 애니메이션에 있어서도 이미지와 움직임 묘사의 사실성을 강화하였다. 그러나 디지털 애니메이션의 사실성은 실제를 있는 그대로 모사하지 않고 변형을 통한 물리적 제한의 극복과 상상의 실현이라는 애니메이션의 전통적 미적 의의를 계승하고 있다. 즉, 이처럼 강화되는 사실성 사이에 간헐적으로 삽입되는 카툰적 과장은 현실과 상상의 교차라는 대조와 충돌을 이루어 변증법적 합(合)으로 유희를 창출하게 된다. 즉, 디지털 애니메이션에서 사실적인 표현들과 충돌하는 비합리적 카툰적 변형들의 충돌과 대치로 서로를 보강한다. 사실적인 표현으로 관객이 실제를 마주하듯 몰입하게 하다가도 어느 순간 물리적 제약을 극복하는 행위들은 상상의 실현 내지 정신적 해방감을 준다. 결국 사실적 표현은 현실로써 전제가 되며 카툰적 변형은 그러한 제약을 극복하는 것이 되어 관객에게 유희로 작용한다.

• 복식
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• 제53권5호
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• pp.33-48
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• 2003

The purpose of this study was to define the moaning and features of humor in modern fashion. by examining how it's being grafted into fashion, based on artistic expression including collage, assemblage, photo montage, graffiti, transformation, distortion, exaggeration and optical illusion. Beside. humor of fashion is to examine not only laugh and fun but also formative expression and creativity. Furthermore, it is to enlarge the range of conception for future fashion. The findings of this study could be described as below: The features of humorous fashion by collage and assemblage boiled down to unexpectedness, disharmony and creativity. The photo montage was marked by popularity, reproduction and recreativity, and graffiti was characterized by attention, simpleness, and amusement. And there were unexpectedness, creativity and strangeness in transformation, distortion, magnification and optical illusion. The meaning of humorous fashion that carries such features could eventually be summarized into the followings : First, the fashion, from which collage, assemblage, photo montage. graffiti, transformation, distortion, magnification and optical illusion were detected. could be sorted out into several categories that used different things : introduction of objects of different nature, dramatic impression and wit based on photo montage technique, introduction of comic components and infant image, and destruction of aesthetic principles. Second, the substance of humor in art could be applied to fashion design as well as visual art. Humor is a property related to accidental, unexpected incident, behavior, situation or idea, and it puts laugh, disharmony or awkwardness in fashion. Third, spicing fashion with humor could serve to draw people's attention, break down the barrier among people exposed to dry sentiment, and connect the public with art.