The Effects of Consumer Characteristics Using Online Shopping on Omni-Channel Strategy |
Oh, Hyung-Sool
(Department of Industrial & Management Engineering, Kangwon National University)
Cho, Su-Yeon (Department of Industrial & Management Engineering, Hanyang University) Yoo, Jung-Sang (Department of Industrial & Management Engineering, Gachon University) Kwon, Ik-Whan G. (St. Louis University) |
1 | Chistensen, C. M., & Raynor, M. E.(2003). The innovator's solution. Boston : Harvard Business School Publishing Corporation. |
2 | Statistics Korea(2017). December 2016 and Annual Online Shopping Trends. |
3 | Kourimsky, H., & Berk, M. (2014). The Impact of Omni-Channel Commerce on Supply Chains [White paper]. Retrieved February 10, 2017, from itelligence group : https://itelligencegroup.com/wp-content/usermedia/WP_hybris_EN_2014_10_V01_CPM.pdf |
4 | Korea Chamber of Commerce and Industry. (2014). Global Retail Trendand Domestic Retail Industry Outlook. |
5 | Neslin, S. A., Grewal, D., Leghorn, R., Shankar, V., Teerling, M. L., Thomas, J. S., & Verhoef, P. C.(2006), Challenges and opportunities in multichannel customer management. Journal of Service Research, 9(2),95-112. DOI |
6 | Rigby, D.(2011), The Future of Shopping. Harvard Business Review, 89(12),65-76. |
7 | Oh, J. A.(2016), An Analysis on the Omni-Channel Strategy of Distribution Enterprise in Domestic and International. Journal of the Korean Institute of Interior Design, 25(5),111-120. DOI |
8 | Lee, S. Y.(2015), A Study on Omni Channel Case and Strategy in Domestic Large-scale Distributors. Journal of the Korean Society of Design Culture,21(4),477-488. |
9 | Yoon, J. W.(2003), A Study of Influencing Consumer Value Factors for Choice of Internet Shopping Channel. Master dissertation. Han-Kuk University of Foreign, Seoul, S.Korea. |
10 | Ha, K.O., Lee, J.H. and Hwang, S.H. A Study on Consumer's Shopping Channel Choice according to Consumer Purchase Characteristics. Journal of Channel and Retailing,20(4),177-199. |
11 | Choi, Hyun Jun.(2007), Online-offline Store Selection according to Consumer's Characteristics Centering around Product Attributes, Consumer's Personality, Perceived Time Pressure. Master dissertation. Chung Ang University, Seoul, S. Korea. |