• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.86-94
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• 2012

With enforcement of five-day workweek system, leisure time for family has increased. However, there is imbalance between demand and supply of leisure because of the absence of proper way for spending leisure time with family. On the other hand, TV, which has been playing an important role as a media for family, shows new possibility of interaction with advent of Smart TV. With this tendency, now it could be an appropriate time for researching the healthy way to spend leisure time on weekend with family. Therefore this paper aims to propose a family farming contents called 'Our Farm', which links on-line and off-line. To firm up necessity and appropriateness of this paper, I analyzed existing thesis and games for family and did FGI(Focus Group Interview) with a family. In this research, I proposed the picture UI based on results of investigation.

• Journal of Korea Multimedia Society
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• v.21 no.2
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• pp.323-332
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• 2018

Today, the life cycle of mobile games is getting shorter. In order to overcome this problem, we tried to summarize the strategies and marketing types of game marketing. Recently, I considered the TV advertisement that used the star of the marketing form of mobile game. In this research, user survey was analyzed based on correlation between star marketing and mobile game TV advertisement. And, through an interview with Delphi experts, I summarized the important elements of TV advertisement for mobile games. In conclusion, this research presented a total of five elements on a successful mobile game marketing strategy.The direction of mobile game advertising can promote a successful game that needs to set effective advertising marketing strategy, based on the basic nature of the game and main target.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.196-207
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• 2015

This study introduced the concept of 'Media-content repertoire', which indicates the set of favorite media-content combinations of media users and extracted five media user types based on those combinations. We used the range of media(i.e., smartphone, tablet, PC, and TV) and entertainment content(i.e., movie, broadcasting, music, and game) for the analysis. Also, we investigated the differences between those types including demographic variables, individual characteristics, and content buying behavior and we found that statistically significant differences exist among them. Those include 'non-user'(i.e., lower level of media use), 'screen user'(i.e., 50s, TV-centered media use), 'variety seeker'(i.e., 20s. heavy public transport user), 'selective focus'(i.e., 20,30s, movie&broadcasting-centered media use), and 'heavy user'(i.e., high level of media use and consumption). The results provide both academic implications(e.g., extension of media repertoire concept) and practical implications(e.g., direction to the target marketing for each user type).

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.1-8
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• 2015

The purpose of this research is to identify the start and end point of TV program on Web TV. Until now, to replace realtime TV advertisement with Web TV advertisement, human work was the only way. To automatize the process, knowing the start and end point of TV program is the core technology. In this study, I extract 'Black level' between TV program and regard it as start & end point of program. The result of this study is showing that extracting 'Black level' can be a useful tool to define start & end point of TV program. And it will be also use an automatize replacement system for Web TV advertisement.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.3
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• pp.201-218
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• 2015

The purpose of this study is to verify a causal relationship between social tv services and intended acceptance of social tv service through the SERVQUAL five dimensions which mean generally assessment of superior user. Also I am going to analyze that how factors of intended acceptance of social tv service effect on intended acceptance through perceived usefulness and perceived ease of use based on Technology Acceptance Model which provides theoretical basis for behavior response of information technology. This study is significant that social tv combine the five dimensions of service quality that mean assessment of overall excellent or superior user and Technology Acceptance Model that provides theoretical basis for describing an behavior response of information technology.

• Journal of the Korean housing association
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• v.9 no.3
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• pp.25-32
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• 1998

This study has carried out two steps. Firstly, the questionnaire was carried out in order to extract visual interference factors in the TV learning spaces. Secondly, on the basis of the questionnaire, it has been carried out two experiments in the TV learning space. In the experiment I, the preferable luminance of the characters and the preferable luminance ratios between the characters and backgrounds on the TV screen are extracted. In the experiment II, the preferable luminance distributions on the TV screen and its surrounding surfaces is found out. The data made in this study is expected to utilize in the lighting design on the TV learning spaces as guides.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.1 s.160
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• pp.11-20
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• 2007

The purpose of this study is to analyze the various signs seen on TV commercials for school uniforms since year 2000, thus uncovering the connotative meanings in them. For this study, the semiotic approach has been used. The signs seen on the TV commercials are separated into linguistic and visual signs. They are found to have symbolic connotations. The results are as follows: First, there are plenty of signs expressing the sense of belonging to the student group and sense of conformity to his or her peer group. They are intended to garner their collective identity in the peer group of teenagers. Second, the TV commercials express the self that is realizing one's value dynamically. The frequent designation of 'I', 'me' and 'myself' represents that I am at the center of the world. Furthermore, the suggestion of diverse student roles beyond mere academic pursuits symbolically shows the ideal self that most teenagers wish to have. Third, the TV commercials implied a commercial ideology. That is expressed in the emphasis on aesthetic value that teenagers can realize their self only by consuming expensive school uniform brands. Forth, there are many signs related to appearance and appearance care. They are expressed with very specific signs such as 3 : 7 proportion, long legs, small face, and so on. Repeating or emphasizing the importance of looks and a certain brand name as the tool to accomplish better looks indicates that it contains the ideology of appearance management.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.996-999
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• 2014

Early Smart TV market had their interest in the ability of HW, but these days Smart TV market begin to concentrate on it's services, contents and applications of SW. However, because in Smart TV application, there is no major difference with the application in smart phones and tablets. So the utilization rate in Smart TV application is evidently low. That's the reason why many people did not feel the need to use smart TV applications. In order to solve this problem, this paper propose to develope an application with the cloud computing technique [clould computing] that is intended to provide an usability through the interlocking of the individual PC and smart phone. After uploading user's photos from smart phone or PC to smart TV, this application will help not only to create user's own video but also to add various kind of video effects that user want. Therefore, in this paper, I expect the activation of smart TV applications.

• Journal of Digital Contents Society
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• v.12 no.4
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• pp.409-415
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• 2011

TV broadcasting platform is evolving to the digital-TV, which is supporting data broadcasting service. Although the data broadcasting services (i.e., games, wether information, stock trading service) provide rich entertainment to viewers, they make the operation manners of digital-TV so complex that some viewers feel difficulty in using their TV sets. The paper tackles the problem by devising a method for constructing viewer-specific EPG configurations based on the viewers' ability of handling IT devices. The paper also propose an environment (e.g., EPG configuration transmitting method, EPG structure) that implements dynamically an EPG configuration based on the viewer's choice of EPG configuration.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.1-12
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• 2015

This study attempted to verify the influence of strong and weak ties on the performance of project based organizations by examining various tie relationships in the Korean TV drama making industry. The extant literature has suggested that the impact of network ties depends not only on their strength but also the network contexts (i.e., project characteristics). Due to artistic and creative nature of TV drama making, it is hypothesized that weak tie networks among critical human resources would outperform strong tie networks. Empirical results support the hypothesis that weak tie networks indeed outperform strong tie networks in terms of viewing rate of drama.