• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2002년도 봄 학술발표회 논문집
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• pp.156-157
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• 2002

• 농업과학연구
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• 제39권3호
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• pp.441-450
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• 2012

The object of this study is to establish proper consumer-oriented advertisement strategies of animal welfare egg. Data were collected by consumer survey on November 4th, 2011 at Hanaromart in Chunchon area. SAS 9.1 and Excel 2007 were used as statistical package and ranked logit model was used to analyze the data. From the results of the study the following advertisement strategies were suggested for animal welfare egg considering the effects of advertisement media. First, internet based media were most preferred. For effectively using the internet based media the message should be succinctly and clearly transferred to consumers. Therefore if phrases and pictures emphasizing the difference between animal welfare egg and general egg were used, then positive effects could be attained from consumers in a short period. Second, advertisement media should be used differently based upon the consumers' income level. In the case of consumers under three million won income level the advertisement in the purchasing site was most effective regarding the advertisement effects. Therefore if the advertisement showing the breeding surroundings between animal welfare egg and general egg was used, positive effects could be attained. For consumers over three million won income level the homepage of egg producers was most effective in advertisement. So if more accurate information were distributed to consumers visiting the homepage and high quality egg were sold via the homepage, positive effects could be attained.

• 컴퓨터교육학회논문지
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• 제6권3호
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• pp.119-132
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• 2003

학교홈페이지 운영은 학교와 가정의 정보교환을 위한 창구이자 학교교육활동의 한 부분으로 인식되어야 한다. 학교홈페이지의 활성화에 있어 교사의 역할은 어떤 교육주체의 역할보다 중요하다. 초등학교학생들은 아직 가치판단력이 미숙하여 교사의 방향성제시에 따라 많은 영향을 받을 수 있으므로 학교홈페이지 활성화는 교사들의 활용의지에 따라 많이 좌우된다고 할 수 있다. 본 연구에서는 학교홈페이지 활용유무에 따라 교사들이 느끼는 학교홈페이지의 교육활동기여도 차이에 대해 알아보고, 그것에 영향을 미치는 요인의 분석을 통해 학교홈페이지 운영활성화를 위한 시사점을 발견하고자 하였다. 본 연구에서는 학교홈페이지를 신기술로 가정하고 기술수용모형이라는 신기술확산에 관한 이론을 적용하여 초등학교홈페이지의 수용 및 확산요인에 대해 살펴보고자 하였다. 학교홈페이지의 사용 경험에 따른 교육성과에 영향을 미치는 변인으로 지각된 유용성, 지각된 용이성, 이용과정에서의 놀이성, 주관적 규범, 직무관련성, 자기효능감, 운영경험 등을 설정하여 회귀분석을 실시하고 주요 분석결과를 제시하였다.

• 디지털융복합연구
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• 제14권10호
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• pp.423-430
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• 2016

본 연구는 이용자와의 상호작용을 추구하는 온라인 커뮤니케이션의 대표적인 매체로 간주되고 있는 유에스에이투데이닷컴을 홈페이지디자인과 서비스디자인 측면에서 분석함으로써 중국의 온라인신문들이 나아갈 방향을 찾는데 도움을 주고자 한다. 이를 위해 지면-온라인신문의 통합 뉴스룸 운영을 통해 세계 최고 수준의 혁신적인 디자인과 서비스를 제공하고 있는 유에스에이투데이닷컴을 2016년 5월 23일부터 6월 5일까지 2주 동안 랜덤하게 방문하여 분석하였다. 유에스에이투데이닷컴은 지면신문인 유에스에이 투데이와 일관된 시각 아이덴티티 연계성을 갖고 있다. 그리고 멀티미디어와 가로읽기 방식의 기사, 이용자와 편집자는 물론 이용자간 쌍방향 소통, 이용자와 광고주를 모두 고려한 광고와 직관적인 결제 기능 등 편리하고 유니크한 서비스디자인을 제공하고 있다. 분석 내용을 토대로 중국도 사용자 경험을 고려한 독창적인 디자인을 개발하여 온라인신문의 페이지와 서비스를 개선한다면 콘텐츠는 물론 디자인도 우수한 세계적인 온라인신문으로 자리매김할 수 있을 것으로 기대한다.

• 대한지역사회영양학회지
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• 제15권2호
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• pp.240-252
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• 2010

The purpose of this research was to develop risk communication (RC) strategy and educational web-site on food additives for elementary students and their parents to improve their perception on food additives and dietary life. First of all, a survey was conducted from 1,200 elementary children and their parents to diagnose the perception and information needs on food additives. The survey revealed that most children and their parents did not have enough knowledge on food additives and demanded the safety information on food additives. Second, previous researches on food communication were analyzed to develop a risk communication model, and it was directly applied in this study. Third, a web site (www.foodnara.go.kr/foodaddy) was developed to upload the education materials along with up-to-date information and classroom activities for teachers on food additives. Fourth, the developed homepage was evaluated by applying to about 100 children and parents each, and majority of them showed high levels of understanding (children 85.7%, parents 79%) and satisfaction (children 77.2%, parents 64%), and the effect of getting over the prejudice against food additives was observed. The RC model developed in this study could be applied to any food risk communication, and the content and materials in this web site including booklets, animations, and quiz could be used effectively to promote the communication on food additives. In the future, it will be necessary to advertise the web site to be utilized by various consumer levels and to update the contents continuously by developing consumer-friendly communication materials.

• 대한가정학회지
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• 제42권7호
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• pp.73-88
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• 2004

The purpose of this study was to understand how consumers perceive the costs of couponing by coupon types and to suggest ways in which coupons should be developed to contribute to consumers' welfare. Costs/benefits of coupons as the most close antecedent variable included the following 8 constructs: searching costs, clipping costs, storing costs, extra expenses, substitution costs, pressure of holding, uncomfortable feelings, and regrets. Since it was hypothesized that the cost of couponing differs by coupon type, four coupon-types were examined: homepage coupon, E-mail coupon, DM coupon, and newspaper/magazine coupon. Data for this research were collected through 732 responses to a self-administered survey of consumers who had used all four types of coupons requesting participation from members of Internet survey firm. The conclusions of this research can be summarized as follows: (1) Women preferred off-line coupons but men preferred on-line coupons. In addition, consumers in Seoul were more familiar and satisfied with on-line coupons than consumers in other regions. (2) Among constructs of costs, consumers perceived regrets, pressure of holding, and substitution costs highly. Differently from previous studies, consumers perceived searching costs and clipping costs to be less important than other costs. (3) Storing costs, pressure of holding, and uncomfortable feelings were higher in off-line coupons, whereas clipping costs, extra expenses, and substitution costs were higher in on-line coupons. (4) In general, most constructs of costs in using homepage and newspaper/magazine coupons were higher than those of E-mail and DM coupons. (5) Cost perception was negatively related to coupon satisfaction at coupon, except newspaper/magazine coupon which was the least satisfactory coupon, regardless of costs (6) Consumers were more satisfied with direct-distribution coupons such as E-mail and DM coupons than public-distribution coupons such as homepage and newspaper/magazine coupons.

• 복식문화연구
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• 제18권5호
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• pp.991-1002
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• 2010

Nowadays, personal media is a new tool for communication as digital cameras and mobile phones are developing rapidly. We are concerned over Cyworld users who could have different personal characteristics which will influence on buying patterns in on line shopping behaviors. The purpose of this research was to observe fashion attitudes and purchase behavior of Cyworld mini homepage users, for establishing marketing strategies by understanding consumers. For this study, one line survey was used for 500 male and female subjects who are 20 to 40 years old. Only reliable 441 questionnaires were used for analysis. The SPSS program was used for frequency, K-means cluster, t test, and chi-square test. A total of 441 respondents were clustered on the basis of 8 item self-disclosure scale, using the K-means procedures. The results indicated that respondents were clustered into two segments; 267 respondents(active attitude towards self-disclosure) and 164 ones(not active). We examined fashion attitudes in mini home page and buying behavior by self-disclosed variable. Those who are involved actively in self expression and self-disclosure considered more fashion style and trend. The major motivates of web surfing was finding a good design, and good price. High self-disclosure group tends to search many shopping mall for right design and low self disclosure group tends to search them for the right price. High self-disclosure group tend to shop the fashion products more, while low self disclosure group tend to purchase books more through the internet. We realized that active group in self-disclosure purchased their clothing accidently when they visit Cyworld.

• 한국컴퓨터정보학회논문지
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• 제12권5호
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• pp.19-27
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• 2007

본 논문은 일반인들이 여행 시 필요한 최적의 경로를 찾아 주는 웹 사이트를 구현하는 방법을 제안한다. 출발지와 목적지만 주어질 때 최적 경로를 찾아 주는 웹 사이트는 이미 많이 존재한다. 그러나 방문할 도시가 여럿일 때 최적 경로를 찾아주는 사이트는 아직까지 존재하지 않는다. 출발 도시에서 출발하여 경유지를 모두 한번씩 방문하고 출발도시로 되돌아오는 최적 경로를 찾는 문제를 외판원 문제라고 하며, 이 문제는 지수 시간복잡도 문제로 널리 알려져 있다. 본 논문에서는 인공지능 탐색 알고리즘을 적용하여 외판원 문제를 푸는 방법을 웹 시스템으로 구현하였다. 지금까지 소개된 외판원 문제를 푸는 알고리즘은 출발지와 도착지가 동일한데 반하여 최적 경로 문제에서는 출발지와 도착지가 서로 다를 수도 있다. 본 논문이 제안하는 방법은 출발지와 도착지가 동일하거나 아니면 다르더라도 최적의 경로를 찾는다는 점이 기존의 연구와는 다르다. 본 논문에서 구현한 웹 사이트는 사용자에게 출발지, 목적지, 그리고 여러 경유지들을 선택하게 한 다음, 출발지를 출발하여 모든 경유지들을 경유하고 도착지로 도착하는데 비용이 가장 적게 드는 방문 순서를 효율적으로 찾아준다.

• 대한치과의료관리학회지
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• 제6권1호
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• pp.43-47
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• 2018

Online data can be explored for topics browsed by an unspecified population to detect professional information demands more quickly. The purpose of this study was to collect and analyze online questionnaires in order to find information required by dental hygienists. We analyzed the frequency of posting words after isolating nouns from questions of the Korean Dental Hygienists Association homepage's Q & A section, the Naver Knowledge-iN service, and a dental hygienists' online meeting site in Naver. We found that queries of the Korean Dental Hygienists Association's homepage were concentrated on education renewal and license notification. The queries about dental hygienists in the Naver Knowledge-iN service used words related to job or career choice, and the queries of the dental hygienist-affiliated site had many words related to dental practice, dental work, and turnover. This study showed that the information needs of unspecified dental hygienists varied depending on the online environment such as homepage, blog, and information service.

• 한국비블리아학회지
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• 제20권3호
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• pp.47-64
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• 2009

세계는 점점 다양화되어 가고 있으며, 우리나라도 결혼 이민자와 외국인 노동력의 증가로 외국인 100만 시대의 다문화사회로 진입하였다. 그러나 이들의 한국생활 적응은 매우 어려워 보이며, 공공도서관에서는 이들에게 다문화서비스를 제공하여 한국생활 적응에 도움을 줄 필요가 있다. 홈페이지를 이용한 서비스 제공은 도서관을 방문하지 않고도 시공을 초월하여 이용자가 필요한 자료를 이용할 수 있는 장점을 활용하여 세계적인 다문화 국가인 호주, 캐나다, 미국과 일본의 공공도서관 홈페이지에서는 어떠한 다문화 서비스를 하고 있는지 살펴보고 이를 공공도서관선언에서 제언하는 도서관의 네 가지 핵심 서비스인 정보, 문해, 교육, 문화의 영역으로 유형을 분류하였다. 국내 공공도서관 홈페이지에서는 아직 제공하지 못하고 있는 통번역 서비스나 숙제도우미, 어린이문해 프로그램은 앞으로 시도해야 할 과제로 보이며 독립된 다문화사이트 운영, 지역대표도서관과 지방공공도서관의 업무 분담, 정부나 기관, 사회단체와의 긴밀한 협조는 다문화도서관서비스를 더욱 풍부하게 할 것이다.