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http://dx.doi.org/10.5392/JKCA.2015.15.06.001

The Strength of Network Ties in TV Drama Making Project: Performance Implication  

Choo, Seungyoup (중앙대학교 경영학부)
Limb, Seong-Joon (중앙대학교 경영학부)
Publication Information
The Journal of the Korea Contents Association / v.15, no.6, 2015 , pp. 1-12 More about this Journal
Abstract
This study attempted to verify the influence of strong and weak ties on the performance of project based organizations by examining various tie relationships in the Korean TV drama making industry. The extant literature has suggested that the impact of network ties depends not only on their strength but also the network contexts (i.e., project characteristics). Due to artistic and creative nature of TV drama making, it is hypothesized that weak tie networks among critical human resources would outperform strong tie networks. Empirical results support the hypothesis that weak tie networks indeed outperform strong tie networks in terms of viewing rate of drama.
Keywords
Project-based Organization; TV Drama Producers; Strength of Network Ties; Weak Tie;
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Times Cited By KSCI : 2  (Citation Analysis)
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