• Journal of Oral Medicine and Pain
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• v.26 no.4
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• pp.309-318
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• 2001

The purposes of the study were (1) to evaluate the olfactory identification ability in those who have bad breath, (2) to determine the olfactory detection threshold for methyl mercaptan in normal subjects and those who have bad breath, and (3) to evaluate the effect of oral hygiene care on the olfactory detection threshold for methyl mercaptan. Sixteen male subjects with bad breath (male odor group), 9 male subjects without bad breath (male non-odor group), and 10 female subjects without bad breath (female non-odor group) were included for the study. Olfactory identification ability was assessed by administrating the Cross-Cultural Smell Identification Test (CC-SIT), and the olfactory detection threshold for methyl mercaptan was measured by two-alternative forced-choice single-staircase detection threshold procedure in a double-blinded condition. The geometric mean of the last four staircase reversal points of a total of seven reversals is used as the threshold. For the male odor group, after 1 month of intensive oral hygiene care for reducing oral volatile sulfur compounds (VSC) concentration, the olfactory detection threshold for methyl mercaptan was measured again and compared to the initial value. The ANOVA was used to test the group difference of olfactory threshold and olfactory identification ability and the paired t-test was used to test the difference of olfactory threshold between before and after reduction of oral VSC in male odor group. The results were as follows : 1. There was no significant difference in olfactory identification ability among those who have bad breath and normal male or female subjects. 2. The olfactory detection threshold for methyl mercaptan was about 8.4 ppb in normal male and female. 3. There was a tendency that male subjects with bad breath showed a higher olfactory detection threshold for methyl mercaptan when compared to those of no bad breath. 4. The olfactory detection threshold for methyl mercaptan returned to a normal level after 1 month of intensive oral hygiene care for reducing oral VSC.

• Journal of Global Scholars of Marketing Science
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• v.18 no.1
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• pp.59-80
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• 2008

Recently, e-sports are growing with potentiality as a new industry with conspicuous profit model. But studies that dealing with e-sports are not enough. Hence, proposes of this paper are both to establish basic model that is for the design of e-sport marketing strategy and to contribute toward future studies which are related to e-sports. Recently, the researches to explain sports-sponsorship through the identification theory have been discovered. Many researches say that somewhat proper identification is a requirement for most sponsors to improve the their images which is essential to sponsorship activity. Consequently, the research for sponsorship associated with identification in the e-sports, not in the physical sports is the core sector of this study. We extracted the variables from online's major characteristics and existing sport sponsorship researches. First, because e-sports mean the tournaments or leagues in the use of online game, the main event of the game is likely to call it online game. Online media's attributes are distinguished from those of offline. Especially, interactivity, anonymity, and expandibility as a e-sport game attributes are able to be mentioned. So, these inherent online attributes are examined on the relationship with flow. Second, in physical sports games, Fisher(1998) revealed that team similarity and team attractivity were positively related to team identification. Wann(1996) said that the result of former game influenced the evaluation of the next game, then in turn has an effect on the identification of team supporters. Considering these results in the e-sports side, e-sports gamer' attractivity, similarity, and match result seem to be important precedent variables of the identification with a gamer. So, these e-sport gamer attributes are examined on the relationship with both flow and identification with a gamer. Csikszentmihalyi(1988) defined the term flow as feeling status for him to be making current positive experience optimally. Hoffman and Novak(1996) also said that if a user experienced the flow he would visit a website without any reward. Therefore flow might be positively associated with user's identification with a gamer. And, Swanson(2003) disclosed that team identification influenced the positive results of sponsorship, which included attitude toward sponsors, sponsor patronage, and satisfaction with sponsors. That is, identification with a gamer expect to be connected with corporation identification significantly. According to the above, we can design the following research model. All variables used in this study(interactivity, anonymity, expandibility, attractivity, similarity, match result, flow, identification with a gamer, and identification with a sponsor) definitely were defined operationally underlying precedent researches. Sample collection was carried out to the person who has an experience to have enjoyed e-sports during June 2006. Much portion of samples is men because much more men than women enjoy e-sports in general. Two-step approach was used to test the hypotheses. First, confirmatory factor analysis was committed to guarantee the validity and reliability of variables. The results showed that all variables had not only intensive and discriminant validity, but also reliability. Then, research model was examined with fully structural equation using LISREL 8.3 version. The fitness of the suggested model mostly was at the acceptable level. Shortly speaking about the results, first of all, in e-sports game attributes, only interactivity which is called a basic feature in online situation affected flow positively. Secondly, in e-sports gamer's attributes, similarity with a gamer and match result influenced flow positively, but there was no significant effect in the relationship between the attractivity of a gamer and flow. And as expected, similarity had an effect on identification with a gamer significantly. But unexpectedly attractivity and match result did not influence identification with a gamer significantly. Just the same as the fact verified in the many precedent researches, flow greatly influenced identification with a gamer, and identification with a gamer continually had an influence on the identification with a sponsor significantly. There are some implications in these results. If the sponsor of e-sports supports the pro-game player who absolutely should have the superior ability to others and is similar to the user enjoying e-sports, many amateur gamers will feel much of the flow and identification with a pro-gamer, and then after all, feel the identification with a sponsor. Such identification with a sponsor leads people enjoying e-sports to have purchasing intention for products produced by the sponsor and to make a positive word-of-mouth for those products or the sponsor. For the future studies, we recommend a few ideas. Based on the results of this study, it is necessary to find new variables relating to the e-sports, which is not mentioned in this study. For this work to be possible, qualitative research seems to be needed to consider the inherent e-sport attributes. Finally, to generalize the results related to e-sports, a wide range of generations not a specific generation should be researched.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.394-397
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• 2008

It is easy that students give up his study in e-learning environments. So it is critical for success of e-learning school to encourage students' aspiration to graduate study. This study examines the effect of sense of community to aspiration to graduate study and school loyalty in e-leaning school. I found that sense of community effect to school identification and that school identification effect to aspiration to graduate study and school loyalty.

• Journal of the Korean Society of Food Culture
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• v.30 no.2
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• pp.182-189
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• 2015

This study assessed the effect of color marketing in the RTD coffee industry in Korea. In order to investigate the effect of color marketing, this study measured the characteristics of color marketing as well as brand image and attitude in accordance with behavioral intention to purchase. Data were collected using questionnaires, and a total of 310 questionnaires were distributed with 298 entered for data analysis. Frequency analysis, factor analysis, correlation, and multiple regression analysis were tested using SPSS. A total of seven factors were extracted, including brand attitude, purchase intention, association, identification, brand awareness, symbolism, and attention. Significances were found between brand awareness and identification (p<0.001) and attention (p<0.001). In the relationship between characteristics of colors and brand attitude, significances were found in identification (p<0.001), attention (p<0.001), and association (p<0.001). Further, brand attitude and brand awareness had a significant positive effect on purchasing intention of RTD coffee. Results of this study suggested that color marketing is a good marketing tool to persuade potential consumers to purchase RTD coffee based on brand attitude and brand awareness.

• Smart Structures and Systems
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• v.10 no.4_5
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• pp.353-373
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• 2012

The instrumented Canton Tower is a 610 m high-rise structure, which has been considered as a benchmark problem for structural health monitoring (SHM) research. In this paper, an improved automatic modal identification method is presented based on a natural excitation technique in conjunction with the eigensystem realization algorithm (NExT/ERA). In the proposed modal identification method, damping ratio, consistent mode indicator from observability matrices (CMI_O) and modal amplitude coherence (MAC) are used as criteria to distinguish the physically true modes from spurious modes. Enhanced frequency domain decomposition (EFDD), the data-driven stochastic subspace identification method (SSI-DATA) and the proposed method are respectively applied to extract the modal parameters of the Canton Tower under different environmental conditions. Results of modal parameter identification based on output-only measurements are presented and discussed. User-selected parameters used in those methods are suggested and discussed. Furthermore, the effect of environmental conditions on the dynamic characteristics of Canton tower is investigated.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2001.05a
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• pp.1203-1209
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• 2001

Identification of noise sources, their locations and strengths, have been taken great attention. The method that can identify noise sources normally assumes that noise sources are located at a free field. However, the sound in a reverberant field consists of that coming directly from the source plus sound reflected or scattered by the walls or objects in the field. In contrast to the exterior sound field, reflections are added to sound field. Therefore, we have to consider the reverberation effect on the source identification method. The main objective of this paper is to identify noise source in the reverberant field. At fist, we try to identify noise sources in a rigid wall enclosure using the spherical beamforming method. In many case of practical interest, the wall has an admittance so that complex reflection process occurred. In this paper, we assumed the complex reverberant field in the enclosure to be the sum of plane waves with random incidence and magnitude. Then the effects of reverberant field at interior source identification have been studied theoretically as well as experimentally

• Structural Engineering and Mechanics
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• v.60 no.4
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• pp.729-747
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• 2016

This study aims to present a novel optimization algorithm known as gravitational search algorithm (GSA) for structural damage detection. An objective function for damage detection is established based on structural vibration data in frequency domain, i.e., natural frequencies and mode shapes. The feasibility and efficiency of the GSA are testified on three different structures, i.e., a beam, a truss and a plate. Results show that the proposed strategy is efficient for determining the locations and the extents of structural damages using the first several modal data of the structure. Multiple damages cases in different types of structures are studied and good identification results can be obtained. The effect of measurement noise on the identification results is investigated.

• Journal of Ship and Ocean Technology
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• v.6 no.1
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• pp.16-26
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• 2002

In this paper, a motion identification method using neural networks is applied to automatic ship berthing to overcome disturbance effects. Motion identification is used to estimate the effect of environmental disturbance. Two rule-based algorithms have been developed to over-come disturbance. The first rule based-algorithm was designed to overcome lateral disturbance when a ship's lateral speed is affected by it. The second rule-based algorithm was also designed to overcome longitudinal disturbance when a ship's angular velocity is changed by it. Finally, numerical simulations for automatic berthing are carried out, and the suggested control system is proved to be more practical under disturbance circumstances.

• Journal of Distribution Science
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• v.19 no.11
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• pp.81-90
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• 2021

Purpose: The purpose of this research is that Metaverse platforms' UXBDI can be distinguished among Metaverse platform channel types. Metaverse platform represents a collective term signifying services that include augmented reality, lifelogging, mirror worlds, and virtual worlds. User Experience-Based Design Innovativeness (UXBDI) is characterized by novelty in product design and services that satisfy user experience. This study examined the effect of Metaverse platforms' UXBDI on user-Metaverse platform relationships. Research design, data and methodology: Metaverse platform users were selected as samples, and a marketing research institution known as a panel company conducted the survey. It used multiple regression to test the impact on platform identification and commitment based on a survey of 442 South Korean respondents. Results: The research confirmed that UXBDI sub-dimensional scales of attractiveness and interaction increased user-Metaverse platform identification and commitment. Also, a Metaverse platform identity increased user-Metaverse platform identification in virtual and mirror worlds. Conclusion: This study contributes to multiple academic fields. First, the UXBDI of Metaverse platforms appears to be a key component of ongoing user-Metaverse relationships. Second, UXBDI affects relationships differently based on the Metaverse platform type.

• The Korean Fashion and Textile Research Journal
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• v.11 no.3
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• pp.399-408
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• 2009

The purpose of this study is to analyze whether leadership of team leaders and trust of team members have an effect on job commitment and satisfaction in fashion companies. A survey was conducted from December 8 to 22 in 2008, among team members of fashion companies. The data was collected with 464 subjects, the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple regression analysis. The results of this study were as follows; first, contingent reward, intellectual stimulation and individualized consideration of leadership had an effect on all factors of trust. Charisma of leadership had an effect on calculus-based trust and identification-based trust, but management by exception had an effect on knowledge-based trust. Second, calculus-based trust and identification-based trust about team leaders had an effect on job commitment and satisfaction of team members. Third, charisma, contingent reward and intellectual stimulation of leadership had an effect on job commitment and satisfaction of team members.