• 유통과학연구
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• 제8권1호
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• pp.35-42
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• 2010

본 연구는 종합슈퍼마켓에서 소비자 구매경향별 구매시점광고(POP)에 대한 반응과 POP를 접한 후 최종 구매단계에서의 중요 의사결정 요인과의 관계를 규명하기 위한 연구이다. 본 연구결과를 살펴보면 첫째, 종합슈퍼의 POP광고반응 중 소비자들은 엔드켑(End Cap)에 대한 반응점수가 높은 것으로 나타났으며, 둘째는 성별 충동적 구매경향에 대한 차이는 전반적으로 남성이 여성보다 높았다. 또한, 구매경향 간, 변수들 간의 상관관계를 살펴본 결과 충동적 구매와 비계획적 구매경향(r=.325), 충동적 구매경향과 즉각적 구매경향(r=.249)에서 상관관계가 있는 것으로 나타났다.(p<0.01) 본 연구 결과 소비자의 소비패턴도 점점 합리성 추구하며 계획적 쇼핑과 더불어 소비에 있어 POP 광고가 자신의 합리성 또는 계획성을 촉진시키는 요인이 되었을 때 POP 광고가 비로소 소비로 연결될 수 있다는 연구결과를 도출하였다.

• Human Ecology Research
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• 제58권3호
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• pp.279-298
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• 2020

The purpose of this study is to develop home economics educational programs on the theme of 'improving consumer life' for sustainable development. It is a program to enhance the changemaker mindset for responsible production and consumption among the 17 goals of the Sustainable Development Goals(SDGs). The program was developed 8 that to make solar cookers, make household goods from recycled materials, change maker-practice green life, eco-friendly journal 1, plastic warnings, design alternatives for disposable products, change maker-efforts and eco-friendly journal 2. The developed program was validated 3 times by a group of experts and students. This program has the following features. First, the Home Economics Education(HEE) program under the theme of 'Improving consumer life' for sustainable development are carried out at the stage of change-maker education with project-based process. It can improve students' collaboration skills, self-directed skills, communication skills and problem solving skills. Second, eight programs can increase understanding and interest in sustainable development, and learners are interested in social issues. This program can raise learners who play an active role in solving social problems by increasing their interest and interest in the class, free from the form of passive classes. Third, the HEE programs under the theme of 'Improving consumer life' for sustainable development are meaningful in that they are closely related to students' lives and encourage them to practice in their own lives. Fourth, since the program is well-suited to the present time and includes content elements for sustainable development, it can induce changes in learners' perceptions, attitudes and behaviors.

• 대한가정학회지
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• 제48권10호
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• pp.105-119
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• 2010

This study investigated the association between the expenditures for childrearing and the intention to have the second childbirth applying the recursive equation models. The major results were as follows. First, more than half of the households with one child did not have an intention to have the second childbirth. Second, about 40% of the household expenditure was spent for childrearing. About 36% of the childrearing expenditure was spent on the childcare and education, and about 64% on purchase of goods and services for child. Third, the variables which had a significant effect on the intention to have the second childbirth were child's age, mother's education, father's income, the private educational expenditure, and consumption expenditure for child. The intention to have the second childbirth did not have a significant effect on the level of childrearing expenditure. The implications for the family policies were suggested.

• 한국경제지리학회지
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• 제7권1호
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• pp.97-115
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• 2004

이 연구는 다양한 소매 유통업체들의 입지적 특성과 소비자의 구매를 위한 공간 이동 행태를 파악하려는 것이다. 이를 위하여 일상적 소비생활과 관련하여 다른 지역과의 연결이 비교적 단절된 제주도를 사례지역으로 선정하여 분석하였다. 특히 상.위 도시로의 이동 행태를 파악하기 위하여 제주도의 2위 도시인 서귀포시를 중심으로 설문조사를 실시하고 분석하였다. 서귀포시에는 대형 백화점은 존재하지 않으나, 재래적 농촌경제의 잔재라고 볼 수 있는 정기시장과 오래된 중심부에 위치한 재래시장이 있으며, 근래에 대거 등장한 대형마트 및 쇼핑센터가 입지하고 있으며, 각기 다른 소비자의 각기 다른 구매 요구와 연결되어 운영되고 있다. 본 연구의 목적은 이들의 입지적 특성을 밝히고, 이 지역 소비자의 이동 행태와의 상호 연관성을 밝히려는 것이다. 이를 위하여 서귀포시에 거주하고 있는 주부를 대상으로 가정의 사회.경제적 특성에 따라 사례지역에 입지하고 있는 유통시설에 대한 이용행태 및 상위 도시인 제주시로의 공간이동 양상, 구매장소별 이미지에 대한 설문조사에서 얻어진 자료를 중심으로 분석하였다.

• 한국가정과교육학회지
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• 제29권2호
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• pp.53-66
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• 2017

본 연구의 목적은 2009학년도부터 2016학년도까지 8년간 출제된 중등 가정교사 임용시험의 문항을 '임용 상세화 기준'을 기본 잣대로 하여 분석하는데 있다. 본 연구의 결과를 종합하면 다음과 같다. 첫째, 8년간 출제된 문항을 분석한 결과 평가 영역 12개 중 12개, 평가내용 요소 43개 중 42개가 출제되어 평가 영역 및 평가내용 요소와 출제된 문항 간의 차이가 거의 없었다. 둘째, 8년간 출제된 각 영역은 가정과교육학 93회(32.7%), 가족생활 41회(14.4%), 소비생활 31회(11.3%), 식생활 43회(15.2%), 의생활 41회(14.4%), 주생활 34회(12.0%)로 교과내용학 기본 이수과목 및 분야별 출제 비율의 차이가 크지 않았다. 셋째, 8년간 출제 빈도가 높은 영역별 평가내용 요소를 살펴보면, 가정과교육학은 '가정과 교수학습 방법과 실제', 가족생활은 '인간 발달 과정', 소비생활은 '가계경제의 이해와 재무관리'와 '소비자 의사결정', 식생활은 '조리원리 및 실습'과 '식생활 관리', 의생활은 '의복 및 생활용품 제작', 주생활은 '주거생활 문화의 이해' 등으로 출제되었다. 이러한 결과를 바탕으로 평가 영역 및 내용에 설정된 모든 영역들이 균등하게 다루어져야 하며, 미시적 관점으로 질적인 문항 분석이 필요하겠다.

• 한국산학기술학회논문지
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• 제15권1호
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• pp.72-80
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• 2014

본 연구는 한국의 커피수요를 추정하고 이를 바탕으로 커피수요의 가격탄력성, 소득탄력성, 교차탄력성을 살펴보았다. 자료는 2003~2012년까지의 통계청에서 제공하는 도시가계조사 마이크로 데이터를 이용하였고 LA/AIDS모형과 SUR방법을 이용하여 커피수요를 추정하였다. 분석결과 커피의 자기가격탄력성과 소득탄력성은 각각 -0.259, 0.455추정되어 비탄력적으로 나타났고 소득 항 추정계수는 음(-)으로 나타나 필수재의 성격을 나타내고 있다. 이는 소비자물가안정정책을 수립할 때 커피도 중요한 품목으로 고려할 필요성이 제기된다. 또한 커피와 담배사이의 교차탄력성은 -0.121로 추정되어 보완관계가 있는 것으로 나타났고 가구주를 기준으로 남성이 여성보다 더 많이 소비하는 것으로 나타났으며 연령별로는 50대가 가장 많이 소비하는 것으로 나타났다.

• 대한안전경영과학회지
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• 제19권2호
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• pp.173-180
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• 2017

Omni-channel strategy is an innovative paradigm for integrated information distribution of inventory, sales, operations, marketing, delivery, pickups and returns in supply chain management. Recently the distribution strategy faces new challenges with the advent of mobile distribution channels. Social media with countless apps imposes additional stress on supply chain operations. Due to these changes, distribution network in supply chain is changing naturally and rapidly from multi-channel to omnni-channel platform. Recently numerous domestic distributors establish and adapt this new supply chain optimization tool as a part of seamless flow of movements of goods from one channel to other channels. The objective of this paper is to present a preliminary findings on how omnni-channel affects the supply chain management. A survey is used to ascertain in the degree of omnni-channel implementation and statistical evidence is provided to test sets of hypothesis. The results of the questionnaire showed that consumers' purchasing styles differed by gender, age, purchase purpose, and product type. In particular, women consider purchasing experience in omni-channel to be important. As food and household goods can be conveniently shipped, consumers prefer online purchasing it. Conversely, consumers tend to favor omni-channel strategy in connection with offline experience in IT products.

• 가정과삶의질연구
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• 제23권3호
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• pp.17-24
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• 2005

This research examined the residents' behavior in using space, focusing on the kitchen area where there was the most change, in order to understand the transition of living culture through the ages. The following findings were obtained: 1) Today's apartment residents prefer 'Island' style which is located a separate counter and work space. Thus the kitchen m is now being recognized as a place spacious, and where the whole family can participate. 2) The usage of the kitchen is not only limited to cooking or keeping household goods but also broadened to washing, private life, happy home circle, inviting guests etc. Especially, family union or inviting guests in the kitchen is more frequent as the houses become larger, private refreshment or reading in the kitchen is proportional to income and to people living in homes where the kitchen and dining room is divided independent 3) Looking at the dietary life styles of today's apartment residents, there are more well-being type and tradition type than prosessed type. This trend is portional to the resident's standard of education and the size of the apartment, thus making a significant influence.

• 한국환경과학회지
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• 제32권11호
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• pp.745-756
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• 2023

Growing stringent global regulations in Korea poses a threat to corporate sustainability. Companies must respond strategically to navigate these regulations and avoid greenwashing. Objective of this research was to analyze how Korean companies are responding to the global trend of reducing plastic use and propose improved management strategies. Seven indicators were developed to assess companies' post-plastic strategies and applied to analyze the sustainability reports of Amore Pacific and LG Household & HealthCare. These indicators included, 1) disclosure of plastic raw materials used by weight or volume, 2) disclosure of recycled plastic raw materials used by weight or volume, 3) disclosure of waste recycling, reuse amounts, and disposal using waste treatment method 4) strategies to reduce environmental impact of plastics, 5) plastic packaging, reduce, recycle, reuse, and composting (in the real environment), 6) plastic management roadmap for the circular economy, and 7) education for sustainable plastic management. Based on the review of considered companies, we propose in-listed sustainable plastics management strategies: disclosing the ratio of plastic raw materials and recycled raw materials for all products, considering recycling rate throughout the product value chain, and not only for the production phase, reviewing carbon dioxide emissions based on life cycle assessment rather than reducing plastic consumption, studying the biodegradability of biodegradable plastics in natural environment such as soil, considering the consumer's perspective.

• 한국식생활문화학회지
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• 제14권4호
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• pp.333-352
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• 1999

This study investigates the impact of International Monetary Fund(IMF) Age on the household behavior of food consumption and analysis the related factors(demographic variables, family life style) to find out the reasonable consumer's consciousness and food market conditions. The results are as follows. 1. General life style and food life style, considered as family life style, were classified into 7 types and 9 types respectively as family life style by factor analysis. 2. The rationality of using and disposing stage on food life has increased, the rationality of the planning stage on food life has decreased since the IMF age began. But the rationality of overall food consumption has hardly changed. 3. The amount of purchasing was decreased, discount store was favorite place to buy food, and safety and freshness were major determinants in purchasing for most of food items. But this was different with food items. The various information sources were used impartially to buy food, cash was used mainly, and the degree of using the discount ticket/coupon was a little low. 4. Income level is an influential factor on the rationality of the planning and purchasing stage on food life, while environment-oriented food life style has influenced on the rationality of using and disposing stage. The purchasing amount of grain products, meats, milk products, bread and snacks, drinks, alcoholic drinks, water and convenience goods has influenced by demographic variables, eating out had been influenced by general life styles, and fruits, healthy foods, processed foodstuffs, favorite foods, vegetables seaweeds, import foods and seafood had been mainly influenced by food life style since IMF age began.